INDEX

Sr.No. Particular Page No.

1. GENERAL INFORMATION 08
2. PRODUCTION DEPARTMENT 17
3. PERSONNEL DEPARTMENT 27
4. MARKETING DEPARTMENT 39
5. FINANCE DEPARTMENT 49

6. FUTURE PLAN 57
7. SUGGESTION 59
8. CONCLUSION 61
9. BIBLIOGRAPHY 63
 GENERAL INFORMATION
CONTENTS

Sr.No. PARTICULARS Page No.

1. HISTORY & DEVELOPMENT 10

2. SIZE OF UNIT & FORM OF 11

ORGANISATION

2
3. ORGANIZATION STRUCTURE 12

4. MISSION OF THE COMPANY 14

5. ACHIEVEMENT 15

6. COMPANY PROFILE 16

3
 HISTORY & DEVELOPMENT
We come in to existence from 1st April, 2001 after
the merger of...

M/s. Kishan Auto Industries (Established In 1988)

M/s. Kishan Manufacturers (Established In 1991)

M/s. Kranti Industries (Established In 1994)

M/s. Kishan Engineering Works (Established In 1995)

And at present they stand as our Sister Concerns.

We started manufacturing of Connecting Rods in

the year 1988 in a small manner to produce 2000 pieces per
month and the positive response from the esteemed
customers who certified our quality to their satisfactory level
provoked us to increase our capacity. Therefore, in the year
1991 we increased our capacity to 4000 pieces per month, in
the year 1994 and 1995 we increased the capacity to 8000 and
12000 pieces per month respectively. And presently, we are
able to produce about 40,000 Nos. per month.

In the year 2001, due to continuous support of our

valued customers, strong suppliers and energetic work force
encouraged us to increase the capacity to manufacture
40,000 Nos. of Connecting Rod per month. Thus all small
workshops, brought together at a new place having land
admeasuring 22500 Sq. Meters and Kishan Auto parts
Limited is now one of the leading manufacturers of
Connecting Rod in India for domestic and overseas market.

4
Our main focus is of Manufacturing & Export of Connecting
Rods.

SIZE OF UNIT & FORM OF ORGANIZATION

According to companys act 1956, a company is

classified into three scales according to size of the unit and
investment done, and they are mentioned below,
Small scale unit
Medium scale unit
Large scale unit

Kishan Auto Parts Ltd. is large equipped with

latest machineries. It is spread over are of 22,500 sq.km.
more than 350 employees.

In India there are five types of organization,

which are as follows,

Sole proprietorship firm

Partnership firm
Public sector
Private sector
Co-society

Kishan Auto Parts Ltd. is said to be public limited

company as name itself suggests and one of the important
features of the company is that is has 6 members as board of
directors.

5
6
 Organization structure

Organization structure is a systematic

arrangement of various positions. Proper organization
structure is essential for better mgmt. And thereby getting
success structure id the mechanism through which
managerial philosophy is translated into action so designing
the proper organization structure is necessary and thereby
delegating authority and responsibility to each and every
position.

As Kishan Auto Parts Ltd. is public limited

company. Here Board of Director Managers the whole
concern. They also take the help of professional for
managerial the concern. Under the Board of Director,
manager is appointed then there are supervisor. Here, each
supervisor has assigned twenty workers for supervision.
Supervisors are responsible for the work of assigned
workers.

Thus, the organization structure of this unit is

simple and good. In this firm, each& every body is aware of
his of her duty and responsibility as well as who is liable of
responsible to whom. Thus we can say that here, great
coordination is found among different departments and
people working over here.

We can get clear idea of the organization structure

from the following org. chart

7
 ORGANISATION CHART

CHAIRMAN

Production mgr. Administrative mgr. Marketing mgr.

(Director) (Director) (Director)

Production Executives Sales Executives

Financial Import &
Mgr. Export mgr. Area Manager
Supervisors

Sales Man
Workers

8
 Mission

Satisfaction of Customer- is our Vision

Perfection of Product is our Mission

Kishan believes in 'God is Great' and 'Customer is

always right'. Whatever today we are is just because of
tremendous and uninterrupted support from our valuable
customers only. Kishan is looking forward to continual
improvement through honest and sincere efforts from the
top to bottom level of staff of the company. We value our
customers, who have enabled us to develop about 215
different types of Connecting Rods till the end of the FY
2004-2005.

