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Westminster Lodge Spa, St Albans Elephant and Castle Sports Centre, Southwark
Proposed design Rio 2016 Olympic Park, Brazil Edgbaston Cricket Ground, Warwickshire
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SPORTS MANAGEMENT HANDBOOK 2013 WELCOME
L
Read, search and archive the digital turning pages ast year was the most extraordinary ever for British sport
Sports Management Handbook and download the PDF and the Olympics and Paralympics have left a very warm
edition at sportsmanagementhandbook.com/digital glow from a job well done and inspired the nation.
They've also bound the UK in subtle ways with Brazil and
sportsmanagementhandbook.com the team in Rio and as the handover commences, many UK
The Sports Management Handbook has its own website organisations and companies are already being invited to begin
where you can browse the content. the knowledge transfer and take up contracts to supply goods
Go to sportsmanagementhandbook.com and services to the next Games.
This is just one example of how the world of sport is
sports management magazine becoming more connected and where once Sports Management
Sports Management is written for investors and develop- focused almost exclusively on UK sport, our readership is growing more global and
ers, operators and buyers, designers and suppliers across the demand from readers for information about best practice and innovation from
the sporting sector. It has a weekly ezine and daily web- the best in the world is inspiring us to extend our coverage to share this know-how.
site: visit sportsmanagement.co.uk We're also inspired by how sport can break down social and cultural barriers and
heal communities and in this edition of the Sports Management Handbook we pick
digital magazine up the thread of Peace and Sport and look at ways in which our fundamental need to
See Sports Management magazine online at move, to play and to exercise has brought people together and created camaraderie
sportsmanagement.co.uk/digital and opportunity in some of the most challenging places on earth (page 40).
The sports market is doing well, growing at 7 per cent a year between 2011 and
leisure opportunities 2012 in the UK and outpacing most other areas of the economy, as we show in our
The leading magazine, website and ezine for sports news statistics roundup from the Sports Industry Research Centre on page 70.
and jobs leisureopportunities.com We hope you enjoy this edition of the Handbook and that you'll get in touch with
suggestions, feedback and contributions for the next edition.
subscribe to print and digital
Sign up for Sports Management or Leisure Opportunities Liz Terry, editor email: lizterry@leisuremedia.com twitter: elizterry
at www.leisuresubs.com or call: +44 (0)1462 431385
managing editor
Helen Patenall, helenpatenall@leisuremedia.com
The views expressed in individual articles are those of the author and do not necessarily represent those of the publisher,
The Leisure Media Company Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval
publisher system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without
John Challinor, johnchallinor@leisuremedia.com prior permission of the copyright holder, Cybertrek Ltd. Cybertrek 2013.
74 Temporary arenas are the way ahead 64 Camping at sports events 40 Sport can unite people in unlikely places
70 Consumer expenditure is on the up 56 Sports organisations are investing in museums and visitor attractions to entertain fans
46 London is targeting major events 50 Traditional indoor arenas are being replaced by super theatres to entertain huge audiences
OPENING 2015
The pre- and post-
show experiences
Copenhagen Arena
will be improved at
Copenhagen, Denmark
the revamped NIA
OPENING 2014 m (156,077sq ft) arena will feature a 250m facility and is due for completion in early
indoor cycling track and a 1.5km (0.9-mile) 2014. Bowmer and Kirkland have been
Derby arena outdoor closed cycle trail. In the centre of appointed as contractors for the project.
Derby, UK the indoor cycling track will be a sports Sport England has injected 3m into
ineld housing 12 badminton courts and the funding of the new arena through
hospitality facilities. The venue will be able its Iconic Facilities fund, which drives its
Construction work is underway on the to host 5,000 spectators. Olympic and Paralympic legacy planning
24m (E29.4m, US$38.6m) multi-use Designed in partnership by architects and investment activity.
sports arena in Derby. Located near Der- Mace and FaulknerBrowns, the arena will be
bys Pride Park Stadium, the 14,500sq built on the site of an existing park-and-ride L www.derby.gov.uk
OPENING 2014 Located at ASaih al Ahmar in the Wila- The hotel and 60 villas will be used to
yat of Bidbid, the investment will create accommodate sports teams. Other facilities
Fanja sports complex 14 multipurpose facilities, including sports, will include an indoor hall housing hand-
Wilayat of Bidbid, Oman tourism, sports medicine and entertainment ball, basketball and volleyball courts. The
complexes. Fanja hopes to have the sports investment will also feature a power sports
complex open by 2014. athletic area, a centre for water sports, a
Oman-based football club Fanja has signed a The contract was signed by the clubs cinema hall, a bowling alley, a football acad-
US$300m (E229m, 186m) investment deal chair Himyar bin Nasser al-Ismaili and the emy and a sports medicine complex. Further
to construct a destination sport resort with a CEO of the company, making the invest- facilities include football pitches, tennis
luxury hotel, villas and sports facilities. ment via the Oman-Kuwait Partnership. courts, a golf course and a spa.
OPENING 2013
Worcester Arena
Worcester, UK
OPENING TBC Conrmation of the self-funded project League (NHL) team to play at the venue,
comes after private investor Christopher with the remaining US$200m (124m,
Seattle arena Hansen submitted a proposal to city and E152m) building costs to be met by tax
Seattle, WA, USA county authorities for the new sports facility. revenues generated by the facility.
Hansen plans to raise US$290m An agreement stipulates that the
(180m, E221m) in private sector invest- scheme must not result in new taxes and
Seattle mayor Mike McGinn and King ment towards the new 18,000-seat arena, that any revenue shortfalls must be met
County executive Dow Constantine are while looking to acquire a National Basket- by private funding.
building a US$490m (304m, E373m) ice ball Association (NBA) team. A partner will
hockey and basketball arena in the city. also be sought to recruit a National Hockey L www.seattle.gov
OPENING TBC
Gloucester stadium
Gloucester, UK
Once completed, the three new stands will boost Ravenhills capacity to 18,000
Gloucester City Football Club has
OPENING 2014 shop, catering facilities and a new educa- unveiled its proposals for the develop-
tional facility. The educational facility will ment of a new 5m (E6.1m, US$8m)
Ravenhill rugby grounds promote the benets of nutrition, a healthy stadium in the city.
Belfast, Northern Ireland lifestyle and the values of sport. The venue would be built on the
The Aquinas stand will be the new family site of the clubs former Meadow Park
area of the ground, providing covered seat- stadium, which was destroyed by the
Ulster Rugby has secured 14.7m (E18m, ing for 2,100 people, with terracing for a great Gloucestershire oods in 2007.
US$23.7m) for the redevelopment of Raven- further 1,300 fans. It will house new team An image showing the submerged
hill rugby grounds, Belfast, Northern Ireland. changing facilities, treatment rooms and an stadium, with only the crossbars of
Northern Ireland Department of Culture, indoor training surface, as well as match- the goals visible, became synonymous
Arts and Leisure will provide the funding day media facilities. It will also become the with the oods.
and its expected that the redevelopment Ulster senior squads new training base with Since 2007 Gloucester City has
work will be complete by Summer 2014. a gym, meeting rooms and facilities. been forced to play its home games
Three new stands will be built at the new The second phase of the construc- at the grounds of Forest Green Rov-
rugby ground that will see the capacity rise tion project will see the demolition of the ers, Cirencester Town and, most
from 11,400 to 18,000. existing main stand and the building of a recently, at Cheltenham Town.
Northern Ireland contractor Gilbert Ash replacement grandstand to accommodate As part of plans for the modern
will carry out the construction, with the rst a further 3,450 seated spectators, with the stadium, the club aims to raise the
phase expected to be complete by June new promenade providing standing for entire ground site by three metres
2013. This phase features two new stands approximately 3,400 fans. (10 feet) while also raising 120 metres
at the Memorial and Aquinas ends of the With the increased number of spectators, (394 feet) of existing ood defences
grounds. The new Memorial End stand will the rugby ground will be large enough to along the River Severn.
provide covered seating for approximately host Heineken Cup quarter nal games.
2,400 people with terracing for a further L www.gloucestercityafc.com
1,350 fans. It will house a ticket ofce, a L www.ulsterrugby.com
OPENING TBC
National Stadium
Addis Ababa, Ethiopia
OPENING 2017 son for Inter Milan said the new stadium is The City of Regina in Canada has
expected to be completed by 2017, while all unveiled new stadium plans to replace
Inter Milan stadium parties will be involved in selecting sites and the existing Mosaic Stadium.
Milan, Italy appointing the project team. The 33,000-seat stadium was
It comes after Internazionale Holding inspired by the prairie sky and will
announced that a group of Chinese inves- feature a sunken bowl design, a
China Railway Construction Corporation tors had acquired a stake in the Serie A spectator roof to control the wind,
(CRCC) has conrmed that one of its sub- club, becoming the second largest share- improved comfort thanks to individ-
sidiaries is in negotiations over a new holder. The investors will be represented on ual seats, and better views. There will
stadium for Italian football club Inter Milan. the board by Kamchi Li, Kenneth Huang and also be multi-purpose lounges, out-
According to a statement, China Railway Fabrizio Rindi. CRCC is not thought to be door spaces and a new plaza.
15th Bureau Group Co is in talks with Inter part of the consortium.
Milan over the development of the venue L www.regina.ca
at San Donato in Milan, Italy. A spokesper- L http://english.crcc.cn
OPENING TBC
Taiwhanga Hakinakina
Christchurch, New Zealand
OPENING 2013
OPENING 2018
nib Stadium
Perth, Australia Perth Stadium
Perth, Australia
OPENING TBC
OPENING TBC
Baseball stadium
Mesa, AZ, USA
L www.populous.com
OPENING 2017
The new stadium
Saskatchewan stadium will be ready for the
Regina, Canada American Football
team in 2017
L www.gov.sk.ca
OPENING 2019
National Stadium
of Japan Japan
OPENING TBC
OPENING 2014
County Ground
Bristol, UK Brandywell Stadium
Derry, Northern Ireland
OPENING TBC
OPENING TBC
Tottenham stadium
London, UK
OPENING 2013
OPENING 2015 camps and leagues for competitive tour- competitions. The facility will house med-
nament events in track and eld, baseball, ical services and wellness programmes.
Magic Sports complex softball and soccer. A Vineland land purchase is under
Vineland, New Jersey, USA Magic Sports complex will offer multi- agreement with South Jersey Indus-
ple venues for athletes to train and compete tries Energy and Minerals for 248.6
year round, from youth sports to college, acres (100.6 hectares), with an additional
Plans are underway for a US$350m professional and Olympic training, as well as adjacent 40 acres (16.2 hectares) under
(218m, E268m) sports complex and Paralympics and special population athletes agreement with local resident Jay Morie.
resort in Vineland, New Jersey, US. Phase one of construction will include
Magic Sports a private company a Magic Village to house travelling ath-
headed by entrepreneur Ron Nametko letes competing in tournaments at the
and developer Sora Northeast Develop- complex, as well as support services and
ment has submitted a proposal for the facilities to address the needs of the ath-
privately funded Magic Sports Complex letes. Phase two will include a hotel to
to the Vineyard zoning board. accommodate athletes families.
Plans for the complex include indoor
and outdoor facilities for hosting training Athletes will be able to compete year round L www.magicsportscomplex.com
OPENING TBC
Sports village
Middlesbrough, UK
OPENING 2015 Built under the Spanish football clubs launch in 2015. It will also enhance the
brand, the Real Madrid Resort Island com- football clubs presence in the Middle
Real Madrid Resort Island plex and theme park will boast the rst Eastern and Asian regions.
Al Marjan, UAE sports stadium open to the sea. It will also Real Madrid president Florentino Perez
incorporate a Real Madrid museum. expects the Real Madrid Resort Island to
Luxury hotels, sporting facilities, a sport embrace its visitors and thereby encour-
Real Madrid and the Government of Ras port and a residential scheme also form age them to become part of the
al-Khaimah plan to establish a major new part of the project, the rst to be built football clubs legend in order to
US$1bn (624m, E766m) visitor attrac- under the Real Madrid trademark. expand its universal presence.
tion on the articial island of Al Marjan The 50 hectare (124 acre) development
in the United Arab Emirates (UAE). will combine tourism and sport, and is to L www.realmadrid.com
OPENING TBC sports complex development in the US Vir- Heath DeLay, principal at Craft DeLay,
gin Islands in the Caribbean. said the scheme is to be delivered in
St Croix stadium The stadium and sports complex will be phases, the rst of which will comprise
& sports complex built on the site of the existing Paul E Joseph the redevelopment of the stadium. The
St Croix, US Virgin Islands, USA Stadium in Frederiksted, which will be second stage of work will focus on the
demolished, on the island of St Croix. design and construction of the new com-
The new sports facility and resort will plex, as well as the construction of an
Denver, US-based developer Craft DeLay provide a sanctioned venue for baseball, athletics village and two hotels.
has secured the contract to project man- tennis, swimming and volleyball events, as
age a new US$55m (34.3m, E42.1m) well as a Festival Village park. L www.croftdelay.com
www.sportsmanagementhandbook.com
DEVELOPMENT PIPELINE TENNIS CENTRES
OPENING 2021
PIC: USTA/ROSSETTI
player experience are part of the Ros-
setti-designed plan.
Among the planned improvements,
which will reportedly cost US$500m The vision will allow up to 10,000 more fans each day to attend the US Open
(312.2m, E382.9m), will be a redevel-
opment of the Louis Armstrong Stadium Work is due to begin on the rst phase of USTA Billie Jean King National Tennis
and the construction of an 8,000-seat improvements in Q3 2013 and will take up Center spans 42 acres (17 hectares) and
Grandstand Stadium to the south-west to eight years to complete. The rst project contains indoor and outdoor tennis facili-
of the site. will see the practice court area rebuilt. ties available for public use.
