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AT&T (T) is thus looking to provide mobile-friendly content after its proposed acquisition of
Time Warner (TWX) gets approved. AT&T stated at the JPMorgan Technology, Media &
Telecom Conference in May 2017 that its looking at curating Time Warners content and
making it more mobile-friendly.
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Even video streaming company Netflix (NFLX) is looking at video streaming on mobile as it
rapidly expands internationally.
Considering these statistics and as media companies look internationally for expansion,
mobile-friendly content could be the way to go.
The Hidden Opportunities in AT&T's Acquisition of Time Warner PART 2 OF 15
AT&T (T) indicated at the JPMorgan Technology, Media & Telecom Conference (JPM) in May
2017 that it was looking to access viewership data collected from its DirecTV pay-TV
business and its video streaming service DirecTV Now and using it for Time Warners ad-
supported services.
AT&T also pointed out that Time Warners Turner networks had an advertising inventory of
750 billion ad impressions each year. In contrast, AT&Ts pay-TV and mobile business
together have ad impressions of 200 billion each year.
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AT&T further said that the rate at which it monetizes its ad impressions is approximately two
to three times that of a media company. Thats due to the companys viewership data. The
company also said that with Time Warners proposed acquisition, the combined company
would collectively have an ad inventory of 1.0 trillion ad impressions each year.
Time Warner is also increasingly looking at selling viewership data to its advertisers instead
of the traditional ad inventory at the upfronts. By 2020, the company intends to do around
50.0% of its advertising business based on such audience-based deals.
AT&T also pointed out that Time Warners Turner business has three of its television network
brands in the top ten, while four are among the top 20 network brands. According to Time
Warner, around 85.0% of its aliate fees come from four of its top network brands, while
90.0% come from its top five network brands.
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AT&T said that considering these statistics and TWXs strong sports programming, it
strongly believes in Time Warners content portfolio. The company also said that TWXs
content portfolio presented an exciting opportunity for the company to curate Time Warners
content for digital distribution.
A major reason viewers are preferring to watch content online is because viewers have to
pay around $100 or more each month to watch cable programming, and online viewing of
content is much cheaper, with Netflix plans starting at $7.99 per month.
The report also said that while Collins didnt directly oppose the merger, she did ask the
DOJ (United States Department of Justice) to carefully review the merger.
There have been concerns from the start that the merger could hamper competition, but
AT&T has always maintained that its a vertical integration for the company and as such is
unlikely to aect competition in the media industry.
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Currently, AT&T is struggling to attract customers in the wake of increasing competition from
Sprint (S) and T-Mobile (TMUS). Its proposed acquisition of Time Warner could enable the
company to diversify its revenues.
Why AT&T believes the merger is a vertical integration
AT&T believes the acquisition of Time Warner is a vertical integration since it would combine
Time Warners premium content with AT&Ts distribution network, including its wireline,
wireless, and pay-TV business.
AT&T also expects that its proposed merger with Time Warner will likely have less
opposition since it believes that the regulatory environment has significantly improved over
the past six months. The company also believes that TWXs business is less regulated
compared to most of AT&Ts traditional business activities.
According to the report, the deal is worth $100.0 million. Time Warners original content for
SNAP is most likely to be short-form content.
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According to the New York Post report, CNN president Je Zucker was afraid that a libel suit
would be negative for Time Warner since AT&Ts (T) proposed acquisition is still under
review by the DOJ (United States Department of Justice) (SPY).
There has also been widespread speculation that Zucker is unlikely to be retained if AT&Ts
proposed merger with Time Warner is approved.
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Time Warner is optimistic about CNNs digital network and expects that it could earn more
revenues in another five years than CNNs television network.
When it comes to Time Warners Bleacher Report, it considers it a valuable digital property
since its extensive soccer and MMA (mixed martial arts) coverage is followed by millions of
fans around the world.
Earlier this month, Barrons predicted that the success of the Wonder Woman movie could
boost Time Warner stock by around 20.0% over the coming year. Wonder Woman belongs
to Time Warners DC Comics franchise and had the third-largest opening for this franchise.