9
 Achievements

Our Success is attributed to the confidence

reposed to us by our valued customers through their repeat
Purchase Orders, as also to the technical competence and
expertise of our dedicated workforce, who laid maximum
emphasis on Quality.

CERTIFICATION:
Our Company has been certified as an ISO-
9001:2000 company by TUV - GMBH.

10
 COMPANY PROFILE

Name of unit: Kishan Auto Parts Ltd.

Brand name : KISHAN
Corporate office: Kishan Auto Parts Ltd.
4/10, Atika Industrial area,
Dhebar road (South),
Rajkot- 360002.
Location: GIDC Lodhika, Plot No
G-1324/25 Kalawad road,
Rajkot-360005
Phone : (02827)287761/62/63
Fax : (02827)287764
E-mail ID : info@kishanauto.com
Year of Establishment : 2000-2001
Scale of organization : Large scale
Bankers : Punjab National Bank
Employees : 350
Auditors: Kalariya and Sampat co.

Form of business: Public Limited

Chief Promoter: Shri Rameshbhai Patel
Shri Shantibhai Patel
Shri Rajubhai Patel
Board of Director: Shri Shantibhai Patel
Shri Rajubhai Patel
Shri Dineshbhai Bhut
Shri Hirenbhai Patel
Bankers: Panjab National Bank
Web site: www.kishanauto.com

11
12
PRODUCTION DEPARTMENT CONTENTS

NO. PARTICULARS PAGE NO.

1. INTRODUCTION 19

2. RAW MATERIAL 20

3. PRODUCT OVERVIEW 21

4. PRODUCTION PROCESS 23

5. ORGANIZATION CHART 24

6. QUALITY CONTROL 25

7. QUALITY POLICY 26

13
 INTRODUCTION
Production is the integral part of the
manufacturing company. Production is the initial part of the
manufacturing a product. If we want to define in simple
words we can say it is a process of converting raw materials
into the finished goods.

Production means creation of utilities and it covers

all activities from procurements, allocation and utilization of
resource such as labours, energy, materials, equipments, and
many more. On the basis of cost of production the price of
have proper planning for the production process.

Mainly, Kishan Auto Parts Ltd. does all the

production by the help of machines; the machines mainly do
starting from initial stage to its stage each and every activity.
Each and every product is perfectly by taking a lot of care.

14
 RAW MATERIAL

The raw materials are being purchasing from

mostly an ISO 9002 certified companies. Most of the
suppliers of our raw materials are in our family relations
and them satisfying our major need of the raw materials. We
are present; we have no any problems to get the raw
materials in time.

The company purchase from the following companies.

FORGINGS : Kadvani forge limited

Ganga forge Pvt. Ltd.
Niku forge limited.
FASTENERS : Shaildeep industries
Laxmi precision works
BUSHINGS: Hi-bond bearing pvt. Ltd.
Benara udhyod limited.
Himatshu bearing ltd.
DOWELL PIN : Raghav enterprise

15
 PRODUCT OVERVIEW

An Idea, which drives the Life, in likewise manner

Connecting Rod plays a vital role as a link in Internal
Combustion Engine.

Connecting Rod is a very important component of

any internal combustion engine, because it connects piston
to the crankshaft. One end i.e. Small End of Con Rod is
connected to piston and other i.e. Big End connected to
crankshaft. Connecting Rod converts the reciprocating
motion into rotary motion. Many parts of the internal
combustion engine are likely to fail but one of the most
susceptible is the Connecting Rod. The Connecting Rod
transfers energy from the engine to the crankshaft and
ultimately to the final drives mechanisms. Thus, Connecting
Rod forms the heart of any engine. Since the conception of
the Connecting Rod business at KAL, we have concentrated
on precision and quality construction. Our design goal for
every Connecting Rod we make is to maximize the strength,
durability and high level of accuracy.

Connecting Rod is being used in almost every

engine of Cars, Trucks, Tractors, Jeeps, Oil Engines,
Compressor, Marine Engine, Earth Movers etc.

16
MAIN PRODUCT

17
 PRODUCTION PROCESS
It requires various operations a minimum 15 to
maximum 45 operations, right from drilling to finishing to
manufacture Connecting Rods for different models.