The vision unveiled by USTA and The Arthur Ashe Stadium will receive The US Open generates more than
New York City mayor Michael Bloomberg various cosmetic improvements but will US$750m (468.2m, E574.3m) a year in
will allow up to 10,000 more fans each not get a roof. The nal phase of work will economic activity.
day to attend the US Open and will also be the Louis Armstrong Stadium redevelop-
improve the facilities year-round. ment. Located at Flushing Meadows, the L www.usta.com
OPENING 2013
OPENING 2014
OPENING 2014
West Bromwich
leisure centre Sandwell , UK Midhurst Community &
Leisure Centre Midhurst, UK
Plans for an 11m (E13.5m, US$17.7m)
leisure centre and swimming pool in West The Leadbitter Group has started
Bromwich, Sandwell, UK, are underway fol- The facility will feature a 25m swimming pool work on a new leisure and com-
lowing the signing of a contract between munity centre in Midhurst, UK after
Sandwell Council and DC Leisure. tness suite, two dance studios, an indoor being named as Chichester District
DC Leisure will design, build, manage and childrens adventure play centre and a cafe. Councils (CDC) preferred contractor.
maintain the town centre complex, due to A planning application for the develop- The Midhurst Community and Lei-
open in summer 2014. ment has been submitted and building work sure Centre Development is being
The leisure centre will have a 25m pool is expected to start shortly. fronted by the local authority, with
with a learner pool, a sauna and a steam- funding from West Sussex County
room, a four-court sports hall, a 100-station L www.sandwell.gov.uk Council and The Monument Trust.
Due for completion in 2014, the
HNW Architects-designed centre will
OPENING TBC house a tness room, a multi-purpose
OPENING 2015 sports hall meeting Sport England
Abbey Leisure Centre standards, and two squash courts.
Selby, UK Hinckley leisure centre A dance studio; a community room;
Hinckley, UK male and female changing areas; a
library; and a health suite which may
The Abbey Leisure Centre in Selby, UK, include a sauna, a steamroom and
which was destroyed in February 2012 after A new leisure centre is set to open in treatment rooms, are also planned.
a re broke out in a sauna, will be rebuilt, Hinckley, Leicestershire, UK, by March The centre will replace the towns
the council has conrmed. 2015. It will feature a main 25m pool current Grange Centre, which
Selby District Council assessed various with six lanes and a learner pool. requires reconstruction or major repair
alternatives for the site, but has opted to It will also house a sports hall with work and is not currently fully accessi-
start from scratch and create a leisure cen- six badminton courts, a health and t- ble to users with disabilities.
tre t for the 21st century, including a new ness facility with 100 stations, two
25m, six-lane swimming pool. dance studios/multi-purpose rooms, a L www.chichester.gov.uk
Project managers Turner & Townsend climbing wall and a health suite.
have estimated the build cost to be 9m The council is looking for an oper-
(E11m, US$14.5m), but the council has ator to design, build and run the
instructed ofcers to reduce the capital cost centre, to be located in Argents
signicantly during the design phase, with- Mead. In the meantime, the coun-
out impacting on the facilities or energy cils current leisure centre in Coventry
efciency. The maximum grant available will Road will remain open to the public.
be sought from quango Sport England.
L www.hinckley-bosworth.gov.uk
L www.selby.gov.uk Replaces the towns current Grange Centre
A second stage of development work has Plans for a new 20m (E24.6m,
now commenced at Aston Universitys US$32.1m) leisure centre in Elephant and
Doug Ellis Woodcock Sports Centre in Bir- Castle, London, have been given the go-
mingham, UK, in a bid to further enhance ahead by Southwark Council.
the institutions sporting facility provision. The new centre will replace an existing
Speller Metcalfe has been awarded centre and house the areas rst swim-
the contract to complete a nal phase ming pool for more than 15 years.
of structural works at the Grade II-listed S&P Architects will be responsible for
building, the citys oldest operational designing the centre, in partnership with
swimming facility, and to build a new John McAslan and Partners.
venue linked to the centre. The leisure centre will form part
The new site is to contain a four-court of a regeneration programme being
sports hall, squash courts and additional developed by 4 Futures, a partnership
changing facilities. It has been designed between Southwark Council and con-
by Robothams Architects, the design prac- struction company Balfour Beatty.
tice which also worked on phase one. Plans began for the centre after a
The second phase of construction public consultation in September 2010
work is due for completion this Spring. produced a huge response from local res-
The rst stage included a 110-station Life idents and customers on the need for a
Fitness gym and an upgraded swimming revamp. Completion is expected by the
pool area. third quarter of 2013.
OPENING 2013 over summer 2012. The centre will replace The centre will be open to everyone
the Oldbury Leisure Centre in Sandwell. and will be a centre of excellence for
Portway Lifestyle Centre Facilities will include a sports hall, a people with disabilities.
Oldbury, UK hydrotherapy pool, a gym and a weights It is a joint venture between Sandwell
area and dance studio. Council, Sandwell Leisure Trust, Sandwell
There will also be a climbing wall, an out- Primary Care Trust and Sandwell Liftco.
The 18m (E22.1m, US$28.9m) Portway door 3G football pitch, a life-trail outdoor Sport England has provided 1.5m
Lifestyle Centre in Oldbury, West Mid- exercise area, a multi-purpose activity room, (E1.8m, US$2.4m) from its Iconic Facili-
lands, UK, is on track to open in August meeting rooms, a sensory room and a caf- ties legacy fund for the centre.
2013, despite delays in construction eteria, as well as a purpose-built GP surgery
work due to poor weather conditions called the Tividale Family Practice. L www.sandwell.gov.uk
OPENING 2015
Harvey Hadden Leisure # $
OPENING 2013
Splashpoint
Worthing, UK
A new 17.9m (E22m, US$28.7m) lei-
sure complex will replace the existing
Wilkinson Eyre has designed Splashpoint
Aquarena venue in Worthing, UK.
The Wilkinson Eyre Architects-designed
swimming pool, recently named Splash- Two multi-use studios, three treatment
point, will include separate competition rooms and a lobby space containing a
pools for diving and swimming. reception and a caf will also form part of
Other facilities will include childrens Splashpoint, which has a BREEAM rating
shallow pools, a ume, water features of Very Good.
and saunas and steamrooms, as well as a
385sq m (4,144sq ft) tness suite. L www.adur-worthing.gov.uk
!
"
www.sportsmanagementhandbook.com
!
DEVELOPMENT PIPELINE UK COMMUNITY SPORT
Hi-tech two-storey
walls of glass
will create a shop
window for sport
OPENING 2015
L www.nelincs.gov.uk
SKATEISTAN, AFGHANISTAN of working with children and skateboard- through the programme will then take
Unlikely as it may sound, girls are now ing. Initially Percovich worked with ownership and lead the expansion of
skateboarding in Kabul, Afghanistan. children on the street, but his dreams Skateistan. Since 2009 it has provided 28
Thanks to the efforts of intrepid of opening a centre manifested when jobs to Afghan youths from streetwork-
Australian skateboarder Oliver Percovich, the Afghan National Olympic Commit- ing backgrounds. As 68 per cent of the
Afghanistan has a skateboard centre, tee gave a land lease donation for a Afghan population is under 25 years old
where hundreds of young people come skateboarding centre in Kabul, helped by and 50 per cent is aged under 16 years,
each week to perfect their board skills. funding from the Canadian, Norwegian, providing opportunities for youths of all
Afghanistan might not be the type Danish and German governments. backgrounds is essential.
of place most people would live out Now Skateistan is gearing up to open However, it is a challenging environ-
of choice, but Percovich chose to base its second centre this spring, in Mazar-e- ment in which to operate. Two tragic
himself there: I was excited by the Sharif, which will be able to work with up suicide attacks in Kabul led to staff and
country. I liked that I could learn things to 1,000 students per week. The charity students being killed. Also, 50 per cent of
about myself through existing in such a has also started a street programme in the students are street working children,
difficult environment. Phnom Penh, Cambodia. who provide an income for their families
He says he started the organisation The centres give children education, through selling trinkets and chewing
without any particular plan, simply with valuable skills and provide a safe haven. gum on the streets, so keeping up a good
the intention of marrying two interests The aim is that the students who go weekly attendance is a challenge.
Gaza Surf Club has developed a surfing community where resources can be shared, a training forum and links to the international surfing community
For some families having their Club in 2008, as a pilot project for his without raising the ire of the government
children come to Skateistan instead of non-profit organisation, Explore Corps. or traditionalists. A clubhouse will open
working is simply unrealistic financially, There are three aims to the organisation: soon to provide a hub where surfers can
says Percovich. Although every day that developing a surfing community where gather to socialise, swap tips, go online,
the children attend the programme, they resources and expertise can be shared; host guests and repair their boards.
gain valuable access to education and providing a forum for training and Running the club has demanded
opportunities that can give them skills for support; and linking Gaza surfers up with tenacity on behalf of Explore Corps. The
the future, and are in a safe environment the international surfing community. biggest challenge continues to come
rather than on the streets. Surfers around the world are a kind of from a well-connected NGO, which saw
U http://skateistan.org tribe and being incorporated and having the financial potential in importing
U info@skateistan.org the Gaza surfers welcomed into this equipment and the media attention
global community is a big part of what surfing attracts. They have waged an in-
SURFING IN A WAR ZONE the mission of the surf club is about, says timidation campaign, which has involved
Living in Gaza is tough. The Israeli Olsen. Especially considering how much getting surfers arrested, confiscating
blockade and clampdown on exit permits Gaza has been cut off from the rest of equipment and spreading rumours that
restricts freedom and there are no parks, the world over the past five years. Olsen and Palestinian surfers are spies.
greens, forests or open spaces to escape A couple of initiatives are currently Although a series of complaints lodged
to. So the sea offers a refuge. underway: producing training videos with the Ministry of the Interior has
The son of a US diplomat, Matthew in Arabic and also manufacturing and decreased the harassment, it is still the
Olsen, who grew up in Tel Aviv in Israel selling Islamic swimwear, which allows biggest challenge and has slowed the
from the age of 13, set up the Gaza Surf girls to continue surfing into their teens, organisations progress.
Although mainly cooperative, the surfing organisation Surfing4Peace than in Gaza. Whereas Gaza has access
Hamas government also creates an (S4P) was established by Israeli surfer to less than 30 boards, in Israel the
administrative problem for the US organi- Arthur Rashkovan and US surfer Dorian surf scene is mature with about 20,000
sation. Explore Corps is not permitted Paskowitz at the same time as the Gaza surfers, including lots of females.
to work with the Hamas government, or Surf Club, and was brought under the The main aim of S4P is simply to
even to ask for permission for projects, as Explore Corps umbrella. promote friendship. Opposite to what it
this would come across as collaboration. This partnership gives it the backing looks like in the media, many of us want
Olsen uses his contacts to get a feel for to administer the bulk of its initiatives, to find ways to co-exist, says Rashkovan.
what will be tolerated. Getting involved but the flexibility to remain more of a We want to get people in the water,
in politics is a no-win situation for the community than an organisation. S4P is show them the Aloha spirit and let
club, explains Olsen. But we have prohibited by the Hamas government to them enjoy a pure feeling of freedom.
helped to humanise the people of Gaza have a presence in Gaza, as all peace- Surfing can bring people from different
by offering a new view of their daily life. building initiatives between Palestinians backgrounds together. We try not to deal
On the other side of the blockade, and Israelis in Gaza were banned in 2010. with politics, but keep it at a roots level
Explore Corps is involved with a second Surfers in Israel have a much better deal and talk only with surfers.
London hosted the Tour de France Grand Depart (above left) and the first ever National Football League to be held outside North America (above right)
W
hen our time came we of improved facilities and infrastructure, its outstanding infrastructure and
did it right. Lord Sebastian brand new and smartened-up hotels sporting heritage. Regular events such
Coes words at the closing and the comforting buzz of Londoners as Wimbledon, The FA Cup Final and
ceremony of the London going about their daily business, secure The London Marathon have for years
2012 Olympic Games perfectly summed in the knowledge that they live in one of captured the imagination of the world.
up the reason why London is consistently the worlds most captivating cities. Events including the Grand Depart of the
heralded as the perfect inspirational Londons reputation from the Olympic Tour de France, the first ever NFL season
and iconic stage to host major events. and Paralympic Games was hugely game to be held outside North America
The citys unwavering passion for sport, successful, but rather than sitting back at Wembley in 2007, and ATPs move to
unrivalled transport links and venue and basking in the glory of perhaps the bring the World Tour Finals to London
infrastructure and unparalleled ability greatest Games ever, London is striding from 2009 are all evidence that the larg-
to draw huge international global media towards the next sporting milestone to est sports, rights holders and sponsors
audiences make it the number one secure the next accolade the city which are choosing the capital as the most
sporting and live events destination. truly made legacy a reality. exciting destination for major events.
As Lonely Planet recently wrote: In the Following a hugely successful Games
aftermath of the 2012 Olympic and Para- SOLID FOUNDATIONS last summer, the citys infrastructure, lo-
lympic Games, you wont find a city with Much of Londons reputation as a world gistics, expertise and enthusiasm to host
bleary after-party vibe, rather a fistful class events destination is built around global events has grown even further and
the capital is now blessed with a whole Another area of the city which had A NEW DAWNING
new event landscape complementing the a spotlight thrown upon it throughout Working on behalf of the Mayor of
number of world class venues it already 2012 was the regions rivers and London, Boris Johnson, the Major Events
has to offer. At the same time, hosting waterways, which hosted everything team at London & Partners is charged
the Games has increased Londons from the processional Queens Diamond with bidding for and securing major
ability to leverage and combine elite Jubilee River Pageant to David Beckhams events in the capital city.
performance sport with wider participa- opening ceremony moment, and acted as In addition, the legacy of 2012 will
tion events, and is already inspiring new a major artery for transport to and from leave a raft of new sporting spaces and
generations to get active. the Olympic Park. Londons waterways brand new visitor attractions, including
London already has some of the most are certainly a major addition to future the revived canals and waterways of the
iconic sports venues in the world, includ- cultural, sporting and corporate events. River Lea and one of the largest urban
ing The O2 Arena, Chelsea Football Club, The halo effect of London 2012 parks created in Europe for more than
Wembley Stadium, Lords Cricket Ground, has been felt city-wide, as over 11bn 150 years the Queen Elizabeth Olympic
The Brit Oval, Arsenals Emirates Stadium (E12.6bn, US$16.8bn) worth of invest- Park in east London.
and even spaces like ExCeL London, ment has been made across the city, Re-opening in July, the Queen
whose 100-acre (40.5-hectare) campus resulting in the the enhancement of Elizabeth Olympic Park will boast seven
hosted London 2012 sports (including the transport network and new venues, new sporting and hospitality areas: the
boxing, fencing, judo and table tennis). hotels and attractions. ArcelorMittal Orbit the tallest sculpture
and we intend to roll out the London Mayor is seeking to secure a sporting The overwhelming success of the 2012
volunteers again in the future to ensure legacy from the London 2012 Olympic & Olympic and Paralympic Games has had
that every event that comes to London Paralympic Games which will be overseen a positive effect on the whole industry,
has that same warm welcome. by appointed commissioner for sport reinforcing Londons reputation for
Kate Hoey, MP, with a huge investment delivering events on time and on budget,
HOW WE CAN HELP fund of 30m (E34.3m, US$45.9m) for while simultaneously highlighting a supe-
London & Partners works with a number grassroots sport in London. rior workforce that has demonstrated the
of organisations to secure a major One of the key legacy factors from ability to execute events to the highest
sporting and live events programme for the Olympics is that all of London city levels of delivery. L
London. Key stakeholders include the key stakeholders including London &
Mayor of London and Greater London Partners, Transport for London, Greater
Authority, the Department for Culture, London Authority, hotels and associa- To find out more about London and the
Media and Sport, UKSport, Sport England tions have been working together to benefits of holding your event in the best
and the Arts Council England. deliver the greatest event on the planet. big city on earth, please go to:
London & Partners Major Events team With this experience and the relations www.londonandpartners.com/events
is also working closely with the London that have been built, the city is much or speak to one of the Major Events team at
Legacy Development Corporation in a more co-ordinated, generating increased London & Partners on +44 (0)20 7234 5854
bid to attract world-class events to the communication and a more collaborative or majorevents@londonandpartners.com
2012 legacy venues. In addition, the atmosphere for the future.
