Академический Документы
Профессиональный Документы
Культура Документы
JUNE/JULY 2016
Find
Inspiration PAGE 20
Rejection:
Harness An Unlikely
Your Time
PAGE 52 Friend
PAGE 28
Fear Not
PAGE 14
features 32
14 Put Fear in its Place
By Alyson B. Stanfield
20 3 Artists on Inspiration
By Gigi Rosenberg
columns
26 State of the Art:
A Tribute to David Bowie
By Terry Sullivan
14
45 The Artists Advocate:
Inspiration vs. Infringement
By Katie Lane
4 Editors Letter
By Gigi Rosenberg 80 Artrepreneur Coach:
A Young Artist Grows Up
5 Headlines & Details By Rene Phillips
By Gigi Rosenberg
12 Artist Spotlight:
Veronica Jaeger
By Nada Hassanein
74 Calls to Artists
ProfessionalArtistMag.com
ProfessionalArtistMag.com 3
editors LETTER ProfessionalArtistMag.com
JUNE+JULY 2016 // VOLUME 30 // NUMBER 3
YOUR INSPIRATION IS AS IMPORTANT
PUBLISHER
AS YOUR BUSINESS PLAN Jannett R. Roberts
JRoberts@ProfessionalArtistMag.com
You cant wait for the muse, we all know that. If you
EDITOR
waited to feel inspired before heading to the studio,
Gigi Rosenberg
you might never go. You have to show up day in GRosenberg@ProfessionalArtistMag.com
and day out, no matter what. So, when inspiration
ASSOCIATE EDITOR
strikes, youll be at the easel ready to catch it. Nada Hassanein
NHassanein@ProfessionalArtistMag.com
This issue, with its focus on inspiration, had me interviewing three artists a
painter, photographer and muralist about how they fill the well. These artists ART DIRECTOR
find their inspiration in the natural beauty of the Kristen Schaeffer-Santoni
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4 Professional Artist JUNE+JULY 2016
BY GIGI ROSENBERG
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EXHIBITION
1 Cit, 1951, by Ellsworth Kelly. Oil on wood, 20 joined panels, 56 x 70 x 1 . San Francisco Museum of Modern Art, the Doris and Donald Fisher Collection at the San
Francisco Museum of Modern Art, and promised gift of Helen and Charles Schwab. Copyright Ellsworth Kelly. Photo credit: Ben Blackwell. 2 Four, 1957, by Lee Krasner. Oil on cotton
duck, 58 x 53 . Fractional and promised gift of Barbara and Gerson Bakar. Copyright Pollock-Krasner Foundation/Artists Rights Society, New York. Photo credit: Ben Blackwell. Photo
courtesy of SFMOMA.
ProfessionalArtistMag.com 5
headlines &DETAILS
NEWS
3 4
3 Scott Benner. Copyright ArtLifting. 4 Ed Johnson. Copyright ArtLifting. 5 Untitled, 2016, by Nick Morse. Acrylic on canvas, 20 x 20.
Copyright ArtLifting. Images courtesy of ArtLifting. 6 The Art Rules, (University of Chicago Press) by Paul Klein. 7 Paul Klein.
KLEINS THE ART RULES OFFERS the most of your artist website.
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headlines &DETAILS
RESOURCE
8 Capacitor, 2013, by John Grade. Lashspun high-density polyethylene fabric, light-emitting diodes, wood, mechanical transmission, digital controller,
exterior sensors, John Michael Kohler Art Center, Sheboygan, WI, 2013. 2004, 2017, 2010 Grants for Artist Projects, 2011 Fellowship, 2013 Arts Innovator
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artist SPOTLIGHT
1 2
S
hes always been intrigued by ancient buildings and wonders of
say in her broken Spanish as she gave
the past the Aztec temples of Mexico, the Pyramids of Egypt.
paper, markers and paint to Jaeger and
Her mind doesnt tire of learning about new scientific approaches
her sisters. Growing up, shed craft paper
to energy and discoveries in space.
dolls for fun, and would always doodle
I love to question things everything, Veronica Jaeger said. cartoon characters on the corners of her
The intellectual lens through which she sees life shows in her layered oil homework pages.
paintings that often feature a childlike face as a focal point, and clouds or Now, her surreal portraits are often
geometric figures. inspired by environmental studies,
1 Rocket-Head, 2016, by Veronica Jaeger. Oil on canvas, 72 x 60. 2 Sphinx, 2015, by Veronica Jaeger. Oil on canvas, 20 x 10
Copyright 2015 Veronica Jaeger. Used by permission of the artist.
3 Metamorphosis, 2016, by Veronica Jaeger. Oil on canvas, 48 x 60. Copyright 2015 Veronica Jaeger. Used by permission of the artist. 4 Veronica Jaeger.
ProfessionalArtistMag.com 13
P P
rofessional artists have a lot to
be afraid of. For starters, theres
fear of public speaking and fear of
rejection.
1 Pages from Journal #13, by Jennifer Joanou. Mixed media, 10 x 16. Copyright Jennifer Joanou. Used by permission of the artist.
ProfessionalArtistMag.com 15
30Years
Terry Stricklands piece,
Voice of the Tiger, won
Professional Artists Portrait
Cover Contest, appearing
on the March 2011 cover
the first issue of the
magazine under its new
name.
DID YOU KNOW ?
Strickland was also featured on the
January 2006 cover of Art Calendar.
Fear keeps us safe. It will always be here Why do you want a successful art career? This is your motive, so its worth taking
to remind you that the unknown is scary, so the time to dig deep. Some of the motives for artists on the career track are:
you better learn to deal with it if you want a Q Money. Most artists know better than to seek the life of a professional
successful art career. artist for money alone because money isnt usually the only motive
but the need for it can be a powerful trigger.
Motive is stronger than fear. Q Freedom. You can choose your own hours, what to make, where to live
Fear has the advantage when motivation isnt
and when to work. (This is a blessing and a curse, as you might have
present. When the motive is strong enough,
discovered.)
you do whatever it takes to reach your goal
you take more classes, hire a coach, stay up Q Connection. Your art connects you to the bigger world. Its the way you
late or get up early. communicate and bond with humanity.
2 Chimeras and Oracles, by Katie OSullivan. Acrylic, oil pastel and graphite on canvas, 36 x 24. Copyright Katie OSullivan. Used by permission of the artist.
stronger than your fears and excuses for
not doing the work? Your biggest fear of all doing these things, which doesnt seem
that harmful until they start adding up.
Heres the thing: Nobody else can should be the fear of not Or, you could use that time to make art
motivate you. They can inspire you, but taking action toward your or network or write.
they cant give you the spark that sets
your art career in motion. Motivation
dreams. ~ Alyson B. Staneld 3. See a clear path.
must come from within you. Motive is one thing, but knowing the
Write out your motive and turn it into a path is quite another. Muddy goals are a
If you arent motivated to do the work, mantra. Make it a screen saver, put it in breeding ground for fear.
it doesnt matter how many books you the front of your journal, and do whatever
read or classes you take. Motivation it takes to keep it in mind. These are the Fear says: This person doesnt know what
is the elixir to swallow when fear is magic words that go with your elixir she wants, so Id better step in and tell her
pounding on the door. the incantation to your potion. what would be more fun and easier than
ProfessionalArtistMag.com 17
the boundaries, people will keep asking silly
questions and making unreasonable requests
that test your resolve.
6. Listen to yourself.
Im so bad at marketing. Im terrible at following
up. I can never remember peoples names. If
youve ever uttered these words, youre in
good company. Its just loud-mouthed fear
spouting off again by making excuses.
Fear loves recognizing these self-criticisms and
signs of giving up. Its the perfect opportunity
for it to step in and take the wheel.
Become vigilant about the words you use
toward yourself, whether in person or in
writing. Instead of saying Im bad at, opt
for Im getting better at This shows you are
committed to making progress.
3
7. Take action and keep taking action.
Dont be idle long enough for fear to take
3 Evas Ghost, by Lisa Cirenza. Digital painting and acrylic on canvas, 24 x 18. Copyright Lisa Cirenza. Used by permission of the artist.
an ve
dl rin t H
T
W Ri
ie l,
in
s,
e s
a
on
g
t he
ts
at
is
rt
A
3
RG
BE
N
SE
O
IR
W
IG
ith this
G
BY
issues focus
on inspiration,
weve been investigating how artists
nurture creativity in the studio. Editor Gigi
Rosenberg spoke with three artists: a photographer
from Alaska, a painter in Oregon and a muralist and
graphic designer in Missouri to find out what they do to fill the well.
When photographer Kevin Briggs (kevinbriggsphotography.net) was
seven years old, he and his father were out Christmas shopping one day in
his hometown of Longview, Washington.
We turned a corner and there was a camera shop, and I saw these SLRs in the window, he said.
I froze. At that moment of seeing the single-lens-reflex cameras in the shop window, he experienced
a profound inner knowing: A camera, like the one he was staring at, was going to be a big part of the rest of his life.
1
1 SE 82nd no. 2, 2015, by Shawn Demarest. Oil and graphite on panel, 48 x 48. Copyright 2015 Shawn Demarest. Used by permission of the artist.
2 Rise Mural, 2015 by Phil Shafer of Sike Style Industries and J.T. Daniels. Spray paint and acrylic on concrete, 75 x 9.
Copyright 2016 Phil Shafer and J.T. Daniels. Used by permission of the artists.
ProfessionalArtistMag.com 21
30Years FEBRUARY/MAR
CH 2013
His second source of inspiration is harder to name, but just
as powerful. Sometimes when he looks at some of these
Professional Artists Feb/
Artists A landscapes, he feels something familiar about them, as if
March 2013 renowned cover Inventorss
artist was David Kassan.
PAGE 30
theyve always been a part of me, he said.
Paint the
Mystery
The piece, Approaching of Glass
PAGE 46
Increase You
Works Valu r
e
PAGE 58
In creating his work, hes fascinated with spatial
Noise, won the magazine Sell Online
Successful
ly
PAGE 10 relationships, he said. His focus is on the interplay
Art About
a Best Cover Charlie Award Our
Environmen
t
PAGE 69
between the horizontal and the longitudinal and how the
from the Florida Magazine <:
05*(5(+(
3 A Priori, 2015, by Kevin Briggs. Digital photo compilation, 16 x 16. Copyright Kevin Briggs. Used by permission of the artist.
4 Smoldering Sky, 2008, by Kevin Briggs. Digital photo, 24 x 36. Copyright Kevin Briggs. Used by permission of the artist. 5 Phil Shafer.
