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Management Programme
ASSIGNMENT
FIRST SEMESTER
2017
Note : Attempt all the questions and submit this assignment on or before 30 th April, 2017
to the coordinator of your study center.
1. How does a stimulus response theory work in marketing? Explain and discuss in
2. What are the characteristics of product mix? Explain the important stages in the
life - span of a product and discuss as to how it helps in the marketing of banking
products.
3. Discuss the activities associated with the management of Issue of Securities and
the role played by Lead Manager in managing the Pre-Issue and Post-Issue
activities.
4. Explain the risks associated with Pension Funds. How can the performance of