THE EVOLUTION OF
THE SUPER THEATRE
MULTI USE
TENNIS GAMES AREAS BUILDINGS
A DI VI SION OF THE
SPORTS MUSEUMS
& VISITOR ATTRACTIONS
Terry Stevens of Stevens & Associates reveals how the growing trend for sports museums and halls of
fame is attracting fans and tourists interested in sporting culture, while generating additional revenue
I
t's unlikely any article in the SPORTING HERITAGE The Olympic movement has spawned
history of Sports Management These sporting attractions have a strong a number of museums. Sochi opened
Handbook has opened with a heritage in their own right, with the old- Sporting Glory in 2008, while it's
quote from TS Eliot; well here's a est sports museums in Helsinki, Finland, anticipated that the London Olympic
break with tradition. and Prague, Czech Republic, having legacy will result in a new attraction
In 1947, Eliot wrote in Towards the existed for more than 50 years. within the Olympic Park. Other host cities
Definition of Culture that even the The past 30 years have seen national will inevitably aim to capture the spirit of
humblest material artefact, which is sports museums being built in Stockholm, their Games in some type of attraction.
the product and symbol of a particular Sweden; Paris, France; Basel, Switzerland;
civilisation, is an emissary of the culture and Melbourne, Australia. Most recently SPORTS TOURISM
out of which it comes. Singapore and the US have also opened In the 2012 edition of the Sports Manage-
In this way, sports museums, halls national museums dedicated to sport. ment Handbook, sports tourism was
of fame, visitor centres and the new In Lausanne, an Olympic museum has highlighted as one of the fastest growing
generation of fan zones such as the existed in the Olympic Capital since the sectors of global international tourism
one at Cardiff City Stadium in the UK or early 1980s. A new US$40m (24.6m, (The Sleeping Giant: page 34).
the Turner Field fan area in Atlanta, US, E30.2m) museum was opened on Quai According to the UN World Tourism
where interactive experiences are built DOuchy in 1993, and in January 2012 this Organisation, sports tourism is cur-
around stadia provide fans and tourists highly acclaimed 20-year-old Olympic Mu- rently worth around US$600bn (368bn,
with insights into a nations, regions, seum closed for a major refurbishment E452bn) per annum. It accounts for 10
communitys or clubs sporting culture to incorporate the recent Olympiads. It's per cent of the one billion global interna-
and the context in which it developed. due to re-open this year. tional tourist arrivals and is predicted to
grow at 14 per cent per annum over the
period 201220.
Ajax is now on its third museum. Built at a cost of %4.5m,
This growth is fuelled by mega-
the new experiential, immersive museum brings the heart and sporting events and people travelling to
watch or participate in a wide range of
soul of the football club into the heart of the city of Amsterdam sports. There's also an increasing demand
The Hockey Hall of Fame in Toronto is an example of how sports attractions have become embedded as 'must visit' places within a tourism destination
both for sport as part of wellbeing- and most visited museum after the Museo and the Museo do Futebol at the Sao
fitness-motivated travel and sport as Nacional del Prado in Madrid, with over Paulo Pacaembu Stadium in Brazil are
heritage or nostalgia travel. The relatively 1.5 million visitors a year, as well as the examples of how such attractions have
new phenomenon of sports architecture Manchester United Theatre of Dreams become embedded as must visit places
tourism involves visiting great stadia or Stadium tour and visitor attraction; The within a destination.
arenas, irrespective of whether or not an Hockey Hall of Fame in Toronto, Canada;
event is taking place. Londons Olympic LEADING THE WAY
Park and the tours of the Millennium The US has led the development of
Stadium in Cardiff, Wales, are examples sports visitor attractions there are an
of this increasingly popular activity. estimated 215 sports museums and halls
Clearly, sports museums and visitor of fame in the country. The US has a par-
attractions are fundamentally important ticular penchant for sports halls of fame,
components of sports tourism. For the covering every type of sport imaginable,
visitor they provide a focal point for a according to Wray Vamplew, Emeritus
visit, a gateway to the narrative of the Professor in Sports Studies, University of
place they're visiting and an intriguing Stirling, UK, with notable, longstanding
entree to the city, sports team or event examples being the National Museum of
they're about to experience. Racing and Hall of Fame, the Kentucky
The Camp Nou Experience in Barcelona is
The success of the Camp Nou Experi- Derby Museum and the Baseball Hall of
the second most visited museum in Spain
ence in Barcelona, now Spains second Fame in Cooperstown.
These types of sports visitor attractions Sport is a combatative activity yet that spirit seems
and halls of fame are not without their
critics. For example, one observer has to be designed out. All too often the experience of a
written that these visitor attractions
reside at the intersection of history and
sports visitor attraction is sanitised and all too polite
nostalgia, being chock-full of memora-
bilia and nostalgic images of the sporting psychological and emotional ecstasy and Sport spectating is passive, highly absorb-
past, resulting in the beatification of the pain seem to have been removed. All too ing entertainment, as well as active and
past and consequent miasma of woolly often the experience of a sports visitor immersive escapism. We need to inject
commentary, mawkish sentimentality and attraction is sanitised and too polite. life and employ new approaches when
cardboard portraits. I agree. So why is this the case? Is it we celebrate sporting heritage, heroes
Ray Hole of Ray Hole Architects is also because design is undertaken by intel- and legends and the power of such great
critical of the way sport is presented lectuals, by technocrats or by exhibition human achievements.
in these types of attractions. He says companies whose formulaic approaches These facilities are important social,
There's something base and visceral deny the spontaneity and sheer exuber- cultural and, increasingly, commercial
about sport which is never translated ance of the sporting occasion? investments. As a result, we'll see the
authentically these attractions often continued development and growth of
feel as though something's missing. FAN ZONES sports visitor attractions worldwide.
"Sport is the most combatative activity The move towards the concept of the fan
known to man other than warfare, yet zone, rather than the museum, is getting JACK ROUSE
that spirit is designed out. The smell, closer to overcoming the blandness of the US-based international exhibition
acoustics, taste, physical contact and the more traditional sports attraction. designers Jack Rouse Associates (JRA) has
more experience than most in the field of
creating sports attractions. Shawn McCoy,
vice president, marketing and business
development at JRA, is optimistic about
the opportunities for development.
Given the overwhelming popularity
of sport around the world, from profes-
sional leagues to the World Cup to the
Olympics, we're seeing more and more
interest in the development of halls of
fame and other sports-related destina-
tions to provide fans with a unique and
meaningful connection to their favourite
sport, team and athlete, says McCoy.
JRAs portfolio of projects completed
and underway spans the whole range of
sports attractions, and includes:
U Classic museums such as the University
PIC: USTA/ROSSETTI
Football Club Real Madrid is developing an extravagant branded resort island featuring a Real Madrid theme park attraction in the UAE
U Halls of fame such as Thunder Road GLOBAL DEVELOPMENTS generation of younger fans and their
USA a celebration of NASCAR racing World governing bodies of sport such families to support the club.
in Dawsonville, Georgia, which includes as FIFA, with its new 120m (E147m, Following extensive research and
a virtual Thunder Speedway where up US$195m) Soccer Museum in Zurich, are focus-group consultantions, the Family
to six fans can race radio-controlled seeing the commercial opportunities that Club at Cardiff City FC introduced incen-
cars around a track. attractions bring in terms of the year- tives and activities designed to appeal
U A new generation of fan zones in round use of stadia increased footfall, to families of all ages. This initiative
stadiums, such as those proposed for brand extension and growing revenue has turned the stadium's Family Stand
the Seattle Seahawks and the Indiana from sponsorship and visitor spend. into a hive of activity on matchdays, by
Pacers Conseco Fieldhouse. The same is true for major sports clubs, enhancing the experience for fans, with
U The creation of interactive retail spaces such as Real Madrid, which is planning to an emphasis on families.
that double as attractions, such as create a branded, 50-hectare (124-acre), This programme, which utilises the
at the USTA Billie Jean King National US$1bn (614m, E754m) resort island in fan experience as a catalyst for growth,
Tennis Centre at Flushing, New York. partnership with the Government of Ras- won the Customer Experience Award at
al-Khaimah in the UAE. The development TheStadiumBusiness Awards in 2011.
North America leads the way in having will include a Real Madrid theme park. Julian Jenkins, director of international
the greatest number of sports attractions, marketing and special projects at Cardiff
but others are realising the potential of REGIONAL DEVELOPMENTS FC, says the club is applying the lessons
investing in these types of facilities, either Cardiff City FC in Wales has developed a learned from this successful family
as part of their commitment to hosting fan zone in the new Cardiff City Stadium friendly initiative to all areas of its busi-
large sports events or to support their aim as part of a wider strategy to change the ness to enable customers to rediscover
of becoming leading tourism destinations. perceptions of fans and attract a new and re-engage with its brand.
He says: Im keen to highlight our it's surprising there arent more sports
model of innovation not preservation. attractions around the world.
Our move to the new Cardiff City Sta- Relatively few clubs outside the US
dium allowed us to eradicate a number of have their own dedicated museum or
historical problems with fans' behaviour hall of fame. Globally, relatively few
and focus on delivering a diverse fan governing bodies of sport celebrate their
experience. We're constantly seeking new heritage, achievements and importance
ideas to enhance our customer experi- through a permanent exhibition. Even
ence, and Im certain well continue to in the UK, with one of the worlds finest
develop this approach. We look forward traditions of sporting heritage, you
The fan zone at Cardiff City Stadium has
to exploring the journeys and experiences can count the number of sports visitor
been designed to attract a new generation
that other venues have undergone. attractions on two hands.
AJAX series of playful, interactive events and AUSTRIA LEADS THE WAY
Another soccer club to take a more inspiring historical recollections. Austria is one of the few European
experimental approach is AFC Ajax NV of countries to celebrate the diversity of its
Amsterdam, the Netherlands. In 2010 Sid SPORTS MUSEUMS SHORTAGE winter and summer sports in a structured
Lee Architecture, in collaboration with Considering the potency, power and wide and strategic way. Recognised by the
Sid Lee and gsmprjct, was mandated by ranging interest in sport, the heroes and World Economic Forum as one of the
Ajax to create the new Ajax Experience, nostalgia for memorable and outstand- worlds top three most competitive
which opened towards the end of 2011. ing sporting moments and the iconic tourism destinations (see WEF, Tourism
This E4.5m (3.7m, US$6m), 1,000sq m status of the great stadia, which are Competitiveness Index 2012), local
(10,760sq ft) experiential and immersive often referred to as cathedrals of sport, museums of all types are considered
museum brings the heart and soul of the essential features of all communities in
football club into the heart of the city Austria and a fundamentally important
Table 1: Themed zones at Ajax Arena
Amsterdam is Ajax. Ajax is Amsterdam. economic and cultural asset.
in Amsterdam, the Netherlands
This is the third incarnation of this facil- The Austrian sports museum landscape
ity. It was originally located within the Visitors Experience is very active, with sports museums
Ajax Arena, before being taken to an out Surface in space duration being recognised as contributing to the
of town commercial centre. The new Ajax Experience area at a time (min) brand and positioning of the country. For
Experience features seven themed areas History Hall 148.3sq m 129 example, there are around 30 winter or
(see Table 1) and has been located in the Reception 20.4sq m - Alpine sports museums. Some are sport-
heart of the city, not far from the caf in The Well of Talent 47.2sq m 11 5 and very locally-specific (Leobersdorf Ski
the former ABN AMRO bank in which the Giant Academy 118.1sq m 23 10 Museum and Kleinwalsteral Winter sports
club was originally founded in 1900. Training Field 275,8sq m 46 20 museum), while others are regional
According to Jean Pellaand, architect The Locker Room 41.3sq m 11 5 and generic (Alpineum in Hinterstoder,
and senior planner at Sid Lee Architec- The Tunnel 13.3sq m -
Salzburg Provincial Ski Museum or the
ture, the Ajax Build Giants exhibition is a prestigious International Winter Sports
The Stadium 186sq m 34 15
whole experience, celebrating a unique Museum of Murzzuschlag). Elsewhere,
Ajax Around the World 50.4sq m -
SOURCE: TOM BASON
story of achievement: "Visitors are invited Austria has museums dedicated to hiking,
Be a Giant (retail) 86.3sq m -
to embark on an immersive journey soccer, motorsports, cycling, equestrian-
through the teams history and heroes," Total surface area: 1,000sq m ism, hunting, fishing and even diving
Total experience duration: 60 minutes
he says. "We want them to experience (Hallstadt Diving Museum), billiards (The
Visitors in space at a time: 137
what it takes to be a 'giant' through a Billiard Museum in Vienna), bodybuilding
the 1950s when the team was unofficially and legends of the club via 22 touch selection of UK and European soccer
known as the Champions of the World, to screens. The highlight for many is the Hall museums. Wolves has an admission
its present championship status. of Fames cinema, which shows footage charge of 7 (E8.60, US$11) for adults,
Other zones cover the story of the from the clubs past and famous games. 4.50 (E5.50m, US$7.30) for concessions,
stadium, sport science and the heroes The opening of the museum in late and no discounts for season ticket holders
2012 prompted an interesting reaction or My Wolves members (see Figure 1).