6
TRAVEL AS INSPIRATION
When artist Phil Shafer (sikestyle.com) was a child he was first inspired to Shawn Demarests 7 tips for
be an artist on the subway. I was born in Brooklyn in the late 70s when
the city was saturated with graffiti, he said. He remembers riding the
re-igniting the spark of inspiration
subway with his mother and drawing, inspired by the street art. 1. TAKE A WALK. Breathe deep and
become aware of everything around you.
Travel is still inspiring for Shafer, whos a graphic designer and a muralist
Get out of yourself.
at his company Sike Style Industries. In 2014, he took a month off and
drove from his home in Kansas City, Missouri to Los Angeles. Once 2. WRITE. Practice stream of consciousness
there, I studied murals, street art, the gallery scene, he said. He let the by writing with no intention of it becoming
wind blow him to the most inspiring locations. One day, he noticed on anything cohesive. This practice can help you
clear your mind.
Instagram that artist Tristan Eaton was painting a mural in Santa Monica,
California, so he drove there, introduced himself and watched Eaton paint. 3. DANCE. Moving your body creatively can
exercise different parts of your brain and is fun.
On another trip last year that included Atlanta, Savannah, Georgia, and
Nashville, Tennessee, Shafer attended a mural festival and sought out 4. SPEND TIME IN NATURE. Nature feeds
the soul and can help you feel comfortable,
street art, letterpress shops and unusual architecture with his traveling
focused and relaxed.
companions, including a ceramicist and a printmaker.
5. PLAY A MUSICAL INSTRUMENT. This
COMMUNITY LIGHTS AFIRE could be anything a drum, piano, guitar or
ukulele.
Shafer has a large peer group of artists from across many disciplines.
Some are old friends from his alma mater, the Kansas City Artist Institute, 6. LISTEN TO A PODCAST. If the mind is a
where he majored in photography and new media. Having critical monkey listening to something, it helps you
friends inspires you to be good, he said. He really believes in the adage of focus on the work at hand.
surround yourself with people better than you. 7. WEAR A WIDE BRIM HAT. This helps cut
out visual distraction while you work.
He stays in touch with his network of colleagues and artists through social
media and email and traveling to see them in other cities. He also attends
6 Qdoba Mural, 2015, by Phil Shafer of Sike Style Industries. Spray paint on brick, 55 x 15. Copyright 2016 Phil Shafer. Used by permission of the artist.
PROCESS AS INSPIRATION
Painter Shawn Demarest (shawndemarest.com) had
recently won a grant from Oregons Regional Arts and
Culture Council to paint streetscapes of one of the citys
major thoroughfares. The problem was that she wasnt
feeling inspired. In the interim between applying for the
grant and receiving it, shed started a new body of abstract
work that was completely different from her more realistic 7
street scenes.
In the original grant, I stipulated that my intention was to This reading was just the nudge I needed to take the step
continue developing my voice regarding the streetscapes, of drawing over my painting, Demarest said. The grant
Demarest said. Her original concept in the proposal was to money also gave her the confidence in her ability to create
paint her streetscapes and then incorporate text into them. something new. Nothing like a deadline and a studio filled
with gessoed panels to light a fire under you.
Demarest took photos, as she usually does for her
streetscapes, and then proceeded in the way shed always
RESIDENCIES FILL THE WELL
painted them. I trusted that an urge to add text or
something else would present itself. As the paintings When we spoke, Demarest was preparing to leave for
progressed I was probably working on four I began a two-week residency at PLAYA, a creativity retreat, in
to wonder when that inspiration would strike. Southeastern Oregon her second one at this same
location. Her plan was to get back to her roots in plein-
In the meantime, I was continuing to paint the abstracts air painting during her 14 days there. Ill be painting
as a kind of therapy. I loved doing them and it was hard outside and not necessarily painting realistically outside,
to switch gears to the realistic paintings that demanded she said. Ive been experimenting with responding to the
a different kind of attention or focus. environment.
One night, she picked up Paul Kleins book The Art Rules: At PLAYA, shell be in residence with eleven other writers
Wisdom and Guidance from Art World Experts (see page 7). and artists who each have their own living space. A typical
The book is a business book for artists, but that night day starts with a cup of tea and opening the door to the
Demarest was reading pages 29 and 30 about the studio to look at the work from the night before, she said.
importance of authenticity. First she read: Making good
art necessitates honesty. The more of yourself you put in At PLAYAs remote location on the edge of the Great Basin
your art, the more others will get from it. She read on: Be with the wind, the rain, the light in the sky, the colors
yourself. Be who you are. Be unique. Then find others who are constantly changing, Demarest said. After breakfast,
identify with your vision and your aesthetic. she packs up her gear, takes a walk and paints outside
until lunch. Afternoons are spent in the studio. During
These words urged her to try something radical. She the evenings she might chat with other artists around the
decided to draw the continuous pencil line from the bonfire. Its wonderful hearing what other people are up
abstract paintings over one of her half-finished streetscape to. It broadened my horizons. I kept pinching myself, saying
paintings. It felt great, Demarest said. As I began to paint youre one of the people here too, Shawn, she said. PA
using those lines as a kind of scaffold, I knew I was onto
something that was both authentic to me and exciting. Gigi Rosenberg is the editor of Professional Artist. Shes also
an artist coach and the author of The Artists Guide to Grant
DEADLINES IGNITE A SPARK Writing (Watson-Guptill, 2010). Shes been a guest commentator
on Oregon Public Broadcasting, performed at Seattles On The
On that day in the studio, two important elements collided: Boards, and been published by Seal Press, Poets & Writers, and
the encouraging words from Klein and the deadline for Psychology Today. For the latest, visit gigirosenberg.com or
the paintings. reach her at grosenberg@professionalartistmag.com.
7 Happenings Beach, 2015, by Shawn Demarest. Oil and graphite on panel, 10 x 10. Copyright 2015 Shawn Demarest. Used by permission of the artist.
ProfessionalArtistMag.com 25
STATE of the ART
By Terry Sullivan
David Bowie:
The Man Who
Moved Worlds
A
s a longtime fan of the
pop icon, musician and
actor, David Bowie, I
mourned his passing with
many others earlier this year. Since
my early teens, Id been captivated
by his provocative performances,
expressive songwriting and daring
artistry. No matter which persona he 1
chose to play Ziggy Stardust, the
Thin White Duke or perhaps himself
weird, outlandish noises they made place in the late 1990s: Hed already
he was mesmerizing to hear and
which he incorporated into songs, started a technology company, but
watch. Soon after his passing, though,
often as instrumentals. Even at the wanted to also launch an Internet
I realized that he was an inspiration
i`vvi]}w> service provider. For Bowie, it was a
not just to musicians, but also to
project, Blackstar, he continued brave new world, which was radical
many other types of artists, and even
experimenting with technology and and revolutionary. If I was 19 again,
to those outside the arts, such as
pushed others to experiment as well. Id bypass music and go right to the
entrepreneurs working in business
It was quite touching to learn how Internet, he said in a 1998 interview.
and technology. After reading many
he encouraged the lesser-known
articles on him recently, I found a He also speculated that the Web
musicians on that project to take
common thread: In the many projects could be useful in promoting his
chances with his compositions.
he worked on, there was often a music. His song, Telling Lies, was one
connection to technology. DAVID BOWIE, VIDEOGRAPHER: viw7iL}ii>i`
Bowies penchant for experimenting online in 1996. And his BowieNet
Here are a few notable ways Bowie
with tech went beyond music. For service, among other things, featured
embraced tech:
instance, the documentary Five forums and live-chat websites, which
DAVID BOWIE, MUSICIAN: Years shows how Bowie embraced included interacting with Bowie
ii]w >VV`i>wiVii>i himself. It was, in effect, a prototype
song, Space Oddity, he revealed how way he was drawn to experimenting of a social media platform, like Twitter
he connected with technology, which with audio. In that documentary, and Facebook, that would happen
in this case, was space technology. >`>i]>w>``i many years later.
Throughout the song, he mimics the director, noted that while directing
the video for the song Ashes to
DAVID BOWIE, BUSINESSMAN
real-life sounds that one imagines
Ashes, he told Bowie,...By accident, AND ENTREPRENEUR:
take place during a spaceship takeoff.
I found this great effect of making Bowie had a keen eye for what was
During the 1970s, he took a more the sky black and everybody have a taking place in the marketplace,
improvisational approach to his music halo, which Bowie was more than particularly in his main business,
using electronics. He, along with happy to use in the work. music, and he predicted the fall of the
his collaborators, like Tony Visconti traditional music paradigm. In a 2002
and Brian Eno, experimented with DAVID BOWIE, article in The New York Times, Bowie
various synthesizers and sound TECHNOLOGICAL VISIONARY: said of the music business, I dont
devices. Often, he didnt care how Another fascinating aspect of Bowies even know why I would want to be on
he used them: He just liked the relationship with technology took a label in a few years, because I dont
1 Memorial Still Life for David Bowie, 2016, by Terry Sullivan. Copyright 2016 Terry Sullivan. Used by permission of the artist.
2 Photo of Helen Green, creator of the animated GIF, Time May Change Me. Used by permission of the artist.
ProfessionalArtistMag.com 27
Take the
DEAL WITH REJECTION
30Years Art Calendar was
named the definitive
source of listings for artists nationwide by Inc.
BY MATTHEW DAUB
W
eve all seen it before in movies: The prizefighter stands with
gut muscles clenched while the trainer pummels his midsection
as if it were an Everlast heavy bag. No further explanation is
necessary. The fighter is being conditioned to take punishment.
His next opponent is going to try to tear him apart. If the fighter
isnt accustomed to suffering he wont stand a chance. Go to the body and
then the head. Kill the body and the head dies. He has to toughen up.
Sorry if the metaphor is a bit heavy-handed, happen once in a while, but youre far more
but those of us in the creative arts need likely to end up looking like Joe Frazier than
conditioning too. Youll surely take your Muhammad Ali.
share of beatings. Dont imagine for a
moment you will somehow dodge the REJECTION IS YOUR FRIEND.
blows. You wont. You must get used to As you climb higher on the art world food
absorbing punishment if you hope to make chain, the consequences of failure become
it to the final bell. more consequential. A scathing review in
The New York Times may land with more
Most successful artists, whether young or devastating impact than one in The Lower
old, still experience the sting of rejection. Bumfort Gazette, but believe me, they both
Perhaps the art worlds less-than-one- hurt. Rejection at the lower level is your
percenters are immune but I doubt friend. It prepares you for rejection at the
it, and if they now live a miraculous higher levels. Learn to embrace rejection
existence somewhere out on the or at least make your peace with it. Once
astral plane, Im sure they still youve been conditioned you wont find
remember the beatings they yourself flat on your back quite so often.
took in their earlier days.
