Вы находитесь на странице: 1из 7

Assumption University

Graduate School of Business

MBA Fast Track (Hua Mark)
Sec 7
Trimester 2/2016

Graduate School of Businesss Vision

Educating Intelligences and Active Minds to Change the World


To produce graduates knowledgeable in management and administration who have a

sense of responsibility, are far sighted, able to think critically and creatively in
challenging environments.
To generate and disseminate new knowledge of management and administration in
this era of globalization, with a focus on Asia in particular.
To produce competent graduates who are able to promote and collaborate in
transferring technology which undergoes rapid developments.

COURSE TITLE BP 6918 Strategic Management

LECTURER A. Bhumiphat Gilitwala (Modi)

11th floor A bldg at Hua Mark campus
e-mail : moayyedglt@au.edu

Page 1 of 6
This subject examines concepts and practical issues in Strategic
Management. Processes dealing with environmental scanning,
strategy formulation, strategy implementation, and evaluation and
DESCRIPTI Discussions of different levels of Strategic management in different
ON industry, corporate and business strategy, and functional strategy.

Assessments of both macro- and micro-environmental influences on

businesses and the key issues in development and implementation
of company strategies.

o The aim of this is to provide participants with a working

understanding of classic frameworks along with some of the
latest thinking in this area.

At the end of the course, participants will have, and be able to

apply, a toolkit that will enable them to approach and structure any
COURSE business scenario and develop clear strategies for the organizations
OBJECTIVE they work for. Skills will be developed by using frameworks and
S ideas to analyze real-world business cases from Asia, Oceania,
Europe, Africa and the Americas.

However, the focus will not just be on designing strategy. The

program will also emphasize developing participants ability to
effectively communicate strategies and involve others in the process
of developing strategy and strategy processes.

o Strategic management & business policy 14th edition,

Thomas l. Wheelen ,j. David hunger -prentice hall
o The Management of Strategy Concepts and Cases 10th
Edition, Ireland, Hoskisson & Hitt, South Western Cengage
REFERENCE o Crafting and Executing Strategy, Global Edition 19E.
TEXTS; o Thompson, Peterraf, Gamble, Strickland, McGraw Hill
Strategic Management,
Gregory G. Dess, G. T. Lumpkin and Alan B. Eisner, McGraw-
Hill Higher Education

Page 2 of 6
Learning outcomes

On successful completion of this course students will be able to:

o A. Understand theory and best practices in

o The concept of strategy-
o The functional options of strategy
o The management of strategy
o Be able to Apply a Model and Framework in a Business and Competitive
o Corporate strategy: alignment of vision, mission, and strategy-
o Value Chain strategy: integration of people, knowledge, IT and strategic

o Sustainable strategy: mobilization and measurement of people and

Methods of teaching and learning

Formal lectures (about 7 weeks.) every Saturday during 9.00 to 16.00 at Au Hua
Mark campus will be used to introduce topics and student will be expected to
complete background reading prior to the lectures as directed. Considerable
emphasis will be placed on current international business issues.

Class rules

Classes will be a combination of lectures, interactive class discussions, and student

presentations. Punctuality, courtesy and respect are as essential to this course
as they are to the Board Room and the conduct of business generally. All
assignments will be typed and formatted in a clear and business like manner free of
spelling and grammatical errors.

Mobile phones must remain turned off during every class.

In every sense class participants are expected to conduct themselves professionally

at all times. Students are asked to ensure that their washroom and other
needs are attended to before coming into class. There will be a fifteen minute
break mid-way through each lecture and the lecture will resume when all students
have returned to class. As an aspect of showing courtesy and respect no extraneous
reading material should be read during class.

Page 3 of 6
Students are encouraged to undertake academic research of topics under discussion
and when including the work of others in their assignments and presentations must
acknowledge sources with accurate references, both in-text citations and a
bibliography if appropriate. Plagiarism, or any other form of cheating will not
be tolerated and any assignment containing plagiarized material will
receive a zero grade.

In-class participation

As an aspect of the learning process the active sharing of ideas and experiences is
most important and accordingly students are required to participate in class
discussions. In particular, students will be expected to work at different times with
fellow students in researching, documenting and presenting several set
assignments. There will be a major project, will include group presentations during
the second part of the course.

Because of the current state of world trade negotiations you are encouraged to read
the local and international business press daily and be prepared to discuss
newspaper articles and business journals in class. You will be evaluated overall
not only on your group presentations but also on your individual participation.

Class Attendance:

In compliance with Assumption Universitys policy on class attendance, the

Graduate School of Business requires all students enrolled in courses to have a
minimum class attendance of 80% to be eligible to sit the final examination. The
20%-absence, the maximum allowable absences, is inclusive for all excuses i.e. sickness,
personal commitments, family trips, business trips, and other reasons.

Automatic withdrawal without students consent:

The Dean, Program Director, and Lecturer are each empowered to withdraw or
withhold correction of the final examination papers of any students who fail to meet
the class attendance requirements.

Grade Structure:

The points for each assignment and the grade summary are shown below. Final
course averages will be rounded to whole percentages. Grades will not be curved and
there are no extra credit assignments.

Page 4 of 6
Final Exam 50 %
Group Case Analysis 20 %
Group Semester Project 30 %
Total Points 100 %

Final Grades
86% and UP A
81 to 85% - A-
76% to 80% - B+
70% to 75% - B


FINAL EXAMINATION: 29th April 2016 9.00 Am to 12.00 am

Case Study - In Group

Total 4 cases: Details will be given during classes

Group project

The Group project will cover the following topics:

1. Company background and marketing situation
2. Environmental Scanning and Industry Analysis (EFAS IFAS)
3. Strategy Formulation (SFAS, TOWS Matrix, alternative strategies)
4. Recommended strategies (Corporate Strategies, Business Strategies and
Functional Strategies)
5. Strategy Implementation
6. Evaluation and Control
More details will be given during classes

Page 5 of 6
Outline of course week to week

2/2016 Topics Part

11th Brief about the course requirements Chapter 1, 2 & 3
March17 Basic Concepts of Strategic
Corporate Governance
Ethics & Social Responsibility in
Strategic Management
18th Environmental Scanning and Industry Chapter 4, & 5
March17 Analysis
Internal Scanning: Organizational
Case Discussion I
25th Strategy Formulation: Situation Chapter 6,7 & 8
March17 Analysis and Business Strategy
Strategy Formulation: Corporate
Strategy Formulation: Functional
Strategy and Strategic Choice
Case Discussion II
1st Strategy Implementation: Organizing Chapter 9 & 10
April17 for Action
Strategy implementation: staffing and
Case Discussion III
8th Evaluation and control Chapter 11
April17 Case Discussion IV

April17 Project Presentation

This course outline is subject to review and may be amended to meet

students needs

Online Survey for Teaching Competency and Effectiveness Index

Assumption University requests the cooperation of all students to complete the

online survey for teaching and learning effectiveness. The survey pertains to
individual students evaluation of the teaching and learning in each course each
semester/trimester. Students are advised to complete the questionnaire starting the
last two weeks before the final exam until grade access.

Page 6 of 6
1. Log onto www.au.edu and go to Information Pool System.
2. In Current Grade Information, complete the online survey for
Teaching Competency and Effectiveness Index of each course you
registered in the current semester.

We thank you for your cooperation in answering the questionnaire. We hope that the
information from the survey will assist us in our on-going effort to ensure better
teaching and learning at our university.

Page 7 of 6