Figure 1: Admission charges at UK from the clubs fans. According to various
and European soccer museums fan websites, such as that written by Tom LESSONS TO BE LEARNED
Bason on 14 November 2012 With sports tourism becoming an
Molineux View there increasingly significant global growth
20
is clearly pride in the fact market, major sports clubs must seek
18 ADULT that Wolves has become new and innovative ways of extending
CONCESSIONS
16
one of the few British soccer and commercialising their brand. And as
*Spanish clubs
clubs to invest in a museum. sports events continue to drive destina-
14
However, there are concerns tion development, we can expect to
MUSEUM COST ()
12 about its value for money see further investment in sports visitor at-
10 and its relevance to anyone tractions. If these facilities are to become
other than Wolves support- successful in capturing the hearts and
8
ers. These are extremely valid minds of tourists and the all important
6
questions and both of them fan market then there are clear lessons to
are relevant to all club-based be learned from the past.
SOURCE: MOLINEUX VIEW
2
sports visitor attractions. Sport is, by its very nature, exciting,
In exploring value for emotive and potent. These characteristics
0
money, Bason also provides must be reflected in the visitor attrac-
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info@tigerturf.co.uk
SPORTS TOURISM
GETTING INTENSE
C
ampingninja is an online It soon became clear that this project
Rhian Evans and Geoff booking tool for hundreds of would need substantial investment one
Vaughan came up with the campsites across the UK, using of the main reasons this model had
brainwave of launching the same model as Hostelworld never been attempted before in the
and Late Rooms, but dedicated camping industry. We entered The Big
pop-up campsites at local to the campsite industry. As outdoor Idea competition run by the Travel Trade
sports clubs in London. enthusiasts we were inspired to launch the Gazette and Dubai Tourism and after a
Aimed at visitors seeking business in 2009 while finding it difficult written pitch was accepted we made it
to book a camping weekend, as the only through to the final six. We pitched to
cheaper accommodation
available online tools at that time were our Dragons and in 2009 were told that
options, the initiative has directories, which didnt actually let you we had won Campingninja was born.
left its own sports legacy book a pitch. We decided to look at how
we could solve such a problem. CAMPING AT THE GAMES
While discussing the forthcoming
Olympics, we came up with the idea of
setting up temporary campsites at sports
clubs in London to accommodate visitors.
As we both play for our local rugby
(Rhian) and cricket (Geoff) clubs, we
were well aware that many sports
grounds have underutilised space during
the summer months and that nearly
all community clubs would jump at the
opportunity to raise some extra revenue
for much needed reinvestment. And of
course, existing clubs already have all
the necessary facilities in place (parking,
showers, toilets, bar and catering). So the
seed was sown and we set to work on
making Camping at the Games a reality.
The objectives for Camping at the
Games was to make the Games accessible
to all by offering an affordable accom-
modation option, within easy access
of the Games venues. We wanted to
The Campingninja team manage camping projects from set up through to delivery enable community sports clubs such as
Blackheath Rugby Club, Eton Manor RFC Dorney that could be transformed into there and that urban camping would be
and Surbiton HC with an opportunity to temporary campsites during the 2012 safe, secure, fun and feasible. In January
capitalise on the Olympic legacy and be Olympic and Paralympic Games under 2012 the marketing campaign took off
involved in the Games. And, above all the Permitted Development Act. with a core message: great value, great
else, to spread the joy of camping. Each site would also require a volun- atmosphere, supporting community
teer base that we could train to take on sport and convenience.
MARKETING STRATEGY the task of running the site during the
We launched Camping at the Games with games ensuring that the vast majority TARGET MARKET
its own dedicated site and marketing of revenue went back to the sports clubs. Our target markets included some of the
strategy. Once the project was launched, Once the sports clubs were on board, 70,000 Games Makers, many of whom
we conducted a campaign to recruit Campingninja.com had the functionality were tasked with staying in London for
eight to twelve community sports clubs to take bookings, so the next step was three weeks with no accommodation
in London, Weymouth and close to Eton to let people know that we were out provision; families and students who,
and operation of grass pitch campsites We want to share our love of camping customer experience, increasing ticket
and pre-erected camping villages at and expertise by providing a secure, sales, attracting more sponsors, and
sports and other types of events across convenient and affordable alternative creating an additional revenue stream.
the country. We aim to deliver real to other accommodation options, where At Campingninja we have shown that
camping without the fuss; perfect for it is not yet available meaning more we have an experienced team who can
parties of any size. people will be able to attend events, manage camping projects from set up
We are passionate about camping and whether it be in a pitch of their own or through to delivery.
want to ensure that it is accessible for all in a high-quality, pre-erected tent. With this in mind, the team is now
at large-scale, multi-day events where Event planners may not see camping as working hard with a number of large-
camping is either not yet an option or an option, but with the camping experts scale future events to offer a bespoke
where campers are restricted by the on board, setting up a campsite can professional service that will make
camping facilities currently on offer. be a reality. It can mean improving the camping a reality in 2013. L
LONDON 1948
The London 1948
SPORTS MANAGEMENT EDITOR LIZ TERRY RECALLS HER DADS TALE Olympics took
OF HIS CAMPING ADVENTURE DURING THE 1948 LONDON OLYMPICS place in a time of
great austerity.
I
n the summer of 1948, my dad, and there was no other way to gain that returned. Imagine being able to buy a
John Terry had just turned 23 knowledge but to see it live. ticket on the gate to watch the Olympics?
and after being demobbed from The 1948 Olympics were known as Just impossible. Everything about his
the RAF, was studying to be a PE the austerity games rationing was still story made me smile.
teacher at St Pauls College, Cheltenham. in force, so he got on his bike and rode He went on to spend his life in sport,
A marathon runner, swimmer and from Cheltenham to London. studying at Loughborough and Carnegie
gymnast, he was passionate about There was no money for hotels, so he and then teaching, lecturing and coach-
sport, and when the Olympic Games pitched his tent in St Jamess Park and set ing. He loved it with a passion especially
came to London, he had to be there: up camp with a stove and billy can. Each swimming and passed that joy on to
there was very little sport on TV in morning he zipped up the tent, rode his thousands of others, including me.
those days, he told me, if you wanted bike out to Wembley and bought a ticket He supported the launch of a whole
to know what world class sport looked on the gate to watch the Olympics. raft of swimming initiatives, from the Age
like, going to watch it was the only That was only sixty five years ago, Group National Championships to the
way. Newspaper reports showed the yet the contrast to the 2012 Olympics British Swimming Coaches Association.
occasional grainy photo and sometimes is breathtaking. Imagine pitching your When I heard London had got the
the results of races, but I was interested tent in St Jamess Park today, let alone Games I hoped I might be able to go with
in bio-mechanics and race strategies your belongings being there when you him so we could share the experience
he would have loved to see the standard
of excellence achieved and to feel the
energy and as an amputee, to have
seen the Paralympics but he died just
before his 87th birthday in June 2012,
missing it by a month.
He told me his enthusiasm stemmed
from a free swimming pass he was given
as a boy in Coventry more proof, if it
were needed, that giving kids access to
sport at a young age can lead to a lifelong
commitment which brings health, vitality,
fun, companionship and wellbeing not
only to them as individuals, but to many
John Terry a lifelong love of camping and sport. (Centre right), the St Paul's waterpolo team, 1948 others. I think of that as his legacy. L
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CONSUMER SPENDING
T
he years 2011 and 2012 have sport attendance. The estimates, in terms the examined period 2007-2012, the
been very important, capturing of value of spending and percentage market increased by 15 per cent in value
the effect of the Olympic Games change for the years 2007-2012, are terms. It's important to note that in 2009,
in tourism, consumer spending, presented in Tables 1 and 2 respectively. under the influence of the recession,
employment and sports participation. This the sport market declined in absolute
is a first attempt to estimate sport-related MARKET GROWTH terms (minus three per cent), but it fully
consumer spending in 2011, with estimates The total value of the sport market in the recovered in 2010, even exceeding its
provided for the year 2012. This is closely UK was 22.7bn (E26.4bn, US$34.4bn) in 2008 position.
associated with some forms of sports 2011, and it is expected to reach 24.3bn Among all the sport-related categories
participation (through subscriptions to (E28.3bn, US$36.8bn) in 2012, represent- considered in Table 1, the most important
health and fitness clubs, for example) and ing an increase of seven per cent. Over is clothing sales at 3.7bn (E4.3bn,
US$5.6bn) spending in 2012, followed by:
U TV and video = 3.4bn (E3.9bn,
Table 1: Consumer Expenditure on Sport-Related Goods and Services ( million)
US$5.1bn)
(million) 2007 2008 2009 2010 2011 2012 U Health and fitness clubs = 2.8bn
Admissions 782 742 782 729 1,202 1,629
(E3.3bn, US$4.2bn)
Sports goods 1,546 1,300 1,129 1,543 1,387 1,360 U Off-course gambling = 2.3bn (E2.7bn,
Bicycles 713 755 847 876 911 944 US$3.5bn)
Boats 1,534 1,602 1,530 1,452 1,462 1,482 U Footwear = 1.6bn (E1.9bn, US$2.4bn)
Other participation excluding health & fitness 1,368 1,298 1,012 1,098 904 1,141 U Admissions = 1.6bn (E1.9bn,
Health & fitness 2,130 2,300 2,400 2,550 2,600 2,800 US$2.4bn)
Clothing sales 3,000 3,043 3,044 3,220 3,542 3,674 Smaller categories include sports
Footwear sales 1,418 1,460 1,451 1,506 1,604 1,644 goods, bicycles, boats, other participa-
Travel 1,010 1,070 974 1,091 1,167 1,225 tion, sport-related travel, books and
Books and magazines 206 194 187 189 189 188 magazines, newspapers, skiing holidays,
Newspapers 383 360 352 345 370 363 football pools and other gambling.
TV and video rental, satellite/cable subscriptions, licences 2,591 2,713 2,927 3,102 3,230 3,360
Skiing holidays 886 879 819 776 770 771 TICKET SALES SOAR
Gambling: football pools 61 60 60 139 138 134 Admissions to sports events were very
Gambling: off course 2,729 2,687 2,296 2,227 2,120 2,345
strongly influenced by the Olympic and
Gambling: on course and online 542 659 689 753 922 1,033
Paralympic Games (11 million tickets sold).
Other 161 165 171 178 186 193
The early sales of tickets meant that, in
TOTAL 21,059 21,287 20,668 21,774 22,705 24,285 2011 and 2012, the value of admissions
grew very strongly by 65 per cent and FITNESS HIKE 2007-12 by a total of 31 per cent. This is
36 per cent correspondingly, while Bicycle sales grew by 32 per cent over driven by a combination of Olympics-
during the period 2007-12 they more the six-year period (2007-12), while in related demand, an expansion of budget
than doubled. Overall, in 2012, 75 million each of 2011 and 2012 sales increased operators and a relentless restructuring
tickets were sold (excluding free events). by four per cent. The Olympics and the of infrastructure. For example, British
Similarly, TV viewing figures rose sharply, Tour de France were instrumental in this Land sold five of the Virgin Active Clubs
reflecting the demand for the Olympic growth. Characteristically, in the year to it acquired in 2011, and Fitness First is
Games, tennis and premiership football, March 2012, although Halfords revenues looking into offloading 58 loss-making
with the Manchester Derby in April 2012 declined by 0.8 per cent, the cycle gyms, hit by the economic downturn and
attracting a record, for pay-tv, 4.4 million element increased by around 10 per cent, the popularity of the low cost operators.
audience. Surprisingly, the expensive verifying their assessment that social, One of the latter the Gym Group is
Olympic hospitality market did not health and environmental concerns are to expand its partnership with budget
negatively affect the remaining sector, driving consumers towards cycling. hotel operator Travelodge to find 10 new
with Royal Ascot corporate hospitality The value of the health and fitness co-locations in London and the South
increasing by 10 per cent in 2012, fol- sector is expected to increase in 2012 East. The Gym Group aims to open 20
lowed by a slight increase at Wimbledon. by eight per cent and over the period new gyms in London by the end of 2013.
According to the Office for National US$500m (330m, E384m) within the
Statistics, the expansion in the health and next 10 years and become one of the
fitness market coincided with an increase, top five global outdoors brands. Half of
in healthy life expectancy of two years its sales are exported to 45 countries,
between 2005 and 2010. employing 230 people. Another retailer
In 2011, both sport-related clothing Barbour exports to 40 countries, The low-cost operators' business model has
and footwear increased very strongly, by generating a 90m (E104.7m, US$136.5m) boosted the health and fitness sector
10 per cent and six per cent respectively. turnover (2010) and employing 550
Over the six-year period, the aforemen- people in its overall retailing and effect, declining profits forced JJB into
tioned categories increased by 22 per manufacturing operations. administration. In other cases, such as
cent and 16 per cent correspondingly. Adidas the official sportswear partner
However, the market was not just INTERNET SPEARHEADS SALES of the Games the Olympics became a
driven by the Olympics-related demand. Another factor that changes as well as positive stimulus for the companys sales,
A number of outdoor sport retailers in drives the market is fast increasing inter- which are expected to grow by more than
the North of England are developing net sales, which challenge the supremacy 15 per cent in the current financial year.
worldwide reputations. One of them of the market's street operators. Similarly, sales in Sports Direct increased
Berghaus aims to reach a turnover of In October 2012, despite the Olympic not only because of the beneficial effect
of the Games but also because of the
companys strong internet-sales profile.