Thankfully, rejection is not a permanent
We have chosen a condition of our professional lives. For most
difficult profession. of us, rejection is interspersed over time
Get used to it. Theres with various degrees of success. Like the
a tough road ahead. bell ending a round, each success gives us
For you to imagine a moment to recoup, to catch our breath
otherwise is as before the pummeling begins again. Take
foolish as a advantage of your rest between rounds:
boxer thinking Enjoy and savor every minute, gather your
he or she is strength, but never think your trials are over.
going to There will surely be more galleries that wont
retire with want you, more works that dont sell and
a pretty critics who will happily dismiss you with a
face. It may casual tap of the keyboard.
ProfessionalArtistMag.com 29
YOUVE GOT TO BELIEVE. Throughout history, many artists have labored
Hope springs about as eternally as a worn out in relative obscurity. Some of them are now
clich, but if you lose it, youre finished. You household names. Many others have long
cant win a fight when youre absolutely certain been forgotten. Some of the once mighty have
you dont stand a chance. You have to believe fallen, and some of those once fallen have
victory is at least possible even if the odds are risen again. History will shake it all down
Just do
the work.
Thats whats
heavily stacked against you.
Marlon James, the Jamaican-born author
and winner of the 2015 Man Booker Prize for
A Brief History of Seven Killings, had his first
novel rejected by editors 78 times. At one
point he had actually given up on writing,
its not your concern.
Just do the work. Thats whats important. If
you love it, then do it. If you still love it, then
keep doing it. When you dont love it, its time
to quit. Listen to what your desires are telling
you. If you pay attention to what you love, the
thinking he was writing the kind of stories course becomes clearer.
important. people did not want to read. When finally
published, that first novel, John Crows Devil, DONT TAKE IT PERSONALLY.
If you love it, became a New York Times Editors Choice. It took many rejections before I finally was
then do it. I have never seen statistics on the odds of
accepted into my first national juried show.
I bristled at every postcard announcing the
If you still getting a first novel published, but I would
imagine there are almost as many first novels
jurors had deemed other artists worthier.
After critic Robert Hughes rejected me from
love it, then sitting in the bottom of would-be authors desk one show, I read his jurors statement in the
drawers as there are pens and spare change.
keep doing it. What if James had given up? What if he took
catalog. He said something like, I removed
those works that offended. So, my work was
~ Matthew Daub no for an answer on the 77th rejection? offensive. I held a minor grudge against
I sold nothing from my first show in Chicago. Hughes for quite a while until I was smart
I remember the rainy night of the winter enough to realize he was right.
opening, after driving more than 300 miles, Do you remember the corny old Paul Masson
standing almost alone in the gallery with wine commercials from the 1970s? Orson
my dealer. Not fun, nor a good omen that a Welles gazes piercingly into the camera and
successful career might lie ahead. Eventually claims, We will sell no wine before its time.
every one of those paintings sold in other Artists might do well to think about that.
venues and not too many years later at the
opening of a solo show in New York, and every We all believe were ready for prime time
painting except one had a red dot on it. before we really are. Plenty of rejection is due
to our own impatience. We try to sell our wine
Ive had plenty of ups and downs since. Just before giving it time to mature. I probably
when I thought I might have turned the corner jumped the gun during every stage of my
in my career I found the road ahead was not as career and my ambition resulted in many
straight as Id hoped or imagined. Theres always rejections. Even so, Im glad I put myself out
another obstacle. Life isnt easy as an artist. there. Ive learned as much from my failures as
from my successes.
ITS ALL ABOUT THE WORK.
I cant state this any more plainly. Success Dont take rejection personally. Dont
isnt based solely on which galleries represent internalize it and dont make more of it than
you or how much your work sells for. I can what it really is. Rejection simply means on any
think of several contemporary artists whose given day, you didnt achieve your goal. Yes,
bank accounts and resums (in my opinion) its disappointing: Welcome to the real world.
far outweigh the contributions theyve made
Theres always another day and another
to our culture, or as Wassily Kandinsky put it,
opportunity. On another day, the juror or
the cause of art. Conversely, there are plenty
gallerist may have eaten a ham sandwich
of hardworking artists who barely scrape by
for lunch instead of a pepperoni pizza. The
without causing so much as a blip on the art
next juror may see things your way. The next
worlds radar screen.
potential collector falls in love with your work Just produce good work work you can be
or not. Its a crapshoot at best, but its the creative proud of. Put in your best effort. Dont slack.
life we chose. Its the life we love.
When you take one on the chin, get back on
YOU CANT CONTROL THE OUTCOME. Learn to your feet. Dont lie down. Put your best out
I dont know anyone who enjoys rejection. I there and then take your inevitable lumps. We
certainly dont, although I can honestly say it lands embrace can wish for another world the way Dorothy
with less of a blow than it once did. Ive been rejection wished for Kansas, but that wont make it so.
conditioned by rejection. I still approach every new
opportunity with the hope of success. I remain or at least Well win some and well lose some. Thats the
optimistic, but Im much better equipped to deal way it is. No fighter, no matter how successful,
with failure than I was at the start of my art career. make your wins every round. PA
1 Matthew Daub teaching his art students how to accept rejection and prosper. Photo credit: Taylor Slusser. Copyright Taylor Slusser. Used by permission of the photographer.
ProfessionalArtistMag.com 31
1
1 Looking Back, 2015, by Lis Zadravec. Copyright 2015 Lis Zadravec. Used by permission of the artist.
H
e looks intently at the painting, then Our lecturer this night was artist Glen Kessler, director
another, and then gets up, disregarding of painting program The Compass Atelier. I dont mind
some of the work entirely. The artwork is calling him brutal on this occasion, because Kessler is one
mostly leaning against the wall. A few of of the nicest and most helpful fellow artists you will ever
the pieces being considered are hung. He returns and meet, and this window into the workings of a judges mind
snaps pictures of some with his phone, saving a few was an invaluable opportunity. These knee-jerk reactions,
to look at again. He then rearranges them, gathers a his uncharacteristic, quick speech and abruptness were
group together to consider. Remembering us, he harshly all for our own benefit. Kessler was playing judge to show
narrates his thoughts aloud. Some of the work he had us how the process works how a judge could have too
cut on sight for breaking the rules, like badly framed, many pieces to choose from or seen too much of the same
unframed or unfinished-looking work. I gasp at the brutal subject, style or color. Or the judge could just be tired. And
thoughts he speaks in front of the artists themselves. how all of this plays into his decisions.
Skill level is criticized for lack of making any interesting
In large or national competitions, hundreds, if not
connection with the viewer or the judge. All I can think
thousands, of pieces may be entered. Imagine the
is how horrible this must feel for those whose work is on
number of really good works that have to be left
the cutting room floor. After all, I didnt even know this
behind when the exhibit is to only have about 50
is what we brought our work in for. A lecture on entering
finalists and a handful of prize winners.
shows, the invitation read. Bring work for critique. I
had brought in a piece whose merit I questioned. So far, I Method to the Madness
notice with relief, it had passed this severe criticism and When he is asked to judge, Kessler tries to approach
was promoted on to the gathered group. each piece with an open mind, he said. Though it
ProfessionalArtistMag.com 33
might seem that some jurors go with their gut or stay in technique and mastery of the medium. Beyond that, I ask
their own familiar territory, most have a method, a set myself if the artist has a strong viewpoint or a story to
of criteria for judging. Kessler has five points of criteria, tell. The difference in her list is subtle, but important.
which he puts in this order of importance: She adds, If you have a painting you really believe in,
then do enter it into at least three shows before you give
1. Technique: How well-executed is the piece?
up on it. You may receive an award on a painting that
2. Concept: What is the idea that gives purpose to the was declined by a different juror.
work?
Some shows are juried by one judge or curator, said
3. Personal or cultural relevance: How does the artist Carolyn Goodridge, president of Art Impact
concept connect to a personal or cultural imperative? USA. Carnaval: Celebrations of the African Diaspora was
judged by two individuals with different sensibilities,
4. Innovation: Work that steps out of the box to
which doubles the process of selection time, doubles
succeed will often get bonus points, Kessler said.
the discussions and debates. She and Carol Dyson, art
5. Presentation: This reflects not only on the care the historian and president of Black Artists of D.C., juried
artist has for his own work, but on the juror. After all, this show to coincide with Black History Month 2016.
his stamp of approval is on the entire exhibition. For Art Impact USA, the selection process is one which
doesnt only look at the narrative or how the art will
Qualifying his choices with this criteria gives integrity to
affect the viewers and visitors of the show, Goodridge
what Kessler has done. Those that have been chosen have
said, but how the entire process helps to mature the
risen through the ranks on merit and the judge has been
artist. The selection process entails not only aesthetics
as competent as human ability allows. Its important for
but the philosophy behind the piece and the ability of the
artists to know that judging is subjective, said Catherine
artist to articulate their purpose for creating the work.
Hillis, an experienced juror who will judge the 2016
Piedmont Plein Air Paintout. Her list of criteria is a shade They had more than 400 works to choose from and more
different from Kesslers. When I judge an art exhibit, Im than 85 artists, each with a different perspective. We
looking for the basics of design first, and then excellent want to not only honor and exhibit their unique vision
2 Lis Zadravec with her award-winning piece, Looking Back. Copyright 2015 Lis Zadravec. Used by permission of the artist. 3 Glen Kessler in front of his work, 2015,
by Evan Goldman. Photo credit: Evan Goldman. Copyright 2015 Evan Goldman. Used by permission of the photographer. 4 Catherine Hillis in front of her award-winning work
at Piedmont Paintout, 2015. Photo courtesy of Loudoun Sketch Club. 5 Patricia Dubroof hands out awards at Friendship Heights MAA Members Exhibit, 2015. Photo
courtesy of Montgomery Art Association.
ProfessionalArtistMag.com 35
6
for whom the nuance that reflects the Know your judge. Take a peek into his own work. If he has
artists point of view ranks so high that judged before, see what he has picked in the past. Would
Though it
might seem that
some jurors go
with their gut
technique is almost not important.
Last in her list of judging criteria is
technical ability. Perhaps as an intuitive
artist herself, shes choosing to give a
boost to art that is in her own genre
your own work appeal to this judges aesthetic? Dubroof
warns though, Dont do work just to please a particular
judge. Do work that pleases you. She finds those who
enter to try to win a ribbon ego-stroking and student-ish.
