DOCUMENTO A COMPANY PRODUCT

Presented by:
ANDERSON ANDRS PIEDRAHITA PATIO
CC 1088265320

TECHNOLOGY MANAGEMENT LOGISTICS

SENA
2017
 INSTRUCTIONS OF EVIDENCE A COMPANY PRODUCT

DEAR APPRENTICES LEARNING OUTCOME:

TO DEVELOP THIS EVIDENCE MUST DO THE FOLLOWING:

1. PREPARE A DOCUMENT WRITTEN WITH THE CHARACTERISTICS OF

THE PRODUCT OR SERVICE IN THE ENGLISH LANGUAGE. KEEP IN
MIND:

Our Company Producto or Service

Name of the product or service
Product or service characteristics:
Class of the product or service
Parts of the product or service
Product or service characteristics
Functions of the product or service

The Caramelos del Eje S.A is a company based on the production and
marketing of candies kind product or service belongs to the industrial sector
characteristics of the good or service the business purpose is the transformation
of the raw product ready for distribution completed (candies). GENERAL
objective to develop a Business Plan for the creation of a producer of candies
for marketing in the valle del cauca main cities and surrounding areas. In
addition to be able to identify the procedures that must be performed for its
realization. OBJECTIVES specific contextualize relevant and necessary
elements for the development of research for the implementation of the project.
A study of markets in which can be clearly identified the supply and demand of
cheese and its derivatives in addition a study to identify the competition and
potential customers that will allow the elaboration of the marketing mix of the
company.
Study to identify the competition and potential customers that will allow the
elaboration of the marketing mix of the company.
FEATURES of the product or service is rice candies of high nutritional level and
low in fat compared to other types of candies . Rice candies is a product
obtained from the cooking of soybean grain and the subsequent formulation of
the major component of water containing minerals and vitamins, and separate
preservatives. This product can be used in the food industry since it acts as a
nutritious drink for athletes, children and adults for all ages but especially to
lactose intolerant people. Nutritionists argue that a good meal should always
finish with a good dessert.
The candies of soy in its preparation may serve as: refreshing drink. ANALYSIS
of the SECTOR in terms General candies is a productive reality, but your area
can be expanded by the acceptance of both local markets such as those from
abroad. PRICE the price of our product of litre. It will be $6,900 weights.
Customers who purchase larger volumes and pay cash will receive preferential
treatment when it comes to prioritize orders always driving philosophy "satisfy
the customer delivering the candies in the quantity, time and place, you need
2. MARKET COMPETENCE
Investigate about two products or services from the competition.

1. Name: chocoso. The product features a healthy nutritional content which

makes it competitive against chocorramo , being both similar in some of its
elements; However chocoso has a lower content in their percentages of sugar
and fat with regard to its competence and in addition chocorramo is reinforced
with vitamins.
Packaging: bottle of polyethylene with stylised form easy to carry everywhere.
Release size: 120 gm.

Determine ten characteristics to evaluate with your product or service.

1 on the product, chocoso, chocoso, provides many more advantages than

chocorramo
2 in relation to that chocorramo has more fat content than chocoso
3 chocoso can be digestible for people who have lactose intolerance.
4-made soy-based products provide the majority of amino acids essential for
the organism, it is also rich in potassium and is a good source of magnesium,
phosphorus, iron, calcium, manganese, and contains some vitamins such as
the vitamin E and B6
5. chocoso products compared to other types of products are more suitable and
at a cost most economic.
6. Alternative more than consumption, and it is intended for people seeking to
gain actual return on your health,
7. Due to the nature of the product packaging will keep its freshness of the
original to the table of consumer households

Compared products through a Product Report.

Compared with chocorramo, chocoso contains more carbohydrates, but does
not contain significant amounts of calcium or protein. It contains no lactose or
cholesterol. Commercial chocoso tends to be fortified with vitamins and
minerals, including calcium, vitamin B12, vitamin B3, and iron. There is many
people allergic to dairy products, chocoso is one alternative to cchocorramo

Establish the advantages and disadvantages of your product or service

in relation to the competition.

CHOCOSO PRODUCT
MY PRODUCT CHOCOSO
ADVANTAGES
It presents a lower content of sugars with respect to their competence, making it
more healthy.
Its fat content is lower than that of its competitor.
It has a similar to its competitor calorific content.
It does not present any particles deposited on the bottom of the container,
otherwise its competitor, which come from the lack of stability in its concentrate.
Its packaging is portable and screw cap allowing open and close several
times rather than consumer end portion
DISADVANTAGES
It uses chemicals and preservatives for the preservation of food.
To flavor the beverage contains artificial flavoring to vanilla.
It is not a reinforced product with vitamins or minerals which makes it lower in
nutritional content over its competitor.
It needs to be refrigerated for its conservation.

DISADVANTAGES
CHOCORAMO
ADVANTAGES
This product is packaged in Tetra Pak, which allows non-
necessary to the use of chemicals for its conservation.
It is flavored with the mixture of natural fruit juice concentrates.
It presents lower calorific content that the product being presented here.
It is a product with vitamins A and C helping to strengthen the immune system to
its consumers.