Table 2: Consumer Expenditure on Sport-Related Goods and Services (% change)
In the six months to 30 June 2012, LASTING LEGACY Event Series with the aim of attracting
Paddy Powers online business increased These are just some of the trends to hit more than 70 international sporting
its turnover by seven per cent to E48.5m the sports markets, and their relation- events to the UK by 2018. It's expected
(41.7m, US$63.2m). ship in some cases is due to the 2012 that, if successful, the events will boost
The expansion of online betting under- Olympic and Paralympic Games. the economy through tourism and by
pins the success of Perform, a company The legacy of the Games can continue inspiring domestic sports participation.
that buys online rights to TV sports through increases in sports participation This underlines a real economic force.
coverage and repackages them for media (the main challenge in the future) and For example, figures released in February
companies, consumers and bookmakers. through a continuous effort to capita- 2013 by VisitBritain showed a strong
According to the online betting company, lise on the existing infrastructure, by rise in the number of tourist arrivals
consumers online migration has acceler- bringing new events home. To this end, associated with the Olympic Games and
ated as a result of the growing popularity UK Sport has launched a 27m (E31.4m, the Queens Diamond Jubilee, generating
of of smartphones and tablets. US$41m) campaign known as the Gold around 4,000 new jobs. L
LIFE'S A BEACH
The London 2012 Olympic Games proved beyond doubt the value of temporary overlay. A flagship
example of the high calibre experiences that can be achieved with temporary infrastructure was
The Arena Groups 15,000-capacity Beach Volleyball stadium on Horse Guards Parade
T
he historic site, located on the watched live by more than 500,000 and successfully host such an event. Every
Prime Ministers doorstep in people and by millions more on televi- temporary build has its own concerns and
central London, is more used sions across the world. unique requirements but this location
to hosting tourists as they head Adam Wildi, Arena Groups project di- perhaps even more so.
to Buckingham Palace, and the red rector for the projects two-year duration
tunics and bearskins of soldiers as they and an Olympic professional responsible THE EARLY STAGES
march for Trooping the Colour. But last for the technical delivery of the Opening At the time of planning, building an
year was a different story with Horse and Closing ceremonies at the Athens event of this size at this iconic venue
Guards Parade becoming home to one Games, among others, commented: was unprecedented and required a full
of the worlds most complex temporary When LOCOG first announced that feasibility study before LOCOG could give
stadiums. For 14 days it hosted one of Beach Volleyball would be held on Horse the go ahead for its ambitious plans.
the most coveted sports of the Olympic Guards I think the whole industry was The feasibility study raised some
Games, welcoming hundreds of athletes, taken aback it didnt seem conceivable interesting considerations; with so much
thousands of accredited media and that such a location could appropriately to construct in such a tight timeframe
Adam Wildi, Arena Group project director at the Horse Guards Parade structure during the 2012 Olympics Games (picture left)
it found that the only way to achieve of planning as a permanent city, the without a trace and respect needed be
this was to streamline the supply chain, cables alone required 72 cable bridges paid to the prestigious nature of the
employing one main contractor to to channel five million litres of water venue. In July 2011 a test event was held.
manage every element of the build. and 2,700kw of power during the course Wildi commented: The test build was a
Alongside the stadium itself this of the two-week event. More than 400 vital stage in the process, it not only gave
included the installation of 3,000 seats crew, 150,000 man hours, 123 temporary us a taste of what we needed to achieve
along The Mall for the cycling and road structures (10,363sq m, 111,546sq ft), the following year but more importantly
races, practice courts and hospitality 180 temporary cabins, 2.36 miles (3.8km) it gave the various stakeholders the op-
structures on St James Park and the warm of fencing, 3,483 truck movements and portunity to air any concerns and ask any
up courts and ancillary structures around 30,000sq ft (7,787sq m) of trackway questions they might have. It was vital in
Queen Victoria Monument. somewhat outline the size of the project. cementing the relationships which helped
In total, the site spread across 32 acres After a competitive tender process, the actual build in 2012 go so smoothly.
(13 hectares) and had just a 42-day build Arena Group was contracted as LOCOGs
time. Back-to-back with The Queens only turnkey contractor for the London PUSHING THE BOUNDARIES
Diamond Jubilee and Trooping the Colour 2012 Games, project managing and IN TEMPORARY
ceremony, there was no room for error. delivering every aspect, including the Designed by Team Populous (led by
A complex containment strategy to build of the sites main attraction the Populous and assisted by Allies & Mor-
distribute power, water and all of the Beach Volleyball Stadium. rison and Lifschutz Davidson Sandilands)
broadcasters cables and fibre-optics was The entire build needed to be brought the 15,000-capacity demountable stadium
also needed. Requiring the same level in quickly and efficiently and removed was designed with the upper fourth side
Tumblers tunnel
M
ore commonly associated
with football grounds up
and down the country, a
retractable tunnel is now being
put to a very different use by the
tumblers at Pinewood Gymnastics
Club in Berkshire.
The club, based in two purpose-
built gyms in Wokingham, called
in specialists Spaciotempo UK to
provide the 8m (26ft)-long tunnel
as an innovative way to help
youngsters learn run ups.
The covered court building forms part of a wider programme of work at the university Pinewood Gymnastics Club is
home to the Pinewood and Great
Spatial complete covered tennis centre for Exeter uni Britain Elite Tumblers, a troupe
of British, European and world
S
patial Structures completed a six- BBC Breakfast. Spatial Structures manag- champion athletes. To train ef-
court tennis and netball building ing director Terry Young was interviewed ficiently, a tumbler requires a track
for the University of Exeter by BBC presenter Stephanie McGovern, measuring 25m (82ft) about the
recently ranked as a Top 10 UK University along with senior construction experts length of three London buses in
for Sport. The covered court building and a representative of the university, to order to practice.
was awarded to Spatial Structures by Kier coincide with the announcement of the As Pinewood clubs hall is simply
Construction and forms part of a wider UKs gross domestic product figures. not long enough, until last year,
programme of work at the University Phil Attwell, the universitys director tumblers had to start their run-ups
that is seeing 380m (E430m, US$561m) of sport, said: This was an ingenious outside the building entering
being invested in new facilities. solution to a longstanding problem; how through a doorway before
The building covers six tennis and six to make the maximum use of our outdoor finishing up on the opposite side
netball courts and is 40m (131ft) wide facilities all year round. of the gymnastics hall.
and 105m (344ft) long. During the course We can now extend our programme The local parish council turned
of construction, the site was featured on and offer more flexibility both to down the clubs application for
students and the local community. permission to build a permanent
Terry Young commented on the shelter, deeming it too
project: We were delighted to have obtrusive, so the club contacted
been chosen for this prestigious project Spaciotempo UK.
for the University of Exeter. The parish council didnt oppose
While were very much experts in the plans for a temporary tunnel
more general field of steel framed fabric and Spaciotempo installed the
covered structures, we feel we can add structure, which measures 2.4m
even more value when these are applied (7.9ft) wide by 2.74m (8.9ft) high.
The hall covers six tennis and netball courts in the sports and leisure world.
T
he Open Championship, the ability to be easily branded. Neptunus
worlds oldest and one of its erected the temporary structure while
most prestigious golfing tourna- the exterior and internal fit out was
ments, was held at Royal Lytham & St carried out by Grupo Intermedio.
Annes in Lancashire in 2012. The Evolution II allowed for Doosans
The official patron of The Open, impressive branding to span the entire
power plant specialist Doosan, sought frontage of the building. As a result,
an eye-catching temporary structure the structures size and striking aesthet-
in which to showcase some of its The Doosan structure at The Open ics helped to maximise Doosans brand
construction machinery from the awareness at the event. Unai Camargo,
range of products and services that the their golf skills, relax and have fun playing purchasing manager at Grupo Inter-
company has to offer. The space also on construction machinery simulators. medio said: Neptunus supported us
doubled up as a golf-themed visitor Neptunus supplied a 300sq m (32,292sq ft) in designing and delivering a solution
area where guests were able to try out Neptunus Evolution II structure due to its that fulfilled our clients expectations.
M
embers of the GL Events Owen temporary structure specialist worked on three fully lined structures, including a
Brown team became very familiar two high-profile projects on site. 4,050sq m (44,000sq ft) structure on the
with the Silverstone circuit in At one point during July the company inside of Stowe Corner and a 3,300sq m
Northamptonshire during 2012. In fact, had no fewer than 12 staff stationed at (35,500sq ft) structure for Club Silver-
the UKs motor racing mecca became a Silverstone, with one team dismantling stone, next to Becketts Grandstand.
home away from home for many as the the 12,000sq m (129,000sq ft) of hospital- It also supplied kitchens and separate
ity space it provided for bar structures, as well as glass doors,
the Formula 1 British access ramps and flooring systems
Grand Prix and another throughout. The two-day Classic,
building structures for meanwhile, saw Owen Brown provide
the Silverstone Classic. 1,500sq m (16,000sq ft) of temporary
The British Grand Prix is structures, including a mixture of hard-
one of the biggest events sided structures and marquees in the
on Owen Browns sport- Village Green and International Paddock
ing calendar. The firm areas to accommodate trade stands and
has supplied temporary sponsors stands.
structures to the event It also supplied a 120sq m (1,300sq ft)
since 1950 and spends Absolute structure to house the Interna-
a quarter of its year at Sil- tional Paddock Caf, as well as 300sq m
verstone assembling and (3,000sq ft) and 60sq m (646sq ft)
dismantling structures. structures for a temporary art and
Owen Brown spent a quarter of its year working at Silverstone This year it supplied photography gallery.
WWW.ARENAGROUP.COM
SYNTHETIC TURF
S
ynthetic surface materials, specifi- USAGE synthetic turf chosen, the base required,
cally for football pitches, became There's a common understanding that and other considerations regarding the
available over two decades ago, synthetic turf is typically used in regions premises and expected future use. For
with significant technological where climatic conditions don't allow example, clubs with an ambition to play in
improvements supporting a more natural for the efficient usage and maintenance European competitions need to consider
look and feel to the turf. of natural grass fields. However, an that UEFA regulations demand synthetic
Since its introduction, there have been overview of the current number of turf be granted both local and FIFA
both positive and negative reactions to stadiums hosting synthetic turf in the certificates, that the stadium be equipped
using synthetic turf in football stadiums, European top-tier leagues does not seem with a drainage system and, if necessary,
but due to the characteristics of the to fully support this perception. other facilities to ensure the field of play
newest generation of products, the use In fact, based on KPMGs research, is playable on any match day during the
of synthetic turf for football is now sup- while the majority of stadium fields whole UEFA competition season.
ported by UEFA, FIFA and many national are in Norway, Russia and Switzerland, The price of alternative types of turf
federations/leagues. synthetic fields are growing in popularity varies greatly, with standard quality
The quality of the synthetic surface in countries with less severe climatic synthetic fields ranging from E300,000
must be regularly maintained, and the conditions, including the Netherlands, (258,700, US$403,250) to more than one
field has to be tested to FIFA standards France, Italy and Ireland. million euros (862,300, US$1.34m) in
to ensure its safety and performance investment value, according to interviews
characteristics, whether at the elite or INVESTMENT conducted by KPMG. With more recent
community level. FIFA has even drawn up The costs of installation, testing and innovations, synthetic turf is suitable for
criteria for the quality of professional and replacement are key items in the decision playing in the top-tier leagues, providing
communal pitches and has issued a set of to replace a natural grass pitch with a an even better playing experience. Under
necessary guidelines for the benefit of synthetic surface. The price for a syn- normal circumstances a natural pitch
national associations. thetic pitch depends on the quality of the requires a lower investment value (E150-
350,000; 129-302,000; US$202-471,000)
than a synthetic pitch of standard
Use of synthetic turf for football is now supported quality. Usually the surface of the turf
needs more frequent renewal, while the
by national sports federations and leagues FIFA sub-base has a longer life cycle. Replacing
has issued a Quality Concept certification process only the top layer amounts to around 50
per cent of the initial capital investment.
BENEFITS
KPMG identified the key arguments
often used by industry stakeholders
when presenting their case for installing
synthetic turf. These arguments, which
are strictly interrelated, but addressed
individually hereafter, are as follows: The utilisation figures from KPMGs synthetic, but they often have training
U Increased frequency of usage research about the actual usage patterns grounds with synthetic turf for more
U Extra revenue generation on an annual or weekly basis are quite regular usage, not necessarily putting
U Cost-saving opportunities revealing. Teams typically use syn- pressure on the main field.
U Strategic benefits thetic turf over 300 days a year, excluding
major clubs that have installed highly Revenue generation
Frequent usage sophisticated systems. The comparative Commercial income opportunities arise
The potential business case for switching figure for use of natural grass pitches through pitch and stadium rental. In
to synthetic turf is primarily shaped by can vary between 30 and 70 days per general, in countries with more extreme
the facility owners commercial approach year, depending on the number of clubs weather conditions, there is a shortage of
to the utilisation of the pitch, and how sharing the same facilities, the length of playing fields with appropriate surfaces
they are able to take advantage of the the league and other factors. As per the that allow play on a more regular basis.
various benefits of using a synthetic weekly statistics, clubs typically utilise This stimulates higher demand for syn-
playing surface more frequently. synthetic turf 20-40 hours per week, in thetic fields, leading to more commercial
Synthetic turf offers the opportunity contrast to 5-10 hours of natural grass opportunities for stadium managers.
to generate a steady, year-round revenue usage before they made the change. Furthermore, it appears that clubs are
stream, not dependent on the on-pitch Again, major teams in the top leagues more successful in generating revenues in
performance of the club. may prefer resting the pitch, even if economically developed markets, where
there is the benefit of higher consumer figures for natural grass fields.
and corporate spending power. As a consequence, the cost of maintain-
KPMGs research findings show ing a synthetic turf may be significantly
that with a proper business plan and lower than that of maintaining natural
professional management, some clubs grass pitches. Typical values range
can generate respectable revenues on between E5-15,000 (4,300-12,900;
a weekly basis, by renting out their US$6,700-20,100) annually, as opposed
synthetic field. This would not be possible to the maintenance costs of natural grass
with natural grass fields due to their pitches that may reach over E20,000
much lower potential utilisation rate and (17,300, US$26,840). Savings may easily
the higher risk of surface damage. reach 50-60 per cent of the maintenance
costs of a clubs former natural grass
Cost saving field. Naturally, cost savings are also influ-
A primary source of financial benefits enced by weather severity and a countrys
related to the adoption of synthetic turf average wage levels. Furthermore, for
is the potential savings achieved follow- clubs where water costs are significant or
ing its installation. These benefits can be the climate is much warmer, savings could
classified into three main categories. be even more considerable. Some benefits of a synthetic pitch are
1. Maintenance benefits 2. Saving space revenue generation, space saving and
If synthetic turf is to be made a worth- Synthetic grass is a space-saver. Because cost savings from external rentals
while investment, it requires regular it can be played on for a longer period of
and carefully scheduled maintenance. time, football clubs do not need as many
Maintenance is important to enable different fields as they would need in the events, including league fixtures and
synthetic turf to withstand the heavy case of natural grass pitches. Depending training sessions, can be significant.
use that it is often subjected to, and to on utilisation patterns, a synthetic field The resistance of synthetic turf to more
ensure its performance, longevity and may be the equivalent of three to four adverse climatic conditions implies a
safety over its lifetime. Regular mainte- well-maintained natural turf fields in reduced risk of postponements or the
nance is also required as part of the FIFA terms of usage time. The replacement of abandoning of events.