6 Kessler CircuitScape 12: Deluge, 2012, by Glen Kessler. Oil on canvas, 24 x 48. Copyright 2012 Glen Kessler. Used by permission of the artist.
ProfessionalArtistMag.com 37
Professional
ARTIST
Celebrates
30YEARS:
HOW THE MAGAZINE STAYED What we do know is just how far the
38
30Years
Pat Witt won Professional Artists
2014 inaugural Mentor of the Year Search.
ProfessionalArtistMag.com 39
By the late 1990s, Art Calendar was We were still the most comprehensive,
publishing more than 5,000 listings a but they were nipping at our heels,
year covering more than 25 categories, Blakeslee said.
according to a direct mail brochure. And ITS CR UCIAL THAT
While the original reason to pick up Art
each one of the listings was screened, WE NAVIGATE TH E Calendar was for the calls to artists, the
verified and approved. SEA OF CHANG E, B UT practical, hands-on articles addressing
Submissions came in through snail R E MAI N TR U E TO OU R nuts-and-bolts issues faced by working
mail, fax, and the most exciting and emerging artists quickly became the
development email, which started
CONSTANT M ISSION reason to subscribe.
in the early 90s. Listings were free of OF PROVI DI NG OU R
The contributors began to tackle topics
charge as long as the call didnt charge a R EADE RS WITH TH E such as self-promotion and exhibition
fee to the artists, a feature that has been B USI N ESS KNOW-HOW strategies, art law, interviews, psychology
maintained to this day.
TO B E SUCCESSFU L of creativity, federal and hazard updates,
In September 2001, Inc. magazine profiles of artists and organizations as
published a feature on Art Calendar,
E NTR E PR E N E U RS. well as special reports.
~ JAN N ETT ROB E RTS
calling it the definitive source of listings
The magazine recruited writers who
for artists nationwide.
were experts in their fields, and in most
Before the Internet, the magazine was their issues in the mail by the first of the cases, that meant they were also artists
absolutely critical for artists who wanted month. We cannot control the post office, who could help other artists navigate
to enter shows, said Annie Strack but we can offer alternatives, Blakeslee the often-murky business side of the art
(anniestrackart.com), artist, longtime wrote in the June 2001 issue. world, covering topics that werent taught
reader and sometime contributor. It While the website, ArtCalendar.com, in art school then and in most cases,
was all about the listings there wasnt was in operation by 2001, it did not still arent.
anywhere else to get that information. house online listings until 2008, which The tagline written by artists for artists
The option of receiving a digital issue is about the same time that competitors became a point of pride. Who would
a PDF attached to an email was made websites devoted exclusively to art be closer to these topics, living and
available in 2001, after enough subscribers opportunities, with varying business breathing, than the very artists who were
complained that they werent receiving models started multiplying. already reading the pages of Art Calendar?
Gregory Frux (frux.net) was working
as a curator for the Department of
Education for New York City when he
first decided to submit an article to Art
Calendar. When artists would apply
for commissions, I would see the same
errors over and over. So, I created some
educational pieces. His first two articles
were published in 1996, and hes been
an occasional contributor since.
But being a writer didnt mean that
he stopped being a reader. He found
his first two national park residencies
through the listings section six years
after he started writing. That was a
crucial breakthrough in my career.
Jack White (jackwhiteartist.com) wrote
his Heart to Heart column for about 18
years. He wrote about the lessons hed
learned in his own art career as well as
how hed helped turn his wife, Mikki
Senkarik (senkarik.com), into a multi-
1
million dollar artist with a loyal following.
1 -i]wivii, 2011, by Samantha French. Oil on canvas, 48 x 36. July/August 2012 cover. Copyright Samantha French. Used by permission of the artist.
2 4
White often focused on the nitty, gritty myself to a point where the break the art opportunities the foundation
truth. His readers loved him for it. becomes inevitable and even unnecessary of the print product available
to shape my success. online for the first time. The publisher
I did my best to give the readers red also launched a weekly e-newsletter
meat, White said. Terry Sullivan, State of the Art columnist, containing a digest of these online
past editor and longtime reader, said its opportunities, which would come to be
Roopa Dudley (roopadudley.com), a
that relevant, easy-to-implement kind known simply as The Calls.
subscriber since 2002, said Whites
of advice that continues to make the
column Image, Its Everything, in which he In 2010, ArtCalendar.com was
magazine stand out.
references his trademark cowboy hat, left redesigned, including the addition of
a big impact on her. Artists appreciate specificity, he said. digital back issues and web-exclusive
Thats where the magazine does it best, articles. And two years before that,
I have consciously started to dress in
with its targeted and actionable content. the special publication Pocket Guide
a certain style so that I can pass as my series launched with Web Marketing
own painting, Dudley said. I get all for Artists. Since then, guides covering
NEW OWNER, NEW ERA
kinds of compliments and people find it self-publishing (2013), financial strategy
In 2006, Art Calendar celebrated its 20th
refreshingly entertaining. (2014) and the psyche (2015) have
anniversary, and after two decades of
Artist Bhavna Misra (bhavnamisra.com) ownership, Blakeslee decided to sell the joined the offerings.
had a similar revelation after reading The magazine to Orlando, Florida-based But probably the most extreme change,
Big Break is a Myth by Gwenn Seemel. Turnstile Media Group, which had the and positioning for the future, came
The article helped her completely redefine resources to take the publication to the in 2011.
what success means to her. next level and reach a wider audience.
Art Calendar, the magazine and the
I no longer wait for the opportunity to Shortly after the acquisition, Turnstile brand, now offered so much more than a
knock; I make all necessary preparation published the first full color issue of Art directory of art opportunities organized
to achieve the goal that I set for myself, Calendar. Over the next couple of years, by date and category. It was art-business
Misra said. I am working on bringing they redesigned the magazine and made articles, online resources and special
2 Three Chandeliers, 1987, by Arnold Mesches. Acrylic on canvas, 80 x 88. December 2012/January 2013 cover. Collection: National Gallery of Art, Washington, D.C.
Copyright Arnold Mesches. Used by permission of the artist. 3 MacIntosh Plus By Rama. (Own work) [CeCILL (http://www.cecill.info/licences/Licence_CeCILL_V2-en.html) or CC BY-SA 2.0 fr
(http://creativecommons.org/licenses/by-sa/2.0/fr/deed.en)], via Wikimedia Commons. 4 Art Calendars June 2005 cover featured Annie Stracks Rescue Swimmer. (Painting in
the permanent collection of the U.S. Coast Guard.) She began writing for the magazine soon after.
ProfessionalArtistMag.com 41
PROFESSIONAL ARTIST
OVER THE YEARS 2008
UWebinars debut and
Calls to Artists section
expands online with
UArt Calendar
launches as a black-
1996 UTurnstile Media Group
acquires the magazine
UMagazine
as it celebrates its
and-white newsletter turns 10
20th anniversary
seedling for art and grows
opportunities with to 20,000 UMagazine makes a
200 subscribers subscribers splash on newsstands
in full color
Celebrating
Years
2001
UArtCalendar.com and
Artscuttlebutt.com
forum launch
1995 2011
UMagazine publishes The Art
Calendar Guide to Making a
2007 UArt Calendar rebrands
as Professional Artist,
UMagazine sports the foremost business
Living as an Artist and Getting a new look and
the Word Out: The Artists magazine for visual
revamped logo artists
Guide to Self Promotion
publications an all-encompassing mentorship not just for the emerging rebranding yet, complete with a
brand. What it needed was a name that artist but for the mid- to late-career redesign of its flagship print product
accurately reflected its editorial depth artist too, Rosenberg said. and web products.
and expertise as well as its expanding In order to continue profitability and
The new name really crystallized that
offerings, a name that identified its relevance in the art community, it was
business focus, both for its longtime
audience and its mission. time for the magazine to be rebranded,
readers and newcomers.
Professional Artist was born. said Jannett Roberts, Professional Artist
In 2013, maintaining the momentum publisher since 2012. As a business
We provide advice that connects the of the name change, Professional Artist content provider to an overwhelmingly
visual artist with strategies, insider tips, underwent perhaps the most dramatic creative group, it was important that
2013
UFeb/March 2013 issue
wins Florida Magazine
UStudent Outreach Program 2015
kicks off and Professional UThe Psyche of an
Associations Best Cover Artist Month debuts Artist publishes, joining
Charlie Award the magazines resourceful UMagazines April/
UFirst issue delivers on the pocket guide collection May 2015 issue
magazines iPad app earns Best Overall
UMagazine boosts newsstand Trade Magazine
availability, flourishing Charlie Award
to a historical high
we provided the most innovative Roberts brought in Art Director Kristen time without being too trendy, and really
business advice through multiple Schaeffer-Santoni, who has a fine arts resonate with this creative audience
platforms and formats. background and really related to the of all ages, Schaeffer-Santoni said. It
magazine and its mission. Schaeffer- needed to be creative and showcase the
Roberts changed the frequency of the
Santoni redesigned the magazine like an amazing art, and be easy to read. Theres
print magazine from 10 issues a year to
artist planning a new series of paintings such great content in each issue, that
six, and doubled the size of each issue,
for her collectors. I wanted to make each feature a little
allowing for expanded articles, more in-
jewel of its own, and make you want to
depth coverage, as well as the addition of A lot of thought and research went
read it from cover to cover.
the Headlines & Details department to into creating a look that was fresh and
cover more newsy items. modern, could withstand the test of With fewer print issues to produce, the
ProfessionalArtistMag.com 43
editorial team stepped up its digital
presence. ProfessionalArtistMag.com was
relaunched in mid-2013, with blogs, a
redesigned, search-friendly calls-to-artists
page, and an e-commerce store containing
back issues, pocket guides, books and
merchandise. An iPad app debuted and a
monthly e-newsletter, The Buzz, joined
the lineup to provide a portal to popular
blogs and artist galleries.
More resources were devoted to
cultivating Professional Artists social
media networks Facebook, Twitter,
Pinterest, Instagram, LinkedIn to
strengthen engagement with readers,
wherever they may be.
And for younger readers, Roberts hatched
a new initiative, Professional Artists
Student Outreach Program, in 2012.
The program, now in its fourth year,
distributes copies of Professional Artist
and art supply samples and coupons 5
provided by sponsors to college art
professors to hand out to their students.