Some of the important steps of our manufacturing process

are as below.
1) Shot Blasting
2) S.E. Rough Drill & B.E. Rough Facing.
3) S.E. Rough Bore on Boring Machine & checked by Go &
Nogo plug gauges. It provides Reference for further
operations.
4) S.E. Width Rough & Rib Cutting operation
5) Rod Cutting- Roughing on Milling Machine & Final on
Lathe Machine.
6) Dowel Fitting or Serration.
7) C.R. Hole & B.E. Rough Bore.
8) Notch & Oil Hole drilling.
9) B.E. Bore Grinding Final Size & 100% Checked with
Micron Dial Bore Gauge.
10) Final Face & Chamfering on Lathe Machine.
11) S.E. Parent diameter with 100% Inspection.
12) Bush will be pressed with specified Interference fit.
13) Bush Boring.
14) Center Distance, Twist, Bend & Bore size are Checked on
3D CMM.
15) S.E. & B.E. Final Width setting.

18
 ORGANIZATION CHART OF
PRODUCTION DEPARTMENT

MANAGING DIRECTOR
(SHANTILAL PATEL)

Production Manager

Assistant Manager

Chief Engineer

Technical Head

Supervisors
(1 supervisor for every 25 workers)

Workers

19
 Quality Control
For Kishan Auto Parts ltd., "Q" means "Quality"
only. We are constantly monitoring & maintaining the
quality of our product right from incoming raw material
stage up to finished product. By using Forgings, Bushes,
Bolts, Nuts & Dowell Pins as a raw material, we are using
standard and worldwide accepted materials for our product.

We are developing "Kishan" as "No Alternate in

Quality".
The following is list of some of major machineries
that we have to produce precision Connecting Rods as per
the exact requirement of our Customers.

VMC-400 (HMT)
3D-CMM (Accurate)
Magnaflux Crack Detectors (Magnafield)
Washing Machine (AV Engg.)
2 Spindle Automatic Torque Runner. (George Renaults)
Profile Projector.

The continuous improvement on Quality

standards by implementing process control & prevention
techniques as well as improving manufacturing facilities are
the parts of our Quality Control Process. We are taking at-
most care of our each & every Connecting Rod and of course
of customers too. We can take proud that our best Quality of
product through documented procedures and system has
already been approved by TUV-GmbH, who certified us as
ISO-9001:2000 company in the year of 2003.

20
 Quality Policy

KISHAN believes in 'God is great' and 'Customer

is always right'. Whatever we are today is only due to our
customers. We want to serve our customers by producing
best quality products through documented procedures and
system, KISHAN is looking forward to continual
improvement through honest and sincere efforts from highly
qualified and experienced staff.

21
22
 PERSONNEL DEPARTMENT CONTENTS

NO. PARTICULARS PAGE NO.

1. INTRODUCTION 29

2. ORGANIZATION CHART 30
RECRUITMENT, SELECTION &
3. 31
PLACEMENT
4. TRAINING & DEVELOPMENT 33

5. TIME KEEPING SYSTEM 34

6. WAGES & SALARY ADMINISTRATION 35

7. PERSONNEL RECORDS 36

8. PROVIDENT FUND 37

9. EMPLOYEES BENEFITS & SERVICES 38

23
 INTRODUCTION

In all business concerns more is common element,

i.e. human resources, work-force of an organization is one of
most important inputs of components. It is said that people
are out single most important asset. The success of an
organization depends to a large extent on quality of
personnel.

Although the plan of business may be logically

sound and structure of organization may be perfect, but it
employees are not working willingly men nothing can be
achieved. The growth of business depends on willingly men
nothing can be achieved, the growth of business depends on
willingness and ability of personnel.

In Kishan Auto Parts Ltd.s personnel management

is very sound, effective and efficient. It is because of efforts
of personnel management that auto parts limited has not
seen any strike in organization till date.

24
 ORGANISATION CHART

Personnel Manager

Assistant Manager Assistant Manager Assistant Manager

Training & Industrial Relations (General Affairs)
Development

Technical Director

Supervisors

Workers

25
 RECRUITMENT, SELECTION &
PLACEMENT

RECRUITMENT:

It is the first step in placement. Recruitment is a

process of searching for the prospective employees and
stimulating them to apply for jobs in the organization. There
are mainly two sources for recruitment namely as follows.
Internal
External

SOURCES OF RECRUITMENT:

Before an organization begins recruiting

applicants, it should consider the most likely sources of the
types of the employee it needs. These sources may be
internal & external sources.