Quality Concept certification process. natural grass with one or more synthetic
According to KPMGs research, the pitches can even provide the opportunity Strategic benefits
number of hours spent on maintenance, to sell some of the space saved because of Synthetic turf can enable greater commu-
and the number of employees engaged the installation of synthetic turf. This can nity access to a stadium. Synthetic pitches
in maintenance activities can be signifi- be a particularly lucrative opportunity at football clubs can be used during
cantly less for synthetic turfs. There are when the land in question is located in a the day by schools, while such intensive
examples of carefully maintained turfs highly valuable urban area. shared use is often impracticable on a
that need only a few hours of mainte- 3. Running events natural grass pitch. However, KPMGs
nance per week, 2-4-fold less than similar The cost of cancelling and rescheduling research findings show that greater
community access is not really viable in
the case of first and second division clubs
With the opportunity to generate additional revenue, in more developed football markets.
Strategic benefits are especially crucial
realise cost savings and boost community engagement, when a pitch is under public ownership,
using synthetic turf is an option worth considering or has been financed with some public
support, as the financing/operating
agreement may include terms for a can be played on far more intensively, of the synthetic pitch and use their fields
certain measure of community usage. The the costs per playing day can be lower much more intensively, the TCPD is
potential for providing greater commu- than for natural grass. This ultimately significantly more favourable than that
nity access to a stadium could also be a makes a well utilised synthetic turf more for natural grass. When assessing the
key factor in securing public participation cost effective than a natural grass pitch investment decision of replacing natural
in future stadium development projects. in terms of Investment Cost per Playing grass with synthetic turf, the opportuni-
Day (ICPD), and even more so in terms ties for revenue generation, saving space,
COST-BENEFIT ASSESSMENT of Maintenance Cost per Playing Day cost savings from external rentals and
The potential business case for switching (MCPD). On average, for more utilised maintenance, and strategic benefits from
to synthetic turf is primarily shaped by fields, the Total Costs per Playing Day community usage should be considered.
how clubs can take advantage of the ben- (TCPD=ICPD+MCPD) are approximately KPMGs research shows that whether
efits of using their turf more often. With twice as high for natural fields. or not a business case for switching to
the opportunity to generate additional However, if a club decides not to utilise synthetic turf exists depends primarily
revenue, realise cost savings and boost its synthetic fields intensively, TCPD on the commercial approach of facility
community engagement, using synthetic values are similar to those of natural managers and the market conditions in
turf is an option worth considering. fields. Teams playing in top-tier leagues which the club operates; regardless, what
A synthetic pitch is initially more in more developed markets tend to is apparent is the usability of a synthetic
expensive to install than a natural grass restrict access to their fields; conse- turf surface all year round. L
pitch, and the life expectancy of syn- quently the TCPD figures for their fields
thetic fields is usually more limited, but tend to be relatively high, regardless of The Synthetic Turf Study in Europe,
as maintenance costs for synthetic turf what pitch type they use. For teams that 2012 can be found at www.kpmg.com
are generally lower and synthetic turf take advantage of the higher durability
BENEFITS OF HOSTING EVENTS Although it is difficult to estimate hundreds of hours of television coverage
As has been well documented elsewhere, the total value of the major sporting globally. Therefore, if an event agency
the primary justifications for major sports event market in economic impact terms, can enhance the prospects of a territory
event hosting fall into four categories. it's safe to say that for any country, the taking a share of this prize, then it should
Firstly, there's the economic benefit value of the events relevant to them runs be a worthwhile investment. However, is
generated for the host through increased to hundreds of millions of pounds and the event agency the critical element to
visitors (in both the short- and long- this or can the existing range of bodies
term) and the associated spending and be they government departments, city
secondary impacts on the local economy. There are numerous authorities, national governing bodies or
Secondly, there is the advertising value sports councils deliver similar results?
for the host of the event, which comes
examples of emerging
through television and media exposure. countries in, for example, EVENT AGENCIES STRATEGISE
Thirdly, as seen very clearly in London My view is that theoretically there is no
last summer, there is the enhanced the Middle East, whose reason why they can't, but the reality
community pride and cohesiveness that appetite for major events is very different. Firstly, event agencies
a job well done can foster. Finally, and have come into being based on a recogni-
for the sport in question, there should be is growing at a rapid tion that a more sophisticated approach
a range of development opportunities rate and which have the to bidding for major events is required
that spin off from the event and inspire to ensure those targeted are realistic and
the next generation of sports stars, while financial clout to feed it. relevant to the country in question in
boosting grassroots participation. terms of winnability and the benefits
PIC: LONDON2012.COM
ing an event strategy, which will provide
the overall framework within which they
will operate and act as the report card
against which they will be judged. This
alone ensures that time, resources and
money are not wasted on bidding for Winning and successfully delivering a major sporting event can bring great rewards
events that do not deliver the required
benefits or are strategically irrelevant. are numerous examples of emerging Although it can take many years for an
Secondly, the presence of an event countries in, for example, the Middle event agency to reach a mature operat-
agency serves to avoid duplication of East, whose appetite for major events is ing position, it is clear that when it does,
effort across the full range of interested growing at a rapid rate and which also the benefits are there for the taking.
parties, as the agency will be ultimately have the financial clout to feed it. Scotland, which has around five million
responsible for bidding for the events. inhabitants, has successfully secured the
Linked to this, by having this one point BEST WAY FORWARD Commonwealth Games, numerous world
of contact and responsibility, it ensures The risks for those countries without and European championships and has
that knowledge, experience and an agency, but which have a general been put forward as the UKs host for the
lessons gained from bids are not lost or aspiration to host events, is that they Youth Olympics. This success shows what
dissipated across a variety of organisa- enter into bidding competitions without an effective event agency can achieve.
tions. This is vitally important in order to a realistic chance of success (and critically Some countries out there are in danger
build a culture of successful bidding. are unaware of this fact), or waste time of being left to scrap over relatively
So, on this basis, what are the targeting events that are not right insignificant and marginal events. When
prospects for those countries that do for them or that are based solely on the size of the prize is so large, can they
not have an event agency? The evidence the whims of senior politicians. This is afford to ignore the issue? L
would suggest that it's going to become because they do not have a clear idea of
more and more difficult for them to which events are the most appropriate
compete on an equal footing in an ever and why, who is responsible for leading Simon Molden is Director of Major
more competitive arena. Not only are the bidding and delivery, and who has Events at The Sports Consultancy
there those countries that already have the skills and expertise required to make simon@thesportsconsultancy.com
well-developed agencies, but there a meaningful contribution.
RESOURCES
Company Proles 88
Product Brieng 104
Sports Federations 116
Industry Associations 124
Architects & Designers 128
Consultants & Research 132
Address Book 138
Product Selector 148
Web Directory 153
CAPITAL OF SPORT
INSPIRATIONAL CITY OF GLOBAL MOST HUGE
AND ICONIC PASSIONATE MEDIA CONNECTED COMMERCIAL
STAGE FANS HUB CITY ON EARTH OPPORTUNITIES
Competition Kettlebells
www.jordantness.co.uk
+44 (0)1945 880257
COMPANY PROFILE
Jordan Fitness
Cherry Farm, Walpole Highway, Wisbech, PE14 7QX, UK
Tel: +44 (0)1945 880 257
Fax: +44 (0)1945 880 157
Email: sales@jordanfitness.co.uk
www.jordanfitness.co.uk
Social Media: @jordanfitnessuk www.facebook.com/jordanfitness Zak Pitt, Allan Collins,
Blog: www.jordanfitness.co.uk/blogs/news Sales Director Director of Education
Background briefing thorough product development and and spas include Champneys and The Vil-
For more than 25 years, Jordan Fitness market research. This makes most of our lage; football clubs include Arsenal FC and
has been at the forefront of the design, functional fitness equipment unique to Bayern Munich. We supply to universities,
manufacture and supply of quality Jordan and means that we can pay close pro sports clubs, emergency services and
commercial grade, functional fitness attention to quality control and pricing. the Ministry of Defence.
equipment, in the UK and internationally. We keep our prices competitive by
Always listening to client feedback, we ordering large quantities direct from the Where in the world?
refine existing designs and produce in- manufacturer and keep our overheads to Our Jordan-branded products are
novative new functional fitness products. a minimum. Our products equal in quality supplied to the trade, independents and
(and are often better) than our more distributors across the globe by our team
Main products expensive competitors products. of 30 staff based at our Cambridgeshire
We always listen to client feedback and headquarters in the UK.
refine existing designs, while producing Additional services
new and innovative ideas to keep us at From inception to finance, installation Plans for 2013
the forefront of the fitness industry. All and staff training, we offer a complete We are constantly developing new
Jordan-branded products are made to our package. The Jordan Training Academy is products and exploring new markets in
own designs and specifications, following fully endorsed by REPs and has the largest order to bring functional fitness to all
portfolio of CPD courses in Europe. levels of ability. Customer service is also
of paramount importance to us and will
USPs continue to be a focus in 2013.
Jordan has recently become the main We invested in new software systems
European distributor for two leading US and a new website in 2012 to give
fitness brands, Lifeline USA and Alpha our customers a first class service. The
Strong, and a global distributor for UK website and in-house systems provide
brands Powerbag, Beaverfit and SAQ. an enhanced experience for our custom-
ers and distributors, as they feature
Top clients comprehensive information, including a
Our key customers are: Fitness First, downloadable brochure and an efficient
Esporta, Greens, Virgin Active, David order fulfilment system to reduce over-
Jordan functional fitness equipment Lloyd, Snap Fitness and Energie. Hotels heads and keep our prices competitive.
NUSSLI ensures the reliable implementation of your grandstand systems with custom solutions
and sophisticated logistics processes from the initial planning to the nal handover.
nussli.com
COMPANY PROFILE
NUSSLI Group
Hauptstrasse 36, Httwilen, 8536, Switzerland
Tel: +41 52 748 22 11
Fax: +41 52 748 22 00
Email: huettwilen@nussli.com
www.nussli.com
Background briefing
NUSSLI was founded in 1941 as the
Nssli Carpentry Workshop in Httwilen,
Switzerland. Whether temporary,
modular or permanent structures with
the realisation of complex projects over
the past decades, NUSSLI has seen to it
that events, trade fairs and exhibitions
have all left a memorable impression.
N .1 in the
o
French Ligue
LigaTurf RS+
The benchmark for football turf
Background briefing the installation of synthetic surfaces football competitions, including the UEFA
Polytan has been installing sports surfaces for athletics tracks, all-weather pitches Champions League.
worldwide for over 40 years. During this and elastic layers for synthetic turfs; the
time the Polytan brand has become the supply and installation of traditional and USPs
leader in quality outdoor surfaces. Our filled synthetic turfs, lining and repairs; U One-stop shop: all polyurethane raw
complete service involves the design, and the cleaning of sports surfaces. materials manufactured in-house,
research, manufacture, installation and Polytan and Polytan|STI respectively artificial grass manufactured in-
aftercare maintenance of our extensive produce all products at their own plant. house, installation with own trained
range of synthetic sports surfaces. Polyurethane raw materials and synthetic installation teams, complete and
turf fibres are developed and formulated comprehensive range of outdoor
Main products and services at the in-house laboratory and manufac- surfaces a full range of services.
The spectrum of services includes the tured ready to lay at the companys own U Know-how: worldwide installation
supply of polyurethane raw materials; production facilities. experience.
U Reliability: more than 40 years of
Additional consistent brand quality and dedicated
products research, development and production
Polytan|STI is a FIFA of sports surfaces.
Preferred Producer
and a licensee in the Top clients
FIFA Quality Pro- FC Lorient, ASNL Nancy, FC Bayern,
gramme for Football FC Schalke 04, Bayer Leverkusen, Borussia
Turf. Polytan|STI Mnchengladbach, Borussia Dortmund,
football pitches Sportschule Hennef, Teslim Balogan
can be certified to Stadium in Nigeria, Universiade Stadia
FIFA Recommended Shenzhen in China, Stadia Brixen in Italy,
standards and are Stadia Lille and Stade de Moustoir in
approved for use as France, and many more.
an official playing
surface for national Where in the world?
Polytan installed the Universiade Stadia Shenzhen in China and international Worldwide.
Advantage points
Relocatable Quality materials
Extendable Modular design
Fire safety benefits Clear spans
Fast project times Bright open space
Great customer service Affordable
DELIVERING INTELLIGENT
SOLUTIONS FOR 30 YEARS
"SDIJUFDUVSFt.BTUFSQMBOOJOHt$POTVMUJOHt3FHFOFSBUJPOt'FBTJCJMJUZ
3FGVSCJTINFOUt$POTVMUBUJPOt&OHBHFNFOUt1SPDVSFNFOU"EWJDF
1SPKFDU.BOBHFNFOUt1MBOOJOHt4VTUBJOBCJMJUZt7BMVF.BOBHFNFOU
www.AFLSP.com
COMPANY PROFILE
AFLS +P
The Cornerhouse, 91-93 Farringdon Road, London, EC1M 3LN, UK
Tel: +44 (0)20 7831 8877
Fax: +44 (0)20 7831 4477
Email: answers@AFLSP.com
www.AFLSP.com
Social Media: @AFLSP Keith Ashton, Director
Background briefing
AFLS+P are the leading designers of
sports and leisure buildings around the
world. Our wide experience covers the
delivery of major Olympic projects and
FIFA World cup venues to community
sports pavilions. We work in the leisure,
sports and health and fitness markets
ranging from small-scale refurbishments
to large asset improvement programmes.
Main services
AFLS+P is the UKs largest architec-
tural practice specialising in major sport, The Pods in Scunthorpe, UK
leisure and community infrastructure
projects across Europe, the Middle East, Additional services completed projects in other diverse
Africa and Asia. With more than 30 years Alongside our architects, masterplanners, market sectors, including commercial,
of experience, we advise on, develop and project managers and designers, our health, office, education, entertain-
deliver the very best solutions for our consulting team advises government ment, retail, art and culture, leisure,
clients. We have developed a reputation organisations on best-practice thinking residential, industrial, interior design
for providing exceptional solutions which and the creation of development toolkits and mixed use.
recognise operating requirements and for successful project delivery.
maximise development profitability. Where in the world?