Imagine being in Jackson Pollocks
Professors, often artists themselves, studio, watching him spread his canvas
know better than most that their on the floor, hearing the drip of paint
ARTISTS APPR ECIATE
students need more than a great art around you, Sullivan said. Or 15 years
education to make it out there. SPECI FICITY, THATS later, in Andy Warhols factory studio,
Over the years, the consistent
WH E R E TH E MAGAZ I N E where hes turning out silkscreens and
complaint I hear from artists is that they DOES IT B EST, WITH theres a bunch of crazy characters
never gained the necessary knowledge in ITS TARG ETE D AN D oohing and aahing.
school to be a successful entrepreneur, Whatever happens, theres a consensus
ACTIONAB LE CONTE NT.
Roberts said. Offering these packets among these writers and subscribers
~ TE R RY SU LLIVAN
provides these students ideas and best that the publication will stay relevant,
practices they will need as they venture guiding artists through the sometimes
out into a life of selling art. Perhaps the next big advance is an
interactive digital edition of the lonely world of living a creative life,
magazine, with videos and smart longtime subscriber Catherine Massaro
THE FUTURE (studiomassaro.com) said.
On the horizon for later this technology, something Schaeffer-
year is another redesign of Santoni said shed be excited to create. Roberts said the key is to embrace
ProfessionalArtistMag.com to The design will change (over the years), change and keep an eye on the pillars
accommodate the constant growth in and depending on a growing preference on which the magazine was founded.
mobile browsing, as well as a redesign of online content, we may see a digital
magazine that offers even more. The Its crucial that we navigate the sea of
of the listings section, the pages that change, Roberts said, but remain true
started it all three decades ago. opportunities are endless.
to our constant mission of providing our
Roberts said that starting with this If the magazine changes as much in readers with the business know-how to
issue, four art opportunities will be the next 30 years as it has changed be successful entrepreneurs. PA
explored in greater depth through in the last 30, who knows what it will
mini articles that include past winner look like? Sullivan is betting on it using Jenny A. Babcock is the former assistant
interviews and detailed information virtual reality technology to transport editor of Professional Artist. She holds a
about the arts organization. We are readers to the masters studios or allow masters in business administration and a
trying to give readers the inside scoop readers to touch the art in a museum for bachelors in journalism from the University
immersive education. of Central Florida. Visit jennyababcock.com.
on these listings, Roberts said.
5 Indian Summer, by Jamie Kirkland. Oil on canvas, 40 x 40. June 2012 cover. Copyright Jamie Kirkland. Used by permission of the artist.
ProfessionalArtistMag.com 45
LEFT-
BRAIN
SKILLS
F O R Right-
Brained
People
ProfessionalArtistMag.com 47
LEFT BRAIN FUNCTIONS RIGHT BRAIN FUNCTIONS
Analytic Thought Holistic Thought
Logic Intuition
Language Creativity
Science & Math Art & Music
its own strengths and need to work intuitive, spontaneous and grounded order to pay attention to a left-brain
together for you to function. in the physical reality of making art. task. The painter checking off items on
You ignore details and perceive the her to-do list was so mired in a linear
To understand the profound and
world in a holistic way. You lose track sequence of tasks that she couldnt find
dramatic differences between the two
of time as your imagination runs free. her way back to the studio. And the
hemispheres, you only have to read
You may stay in that mode for hours or fashion designer? She was caught in
My Stroke of Insight: A Brain Scientist's even days at a time. This is the creative the middle while the creative side of
Personal Journey by neuroscientist process. But when you start to work on her brain happily envisioned her model
Jill Bolte Taylor. Taylor tells the story the professional aspects of your career, walking down the runway, she struggled
of what happened when a massive suddenly youre asked for a different to follow the instructions required to
stroke shut down the left hemisphere kind of thinking and doing. You must pay make the actual garment.
of her brain. Her compelling memoir, attention to deadlines, follow detailed
written 20 years after the event, reveals These examples illustrate the
instructions for entering your work in an
what its like to experience the world challenges artists face. Artists who
exhibition, develop a project plan for a
without a functioning left hemisphere. love to create but also want to
grant or a residency, analyze data about
Her personal story, combined with her achieve professional success need
your sales. The list is endless and every
professional insight as a neurosurgeon, to better harness both hemispheres.
one of these critical professional skills is
dramatically illuminates that reality. She Your art-making keeps you in a
based on left-brain processing.
describes an extreme version of what right-brain mode, but you have to
Now we can understand what was switch to left-brain processing to set
it can be like to live in the mind of an
happening to our three struggling goals, follow a logical plan and meet
artist immersed in the creative process.
artists: The sculptor got so lost in deadlines. Making art and managing
Now think about your own experience. his creative process that he missed your professional life pulls you in two
When making art youre using right- an important deadline because he directions; its no wonder you get
brain skills and processes. You are visual, couldnt get out of his right brain in discouraged and blame yourself for
1 Red Funnel, by Brigitte McReynolds. Oil, acrylic, and resin on canvas, 48 x 48. Copyright Brigitte McReynolds. Used by permission of the artist.
ProfessionalArtistMag.com 49
ARTIST-FRIENDLY BUSINESS PLAN (CURRENT INCOME)
2 Artist-Friendly Business Plan, by Mary Edwards, Ph.D. Copyright Mary Edwards, Ph.D.
ProfessionalArtistMag.com 51
Time Management:
Get What You Want Done
BY JUDITH TEITELMAN
NO.
Said firmly.
Emphatically.
Frequently with humor.
>vi}wi>
might take years with a therapist, but its likely every dance with a box.
because you dont want to disappoint. Or appear iiiV>i
selfish or self-involved. Or rude. Or dont want to feel They say that on the box, and as
guilty. You put the needs of others before your own iiVi}ii
and get lost in the mire of being pulled in too many time changes wii
directions, trying to please everyone else, while not item that went into the
accomplishing your dreams. things, but you making of the dance.
Of course, if you have children at home or an elderly This means notebooks,
or ill person youre caring for, their requests and actually have iV}]
]
requirements most definitely must be woven into `i>ivi
your own, if not supersede them. Sometimes. to change them working alone in my
studio, videos of the
However, if youre frank, even if none of the above yourself. dancers rehearsing,
scenarios are true you may still have an inability ~ Andy Warhol L>`}>
to articulate the word no. And an internal struggle >`iViv>>
invariably ensues. >>ii`i
The box documents
Nevertheless, change is possible: You can learn to articulate
the active research on
the word no with confidence, and you can get what you want
iiiVo/ii
done, done.
>ii>>iLiv
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/// Take control /// `iv>>
Change, real change, sustainable change, must start with motivation. }i
Most commonly, the stimulus that fuels motivation only kicks in when you think and work, you
can no longer tolerate your circumstances. could do worse than
When youre completely fed up be it despondent, miserable, appalled, to start with my boxes.
dispirited pick an unyielding emotion and recognize that you have been The box makes me feel
in this state for far too long: when youve disappointed yourself too many }>i`o
times over the years, missed too many deadlines or lost out on too many ~ Twyla Tharp,
opportunities to advance your career. The Creative Habit:
Learn It and Use It for Life
At that moment, in distress, youve likely uttered any of the following
exclamations one too many times: Like Twyla Tharp, you
have to discover the
I have no control over my day! systems and techniques
There arent enough hours to get everything done! that work for you. To
Ive missed my deadline again! help, on the following
Im always being interrupted! pages are a few tips
I forgot about my appointment with the curator! and ideas. They wont
I dont know how to prioritize what little time I have to be in my studio! be appropriate for
There was no time today to (fill in the blank)! everyone, but its likely
Once youve arrived at this point, its the signal that things must change, and that something noted
you are motivated into action. Then, you ask: What do I do now? will provide the spark of
inspiration needed to
The response: Its time to create a plan and commit to it. animate your goals and
plans into action.
53
I saw the angel in the
stone and carved to
30Years Remember that
most successful
business plans incorporate multiple revenue streams
set it free. ~ Michelangelo for example, a combination of teaching, commissions
and wholesale. ~ Milon Townsend, Changing Your
Business Model, Art Calendar, September 2010
/// Move forward ///
Plan. The very word sends many into
convulsions.
help you get whatever it is that you want done, done.
Its too restrictive, too limiting!
It will make me feel as though I have no It will help you overcome your resistance to change we all share that
flexibility! manage your self and therefore manage your time.
I dont like or want or need structure! Significantly, having a plan empowers you to spend your days being
It wont allow for other opportunities that proactive rather than reactive. Setting goals helps you set boundaries.
I havent yet thought of!
How often have you been deep in the middle of your work, in the midst
Au contraire. of creating, when
As defined by Websters Dictionary: Q the phone rings and you immediately answer it?
Q the iPhone buzzes or Galaxy vibrates and you stop what youre doing to
plan (noun)
Pa series of steps to be carried out or respond?
Q e-mail, Facebook, Twitter or Instagram pings and you check the newest
goals to be accomplished,
Pan intention or decision about what one posting?
Q youve scheduled the day to be in your studio, when someone knocks on
is going to do,
Pa method devised for making or doing your door and says, Lets go to the movies, and you do?
something or achieving an end. Committing to and creating a plan your vision for what you want to
Does that sound painful? achieve in the next few months or years, including goals and priorities
will ensure that you get there. Period.
A plan is the means to the end that will
Why is this?
The simplest answer is once your goals are clear and you have invested the
energy into developing a plan to achieve them, your motivation is fixed
on an established course of action. Instead of becoming sidetracked by
distractions and diversions, people with goals that are written down
and not merely thought about or dreamed are, invariably, driven
into action, most especially if the document is kept nearby and
reviewed regularly.
Once you have your plan in place and have committed to your
goals, it will be much easier to say no to things that dont
fit within your determined priorities. And youll say yes
to those opportunities that come your way and you didnt
anticipate, but will flow smoothly within your vision. Thus,
youre in a much better position to manage your day, your
priorities, and your time.
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Label the left circle today and the right circle vision. Starting with the U
left circle, create a pie chart of how you currently spend your time in a typical
>Vivi
week. Note what percentage of the circle goes to a job if you have one >ii`
in addition to making art to studio time, family, friends, pets, exercise, `Vi
household chores, sleeping and so on. Be honest. iV>`>
>V>
Then, in the vision circle on the right, create a pie chart of how you wish
U
to spend your time using the same categories, but add, if appropriate, any
*iv>`Li
missing key component. Dont forget to include how many hours a week you
ii]iiV>
would like to spend in your studio making art and how many doing marketing.
i
When youve finished both, analyze the difference between the circles, >i`}i
critically and honestly. This exercise will provide you with insights into your
55
+
Planning
Find the scheduling
system that works for perception and relationship to time, and help move you toward having it
you and use it. work for you.