Time Warner is also set to release another movie from the DC Comics franchiseJustice
Leagueand two console games later this year. It will release 17 movies from its DC
Universe, Lego, and World of Harry Potter franchises between 2016 and 2020.
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As a result, it could help Warner Bros. monetize its franchises more eectively.
According to the report, $600.0 million in revenues was only possible if Hulus online
television service could sign up 1.2 million subscribers.
Time Warner has already licensed its content to Hulus online television service and sees a
revenue growth opportunity in the rise of these services. According to the company, the rise
in online television services indicates that the demand for cheaper skinny bundles with
quality content is on the upswing.
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Since AT&T has proposed to acquire Time Warner, the acquisition, if approved, could
result in higher content licensing revenues for AT&T. The acquisition could also result in
AT&T using its distribution platform to market Hulus online television service in a better way.
Its also possible that AT&T could use its viewership data to provide more targeted
advertising on Hulu, resulting in more advertising revenues for the online television service.
Time Warner had a leverage ratio of 2.6x at the end of fiscal 1Q17, which was below its
target leverage ratio of 2.8x. It expects its leverage ratio to decline further by the end of this
year since its discontinuing its share repurchase plan in connection with AT&Ts (T)
proposed acquisition of Time Warner.
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The company also expects its adjusted operating income to rise in the high single digits
this year, based on current exchange rates. However, in fiscal 2Q17, Time Warner expects
its adjusted operating income to fall for both Turner and the company as a result of rising
programming costs and its investment in Boomerang, its SVOD (subscription video on
demand) service.
In contrast, Time Warners peers The Walt Disney Company (DIS), Twenty-First Century Fox
(FOXA), and Comcast (CMCSA) have forward PE multiples of 15.5x, 13.2x, and 17.8x,
respectively. It indicates that Time Warner is undervalued among its peers on a PE multiple
basis.
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Time Warner had free cash flow of $1.4 billion in fiscal 1Q17 and an EV of $98.8 billion as of
June 27, 2017. Time Warner had an EV-to-FCFF (free cash flow to the firm) multiple for the
trailing one year of 20.1x on June 27.
Price movement for Time Warner
Time Warner stock closed at $99.31 on June 27. It has risen 52.4% in the past year with a
trailing one-year return of 43.5%. In contrast, TWXs peers The Walt Disney Company,
Twenty-First Century Fox, and Comcast stocks have risen 0.70%, 4.6%, and 25.0%,
respectively.
In contrast, Twenty-First Century Fox (FOXA) is trading 7.9% below its 100-day moving
average of $30. Comcast (CMCSA) is trading 0.60% above its 100-day moving average of
$39, and The Walt Disney Company (DIS) is trading 4.2% below its 100-day moving average
of $110.
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Analysts have set a target price of $106.03 for the company with a median target price
estimate of $107.50.
Currently, Time Warner is trading at a discount of 8.0% to its median target price.
Time Warner has an MACD (moving average convergence divergence) of 0.20, which
indicates an upward trading trend. A positive MACD denotes an upward trading trend, while
a negative MACD denotes a downward trading trend.
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In contrast, TWXs peers The Walt Disney Company (DIS), Comcast (CMCSA), and Twenty-
First Century Fox (FOXA) have MACDs of -1.2, 0.26, and -0.24, respectively.
AT&T stock has fallen 8.6% in the past year and 10.8% year-to-date. AT&Ts peers Verizon
and Sprint have also seen their stock prices fall 16.0% and 1.7%, respectively, year-to-date.
However, T-Mobile has seen its stock rise 6.9% year-to-date.
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In contrast, AT&Ts peers T-Mobile (TMUS), Verizon Communications (VZ), and Sprint (S)
have 14-day RSIs of 27, 35, and 42, respectively. When a stocks RSI is below 30, it shows
that a stock is oversold, while an RSI above 70 shows an overbought stock.
