MARKETING REPORT

SUBMITTED BY

ABDULLAH QURESHI (1511166)

BAKHTIAR SHAIKH (1511171)
HASSAN RAZA (1511176)
IBRAHEEM KHAN (1511177)

FATA FAT STORE

WWW.FFS.COM.PK
P:NO 021-5974628
111-222-666
ASDASDASDASDASDASDSADSA
Table of Contents
Introduction ................................................................................................... Error! Bookmark not defined.
Product idea: .................................................................................................. Error! Bookmark not defined.
Reasons to choose product:.......................................................................................................................... 3
Objectives: .................................................................................................................................................... 4
Market segmentation ................................................................................................................................... 4
1. Geographic segmentation..................................................................................................................... 4
2. Demographic segmentation.................................................................................................................. 4
3. Psychographic segmentation ................................................................................................................ 5
4. Behavioral segmentation ...................................................................................................................... 5
Targeted market: ........................................................................................... Error! Bookmark not defined.
Marketing mix ............................................................................................................................................... 5
1. Product ...................................................................................................................................................... 6
i. Features: ..................................................................................................... Error! Bookmark not defined.
ii. Style: ........................................................................................................... Error! Bookmark not defined.
2. Price .......................................................................................................................................................... 6
3. Promotion ................................................................................................................................................. 6
4. Place ........................................................................................................... Error! Bookmark not defined.
Choosing a differentiation and positioning strategy ..................................... Error! Bookmark not defined.
1. Identify a set of possible competitive advantages..................................... Error! Bookmark not defined.
2. Choosing the right competitive advantages .............................................. Error! Bookmark not defined.
3. Selecting an overall positioning strategy ................................................... Error! Bookmark not defined.
4. Developing a positioning statement .......................................................... Error! Bookmark not defined.
SWOT analysis ................................................................................................ Error! Bookmark not defined.
Expected and augmented Value chain elements 9

Financial analysis............................................................................................ Error! Bookmark not defined.

Summary
The present world is getting busier every day, a person dont have time for their family for

their frenid even for the love ones, it starts from school till end of Retirees, Someone have to

reach on time at meetings and someone have to attend any event and on the other hand

someone is getting late for class or someone have a deadlines of projects, Peolple have not

enough time to get stuck in selections what to choose or what to not to choose, what to suit or

what not, what he or she like or not, what is in trend or what is not, so therefore we think that

there is a need of this store that can resolve the issue of lack of time.

Therefore, we launch a product in market as there was highly need of it and finally we can say

that was the biggest loop hole of biggest market of the fashion Industry. We are providing the

store that is very less time consuming, People come in and get ready in just 30 Minutes. In

between these 30 Minutes, We called it 3 steps TRY, BUY, GET SATISFIED to get ready for

whatever event.

TRY => to see in mirror choose the best outfit, makeup, hair style, & and shoes as well

Buy => You can purchase the selective items you have chosen in trial process.

Get Satisfied => Your Feedback will be highly appreciated.

We are here in the market to satisfy all of your needs concern with Looks, We are here to

maintain your looks, groom your personality and to make you feel more confident and self-

satisfaction.

Reasons to choose product:

 We think, that in the biggest fashion industry there is a need of our product
which will advance the modern era.
It is a unique product which will save the humans time, Instead of wasting time
on selecting the wearing they can utilize their time in even more important
things.
We have selected this product because we think that we can work on this
effectively and efficiently and none of our other colleagues chosen it.
We think that Consumers can easily satisfy with our product because we are
providing them the visual exposure of future.

Objectives:
Our major objective is to satisfy the customer needs properly and to save the precious time of
every customer
To provide and effective and efficient technology to more upgrade experience of buying
We are putting efforts to make it cheaper as it can be so every person from any class
can reach us
We want to target whole market by providing the greatest facilities to every visitors

Market segmentation
In order to be customer driven and customer focused, we divided the consumer market into
different segments. Market segments have been made on the bases of following variables:
1. Geographic segmentation
2. Demographic segmentation
3. Psychographic segmentation
4. Behavioral segmentation
Geographic segmentation:
We are launching our store in Karachi because surveys showed that the people relating to mega
cities are usually having the problem of lack of time that is why most of the customer will prefer
to save their time and our product will be the best choice. Most of the events held in Karachi so
we can easily utilize the best our product however Karachi is the main hub of every business .
Demographic segmentation
Demographic segmentation consists of the following factors:
Age: we cover all those customer relating to any age who shopped by their own
 Gender: All genders that exist in our society
Income: it provide all kind and different prices of all brands either local or international

Psychographic segmentation
Our store is for those who are usually having a lot of thing to manage and they are mostly busy in their
office and any kind of routine work they must have few minutes to get ready for any kind of event and we
are available to save their time which they usually spend on choosing and buying

Behavioral segmentation
We are given different kind of sale and promotion either cultural or religious to cover the whole target
market.