U Q What are the circles revealing?
Build in buffer time Q What areas or aspects of your life feel comfortable in terms of the time
for each project. committed?
Recognize that it will Q Which areas or aspects need the most change?
most likely take you
longer to complete a Then,
task than as originally Q What did you find most surprising?
envisioned. Q How does this make you feel?
U Q What is the most important lesson you learned from this exercise?
Write ideas, thoughts, Frequent responses to this exercise and these questions include:
inspirations, goals
and deadlines down Looking at these two circles makes change feel doable, manageable.
on paper. Refer to It helps me realize that it will be possible to get from here to there, and that
these notes regularly. Im actually closer to my vision than I ever imagined.
Thinking on paper It makes clear what the priorities in my life are.
makes it easier to I still cant figure out how to get more sleep.
review and revise.
U
Always keep your /// Onward ///
long-term goals Armed with a clear understanding of yourself and what youre striving for, be
in mind. aware of the fact that life will always include unexpected twists and turns. Your
U car wont start, your child, parent, dog, cat, partner, falls ill, your boss wants
Plan your day each you to work an extra day per week for the next month to meet a big deadline.
morning or the night All this can and will take you away from your very careful planning at least
before and make temporarily. Remain flexible and never lose sight of your goals.
a prioritized list of
Remember, committing to your goals and priorities will often entail saying the
tasks to accomplish.
word no. And thats OK. PA
U
Get the most Judith Teitelman brings more than 30 years of experience in helping grassroots,
important tasks mid-sized organizations and large institutions strengthen their management and
done as early in the resource generating capacities and effectively plan for the future. She is also a mentor
day as you can. and professional advisor to artists working in all disciplines. In her parallel realm,
Teitelmans first novel, Guesthouse for Ganesha, a magical realist tale of love, loss,
U
devotion and spirit reclaimed, is on its way to publication. She can be contacted at:
In your day/week, jtconsult@sbcglobal.net.
V>iiVwV
chunks of time to
answer mail (paper
and email), pay bills,
answer phone calls,
do the laundry, go
to the market, etc.
Try a Time Audit
Want to gain a clear understanding of where your time goes? Conduct a
U time audit.
Track your time to obtain an accurate understanding of how you spend the
hours of a typical day and week. For a minimum of two weeks, record how
you use your time in and out of the studio. Write down everything you do
computer, laundry, studio, TV, cook, eat, sleep, walk the dog, and so on
viw>ii}i}ii/
will provide you with a true overview of how you spend your time and why
you spend the time the way you do.
56
PLANNING your ART business
By Robert Reed, Ph.D., CFP
I
f youre overwhelmed by should be paid from a Ready Cash AND MORTGAGE.
lifes clamor, youll never hear Reserve held in a savings account. Buying a house is good debt
inspirations whisper. That is the Depending on your circumstances, an because it gains value over time
truth behind Flauberts insight. My adequate reserve will be 10 percent of albeit slowly. Buying too much
clients come to me wanting a regular your gross wage income or 20 percent house, however, saddles you with a
and orderly financial life so they of your net self-employment income crushing mortgage. You should buy
wont be distracted from making art. or, if you are retired, 30 percent of a house that is valued at 2 to 2
For ordinary folks, achieving financial your annual cost of living. times your annual income (3 to 3
peace of mind can be reduced in expensive regions of the country).
to five fundamentals. Obviously, If you earn $100,000 per year,
you should be looking for a house
these are general and dont speak You know that to improve
to every individual situation. between $200,000 and $250,000.
Nonetheless, in my decades as a
as an artist you must You need to put 20 percent down so
personal financial planner I have continually upgrade your mortgage is 80 percent of the
found these fundamentals to be purchase price. Finally, insist on a
your art skills. Apply the 30-year, fixed-rate mortgage.
bedrock. They were first articulated
by Bert Whitehead in his book Why same insight to your
INVEST IN YOUR CAREER.
Smart People Do Stupid Things workaday job skills also. This can be your art career or your
with Money and full disclosure
other employment skills. Many people
they are foundational to the
Alliance of Comprehensive Planners, lost jobs in the recent recession and
Dire emergencies are when life takes a havent been able to find another
a nonprofit group I am active in. significant detour, such as job loss or a either their old job no longer exists,
PAY YOURSELF FIRST. major illness. When these emergencies or it demands new skills they dont
Always, even in retirement, put aside strike, the last thing you need to worry
have. You know that to improve as an
10 percent of your income for long- about is losing your house. A dire
artist you must continually upgrade
term saving. If this seems difficult, emergency cash reserve should be
your art skills. Apply the same insight
think of it as living on 90 percent 20 percent of your mortgage balance
to your workaday job skills also.
of your income. Either way, these and is typically kept in a retirement
savings should be directed toward account for tax reasons. This is These five fundamentals do not
building a cash reserve, funding your enough money to pay your mortgage ensure great wealth, but they
retirement or any other long-term for 2 to 2 years, which gives you guarantee a regular and orderly
goal, in that order. breathing room while you deal with financial life. And such a life removes
important matters, such as regaining clamoring distractions that interfere
SAVE ENOUGH CASH. your health, a new job or career. with what you want to do: Create
Often, people get into financial
trouble because they dont have PAY OFF CONSUMER DEBT. truly original art. PA
enough cash on hand to meet an Consumer debt (credit cards, car
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unexpected expense. When this loans, and so on) is the black hole
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happens, people are forced to of personal finance. Get rid of it as is the author of Your Art Is Your Business
increase debt (usually with credit soon as possible. The basic rule is not
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cards). There are two kinds of to go into debt buying things that %QNWODWU1JKQYKVJJKUYKHGVJGCWVJQT
debilitating unexpected expenses: lose value over time, such as a car or .KUC-NGKP+PJKUURCTGVKOGJGRNC[U
everyday emergencies and mostly anything you buy with a credit ENCUUKECNIWKVCT7PHQTVWPCVGN[JGKUPQV
dire emergencies. card. Pay off your credit card every XGT[IQQFCVKV
ProfessionalArtistMag.com 57
BY DANIEL GRANT
Portraits in
Painting and
Sculpting the
President Not many artists start a career with
the plan of being a portraitist. Usually,
portraits are a fall-back activity for a
painter or sculptor with good skills
in figuration and obtaining a likeness
until they become the chief activity of
the artist, because this is what brings
in the money. Some artists, however,
are just born portraitists.
1 Dr. William Quillian, 1978, by William Behrends. Marble, 15 x 8 x 9. Copyright William Behrends. Used by permission of the artist.
ProfessionalArtistMag.com 59
ne is Robert Anderson of Darien, Connecticut, who has been doing portraits
professionally since 1973. His road to a life as a portrait artist was quite straight-
forward thats what he wanted to study in art school, and thats how he began
to earn a living even before graduating but his road to being an artist at all
was a bit more roundabout. He enjoyed doing caricatures when bored in high
school but had never taken an actual class or lesson before entering college in
1964. At Yale, he was an American studies major and looked ahead to a career in
teaching high school, although he periodically submitted caricatures to the Yale
Record, the universitys humor magazine. While in college, he took a couple of
drawing classes It eased the course load, and there were no tests and only
one painting class. That course was taught by late portraitist Deane Keller, whose
painting of Senator Robert A. Taft hangs in the Senate Reception Chamber in the
United States Capitol. I got the bug for portrait painting at Yale, Anderson said,
but it never occurred to me that I would spend my life doing this.
After college in 1968, he joined the museum school, while still enrolled ladder, he has painted portraits of
Navy, spending a season patrolling as a student, he took his first steps power brokers in Washington, D.C.,
Vietnams Mekong Delta and later toward a portraiture career, getting a including former Federal Reserve
chasing Soviet submarines in the job creating pastel images of Breck Chairman Alan Greenspan and former
North Atlantic. By the time his Girls for magazine advertisements Department of Homeland Security
three-year tour was up, Anderson for the shampoo company. Between secretaries Tom Ridge and Michael
looked toward obtaining a graduate 1984 and 1989, the United States Chertoff. He reached the pinnacle of
education degree, applying to Postal Service commissioned him to success in the portraiture field when
Harvard University where he was create posthumous portraits (John he was commissioned to paint a
accepted. The only glitch was that he Harvard, after whom the university portrait of former President George W.
was leaving the Navy in December was named, and Sioux Chief Sitting Bush that was permanently installed
1971, and Harvard did not want Bull, among them) that were used in 2008 at the National Portrait
him to start in the middle of the on postage stamps as part of its Gallery in the nations Capitol.
academic year. So, Anderson quickly Great American Series. At the same
This wasnt Andersons first portrait
put together a portfolio that he time, he began getting portrait
of George W. Bush. Back in 2003,
submitted to the School of the commissions for the living, business
he had done one for the Yale Club
Museum of Fine Arts, Boston, where leaders and private school directors,
of New York City. Getting that
he was permitted to start right away. and the powerful, including former
assignment led to being hired for
I figured I would go for a semester, Massachusetts governors William
the National Portrait Gallerys
he said, but that plan changed as Weld and Edward King, former
commission. It helped that he had
he found out how much he liked Massachusetts Senator Edward W.
been acquainted with the president
devoting himself to art. He finished Brooke and former Yale chaplain
back when they were both at Yale
the program in 1975, earning a William Sloane Coffin.
in the same advanced Spanish
certificate, because he already had a
Most of my commissions have come class, struggling through the length
bachelors degree.
from word-of-mouth, he said of Don Quixote and occasionally
Through the placement office of the and word spreads. Moving up the running into each other while Bush
was attending Harvard Business School President Bush, who first apologized
and Anderson was at the Museum for the poor connection, because he was
School. We werent close friends, but phoning from Air Force One.
we passed each other now and then.
The Yale portrait has a more formal,
The amazing thing about George Bush
presidential look. The president is
is that, when you had a conversation dressed in a suit and tie, seated legs
with him, the next time you saw him, he crossed on an upholstered sofa in the
would remember what you had said and living room of his home in Crawford,
ask you about it. However, after the
early 1970s, their paths did not cross,
I got the bug for Texas, with only a faint smile on his
face. Anderson started painting on
and they lost touch for the better part portrait painting the day that the Iraq War began. His
of 30 years.
at Yale, but it never portrait depicts a leader at the apex of
his power. Only the presence of his dog,
Still, Anderson had a hunch that Bush
would still remember him, and shortly
occurred to me Barney, adds a touch of informality to
after he took office in 2001, the artist that I would spend the image.
contacted the Yale Club about doing a my life doing this. The two Bush portraits are similar in
portrait of the president and submitted a some ways the president is seated
portfolio. I knew that the Yale Club had ~ Robert Anderson on the edge of sofas in both paintings,
a tradition of commissioning portraits for instance and dissimilar in others.
of alumni who became president and, as Perhaps what unites both paintings
a Yale graduate and a classmate of the is the difficulty Anderson had in
president and a member of the Yale Club, portraying the presidents mouth.
