Ajay Yadav

Email:-ajayupes@gmail.com
Phone: - +91-9958582628

PROFILE
An Energy Sector professional with excellent knowledge and experience in diverse aspects of the industry such as Renewable
Energy, Energy Management, Open Access, Power Trading, Demand Response and Utility Automation etc. Worked with Govt.
Nodal Agencies, Utilities, Regulators, Consultants, Industries, and Private players in power sector. Involved in Business
Development, Consulting, New Market Development, Key Account Management, Customer Retention, Team management and
Project Management.

ACUMEN
Industry

Clean Energy: - Certified Clean Energy Professional. Market Development for Rooftop and Captive Solar projects.
Energy Management: - Energy Management & consultation to Open Access customers for optimum sourcing from IEX.
Demand Response:- Concept preparation, Regulatory support, Stakeholder Education, Capacity Building, Customer
Selection & Enrollment, DR potential assessment, Baseline finalization, Infrastructure development, Event monitoring
and Incentive settlement mechanism.
Control & Automation: - SCADA/DMS/EMS, Substation Automation, RTU, AMR & Load Management. Worked on MOPs
R-APDRP Projects for IT implementation and SCADA/DMS Implementation.

Work Area
Business Development: - Excellent client insight & experience to work with Utilities, Regulators & Consultants and
develop market for new products and solutions. Lead generation & client retention. Adroit in pre & post sales activities.
Key Account Management: - Experience in managing the key accounts for Discoms and Trancos in Northern Region and
Central Agencies like PFC, CEA, CERC, PGCIL etc.
Consulting & Advisory:- Provided advisory services to open access consumers regarding the power procurement
strategy from different sources and optimum bidding from Exchange.
Project Management & Planning - Proven track record on various complex projects with varying customers & utilities.
Proficiency in team management & Vendor management.

EXPERIENCE
AMP Energy Services April 2013 Present
Sr. Manager (Business Development & Projects)
Performing Area: - Open Access, Demand Response, Energy Management, AMR, Rooftop & Captive Solar
Skills Demonstrated: - Sales, Client Management & Retention, Team Management, Vendor Management & Project Management

Job Profile
Market development for rooftop and captive solar projects for industrial & commercial clients in Rajasthan.
Interact with Regulatory Commission in co-ordination with Discom for approval of large scale DR Project.
Market survey comprising of industry visits, customer interviews, process study, load pattern analysis for DR.
Stake holders education & capacity building through workshops & one to one meetings.
Project Management for DR Operation Centre and other infrastructure set up in co-ordination with Discom.
Advisory services to customers and develop operational strategy for them to participate in DR.
Developed the concept of Energy Management Solution (EMS), a web-based real-time load monitoring & analysis
solution for open access consumers and develop the market for EMS in Rajasthan & Haryana.

ICSA-Dongfang Electronics Co., Ltd. June 2010 April 2013

Manager (Business Development)
Performing Area: - SCADA/DMS, Substation Automaton, R-APDRP, RTU
Skills Demonstrated: - Sales, Business Dev, Team Work, Project co-ordination, Key Account Management, Revenue collection

Job Profile
Demos, presentations, workshops, pilot projects with utilities & participated in expos to create brand image for DFE.
Products testing from accredited Labs like ERTL & registration as approved vendor with Utilities/End Users.
Work closely with nodal agency (PFC) for empanelment as SCADA Implementation Agency for R-APDRP.
Conducted site surveys of project areas to understand the intricacies, before bidding.
Work closely with DFEs China team for any assistance in technical, commercial or market information as required by
them to develop new product/solution especially for Indian Market.
 Ajay Yadav 1

Larsen & Toubro Limited Jul 2008 Jun 2010

Sr. Engg- Business Development
Performing Area: - DCS, SCADA, EMS, DMS, Substation Automaton, R-APDRP
Skills Demonstrated: - Sales, Key Account Management, Revenue collection, Team Work, Project co-ordination

Job Profile
Relationship building with existing & new customers in Power Gen, Trans & Dist. for DCS, e-BOP and SCADA.
Accountable for northern region sales target for control & automation division (Power Sector).
Worked closely with Govt. Agencies (PFC, CEA), Customers (Discoms, Transcos), Regulators & Consultants for R-APDRP.
Drive complex sales cycles from initial contact thru deal closure & revenue collections.

Silgate Technologies Pvt. Ltd. Jun 2007 Jun 2008

Business Development Executive
Performing Area: - Automatic Meter Reading
Skills Demonstrated: - Sales, Business Dev, Team Work, Project co-ordination, Client interaction, Customer presentation

Job Profile
Prepare & perform the client presentations and techno-commercial proposal as per their needs.
Prepare the plan of action and budgetary estimates for the Pilot projects in distribution areas.
Co-coordination with clients, technical team and contractor & assist them in the successful commissioning of projects.

EDUCATION
MBA (Power Management) 2005 2007
University of Petroleum & Energy Studies, Dehradun
Passed, 1st Class

B.Tech (Electronics & Comm Engg) 2001 2005

UP Technical University, Lucknow
Passed, 1st Class

Certified Energy Auditor 2017 Present

Bureau of Energy Efficiency (BEE)
Pursuing

CERTIFICATIONS
Qualify NCFMs Financial Markets first module from National Stock Exchange.
Qualify Clean Energy Professional certification from V-skills (Govt. of India & Govt. of NCT of Delhi Initiative).
Pursuing Certificate in Energy Technology and Management (CETM) from IGNOU.

PROJECT INVOLVEMENT
Demand Response Pilot Project (20 MW) - JVVNL, Rajasthan
Project Management, Vendor Management, Customer Education, Engagement and Capacity building.

SCADA/DMS R-APDRP Project (Rajasthan Discoms), Rajasthan

Pre-bid meetings, Pre-bid site survey to access the scope

RTUs Project (PSTCL), Punjab

Project co-ordination, Contractor Management, FAT, SAT, Design approvals & Payment collection.

ABT Project (Indraprastha Power Generation Co. Ltd), Delhi

Project co-ordination, Client interaction, Design approvals & Collection of Payment from IPGCL.

AMR Project (Atria Mall & Peninsula Facility Management), Mumbai

Project Management, Team Management, Client Interaction, Resource utilization.