Communication Strategy

MTCC UMY
World No Tobacco Day 2014

Objective Activity 1: Seminar (31 May) Activity 2: Long march (No Activity 3: Health Education
Smoking campaign) (1 June) Campaign (1 June)
KPI To increase public awareness on To increase public awareness on To increase public
the importance of the the danger of smoking awareness on the danger of
implementation of Local Smoke smoking
Free Area (SFA) regulation
Target Primary: Local Government, policy Primary: Smokers Primary: Smokers
audience maker Secondary: Non smokers, people Secondary: Non smokers,
Secondary: general public who are in high risk of smoking people who are in high risk
(potential smoker beginner) of smoking (potential smoker
beginner)

Key Cigarette tax raise is necessary Cigarette tax raise is necessary in Cigarette tax raise is
message in implementing effective Local implementing effective Local SFA necessary in implementing
SFA regulation to protect people regulation to protect people effective Local SFA
regulation to protect people
Tagline Jogja Istimewa, Jogja Tanpa AsapJogja Istimewa, Jogja Tanpa Asap Jogja Istimewa, Jogja Tanpa
Rokok! Rokok! Asap Rokok!
Makin Mahal, Makin Mewah! Makin Mahal, Makin Mewah! Makin Mahal, Makin Mewah!
Pricey Cigarette for Precious Life! Pricey Cigarette for Precious Life! Pricey Cigarette for Precious
Gak Keren Beli Rokok Murahan! Gak Keren Beli Rokok Murahan! Life!
Gak Keren Beli Rokok
Murahan!
Communication Strategy
MTCC UMY
World No Tobacco Day 2014

Objective Activity 1: Seminar (31 May)
Medium 1. Panel disscussion
2. Press conference: okezone,
KR, jawapos, kompas, TVRI,
RRI, Tribun Jogja etc
Activity 2: Long march (No Activity 3: Health Education
Smoking campaign) (1 June) Campaign (1 June)
1. Long march while doing spot 1. Personal/ group health
health education to the smokers education
2. Flash Mob 2. Exchange cigarette
3. Public Petition with candies/ chocholate

Materials Seminar kit Petition sheet, fact sheet, no Fact sheet, no smoking
smoking signage. signage, leaflet
Lead MTCC UMY MTCC UMY MTCC UMY

Implementi Asri Medical Centre, IPM SEA UMY (Student English SEA UMY (Student English
ng partners Activity), 9cm (Global Cigarette Activity), 9cm (Global
movement UGM), BEM Farmasi Cigarette movement UGM),
UGM, ISMKM (UAD, Stikes Surya BEM Farmasi UGM, ISMKM
Global, Universitas Respati), BEM (UAD, Stikes Surya Global,
FKIK UMY, IPM Universitas Respati), BEM
FKIK UMY, IPM
Methods & 1. Media communication - AMC 1. Partners coordination - 8 1. Partners coordination -
Time frame 2. Contacting speakers: 1-9 May 8 May
May 2. Developing grand proposal 2. Developing grand
3. Generating press release 3. Technical meeting - 30 May proposal
3. Technical meeting - 30
May