I thought I had a chance of getting it. I bet I painted the Yale Club mouth a
It took over a year and a half to come to hundred times, he said, adding that
pass, but Anderson finally got a call from he had an equal number of tries for
23 John Bell, 1984, by William Behrends. Marble, 24 x 10 x 12. Copyright William Behrends. Used by permission of the artist.
ProfessionalArtistMag.com 61
the National Portrait Gallery painting. of each of the vice presidents, said
There would be too much upper lip, Barbara Wolanin, the recently retired
or too much of a smirk I was aware curator of the Architect of the Capitol.
of the public consciousness of his Carving has These busts are permanently displayed
smirking. Id paint the mouth, wipe it in the United States Senate Chamber.
off, paint it again, let it set for a couple become a lost Three criteria are used for selecting
of days, then decide, no that isnt art in the United an artist, she said. The first is that the
right either, so scrape it off and try
again. At the unveiling at the National
States, taught artist can do a good likeness, and the
second is references Does he get
Portrait Gallery, Anderson confided to at no degree- along with people? I called his clients
Bush that he had had trouble with his
mouth, to which Bush replied, That
granting colleges to check, she said. The last concern is
that the artist has experience carving
makes two of us. or universities, marble. Some artists can claim to have
SCULPTING POLITICAL which made experience working with a carver or
that they have shipped a model over
FIGURES AND SPORTS STARS Behrends the to Italy for someone there to carve,
nother portrait go-to artist for she said. Some have had their work
A
laser-carved, but that work looks dead,
artist, William those seeking nothing like an actual carved piece of
Behrends of
Tryon, North
hand-carved marble or limestone. Behrends skill in
Carolina, is a marble portraits. carving, as well as modeling, makes him
sculptor working a rather singular talent. Soon, were
in both clay
~ Daniel Grant going to have to find someone to do
and marble. Joe Biden. Who else do you call?
I started out as a portraitist, he said. In many ways, portraiture seems the
I never really thought about galleries, opposite of art as we have known it
and I think my last one-person show
portraits of golfers Bobby Jones (at the in the past century and a half. The
was at a gallery in Virginia in the early
Atlanta Athletic Club) and Ben Hogan personality of the artist, and the choices
1980s, although I entered work in
(at the Augusta National Golf Club), he or she makes, tend to be subsumed
National Sculpture Society shows.
and San Francisco Giants baseball stars by certain conventions. When you step
When he started college in the 1960s
Orlando Cepeda, Juan Marichal, Willie out of the box, you open yourself to
at the University of North Carolina
Mays, Willie McCovey and Gaylord criticism, said Simmie Knox, a painter
at Chapel Hill, his focus was painting.
But then I took a sculpture class, Perry (at AT&T Park in San Francisco). in Baltimore who was commissioned to
and it was so captivating to me that I create the official White House portraits
I dont market myself, Behrends
wanted to only do that. After college, of former President Bill Clinton and
said, but his reputation grew with
he continued his training at a sculpture then First Lady Hillary Clinton. I would
each commission, and it was through
school in Pietrasanta in the Tuscan never have public figures looking down.
contacting the National Sculpture
region of Italy, where he learned how They should be looking directly at the
Society in the 1990s that his name
to carve stone. Carving has become a viewer, as though making eye contact,
was passed on to the curator of the
lost art in the United States, taught because people want to see their eyes. A
Architect of the Capitol when the need
at no degree-granting colleges or necktie and buttoned collar is a must. A
arose for a sculptor to create a bronze
universities, which made Behrends the shirt and tie is a way of showing respect
bust of former Vice President Spiro
go-to artist for those seeking hand- for the viewer and for the office he
Agnew. More recently, he completed
carved marble portraits. holds. When you take the tie off, youre
a bust of former Vice President Dick
not doing business anymore.
Most of his commissions have been for Cheney that was unveiled last fall at the
bronzes, and a large number of them Capitol, and now he is working on one He added, there is a protocol, and, as
have been sports figures, displayed of Al Gore. Since the 1870s, there has artists, we are bound in so many ways
in and outside sports venues, such as been a tradition of commissioning busts to a tradition.
4 Willie Mays, 2000, by William Behrends. Bronze, 108 x 98 x 52. Copyright William Behrends. Used by permission of the artist.
ProfessionalArtistMag.com 63
As a result, portraits tend to look political and military leaders, corporate
more alike than not: The figure sits or and hospital chairmen, foundation
stands in the center, wearing a (usually directors, university presidents or
dark) suit, in front of a blank (usually wealthy people. Those with an aversion
dark) background. The background to people in high places might look
may have something in it if the subject elsewhere than portraiture for a career.
pays extra. Certainly, different artists A lot of times, I remembered Spiro Agnew from when
have their own characteristic styles
some employ a tighter realism than
the subjects want I was in college in the 1960s. A fiery
others, and some add a greater or lesser a painting that ideologue. I didnt like him, Behrends
said. Still, Behrends spent several weeks
amount of informality to their subjects
poses. Still, individuality is rarely the
looks like another at Agnews home, taking photographs
guiding principle for the people who painting done 25 of the vice president and measurements
of his head, creating a clay model of the
commission these portraits, and artists years before bust while Agnew sat. Throughout this
generally oblige by doing the expected.
Artists dont often period, the two got to know each other.
A lot of times, the subjects want In the evenings, the artist and the
a painting that looks like another have the freedom vice president went out for Maryland
painting done 25 years before, to do something crabcakes. As it turned out, Agnew
said Beverly McNeil, director of the was nothing like what I expected.
Birmingham, Alabama-based Portrait different. He was a wonderful guy. Behrends
Brokers of America, a gallery that ~ Beverly McNeil political beliefs hadnt changed but,
represents portrait artists. The new between college and when he became a
painting is going to hang in the same professional portrait sculptor, he had
room or hall as the other one. There become less emotionally involved. The
is often a series of these portraits job is to accurately depict a subjects
college presidents dating back to the head and shoulders to some degree
1880s, for instance that look similar as the subject saw himself and
to one another, and the new subject because more than 20 years had passed
doesnt want to stand out. Artists since Agnew had been vice president, as
dont often have the freedom to do he looked back then.
something different.
Part of the maturation process for
While intended to be celebratory and artists, and probably for everyone else,
commemorative, official portraits is to learn how to get over themselves
become obligatory and anxiety- and to find the good in someone they
provoking occasions. The individual otherwise might hold in contempt. It
or committee in charge of selecting an isnt as though Behrends was being
artist dont know the art world well asked to defend Agnew or the Nixon
and are leery of experimentation, said administration: Just make it look like
Carolyn Carr, chief curator and deputy the guy when he held the job and have
director of the National Portrait Gallery the process be as pleasant as possible.
in Washington, D.C. They gravitate to
If it took the artist any amount of
what was done in the past and are very
effort back in the 1990s to separate
concerned with appearance.
his politics from his artistry, it proved
In addition to artistic tendencies, no struggle at all more recently as
portraitists, as opposed to gallery Behrends was commissioned to sculpt
artists, may need to check their political a bust of former Vice President Dick
persuasions at the door. The subjects 5 Cheney, which was unveiled in the
of major commissions tend to be Capitol last fall. His current assignment
5 Vice President Dick Cheney, 2015, by William Behrends. Marble, 32 x 30 x 18. Copyright William Behrends. Used by permission of the artist.
is a bust of former vice president and portraiture is that portrait artists prime ministers wife, who was just
Al Gore. need to be willing to make changes. barely more incensed with it than
The client has to be happy, Julia her husband.
Both Cheney and Gore were very
Baughman, part-owner at Portraits,
gracious to me and my wife, he said. Perhaps, a final way in which portrait
Inc., said. Ears need to stick out
Theyre both very interesting people less, nose jobs that the sitter hadnt and gallery artists are distinct is that
and highly intelligent. He noted that been willing to pay for now are the the work of fine artists may be seen
his wife was on hand to keep the responsibility of the portrait artist, in galleries and museums, while most
conversation going. Smart most and mouths that are too large must portraits are locked away in board
portrait subjects are older people who be obscured in some way. At times, rooms. Those taking a tour of the
may become sleepy if they are required there is no way to solve a problem White House will see the long hall in
to sit inactively for extended periods of nature created, and some portraitists which official presidential portraits
time, and talking keeps them animated. are better known for criticism leveled are hung, and visitors to the Capitol
Portrait painter Gilbert Stuart, at them. Peter Hurd, artist Andrew will see paintings and sculptures of the
renowned for his portraits of the Wyeths brother-in-law, for instance, numerous vice presidents, speakers
nations first president, wrote that is best remembered for painting former of the house and committee chairs.
a vacuity spread over [Washingtons] President Lyndon B. Johnsons Its easy to be the most famous
countenance as soon as Washington portrait because of the sitters response portrait artist on the planet and still
(the ugliest thing I ever saw), and largely unknown. PA
began to pose, and the artist had to
Graham Sutherlands portrait of
keep up a steady patter of conversation
Winston Churchill was actually never Daniel Grant is the author of The Business
to keep him alert.
seen by the general public it was of Being an Artist and several other books
Another distinction between gallery art destroyed by the former president and published by Allworth Press.
6 Justice, 1978, by William Behrends. Bronze, 24 x 14 x 10. Copyright William Behrends. 7 Henry Ford II, 1989, by William Behrends. Bronze, 71 x 18 x 16.
Copyright William Behrends. Used by permission of the artist.
ProfessionalArtistMag.com 65
Create Your
Own Personal
Board of
Directors
1 Papers #4, 2016, by Erin M. Wheeler. Papers, ink, pencil, acrylic on watercolor paper, 30 x 22. Copyright 2016 Erin M. Wheeler. Used by permission of the artist.
P
icture this: Youre struggling with a
challenge, a creative conundrum or
perhaps a business-related one. Whatever
it is, its tough. None of your normal
channels of support a partner, friend
or instructor have exactly the advice youre looking
for, even if you dont quite know what that advice is.