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AT&T has an upper Bollinger band of $39, a middle Bollinger band of $39, and a lower
Bollinger band of $38. Bollinger bands are a combination of the stocks moving averages.
AT&T has an EV-to-EBITDA multiple of 6.6x, while its peers Verizon Communications (VZ), T-
Mobile (TMUS), and Sprint (S) have EV-to-EBITA multiples of 6.6x, 6.5x, and 5.7x,
respectively.
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One main reason for Disneys higher CPM has been the companys revamp of its ABC
Network. At the advertising upfronts held earlier this year, Disney launched ten new shows
and announced a reboot of popular old television shows such as Roseanne. The company
took this step to shore up its declining program ratings.
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According to a Wall Street Journal report from earlier this year, citing Nielsen data, Disneys
ABC Networks viewership had fallen 8% in the primetime slot and 11% among adults in the
1849 age group. Currently, around 60% of television programming for Disneys ABC
Network is being produced by Disneys ABC Studios.
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Considering this trend, The Walt Disney Company (DIS) has been forced to take a closer
look at ESPNs programming strategy. Sports programming is a lucrative revenue stream for
media companies, as it enables them to generate revenue through advertising.
The rise in popularity of viewing on mobile devices is likely to increase further. According to
the Cisco (CSCO) Visual Networking Index, video data is likely to reach ~77% of mobile
data trac in the United States (SPY).
A major reason for the success of Disneys theme park business has been the companys
eective leveraging of its intellectual property. The company continues to add new
attractions at its theme parks, and as a result, expects its expenditure to rise for the theme
park business in fiscal 3Q17.
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Another reason that Disney expects its theme park expenditure to rise is the dry docking of
its ship, Disney Fantasy, for 18 days. While the company is looking at increasing its cruise
ship fleet size to six, the new ships are not expected to become operational until 2021
2023.
This audit is the result of the studios concern that their box-oce earnings in China could
be underreported. The Walt Disney Companys (DIS) movies, such as Zootopia, have
been huge hits in the country. Also, the popularity of Disneys movie characters led the
company to open Shanghai Disneyland.
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Shanghai Disneyland
Shanghai Disneyland has welcomed more than 10 million visitors, exceeding Disneys
expectations. As a result, Disney expects that the theme park will break even by the end of
fiscal 2017. The company hopes to continue adding new attractions to Shanghai
Disneyland, such as Toy Story Land, to boost the theme parks popularity further. Other
companies looking at opening theme parks in China include Comcasts NBCUniversal
(CMCSA) and Six Flags (SIX).
However, Disney expects modest growth in EPS for fiscal 2017, due to factors such as
rising programming costs and capex. In fiscal 2017, the company expects its cable network
programming costs to rise 8%. The company, along with Time Warners (TWX) Turner
Network, has entered into a deal with the NBA (National Basketball Association) for sports
programming. The deal came into eect in October 2016 and will last through 2025.
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Total expenses for Disneys Cable Networks business are expected to rise 16% YoY in fiscal
2017. However, Disney expects its capex to fall ~$200 million YoY due to changes in timing
for some of its ongoing projects, such as adding new attractions at theme parks.
As the above chart indicates, Disney has a low debt-to-capital ratio of 30%. In contrast,
peers Comcast (CMCSA), Time Warner (TWX), and 21st Century Fox (FOXA) have ratios of
51%, 50%, and 56%, respectively. So far, Disney has no plans to take on any more debt. It
has $3.8 billion in cash on its balance sheet, which provides the company with enough
financial flexibility to make investments.
Analysts have set a stock price target of $117.44 for Disney, with a median target price of
$124. Disney is currently trading at a discount of 17% to its median target price.
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One major reason for analysts optimism regarding Disney has been the companys ability
to monetize its franchises and intellectual property eectively. With Shanghai Disneyland
(FXI), the company is looking at international markets to make its franchises popular and
earn revenue in the process.
Bollinger Bands
Bollinger Bands are a combination of a stocks moving averages. Disney has an upper
Bollinger Band of $107, a middle Bollinger Band of $106, and a lower Bollinger Band of
$104.
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