Sources of recruitment

Internal External

- Transfer - Advertisement Employment Promotion

- On campus Recruitment
- Agencies - Labour Unions

Kishan Auto Parts Ltd. mostly follows External

sources for recruitment procedure.

26
 SELECTION: -
Selection is the process in which candidates
for employment are divided into two classes those
who are to be offered employment and those who
are not.
The main object of this procedure is to find
out about applicant, so that he may be fit with job or
not. There are mainly seven stage if ideal selection
process.
1. Preliminary interview.
2. Employment test.
3. Employment interview.
4. Final selection.

But Kishan Auto Parts Ltd. adopts only one

step employment interviews.

27
 TRAINING & DEVELOPMENT

After the employees have been selected and

placed they must be trained. Training is an
organized procedure by which people acquire
knowledge and skill for a definite purpose. It is the
act of increasing knowledge and skill of a worker to
doing a certain job. No business has a choice of
weather to train or not, but only choice is the
method of training.

It the rightly said, TRAINING IS

COSTLY, BUT ABSENCE OF TRAINING IS EVEN
MORE COSTLY.

In Kishan Auto Parts Ltd. training is

provide to unskilled workers for two or three days
by departmental head when they are kept for job in
firm and after words they kept in job.

28
 TIME KEEPING SYSTEM

As TIME IS MONEY time keeping system

becomes one of the very important functional
activities in the organization. For the regulation of
the employee and productivity it is adopted each an
every workers is required to work in shifts.

So far as Kishan Auto Parts Ltd. is

concerned three is only one working shift.

8:00 A.M. TO 12:00 P.M.

12:00 P.M. TO 1:00 P.M. LUNCH TIME
1:00 P.M TO 5:00 P.M.

Here, company provides transportation

facility so that workers can reach the company in
time. It uses the muster system for time keeping. It
is to be noted that here, first prayer is done and then
all the workers go to their respective departments
supervisors take attendance of the workers. Each
departments has its own muster in which entry and
exit of each employee in the organization is noted i.e.
all the workers are given numbers along with
identity card which indicates their department.

In case of executives, they have to obtain

exit card if they go for any personal or official work
during the working period. Thus, there is a nice time
keeping system in this unit.

29
 WAGES & SALARY ADMINISTRATION

Wages and salary administration refers to

the establishment and implementation sound policies
and practices of employee wages and salary are given
to employee as a regard for their contribution to
production process.

Usually, wages refers to hours rate paid to

such groups of production and maintenance
employee whom we call as blue collar workers
monthly paid to clerical, administration and
professional employee i.e. white collar workers.

There are two systems by which wages to

pay to the worker.

Time wage system

Piece wage system

In Kishan Auto Parts Ltd. time wage system

is followed the wages are given according to job
assigned to them and salary is given on basis of
experience and capability of employees. Salary is
paid monthly basis and wages are paid on daily basis
although payment is given on end of month.

30
 PERSONNEL RECORDS

A record is a piece of writing which

provides ready information and present evidences
for future references. A record enables the
management of an organization to get information
with a view to long timely decisions on issue per
training to the different aspects of personnel
management.

Personnel record acts as a mirror showing

reflected image of workers in the unit. Record or
workers in Kishan Auto Parts Ltd. are managed
regularly.

Promotion or other benefits to the workers

are given to the worker on the basis of their
personnel records.

31
 PROVIDENT FUND

The object of provident fund is to benefit the

member by providing each of them with a sum of
money. The amount of which will be given to them
on termination of employment with company rules.

In it 12% of employees basic salary is

deducted before cash payment, the emplacements can
get provident fund saving at the time of retirement,
time of marriage or if he gets physically handicapped
or face any defect in the body or any other problem
in the life.

32
 EMPLOYEES BENEFITS & SERVICES

An employee is most valuable assets of any

organization so satisfaction of employee plays a vital
role. Employee Benefit and services act more as
maintenance factors than as motivators they are also
called as bring benefits. Benefits are given to
workers motivators to workers and thus this benefit
in return helps to increase the efficiency of workers
to large extent.

These workers on ethical basis so it provides

lot of facilities to the workers.

