Research Project

On
INTERNET AND E-COMMERCE AS MARKETING
TOOL AND ITS IMPACT ON INDIA

Submitted in Partial Fulfillment of the Requirement for the award of Degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of: SUBMITTED BY:

Mr. Sachin Sharma Suresh Kumar
Assistant Professor Regn. No. 13146220008
Department of Business Administration MBA 5 Year
Chaudhary Devi Lal University, Sirsa 8th Semester

Department of Business Administration

Chaudhary Devi Lal University, Sirsa
(Session: 2016-2017)

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 DECLARATION

I, Suresh, hereby declare that Research projectreport entitled Internet & E-Commerce as Marketing tool
and it impact on India submitted in the fulfillments of the requirement for the award of the degree of
Master of Business Administration from Chaudhary Devi Lal University, Sirsa is my original work and
the same has not been submitted by any other student for the award of any other degree and the suggestions
as approved by supervisor are duly incorporated.

(Suresh)

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 CERTIFICATE

This is to certify that Suresh, student of Masters in Business Administration has completed her project on
the topic of Internet & E-Commerce as marketing tool and it impact on India under the supervision
and guidance of Mr. Sachin Sharma faculty member of Department of Business Administration. To best of
my knowledge the report is original and has not been copied or submitted anywhere else. It is an
independent work done by her.
During this project she worked sincerely & effectively to achieve the objectives of the project.

(Mr. Sachin Sharma)

Assistant Professor
Department of Business Administration
Chaudhary Devi Lal University, Sirsa

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 ACKNOWLEDGEMENT

A Research project report is never the sole product of a person whose name appears on the cover. There is
always the help, guidance and suggestions of many in preparation of such a report. So, I have indebted to
several people who have helped me in completing my project entitle Internet & E-Commerce as
Marketing tool and it impact on India.

Iam thankful to,Mr. Sachin Sharma (Assistant Professor) Department of Business Administration,
Chaudhary Devi Lal University, Sirsa, for his guidance and co-operation in my project work. His keen
interest, timely and constant encouragement and generous cooperation gave me confidence and strength to
progress this project report. His valuable advice, constructive criticism and suggestion during course of my
study really helped me a lot. I also thank him for providing full facilities required in submitting our report
within a limited time span.

Specially, I am thankful to my parents and God for their blessings and showing me the right way at all
moments.

(Suresh)

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 CONTENTS

Declaration I
Certificate II
Acknowledgement III
Contents IV
List of Tables V
List of Figures VI

Chapter 1 Introduction 1-12

Chapter 2 Review of Literature 13-15

Chapter 3 Research Methodology 16-19

Chapter 4 Data Analysis 20-30

Chapter 5 Conclusions and Suggestions 31-34

Bibliography 35-37
Annexure

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 LIST OF TABLES

Sr. No. TITLE Page No.

1 Table-4.1 Gender wise distribution of respondent 20
2 Table-4.2 Age-wise Distribution of Respondent. 21
3 Table-4.3 Educational qualification of the respondent. 22
4 Table-4.4Usage of Computer and internet of the respondent. 23
5 Table-4.5 Mostly used Search engine by the respondent. 24
6 Table-4.6 Electronic gadget is used by respondent for E-Commerce transactions. 25
7 Table-4.7 Response regarding the University and government sites and their benefits
26
in advertisement by the respondent.
8 Table-4.8 Purchase decision regarding product /service by the respondent. 27
9 Table-4.9 Mode of the payment by the respondent. 28

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 LIST OF FIGURES

Sr. No. TITLE Page No.

1 Figure 1.1 Online Transaction Server 7

2 Figure 4.1Gender wise distribution of respondent. 20
3 Figure 4.2Age-wise Distribution of Respondent. 21
4 .Figure 4.3Educational qualification of the respondent. 22
5 Figure 4.4Usage of Computer and internet of the respondent. 23
6 Figure 4.5Mostly used Search engine by the respondent. 24
7 Figure -4.6 Electronic gadgets is used by respondent for E-Commerce transactions. 25
8 Figure -4.7 Responses regarding the University and government sites and their 26
benefits in advertisement by the respondent.
9 Figure -4.8 Purchase decision regarding product /service by the respondent. 27
10 Figure -4.9 Mode of the payment by the respondent. 28

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