SHIRLEY CHU

+ 4 4 747 74 6 1 4 3 5 | f i n n 0 1 0 3 @ g m a i l .c o m | o h s h i r l e y.c o m
M a r ke t i n g a n d c o m m u n i c at i o n s | P l ay b o y c l u b Lo n d o n | Caesars Entertainment EMEA
B r a n d i d e n t i t y, p r i n t , m a i n v i s u a l c o n c e p t , i l l u s t r a t i o n .

Y O U R C H A N C E T O W I N
A G OL DE N P IE CE OF HI S T OR Y
M a r ke t i n g a n d c o m m u n i c at i o n s | P l ay b o y c l u b Lo n d o n | Caesars Entertainment EMEA
B r a n d i d e n t i t y, p r i n t , m a i n v i s u a l c o n c e p t , i l l u s t r a t i o n .
M a r ke t i n g a n d c o m m u n i c at i o n s | C a s c a d e P a t i s s e r i e | G a l a x y E n t e r t a i n m e n t G ro u p
B r a n d i d e n t i t y, p r i n t , m a i n v i s u a l c o n c e p t , i l l u s t r a t i o n .
M a r ke t i n g a n d c o m m u n i c at i o n s | M a c a l l a n | G a l a x y E n t e r t a i n m e n t G ro u p
B r a n d i d e n t i t y, v i s u a l m a n i p u l a t i o n , l ay o u t .
M a r ke t i n g a n d c o m m u n i c at i o n s | M c v i t i e s | G re y
B r a n d i d e n t i t y, v i s u a l m a n i p u l a t i o n , l ay o u t .
M a r ke t i n g a n d c o m m u n i c at i o n s | J a m e s M a r t i n | C a e s a r s E n t e r t a i n m e n t E M E A
B r a n d i d e n t i t y, p r i n t , m a i n v i s u a l c o n c e p t , i l l u s t r a t i o n .
M a r ke t i n g a n d c o m m u n i c at i o n s | S l o v e .c o
B r a n d i d e n t i t y, p r i n t , m a i n v i s u a l c o n c e p t , i l l u s t r a t i o n .
M a r ke t i n g a n d c o m m u n i c at i o n s | Ta l e B a r | Caesars Entertainment EMEA
B r a n d i d e n t i t y, l ay o u t . .

UP YOUR
THURSDAY
FROM 7PM
Every Thursday night well be hosting
a different jazz artist in The Tale Bar
for your laid back listening pleasure.
Spend the night with friends,
cocktails and the perfect relaxation
music.
For table reservations please email
rsvp@playboyclublondon.com
Logos

SECURITY
SERVICE

Community Development
 SHIRLEY CHU
+ 4 4 747 74 6 1 4 3 5 | f i n n 0 1 0 3 @ g m a i l .c o m | o h s h i r l e y.c o m

E D U C AT I O N
2014 - 2015 Msc in Marketing & Brand Management | Kingston University, London
2006 - 2010 BA in Industrial & Product Design | Shih Chien University, Taipei
2000 - 2006 Colegio de Santa Rosa de Lima Secondary School

EXPERIENCE
03/16 - present
Graphic Designer - Caesars Entertainment UK www.caesars.co.uk
- Design lead and brand guardian for twelve properties across UK, Middle East and South Africa.
- Working closely with the Marketing Director and marketing teams, managing creative projects across all communication
channels ensuring the project is managed from start to finish.
- Directly manage design resources (freelancers and agencies) and work from brief to final artwork through to print
management, keeping management and club marketing teams up-to-date. Managing all queries, to ensure accurate
and effective creative is delivered.

11/11 - 09/14
Graphic Designer - Galaxy Entertainment Group www.galaxymacau.com
- Develop creative concepts from design to execution for casino marketing and branding team.
- Work closely with team memebers and creative director, producing output artwork ready for printing and production.
- Art direction in photoshoots of food and beverage outlets.
- Develop brand guideline and template, ensure the coperate brand standard.

07/10 - 10/10
Junior Graphic Designer - RedWorks
- Work closely with creative team in developing concepts, graphics and layout for illustrations, campaigns and brand identity.
- Preparing drafts of material based on an agreed brief.
- Retouching images to fit in marketing concepts.
THANK YOU