We couple good design with excellent Top clients UK, Europe, Asia, Middle East, Africa.
project delivery. We focus on increas- National Olympic Committees,
ing participation in sport and the sports clubs, trusts, charities, health Whos who?
economic sustainability of the facilities and fitness clubs, sports operators, Keith Ashton, Director;
we develop. Each place we create has national and local government John Roberts, Director;
an appropriate identity and a focus on and national governing bodies of Phil Osborne, Director;
commercial success. sport. AFLS+P has also designed and Peter Simpson, Director.
4 A complete design service so that your building is tailor made to meet your
requirements.
4 From start to finish your project will be managed by an experienced design and
construction professional.
4 Our structures are light, airy, quiet, durable and can be a fraction of the cost of a
conventional building.
4 We can offer photo-realistic imagery of your proposed building to support your planning
or funding application.
Spatial Structures
(a trading name of Dove Construction Ltd)
Arle Court, Hatherley Lane, Cheltenham, GL51 6PN, UK
Tel: +44 (0)1242 700 277
Fax:+44 (0)1242 223 958
Email: info@spatialstructures.com
www.spatialstructures.com Terry Young,
Social Media: @SpatialUK www.facebook.com/SpatialStructures Find us on LinkedIn
http://lei.sr?a=l6L8e Managing Director
www.ukti.gov.uk
COMPANY PROFILE
Background briefing
UKTI is the government department that
supports UK companies to trade interna-
tionally and helps overseas businesses to
set up in the UK.
The Global Sports Projects Team helps
overseas event organisers to identify UK
suppliers and to learn more about the
UK's capability in this competitive field.
Main services
Inward and outward missions, seminars,
trade events, briefings and workshops.
These focus on helping UK companies
identify export opportunities around
global sports projects.
Additional services The Global Sports Project Team advises overseas event organisers to identify UK suppliers
UK Trade & Investment also offers
strategic, impartial advice and research, of commercial teams in 162 locations Where in the world?
which is tailored to the specific needs and worldwide, UKTI can help companies The team is currently focussed on helping
growth stage of each company. realise their export ambitions. UK companies secure business with future
host countries of major sports events.
USPs Top clients In particular Brazil, Russia, Qatar, South
UKTI's Global Sports Projects Team The Global Sports Projects Team has Korea, Turkmenistan and Azerbaijan.
offers an in-depth understanding of assisted UK companies in diverse
global sports events, how they oper- sectors, including architecture, Whos who?
ate, where they will be hosted in the engineering, security, catering and (Global Sports Projects Team)
future as well as insight into market project management to secure work Andrew Bacchus, Head;
trends. Through its global network in global sports projects. Jason Goddard, Deputy Head
Lighting up water
Stuart Canvases its complete
Abacus Lighting supplied a unique
sports covering service solution for the new Wing complex at
Stuart Canvas which manufactures Silverstone, UK, by providing a com-
bespoke sports, commercial and industrial bined mains power and water outlet
covers is branching out to offer its cus- system for the race support teams via a
tomers Non Turf cricket pitches and nets. watertight cabinet tted to each lighting
Having previously only sold the carpets to column. By using Abacus Orion ttings
sports clubs, the new service will include the number of lighting points originally
an end-to-end package which will incorpo- specied was reduced, while ensuring
rate building the pitch and supplying the that lighting levels were achieved. Com-
carpet, steel frames and associated prod- bining the outlets with the columns
ucts, right through to erecting the netting. reduced costs and removed the visual
The UK-based company will also offer a disruption of additional structures.
repair and refurbish service for training nets
and pitches as required by its clients. sport-kit.net KEYWORDS: STUART CANVAS sport-kit.net KEYWORD: ABACUS
Temporary Open Championship for guests to relax in and have fun using
the machinery simulators and golf games
golf structure has Evolved inside. Working with exhibition solutions
Temporary structures specialist Neptu- provider Grupo Intermedio, this is the sec-
nus supplied an exhibition building at the ond year that Neptunus has supplied
worlds oldest golng tournament The structures for the annual golng event.
Open Championship in Lancashire, UK. Neptunus is an international specialist in
The 300sq m (3,230sq ft) Neptunus the design, production, logistics, t out and
Evolution II structure showcased the con- maintenance of temporary and semi-per-
struction machinery of the Doosan Group, manent structures for sports events.
ofcial patron of The Open. They wanted an
eye-catching, branded temporary structure sport-kit.net KEYWORD: NEPTUNUS
Aspire app makes Big Waves It is the rst mobile app project Big Wave
Media has been part of, having added the
Leisure marketing agency Big Wave Media new service to its offering in 2012.
has developed a mobile app for the Aspire The service allows trusts, councils, clubs
Sports and Cultural Trust in Gloucester, UK. and facilities to have a bespoke branded
The Aspire app covers the trust's three mobile app for iPhone and Android smart-
sites: GL1 Leisure Centre, Oxstalls Tennis phones. Using a content management
Centre and Xpress Fitness Cheltenham. system (CMS), clients can update the app
Delivering a mix of live timetables, special contents in real-time, making them perfect
offers, news, virtual tours, in-app booking for timetables and events.
and site information, the app is available on
iTunes and Google Play. sport-kit.net KEYWORDS: BIG WAVE
Online Bookings - Sessions, courses and activities can be booked online, empowering
members to book and purchase at a time convenient to them. Online booking is designed to
complement existing services and offers an alternative to telephone booking and alleviates
pressure from your front desk, allowing your front of house to be truly service orientated.
Online Memberships You can extend your membership sales team by allowing
visitors to your website to join online, easing the burden on your front of house operations.
Additional functionality allows existing members to
renew their memberships, aiding your cash flow.
African Sport Management Chartered Institute for the Club Managers Association
Association (ASMA) Management of Sport and of Europe (CMAE)
Physical Activity (CIMSPA)
PO Box 43844, SportPark, Loughborough University, Federation House,
00100, Nairobi, 3 Oakwood Drive, Stoneleigh Park,
Kenya Loughborough, LE11 3QF, UK CV8 2RF, UK
Tel: +254 20 871 0901 Tel: +44 (0)1509 226 474 Tel: +44 (0)247 669 2359
Email: info@asma-online.org Email: info@cimspa.co.uk Email: jerry.kilby@cmaeurope.eu
www.asma-online.org www.cimspa.co.uk www.cmaeurope.org
The African Sport Management Asso- CIMSPA launched in 2012, following the CMAE is a non-profit making
ciation (ASMA) was founded in 2010, award of a Royal Charter in late 2011, professional association with members
during the 17th Biennial International before which it operated as IMSPA. involved in the management of sports
Conference of the International Society IMSPA was formed in April 2011 through clubs (golf, tennis, sailing, rowing,
for Comparative Physical Education and a merger between the Institute for Sport rugby, football and cricket), health and
Sport held at Kenyatta University in and Recreation Management and the In- fitness clubs, leisure, city and dining
Nairobi, Kenya, Africa. stitute for Sport, Parks and Leisure. clubs located throughout Europe.
The decision to establish ASMA was The institute aims to develop a vibrant, The Club Managers Association of Eu-
unanimously agreed upon by the del- UK-wide sport and physical activity rope aims to promote best practices
egates as one of the resolutions of the sector, led by professionals providing in products, services and innovative
Biennial International Conference. advocacy and leadership and working programmes for the successful manage-
ASMA's vision is to be a renowned in partnership with its stakeholders to ment of clubs throughout Europe.
African forum for the promotion of help ensure the highest standards of It provides and promotes education-
educational and professional sport man- service delivery. al events to meet diverse needs and
agement as well as in the management CIMSPA produces information on the provides members with networking
of sport-related disciplines within as latest health and safety issues, person- opportunities, assistance with career
well as beyond the African continent. nel management updates, sport and development, employment opportuni-
The assocation's mission is to physical activity strategies, as well as ties and recruitment. Members are also
strengthen sport management in Africa government initiatives. rewarded with an internationally recog-
as an academic and professional en- Its Continuing Professional Develop- nised certificate in club management.
gagement. ASMA also aims to become a ment portfolio ensures that key skills CMAE also reports on changing
vital contributor to the continent's glob- and knowledge necessary for a wide social, governmental, environmen-
al social-economic development. range of sport and physical activity pro- tal and economic issues affecting club
fessions, ranging from managerial to managers, while researching, devel-
developmental, and technical to opera- oping, analysing and disseminating
tional, are developed. information and data related to club
management and the club industry.
European Stadium & Safety The Federation of Sports and International Association for
Management Association Play Associations (FSPA) Sports and Leisure Facilities
(ESSMA) (IAKS)
Rapertingenstraat 109, Federation House, Eupener Strasse 70,
3500 Hasselt, Stoneleigh Park, 50933 Cologne,
Belgium CV8 2RF, UK Germany
Tel: +32 486 72 31 89 Tel: +44 (0)2476 414 999 Tel: +49 (0)221 1680 23 0
Email: dimitri@essma.eu Email: info@sportsandplay.com Email: iaks@iaks.info
www.essma.eu www.sportsandplay.com www.iaks.info
ESSMA was launched in 1995 by Lionel The Federation of Sports and Play IAKS is the International Association
Dreksler, the former stadium director of Associations was formed in 1919 and for Sports and Leisure Facilities.
Parc Des Prince in Paris. It incorporates formally incorporated in 1926 as the This non-profit organisation was
head groundsmen and represents national trade body responsible for founded in Cologne, Germany, in
300 people involved in the stadium representing 18 associations and 600 1965 and represents 1,000 members
industry. Its aim is to share know-how member companies in the sports and in 110 countries.
and expertise through its activities. play industries.
IAKS' membership base comprises a
ESSMA collects technical information The federation has a long history of global network for the design, construc-
for operations and safety management serving the industry, and in 2009 FSPA tion, modernisation and management
throughout Europe to enhance industry celebrated its 90th anniversary. of sports and leisure facilities. These
awareness of the latest techniques and As the voice of the industry, the as- members benefit from the association's
developments in niche markets related sociation is ideally positioned at the international outlook, worldwide ex-
to the organisation of stadiums. very heart of the trade. On behalf of change of experience and services.
The association's vision is to be the its members, it has strategic partner- Its goal is to create high-grade, func-
leading European platform for stadium ships with Sport & Recreation Alliance tional and sustainable sports facilities
management networking on a global (formerly CCPR), Youth Sport Trust and worldwide, with an emphasis on inter-
scale. By acquiring sustainable know- Sport England, as well as open dialogue national exchange and the ongoing
how via a combination of stadium and with the Culture Media and Sport and development of quality standards.
safety management and qualitative the Business, Innovation and Skills gov- The International Association for
industry partners, ESSMA aims to offer ernment departments. Sports and Leisure Facilities contributes
added value by sharing know-how and In 2009/10, the federation forged a to the economic and environmentally
expertise with its members and conse- new and exciting partnership with the friendly realisation of sports and leisure
quently bring stadiums to a higher level County Sports Partnership Network, facility projects worldwide. It there-
from conception to operation. providing members with opportuni- by highlights the right of citizens to
In 2008, John Beattie, stadium direc- ties to work with Sport England's vital demand-driven and functional sports
tor of Emirates Stadium in London, was County Sports Partnerships. facilities.
appointed as the new president.
Tel: +44 (0)1908 312 511 Tel: +45 (0) 33 29 80 26 Tel: +1 617 951 0055
Email: iog@iog.org Email: info@isca-web.org Email: intl@ihrsa.org
www.iog.org www.isca-web.org www.ihrsa.org
The Institute of Groundsmanship is a The International Sport and Culture IHRSA is the fitness industrys only
membership organisation representing Association (ISCA) was created in global trade association a not-for-
the UK's grounds care industry and 1995 as a global platform for all profit organisation representing health
all those involved in it. It aims to organisations within the field of and fitness facilities, gyms, spas, sports
promote quality surfaces and services sport for all, recreational sports clubs and suppliers worldwide. It
and establish itself as the leading and physical activity. represents over 10,000 for-profit health
professional organisation for and fitness facilities and 600 suppliers.
grounds management. ISCA is a global actor closely cooperat-
ing with its 130 member organisations, The association's mission is to grow, pro-
IOG is recognised by the national gov- international NGOs, and public and pri- tect and promote the health and fitness
erning bodies of sport and the public, vate sector stakeholders. club industry, and to provide its mem-
private and voluntary sectors for its Its 40 million individual members bers with benefits that will help them to
industry knowledge and technical ex- from 65 countries represent a diverse be more successful.
pertise. The institute aims to develop group of people active within youth, IHRSA fulfills this mission by imple-
sport and sporting surfaces in the UK sport and cultural activities. menting annual health promotion
and Ireland, develop training cours- ISCA was created in 1995 with the initiatives, defending and promoting
es and ensure that recognition of the purpose of supporting cross-border un- health club-related legislation, hosting
profession and the need for quality derstanding through sport and culture; industry events and also by collecting
standards is at the top of the agenda. promoting sport as a bearer of cultural key operational data for its publications
The institute also delivers a range identity; and encouraging the broadest and newsletters.
of local, regional and national events, possible participation in sports and cul- The fitness industry is poised to step
including seminars, conferences and tural activities for affiliated members. up as a solution to the growing public
awards programmes, in conjunction health crisis of obesity and overweight.
with leading representatives from all IHRSA represents and supports this goal
facets of the industry. through outreach and programmes
In addition, the IOG runs two leading which help to promote healthy and ac-
annual trade industry exhibitions IOG tive lifestyles.
SALTEX at Windsor Racecourse in the
UK, and IOG Scotsturf.
Tel: +64 9 845 3550 Tel: +44 (0)24 7641 6316 Tel: +44 (0)7767 823 320
Email: nzsia@retail.org.nz Email: info@sapca.org.uk Email: info@sporta.org
www.nzsia.co.nz www.sapca.org.uk www.sporta.org
The New Zealand Sports Industry SAPCA is a recognised trade Sporta is a national association
Association was formed in 1987 association for the sports and play representing a wide range of leisure
by merging the NZ Sports Dealers construction industry in the UK. and cultural trusts in communities
Federation and the NZ Sports Goods It was formed by the industry in 1997 across the UK. Together they provide
Industries Association into one as a non-profit-seeking organisation 30 per cent of public leisure centres
organisation: NZSIA. funded by the industry. in the UK.