Targeted market:

We have targeted man and woman both younger and older from any kind of job and business
From middle class to upper high class.

Marketing Mix:-
In order to get more customers and promote our product, weve worked upon four Ps which include:
1. Product

2. Price

3. Promotion

4. Place

1. Product
Visual sight ability,

All kind payment method (QR code, debit card, cash etc. )

All kind of fashion facilities under one roof .

2. Price
We will consider reasonable prices from start and lower than other stores, initially. In order to
set up this price, Penetration Pricing strategy has been taken under consideration. It will help
us to get more customers at such lower price and once well capture the market successfully,
we will increase its price up to 20%.
Its also very obvious that we may face competition in market at any given time. So in order to
cope up with this competition, we can switch to Competitive Pricing strategy where we will
set the prices of services in accordance with the prices set by our competitors.

3. Promotion
We will use every marketing expects which exists in our society by which atleast we can reach out at
every single mind and all kind of psyches.

The promotion strategy has been considered through advertisement of Television commercials, Social
Media, Text message promotions and Bill-boards.
The Sales Promotion Strategy that is concerned with Discount to initial customers to create awareness
among all targeted market has been used in our store. We are providing the 70% discount to the first 50
customers.

4. Place
We are initially launching our outlet store at Tariq Road, Karachi and we are also providing the online
services to our targeted market. We are selecting Tariq road because it the center part of Karachi.
People usually passes from this road when they are coming home from offices and any other event and
when they get look on our store they get to know about us, As Karachi is the biggest city of Karachi we
will easily reach the vast number of People.

Choosing A differenciation and positioning Strategy:-

1. Features which are different from competitors:-
Mirror, Quality, Less time Consuming, Future Assurance.

2. Why would customers prefer us than our competitors:-

1. Mirror=> which give u the Future Trials.
2. Quality=> we are providing the much better apparels quality than our Competitors.
3. Future Assurance=> If the consumers would not get satisfy after getting ready, we will
give them a chance of getting different look much better than before or pay them back

3. Selection an overall positioning Strategy:-

This new generation technological product will make the life more easier for the persons
who have many duties and jobs to done on daily basis and it will change the experience
of so called older and much time consuming shopping styles, we provide such new
facilities by the help graphical contents, Home deliveries, online services and all of
buying patterns, however a customer will also save the time and money to visit the
store.
 4. Developing a positioning Statement
For the Busy persons, working hard whole day, For the persons who sacrifice all of their time
for their loved ones, the ones who struggle all the day to fulfill the daily needs of life, They have
very tough time schedules, they do not have enough time to get suitable select apparels for their
events, our product is not just limited to them but it can be also use by households, Youngsters,
Fashion Lovers and Housewives. We provide the quality product in very think less consuming
time, the customers have very limited time of 30 minutes in store, in that time, we will utilize the
best of their looks and will put very hard efforts to give them inner satisfaction. We think that
nobody is ugly in our world until and unless he or she is poor
.
SWOT Analysis:-
Strengths:-
Rightnow, we are the only one providing the
future Trials.
Location of our store is at center part of
Karachi, we can Grab large number of market.
Discounts at the different events to gain
attention from customers.
Emails and Text messages to customers for
letting them know about new arrivals.
Providing future assurance to customers,
facilitating them with the exchange facility.
Availability of designers at the urgent time.
Opportunities:-
Our store and its features are unique and
there is no any alternate about our store
right now.
We can expand it to broader aspects from
national level to International.
We are providing different kind of discounts
so, we can easily grab our targeted market.
Weaknesses:-
Perception among the average income people
that apparel stores are expensive.
Difficult task to aware people about our store
and its facilities.
Most consumers wont trust until they visit the
store.
We are very much concern about every
customers satisfaction thats why we have to
bear unexpected loses sometime.
Threats:-
Competitors can copy our main focused
"Mirror".
As, we are in Pakistan, The country is very much
influenced with political issues and strikes.
Taking attention of customers that are loyal to
another ones.
As we are new in Market, that's why risk is high
of getting return on investment