Bus facilities
Financial facilities
Canteen facilities
Safety facilities
Leaves
Provident fund
Quarters
Insurance

33
34
MARKETING DEPARTMENT CONTENTS

PAGE
Sr. No. PARTICULARS
No.
1. INTRODUCTION 41
ORGANIZATION CHART OF
2. 42
MARKETING DEPARTMENT
3. MARKET SEGMENTATION 43
4. PRICING POLICY 44
5. SALES PROMOTION 45
6. ADVERTISING 46
7. MARKET RESEARCH 47
8. EXPORTS 48

35
 INTRODUCTION
Customaries thinking is a necessity in
todays competitive world. Customer is the king of
market. In other words, it is passport to profit.
Today, each firm competes with the others in one or
other way.

It is the special responsibility of marketers

to understand the needs and wants of the market
place and to help their company translate them into
solutions that win customers approval.

In todays and tomorrows new, unforgiving

market place it is the choice and competition, global
quality and new economic realities are conspiring to
limit success only to company that are focused
completely on their customers.

This is the reason why todays smart

companies are not merely looking for sales they are
investing in long run, mutually satisfying customer
relationships based on delivering quality service an
value.

Today, the golden rule prevailing in the

market is BE CUSTOMER FOCUSED OR PERISH.

36
ORGANIZATION CHART OF MARKETING
DEPARTMENT

Chairman

Managing Director

General Manager Marketing

Marketing Sales

Executive Executive

Area Manager

Salesman

Consumers

37
 MARKET SEGMENTATION

Market segmentation is nothing but just

dividing market into several heterogeneous groups
or in the other words market segmentation consists
of taking a total heterogeneous market for a product
and dividing it into several sub market segment each
of them which tends to be homogeneous in
significant aspects.

Kishan Auto Parts Ltd. does not directly

approaches the customers of wholesaler but it has its
specified distribution system, which carried on sale
of products. The firm has its markets in different
stages and also in abroad countries.

WORLD WIDE CLIENTS

USA, SPAIN, GERMANY, IRAN AND IRAQ,
SAUDIAREBIA

NATIONAL CLIENTS
NEW-DELHI, AGRA, AHEMEDABAD, MUMBAI,
HYDERABAD, BANGALORE, CHENNAI.

38
 PRICING POLICY

Pricing policy means to determine product

at how much cost it can be sold. The pricing policy of
company influences its sale to a large extent wrong
pricing decisions can avoid effects of all right
decisions relating to product. Physical distribution
and promotion. We can now define price as money
value of a product or service.

Pricing policy in Kishan Auto Parts Ltd. is

done on ethical basis. The price of product is found
out on COST PROFIT PRICING POLICY.

39
 SALES PROMOTION

Sales promotion includes those other than

personal selling, advertising and publicity it may
include display, exhibition, free samples, price of and
dealers.

Sales promotion is a bridge removing gap

between personal selling and advertising the two
wings of promotion.

Kishan Auto Parts Ltd. provides some scale

promotion scheme like price off competition and
especially dealer discount promotion schemes to
promotion the discount.

40
 ADVERTISING

Advertisement is tool used to makes rise in

sales of company. This activity forms very crucial
for sales in the firm. In modern would there are
different modern of advertisement.

For preceding their products the first step is

media selection. Kishan Auto Parts Ltd. follows for
advertising.

News paper
Magazine
Yellow pages

Moreover they promote their product by

advertisement in books. They go on for advertising
tours nearly every two months in different states. It
also gives advertising on internet.

Kishan Auto Parts Ltd. does not go for

heavy advertising as it believes in providing quality
at reasonable price. Thus the company spends 2% to
3% on its advertisement.

The company believes in QUALITY SPEAKS

FOR ITSELF.

41
 MARKET RESEARCH

Market research may be defined as the

scientific and controlled process of gathering of non
routine marketing information helping management
for solve marketing problems. It consists of study of
product planning and development pricing policies,
advertising, and sale promotion, marketing
strategies, competition and buyers behavior.

Market research has become a key resource

to accomplish two objectives of customers
satisfaction and profitability.

Kishan Auto Parts Ltd. has appointed

representatives who are sent in market for
advertising as well as research about product. Kishan
Auto Parts Ltd. thus comes to know about the public
opinions by way of representation.

42
 EXPORTS

Due to the High Quality Standards and

timely delivery of products, Kishan Auto Parts Ltd.
has developed a large client base spread not only in
India, but also throughout the World.

43
44
 FINANCE DEPARTMENT CONTENTS

Sr. No. PARTICULARS PAGE No.

