Title: Channels for Industrial Products

Industry: Industrial Electrical Equipments

Brands: Kirloskar Electric Company, Siemens, Schneider, Cummins

Introduction:

The global electric motor sales market is expected to grow from an estimated USD 94.23 Billion
in 2016 to USD 127.63 Billion by 2021, at a CAGR of 6.26% from 2016 to 2021. Factors driving the
electric motor sales market include growing motorized automation across major industries,
increasing motor-driven household appliances, continuously growing agricultural sector, strong
automobile production, and transition toward energy-efficient motors.

Electric motors are widely used in all the sectors and the global production of electric motors are
drastically increased in recent years due to increase in the utilization of motors for maximum
output from the major sectors such as industrial, agriculture, residential, commercial, and
transportation. The electric motor sales market is classified by type into AC and DC motors. AC
motors are the fastest growing segment in the electric motor sales market. With increasing
applications in end-user industries such as, transportation, chemicals, and many others, the AC
motors segment is expected to dominate the market till 2021.

Objective:
To study the various channels for distribution of the electric motors

Focus areas:

1. The various types of distribution channel used

2. Channel strategy and trends
3. Channel power and managing conflicts

Research Methodology:

1. Primary research distributors and channel partners

2. Secondary research journals, articles, magazines, etc.