Now, imagine you have a community of support: individuals with varying
experiences and expertise at the ready. One of them is always available for
a phone call or a lunch meeting, they listen more than they talk, and they
1 nudge you in the right direction, sharing their experiences and expertise
along the way. This community has a diverse breadth of experience, and
each brings technical expertise different than your own to round out your
best information.
2 Self Portrait #16, 2015, by Pippa Arend. Oil on canvas, 48 x 56. Copyright 2015 Pippa Arend. Used by permission of the artist.
ProfessionalArtistMag.com 67
30Years DID YOU KNOW ?
Professional Artists Pocket Guide
series features four guides to
fuel your art career, including the Pocket Guide to Web Marketing,
Financial Strategy, Self-publishing and The Psyche of an Artist. Visit
ProfessionalArtistMag.com/Store to purchase.
3 Girly Flake]x]L*>i`"vwVi>i]nnCopyright 2015 Pippa Arend. Used by permission of the artist. 4 Make Lots of Friends, from
What You Need to Know to Survive a Year on the Streetii]x]L\i>-Vii]{5 Love You, from What You Need
to Know to Survive a Year on the Streetii]x]L\i>-Vii]{ Copyright 2015 p:ear youth. Used by permission of the artists.
6 Sign Flyers]x]L*>i`"V>>]{n Copyright 2015 Pippa Arend. Used by permission of the artist.
7 Irreplaceable, 2014, by Jacquie Gouveia. Acrylic on canvas, 36 x 36. Copyright 2014 Jacquie Gouveia. Used by permission of the artist.
8 Papers #1, 2015, by Erin M. Wheeler. Papers, ink, pencil, acrylic on paper, 14 x 10. Copyright 2016 Erin M. Wheeler. Used by permission of the artist.
meeting regularly, perhaps four times each year, and use Phase 2: The Nudging Board
the get-togethers to talk about your career. What are One of Erin Wheelers (about.me/erinmwheeler)
you working on? What tricky problem are you trying to earliest mentors was Rachel Osajima, a curator with
solve? What is one interesting thing you read recently? the Richmond Art Center (richmondartcenter.org).
Ask your peers to answer the same questions, and before Wheeler met Osajima when she was a 16-year-old high
you know it, youll have a Sounding Board of Friends. school student and pitched Osajima an idea for a show
Theyll cheer your success and support your failures, about graffiti art in the Bay Area. Osajima loved the idea
offer interesting ideas and new perspectives. Wheeler proposed and she eventually curated the graffiti
A Sounding Board of Friends is great but at some art show with Wheelers help.
point, the artist may need more. Wheeler stayed involved with the center throughout
9 Melted Like Butter, 2015, by Jacquie Gouveia. Acrylic on canvas, 36 x 36. Copyright 2015 Jacquie Gouveia. Used by permission of the artist.
ProfessionalArtistMag.com 71
There is no wrong board. There may be a mismatch between the type
of board you have and what you actually may need, but there isnt a
wrong community of support. ~ Elaine Grogan Luttrull
high school and college. Sometimes she volunteered, viability. A career in the arts felt very possible, she
sometimes she was paid, but she always learned, thanks said. It was very affirming.
in part to Osajimas mentorship. Osajima took what
Osajima is an example of the kind of board member
Wheeler describes as an incredibly hands-off approach to
who would fit perfectly on the Nudging Board the
supervision throughout her involvement with the center.
second phase of board development. The Nudging Board
She let me do a lot on my own, Wheeler said, and she
is in part a friendly supporter, a natural addition to the
was incredibly transparent about the process, whether it
Sounding Board of Friends, but it also gently nudges the
was the process of hanging a show or raising funds.
artist beyond what is safe, comfortable or easy.
Wheeler learned to manage public relations and
The original Sounding Board of Friends will always be
marketing tasks, to solicit donations, and to craft a pitch
with you, and they will always be comfortable supporters.
letter for both in-kind and monetary contributions. She
But dont forgo your own professional development for
learned that a career in the arts was within reach.
the sake of comfort. As Wheeler reiterates, its important
Wheeler recalled one trip to reinstall a work in Pasadena, to cultivate new additions to an artists community of
California. It was life changing to be in the home of support, particularly at this stage. Consider expanding
a working artist, she said. What Osajima was really your board to include additional members with certain
providing her, Wheeler now knows, were lessons in professional attributes.
0 P:ear youth working together on a sign. Copyright 2015 p:ear staff. Photo courtesy of p:ear.
ProfessionalArtistMag.com 73
( without fees )
CALLS TO ARTISTS
Terrell, Charlottesville Arts executive
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for the types of installations are
left vague in order to leave the
creative interpretation open to
the artists themselves. But special
consideration, Terrell said, will be
given to submissions that complement
Charlottesville A Green City
initiative, such as those made from
environmentally sustainable materials
or methods.
In the past, jurors were particularly
drawn to sculptures modeled after
elements in nature animals or
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abstract sculptures have been chosen
too. Jurors are looking for installations
whose materials arent going to
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the pieces will be on display from
October to September 2017.
And whats in a name? Its about the
space that were putting it in. The one
thing that doesnt change year after
1 year is where the art goes, Terrell said.
Art in Place is part of an effort to
Arts Council Searches honor the space that the sculptures
are in, and to practice the notion that
public art is not just for the elite
For Art In Place spaces, Terrell said.
Artists whose work is chosen receive
BY NADA HASSANEIN Right now, theres the stark white a $1,500 honorarium to install the
marble sculpture of a polar bear that sculpture along Charlottesville
1 Head of GoliathD[0KEQNCU*QNKDGT9QQFCPFHQWPFQDLGEVUoZoZoImage courtesy Piedmont Council for the Arts. Used by permission of the artist.
2 Diamond Mens Club, 2015, by Hope Zaccagni. Oil on panel, 18 x 24. Copyright Hope Zaccagni. Used by permission of the artist.
ProfessionalArtistMag.com 75
( with fees )
CALLS TO ARTISTS
Animals In Art: Our BY ARIADNA SANTOS
5 6 Release, 2014, by Beth Shadur. Mixed media handmade artist book with black Arches paper, watercolor on watercolor paper, colored pencil, rice
paper, 5 x 50 open. Copyright Beth Shadur. Used by permission of the artist.
ProfessionalArtistMag.com 77
CALLS TO ARTISTS
( without fees ) www.crarygallery.org/ NY, Deadline Sept. 15
ONLINE GALLERY
proposal.html. Exhibitions Cazenovia College. Jen
Committee, 814-723-4523, Pepper, jpepper@cazenovia.
ARTS AND CRAFTS info@crarygallery.org, edu, www.cazenovia.edu/ Call for Fine Art Artists -
www.crarygallery.org art-gallery Global Art Exchange
SHOWS
Deadline Ongoing
Rxhibition GearBox Gallery www.global-art-exchange.
54th Halifax Art NAT, Deadline Ongoing Seeking Northern com Contact info@global-
Festival * Visit rxhibition.org. California Artists art-exchange.com
FL, Deadline Aug. 19 CA, Deadline Ongoing
Chadron State College gearboxgallery.com. Online Art Gallery
Pat Masotti-Abernathy,
Galaxy Series Contact: Jules Campbell, Deadline Ongoing
386-437-2604, pmasotti@
NE, Deadline Ongoing 510-859-5208, info@ oacgallery.com. Contact:
msn.com, www.
Contact Shellie Johns at gearboxgallery.com. Sarah Biondi, 505-842-8419,
HalifaxArtFestival.org
308-432-6380 or Sarah Polak info@oacgallery.com,
at 308-432-6401. Call for Juried Members www.oacgallery.com
The Foundry Gallery
COMPETITIONS PA, Deadline Ongoing Addiction and Art
DC, Deadline Ongoing
Gallery floor plan: bit. FoundryJury2014@aol.com. Deadline Ongoing
Artist Spotlight ly/1lvz2KO. Contact: Contact: Jill Bateman, Online gallery,
Jason Bronner, 570-484-2141, 301-452-4005, AddictionAndArt.org,
Competition
jbronner@lhup.edu, FoundryJury2014@aol.com, Direct Questions to
Deadline Ongoing
bit.ly/1i8iSCY. www.foundrygallery.org. editor@addictionandart.org
Visit ProfessionalArtistMag.
com/artistspotlight to enter. Call for Artists -
Exhibition Opportunity JURIED SHOWS & MISCELLANEOUS
CONTESTS Artevaggio GALLERY SETTINGS
GA, Deadline Ongoing
Submit to scmeeker@ Highlands Art League
Cover Contest * artevaggio.com for Great Spirits Among And The 99S 6x6 Art
NAT, Deadline Dec. 31 consideration. Us: Saints, Prophets, Show And Sale
Visit ProfessionalArtistMag. www.artevaggio.com. Holy People NAT, Deadline July 15
com/covercontest to enter. NJ, Deadline July 15 www.highlangsartleague.org.
Call for Artists Contact gallery director, 732- Ginger Adelstone, 813-264-
& Art Teachers! 322-6512, Linda LaStella at 7827, gadelstone@gmail.com.
INT, Deadline Ongoing EarthsongsCeramicStudio@
EXHIBITION http://v.youku.com/v_show/ gmail.com, www.
OPPORTUNITIES id_XOTIzMTk3NjQw.html. nailsinthewall.org PUBLISHING
Contact: Harriet Petty, OPPORTUNITIES
861-371-674-4690,
Call for 2017 Exhibit
harrietpetty@btinternet.com, JURIED SHOWS
Proposals * & OUTDOOR Call for Submissions:
en.798kids.com/index.aspx
OR, Deadline May 13 SCULPTURE Imaginations, Vol. 1 *
Rogue Community College, COMPETITIONS NAT, Deadline May 31
Heather Green 541-956-7241 GALLERIES/ Phase 5 Annual Art Review:
hgreen@roguecc.edu NONPROFIT phase5publishing.com/
www.roguecc.edu/galleries SPACES REVIEWING Public Sculpture call-for-submissions.
PORTFOLIOS Project * 828-581-9452 submissions@
Exhibition Proposals - VA, Deadline July 1 phase5publishing.com.
Crary Art Gallery * Public Art Committee,
PA, Deadline May 31 Open Call to Artists & PSP@fredarts.com Call for Submissions:
Crary Art Gallery. Designers 2-D, 3-D, 4-D www.fredarts.com/sculpture Scapes, An Art
ProfessionalArtistMag.com 79
the ARTREPRENEUR coach
By Rene Phillips