NZSIA is a trade membership association The association's role is to foster excel- The facilities and activities which they
comprised of suppliers and dealers with lence, professionalism and continuous deliver in partnership with local author-
the aim of strengthening and integrat- improvement throughout the industry ities support a range of physical activity,
ing the activities of members involved to provide the high-quality facilities sports and community cultural services.
in the sports industry. needed at all levels of sport, physical ac- Many facilities are open seven days
Its objectives include promoting the tivity, recreation and play. a week from early in the morning un-
sale of sporting leisure and recreational Having originally represented primari- til late at night. The trusts are also
equipment and services to consumers ly specialist sports surfacing contractors, committed to being as accessible and
through the member chain of supply; the association has since evolved and affordable as possible for everyone
encouraging New Zealanders to take expanded to embrace a wide range of and many operate in deprived commu-
a more active part in sport and recre- disciplines within the sports and play fa- nities. They also support public policy
ation; educating and assisting members cilities industry. objectives, including public health and
to operate effective, profitable and SAPCA has more than 240 corporate community cohesion.
successful businesses; influencing gov- members UK-wide, all with a direct Sporta membership is open to
ernment and other legislative bodies involvement in sports and play facil- non-profit distributing organisations
on issues in the best interests of the ity development. Members include primarily, but not exclusively, those that
industry; developing and maintaining contractors, manufacturers and suppli- manage cultural and leisure facilities.
benefits and services for all sectors of ers, professional consultants and test The network spreads across the whole
membership; and maintaining an or- laboratories, as well as sports governing of the UK, with regular meetings at re-
ganisation structure that addresses the bodies and related organisations. gional as well as national level.
expectations and the needs of industry.
Red Box Consultancy Services Ltd Smart Leisure Partnerships Ltd Sportworks Logistics
1 Innisfree Close, Harrogate, 413 Durnsford Road, Wimbledon, The Innovation Centre, 217 Portobello,
HG2 8PL, UK London, SW19 8EE, UK Sheffield, S1 4DP, UK
Tel: +44 (0)1423 548 028 Tel: +44 (0)20 8947 8600 Tel: +44 (0)114 224 2620
Email: sales@redboxcs.com Email: solutions@smartleisure.co.uk Email: info@sportworksuk.com
www.redboxcs.com www.smartleisure.co.uk www.sportworksuk.com
Construct Stadia Ltd DB Schenker Sports Events Dow Chemical Company Ltd
David House, Unit 8 Stokenchurch Langer Kornweg 34 E, 65451 Diamond House, Lotus Park,
Business Park, Ibstone Road, Kelsterbach, Germany Staines, TW18 3AG, UK
Stokenchurch, HP14 3FE, UK Tel: +49 6107 74 231 Tel: +44 (0)203 139 4000
Tel: +44 (0)1494 485 555 Email: christian.schultze@dbschenker.com www.dow.com/artificialturfsolutions
Email: info@constructstadia.com www.dbschenker.com
www.constructstadia.com Duralock (UK)
De Boer Structures Ltd 6a Enstone Business Park, Enstone,
Cooper Industries Castle Park, Boundary Road, Buckingham Road Chipping Norton, OX7 4NP, UK
Cooper Safety, Tancred Close, Royal Industrial Estate, Brackley, NN13 7ES, UK Tel: +44 (0)1608 678 238
Leamington Spa, CV31 3RZ, UK Tel: +44 (0)1280 846 500 Email: sales@duralock.com
Tel: +44 (0)1926 439 200 Email: sales.uk@deboer.com www.duralock.com
Email: neil.primrose@cooperindustries.com www.deboer.com
www.cooperindustries.com EXF Perform Better Europe Ltd
Definitive Sport Brook Farm, Grundisburgh,
CopriSystems Rhodesia House, 52 Princess Street, Woodbridge, IP13 6RB, UK
Broughton Down, Nether Wallop, Manchester, M1 6JX, UK Tel: +44 (0)1473 735 115
Stockbridge, SO20 8DS, UK Tel: +44 (0)161 200 5580 1595 Email: websales@exf-fitness.com
Tel: +44 (0)1794 301 000 Email: info@definitivesport.co.uk www.exf-fitness.com
Email: sales@coprisystems.com www.definitivesport.co.uk
www.coprisystems.com Eastern Acoustic Works
Desso Sports Systems One Main Street, Whitinsville, MA 01588, USA
CU Phosco Lighting Ltd Abingdon Business Park, Tel: +1 508 234 6158
Charles House, Lower Road, Great Abingdon, OX14 1RB, UK www.eaw.com
Amwell, Ware, SG12 9TA, UK Tel: +44 (0)1235 557 105
Tel: +44 (0)1920 860 600 Email: info@dessosports.com Edel Grass BV
Email: enquiries@cuphosco.co.uk www.dessosports.com/en Postbus 164, 8280 AD
www.cuphosco.co.uk Genemuiden, the Netherlands
Tel: +31 38 425 0050
Email: info@edelgrass.com
www.edelgrass.com
Lighthouse Technologies (UK) Ltd McArdle Sport-Tec Ltd Musco Lighting Europe Ltd
Whitte Lion Court, Swan Street, Old Isle- 1 Thames Park, Lester Way, Unit 1005, Great Bank Road, Wingates
worth, TW7 6RN, UK Wallingford, OX10 9TA, UK Industrial Estate, Westhoughton,
Tel: +44 (0)20 8380 9500 Tel: +44 (0)1491 827 810 Bolton, BL5 3XU, UK
Email: infoeurope@lighthouse-tech.com Email: enquire@mcardle-astroturf.co.uk Tel: +44 (0)1942 811 777
www.lighthouse-tech.com www.mcardle-astroturf.co.uk Email: eurosales@musco.com
www.musco.eu
Limonta Sport Mediatec Group
Sede Amministrativa e Stabilimento: Via Bultgatan 31, PO Box 634, 442 Myrtha Pools
Crema, 60 24055 Cologno al Serio, BG, Italy 17 Kunglv, Sweden Via Solferino 27, 46043 Castiglione
Tel: +39 035 481 2111 Tel: +46 10 454 00 00 delle Stiviere, Mantova, Italy
www.limontasport.com Email: info@mediatecgroup.com Tel: +39 037 694 261
www.mediatecgroup.com www.myrthapools.com
Mantis Sport International
86-88 South Ealing Road, London, W5 4QB, UK milon Industries GmbH MYZONE (CFM)
Tel: +44 (0)7983 343069 An der Laugna 2, D-86494 Emersacker 29/31 Athol Street, Douglas, Isle
Email: info@mantis-sport.com bei Augsburg, Germany of Man, IM1 1LB, UK
www.mantis-sport.com Tel: +49 (0)8293 965 50-0 Tel: +44 (0)1624 661 311
Email: info@milon.com Email: headoffice@myzone.org
Mark Harrod Ltd www.milon.com www.myzone.org
Unit 1, Tilia Court, Beccles Business
Park, Worlingham, NR34 7BF, UK Mitsubishi Electric Europe BV Neptunus Ltd
Tel: +44 (0)1502 710 039 Travellers Lane, Hatfield, AL10 8XB, UK The Old Rectory, Main Street,
Email: info@markharrod.com Tel: +44 (0)1707 276 100 Glenfield, LE3 8DG, UK
www.markharrod.com www.mitsubishielectric.co.uk Tel: +44 (0)845 180 4001
Email: sales@neptunus.co.uk
Matchsaver Ltd Mondo UK www.neptunus.co.uk
Ellerbeck Way, Stokesley Business Eastlands Court Business Centre, St
Park, Stokesley, TS9 5JZ, UK Peters Road, Rugby, CV21 3QP, UK Norseman Structures
Tel: +44 (0)1642 718 945 Tel: +44 (0)1788 555 012 1-8 Enterprise Glade, Bath Yard, Moira,
Email: enquiries@matchsaver.com Email: jhoekstra@mondosport.co.uk Swadlincote, DE12 6BA, UK
www.matchsaver.com www.mondosport.com Tel: +44 (0)1283 554 120
www.norsemanstructures.com
Matrix Fitness Systems Ltd Movement Strategies
Johnson House, Bellringer Road, Trentham 160 Fleet Street, London, EC4A 2DQ, UK NUSSLI Group
Lakes South, Stoke on Trent, ST4 8GZ, UK Tel: + 44 (0)20 7884 9156 Hauptstrasse 36, CH-8536 Httwilen, Switzerland
Tel: +44 (0)1782 644 900 Email: info@movementstrategies.com Tel: +41 52 748 2211
Email: info@matrixfitness.co.uk www.movementstrategies.com Email: huettwilen@nussli.com
http://uk.matrixfitness.com www.nussli.com
Multipower Sportsfood
Max Boegl Atlantic Multipower UK Ltd, Robert Denholm House, Nutrichem diet + pharma GmbH
PO Box 1120, 92301 Neumarkt, Germany Bletchingley Road, Nutfield, Redhill, RH1 4HW, UK Am Espan 1-3, D-91154 Roth, Germany
Tel: +49 9181 909-0 Tel: +44 (0)1737 821 840 Tel: +49 (0)9171 803 01
Email: info@max-boegl.com Email: info@multipoweruk.com Email: info@nutrichem.de
www.max-boegl.com www.multipoweruk.com www.nutrichem.de
Sports Coatings Ltd Support in Sport (UK) Ltd Tarkett Sports Flooring
Hawthorn House, Helions Bumpstead Tavistock Works, Glasson Industrial FieldTurf Tarkett SAS, 2, rue de lEgalit,
Road, Haverhill, CB9 7AA, UK Estate, Maryport, CA15 8NT, UK 92748 Nanterre Cedex, France
Tel: +44 (0)1440 766 366 Tel: +44 (0)1900 812 796 Tel: +33 1 41 20 40 40
Email: enquire@sportscoatings.com Email: sales@supportinsport.com Email: tarkettsports@tarkett.com
www.sportscoatings.com www.supportinsport.com www.tarkett-sports.com/english
Sports Surfaces (UK) Ltd Sustainable Events Ltd Tata Steel Europe
PO Box 1010, Chester, CH1 3WN, UK Fourways House, 57 Hilton Street, PO Box 1, Brigg Road, Scunthorpe,
Tel: +44 (0)1244 321 200 Manchester, M1 2EJ, UK DN16 1BP, UK
Email: info@sportssurfacesuk.com Tel: +44 (0)161 273 5107 Tel: +44 (0)1724 405 060
www.sportssurfacesuk.com Email: admin@sustainableeventsltd.com Email: construction@tatasteel.com
www.sustainableeventsltd.com www.tatasteelconstruction.com
SPS Terraces
Shire House, West Common, Swimtag Taylor Made Designs
Gerrards Cross, SL9 7QN, UK 20 Old Bond Street, Bath, BA1 1BP, UK 14 Silver Business Park, Airfield Way,
Tel: +44 (0)1753 890 575 Tel: +44 (0)117 2300 805 Christchurch, BH23 3TA, UK
Email: enquiries@ie-sps.com www.swimtag.co.uk Tel: +44 (0)1202 473 311
www.ie-sps.com Email: sales@taylormadedesigns.co.uk
Swiss Timing www.taylormadedesigns.co.uk
Starena Unit 1, Discovery Business Park, Brickfield
Unit 1/16, Jusfrute Drive, West Lane, Chandlers Ford, SO53 4DP, UK Technical Surfaces Ltd
Gosford, NSW 2250, Australia Tel: +44 (0)23 8027 4520 Standards House, Meridian East, Meridian
Tel: +61 2 4323 9092 Email: sales@swisstiming.co.uk Business Park, Leicester, LE19 1WZ, UK
Email: info@starenagroup.com www.swisstiming.com Tel: +44 (0)870 240 0700
www.starenaint.com Email: info@technicalsurfaces.co.uk
Tact Enviro Ltd www.technicalsurfaces.co.uk
Steer Davies Gleave Porteld Farm, Langport, TA10 0NJ, UK
28-32 Upper Ground, London, SE1 9PD, UK Tel: +44 (0)1458 253 395 TenCate Grass
Tel: +44 (0)20 7910 5000 www.tactltd.com PO Box 58, 7600 GD Almelo, the Netherlands
Email: sdginfo@sdgworld.net Tel: +31 546 544 911
www.steerdaviesgleave.com Tag Heuer Professional Timing Email: royal@tencate.com
6A Rue Louis-Joseph Chevrolet, CH 2300 www.tencate.com
STRI La Chaux-de-Fonds, Switzerland
St Ives Estate, Bingley, BD16 1AU, UK Tel: +41 32 919 80 00 The Cavendish Group
Tel: +44 (0)1274 565 131 Email: info@tagheuer-timing.com 161-169 Uxbridge Road, Ealing,
Email: info@stri.co.uk www.tagheuer-timing.com London, W13 9AU, UK
www.stri.co.uk Tel: +44 (0)20 8567 3530
Tanita Europe BV Email: philip@cavendishg.com
Stuart Canvas Products Hoogoorddreef 56e, 1101 BE www.cavendishg.com
Unit 6, Hardwick Grange, Woolston, Amsterdam, the Netherlands
Warrington, WA1 4RF, UK Tel: +31 20 560 2970
Tel: +44 (0)1925 814 525 www.tanita.co.uk
Email: sales@stuartcanvas.co.uk
www.stuartcanvas.co.uk
Tel: +44 (0)1753 647 622 / (0)7525 649 919 Tel: +44 (0)1480 468 888
www.actglobalsports.com www.arenagroup.com
www.charleslawrencesurfaces.co.uk www.edelgrass.com
Tel: +44 (0)845 644 6578 Tel: +44 (0)1945 880 257
www.myhexagone.com www.jordanfitness.co.uk
www.londonandpartners.com/majorevents www.nussli.com
www.polytan.com www.plasticapools.net
Tel: +44 (0)1260 294 600 Tel: +44 (0)191 482 2211
www.pulsefitness.com www.rubb.co.uk
www.s-parchitects.com www.spatialstructures.com
Tel: +44 (0)1299 253 966 Tel: +44 (0)20 7215 5000
www.tigerturf.com www.ukti.gov.uk