Sept 2016

BARC INDIAS VIEWERSHIP DATA FOR CHANNELS

WITH +1 HOUR DELAYED VIEWING FEATURE

Given the queries on the ratings/viewership of the +1" option recently introduced by Tata Sky
for some channels, we at BARC India have decided to issue this short note on the implications of
this new offering.

The BARC India system currently captures delayed viewership (time shifted viewership),
however, due to the low incidents of such viewership in India it is currently not being reported.

In the case of delayed viewership within the day, it is currently captured by the BARC India
system and it is included in the numbers from the BMW system. Hence, the recent addition of
Tata Sky ("+1") will be captured within the BARC India ratings. These ratings will be attributed to
the ratings of the original telecast of the content. Note that next day (or later) viewing will not
be included in the viewership data. This is as per the international principle of VOSDAL (which
stands for Viewing On Same Day As Live).

VOSDAL includes timeshift viewing that occurs on the same day as the original broadcast of the
content. For example, if a program is telecast at 6:30 p.m. and is recorded for viewing for later
in the day, say at 9:00 p.m. then this viewing is captured and reported as viewing for the 6:30
p.m. show in the weekly data released the following week. Note, that the definition of the same
day in the BARC system is 2:00 a.m. to 2:00 a.m. (next day as per the 24 hour day format). So,
for example, if a program of 1 hour duration is telecast on the Tata Sky +1 at the offset starting
at 1:30 a.m., then, the viewing of the 30 minutes upto 2 a.m. is added back to the original
program, while the balance 30 minutes falls under time-shifted viewing (which is captured but
not reported in the BMW system).