1. INTRODUCTION 51

2. ORGANISATION STRUCTURE 52

3. CAPITALIZATION 53

4. CAPITAL STRUCTURE 54

MANAGEMENT OF WORKING
5. 55
CAPITAL

45
 FINANCE DEPARTMENT INTRODUCTION

Finance is life blood of business. We need

finance for production of good and services as well
as distribution. Finance function assumes an
important role in the business system. It is said that
businessman takes money to make money. This is not
true actually, IF YOU HAVE ENOUGH MONEY
AND YOU WILL MAKE MORE MONEY. This means
management of finance is necessary for all.

Important of finance can not be measured. It

is really key for business operation. Money is
universal lubricant, which keeps enterprise dynamic.
Financial management has under gone many
changers. It has gainer a lot of important overtime.
Success of every business largely depends up to the
financial position of the business.

46
ORGANIZATION STRUCTURE

Financial Manager
(Director)

Administration Finance Account

Dept. Dept. Dept.

Clerk Clerk Clerk

47
 CAPITALIZATION

Capitalization includes ownership capital

and borrowed capital as represented by long term
indebtedness. Capitalization should be based on
earning power the process of capitalization begins
with an estimate of future earning of business.

The amount of capital at any times should

not exceed not should it be less than the amount
required. In both situations firm will be loser. In case
of capital exceed than the amount required this
situation leads to over capitalization a capital is les
than amount required lead under capitalization.

Kishan Auto Parts Ltd. is under

Capitalization Company as it has burdens at present
on their head of loans. And the profit of firm is
reasonable.

48
 CAPITAL STRUCTURE
According to Gerstenberg, capital structure
of the company is to make up or form or composition
of capitalization that is, the type of security to be
issued and relative proportion of each type of
securities in total capitalization.

It decides proportion of funds to be raised

by issue of ownership capital and amount to be
raised by borrowing taking into accounts cost of
capital and it is impact and stability of company.

CAPITAL

Secured loans 13,777,977.

Unsecured loans 9,200,000.

49
 MANAGEMENT OF WORKING CAPITAL

The assets, which can be easily converted

into cash within one year, are called current assets.
Management of working capital usually management
and administration of such assets. Cash is of course
the major and very sensitive component of working
capital.

The interaction between current assets and

current liabilities is main theme of working capital
management. There are two concept of working
capital that is gross working capital.

GROSS WORKING CAPITAL

It is called as circulating capital. It is to total

sum of current assets only and represent both owned
capital as well as loan capital used for financial
current assets.

The current assets or Kishan Auto Parts Ltd

gross working capital as follows.

Debtor 6,213,058
Loan of staff 1, 69,120
Advance against order Nil
Other advances Nil

50
 NET WORKING CAPITAL

It represents the excess of total current

assets over total current liabilities. It is qualitative
concept increasing soundness of current financial
position. It is a major importance to investor and
lenders. The net working capital of KISHAN AUTO
PARTS LIMITED is as follows.

NET WORKING CAPITAL

= Current assents current liabilities

= 19,766,291 12,183,161

= 7,583,130

51
52
 FUTURE PLANS

Every unit has its own dream and plan.

Continuous planning in pacific direction for
expending activities is quit essential thinking of
future planes and as each and every individual, even
every company is ambitious.

KISHAN AUTO PARTS Ltd. has some sound

planes for expanding their unit. They have planned
to go for TS-16949 in future. They indented for apex
satisfaction of their customer. They wish to have
continual important in quality and productivity.

They are going to store CNC automatic

machine to increase their production capacity.

53
54
 SUGGESTION

KISHAN AUTO PARTS Ltd. has a very

proper planning for each and every thing, yet after
getting training for few days in unit as part of
industrial training. I found some think to be
improved.

Kishan Auto Parts Ltd. has very strong

personnel and marketing department but it lacks
in field of finance for competing with
multinational. Financial department must be
strong as other department.

I also found that customer asks for standardized

product.

Company should give more promotional

schemes related to price, place, product, so that
their sales increases.

55
56
 CONCLUSION

KISHAN AUTO PARTS LTD. is growing

company having bright future in filed of connecting
rods. The company has established marketing and
personnel department and their financial condition is
also fine.

Company gives much contribution to

development of Indian industries and also it is
leading producer in field of connecting rods in India.

I would like to given my best wishes to

company so that may have a splendid success and a
glorious achievements.

57
58
 BIBLIOGRAPHY
Marketing Managements
PHILIP KOTLER

REFERENCE:-
Website: - www.kishanauto.com
E-mail:- info@kishanauto.com

59