DISADVANTAGES
Its container does not allow consumer carry the product after
Open.
It contains more percentage of sugars and fats that the presented product.
It uses higher chemical content than CHOCOSO: acidulant, flavoring, thickener,
sweetener, which affects their image healthy product

The product CHOCOSOis a healthy nutritional content which makes it

competitive against CHOCORAMO , being both similar in some of its elements;
However CHOCOSO has a lower content in their percentages of sugar and fat
over their competition and additionally CHOCORAMO is reinforced with
vitamins.
In terms of the packaging CHOCOSO offers the possibility to consumer of
uncover the product and return it to seal through its system of screw cap,
making it portable type Snack, easy to carry and without spilling, contrary to the
Donasoya case, which
After opening its packaging not sealed, so may be taken anywhere. CHOCOSO
packaging allows better grip by its rounded shape, while the straight form of the
CHOCORAMO gasket does not provide this a feature that identifies type Snack
products.
 On the other hand CHOCORRAMO offers a lower price to the public, since your
product comes from a multinational, being a product which is produced and
distributed in large quantities through supermarkets and shops.

Determine the excellence of your product or service.

CHOCOSO is of high nutritional level and low in fat in relation to other types of
CHOCORAMO . CHOCOSO is a product obtained from baking soybeans and
the subsequent formulation of the major component of water containing
minerals and vitamins, and other preservatives. This product can be used in the
food industry since it acts as a nutritious drink for athletes, children and adults
for all ages but especially to lactose intolerant people. Nutritionists argue that a
good meal should always finish with a good dessert. In preparing CHOCOSO
can serve as: drink refreshing, dessert, food

3. SELECTING PROVIDERS

Research on at least two suppliers to supply and distribute their

companies with raw materials or services.

Providers CHOCOSO
RAW MATERIAL SUPPLIERS AND SUPPLIES
SEEDS SOYA provider NEIVA S.A
Origin and Path Comercializadora RIOPAILA is a milling company located in the
city LA PALA VALLE DEL CAUCA The overland route would -Florence
Description Our main market is primarily regional, have presentations of 500
grams to 10,000 grams

CHEMICAL supplier COSMOS

Origins and Journey This located in the municipality of ZARZAL VALLE DEL
CAUA , the overland route would CALI VALLE DEL CAUCA
Description valluna Company dedicated to the import , manufacture and
distribution of Chemicals and Raw Materials for various industries.
( Bicarbonate Saborizante preservative CMC ) Calle 60 No 12 -15 zarzal valle

Supplier SABOR LTDA

Origin and path is located in the city of Bogota , the serious overland route
Bogota - Florence
Description BASOR is a company dedicated to the commercialization of raw
materials for the food industry. Leader in the production of Sweetener , liquid
and powder flavors , extracts , colors .

Establish ten characteristics to evaluate suppliers anddistributors.

SUPPLIERS DEALERS.
Assess the importance of input for
business. Offering product lines similar to yours
Analyze the overall profile of the provider
References and customers
Technology, infrastructure and logistics.
Philosophy and way of working
After Sales
Price and financial issues
Quality of supplies.
Term reliability of supplies.
Flexibility Supplier
but are not direct competition
Knowing what your experience in our sector.
Offering products that
This complement we need
Distributors who have the ability to offer
everyone.
the products needed to complete a project
and not just a part of them
With commercial networks established and
Contacts with key buyers.
Have you liquidity and financial clean record
ask for references
Have the staff and budget
suitable marketing
Visit their facilities and evaluates the ability
their stores

The aesthetics of their stores and offices and,

above all ,
its management and after sales service .

Compare the suppliers and distributors of your product or service

SUPPLIERS DESCRIPTION
RIOPAILA Comercializadora VALLE this is a
company S.A
molinera located in the City la paila valle del cauca,
the overland route would

INGENIO RIO Our main market is primarily regional,

PAILA We have presentations of 500 grams to 10,000
grams
 SABOR LTDA is a company dedicated to the
FLAVOR LTDA
commercialization of materials
Raw materials for the food industry. Leading
Sweetener processing , liquid flavors and
Powder, extracts, colors.
DEALERS DESCRIPTION
Further promotion and product recognition .
Because the number of orders and production
levels enterprises
proveedoras tienen mayor oportunidad crecer.
There is the possibility of introducing the product in
sizes
family for this to be acquired in purchases
SUPERMARKET biweekly or monthly customer.
S

The product is located specifically in the category

you
It corresponds .
People make purchases regularly and in large
quantities
Neighborhood stores retain 52% of the grocery
market , by
over large surfaces; companies continue to adapt
to
This sector represents 52 % of sales
Manufacturers of consumer products maintain an
agreement
to neighborhood stores do not disappear as has
NEIGHBORHOO
happened in other countries
D STORES
According to the company has managed to build
with consumers
stores an emotional link to their brands in recent
years

select the best supplier and distributor for your product or service.

SEEDS SOYA provider INGENIO RIO PAILA

Distributor SUPERMARKETS

Justify the selection of the supplier or distributor.

INGENIO RIO PAILA provider was selected as the best provider for their
Quality
Prices
Time deliveries
Presentations, 500 gr up to 10,000 gr
Easy payment PRESIDENT
4. Company SALES MANAGER Communication
PRODICCION
Diagramen the flow of DISTRIBUTOR information that will be
established in the PROVIDER following:
Internal communication Company
SALE
External Communication of the Company with
members of the company CUSTOMER and customers, suppliers
and vendors.

INTERNAL COMMUNICATIONS COMPANY

PRESIDENT

MANAGE MANAGER MANAGE

R R.H R
PRODUCTION QUALITY
ACCOUNTAN HEAD - RAW
T OFFICE MATERIAL AUDITOR

ANALYST OPERATORS
HEAD OF
OPERATIONS

EXTERNAL COMMUNICATION WITH MEMBERS COMPANY COMPANY

AND CUSTOMERS
,