FUN! GUARANTEED.

CONTACT: MARCUS JACOBS

JULY 28TH, 2010
(608) 362-2272
MJACOBS@SNAPPERSBASEBALL.COM

For Immediate Release: July 28, 2010

For Further Information Contact: Dennis Conerton, (608) 362-2272

Feasibility Study Provides Positive Community Feedback

The Beloit Professional Baseball Association’s Board of Directors received encouraging feedback from this
summer’s Stadium Feasibility Study at their recent July board meeting. The objective of the study was to gauge
the level of regional interest and support for a proposed year round multipurpose event facility and new home
for Minor League Baseball in the Beloit Gateway Development area on Interstate 90.
The study, which focused on key individual interviews and an online survey, was conducted independently by a
firm of consultants, The Abbey Group, Ltd., of Milwaukee, WI and Rapid City, SD. The Case Statement
presented in the community survey received very strong impressions from both the personal interviewees as
well as the online respondents according to Michael McNeely, a Principal with The Abbey Group. The survey
results showed that over 75% of the participants ranked the building options and programs covered in the study
favorably.

Specific impressions noted included the fact that building a stadium on a new site was ranked favorably by 78%
of the respondents in the survey. Additionally, operating the stadium year round for uses other then baseball
was ranked highly by over 85% of the individuals.

Commenting on the results of the survey, Martha Mitchell, member of the Stadium Feasibility Panel and past
Executive Director of Visit Beloit, which funded a significant portion of the cost of the studies, said “I think the
survey was a great indicator that people want to see our community have a new multi-use facility that would be
utilized for various year round events including Snappers Baseball games. The Snappers currently draw about
60% of their fans from outside of the Beloit/Janesville area, so bringing in more visitors to our community
would have a very positive economic impact on us.”

The Abbey Group’s study also inquired about the individuals’ attitudes toward the organization’s desire to
finance a portion of the project’s cost with private donations through a general community campaign. This
campaign would supplement a loan that would be debt serviced by the organization as well as other possible
funding options. When asking whether a potential $10 million capital campaign goal was feasible, the study
results indicated that about 66% felt that it was. When the question about a possible goal included a range of $5
to $10 million, 81% of those in the survey felt it was realistic.

The personal survey responses were received from a cross section of 80 selected community representatives in
the greater state line area during the months of March and April while the online survey included 285 valid
responses gathered during the month of May.

MIDWEST LEAGUE ● CLASS A AFFILIATE MINNESOTA TWINS

P.O. BOX 855 ● BELOIT, WI 53512-0855
PHONE: (608) 362-2272 ● FAX: (608) 362-0418
EMAIL: MJACOBS@SNAPPERSBASEBALL.COM ● WWW.SNAPPERSBASEBALL.COM
 FUN! GUARANTEED.
CONTACT: MARCUS JACOBS
JULY 28TH, 2010
(608) 362-2272
MJACOBS@SNAPPERSBASEBALL.COM

Perry Folts, Snappers Board President indicated that “the results of the survey will be analyzed carefully by the
Stadium Committee and the Snappers Board of Directors. We intend to respond to all of the questions and
issues noted in the survey responses and consider all possible alternatives in our effort to keep this community
asset here to benefit the quality of life of its residents.”

This was the third major study done by the organization over the past several years. The initial study was an
important Market Analysis conducted in April 2002 which included a key telephone survey of 400 random
homes in the surrounding market area encompassing approximately 277,000 inhabitants at the time of the
survey. The study conducted by the consulting firm, The Leib Group, LLC from Mequon, WI, was also based
on an analysis of comparable demographic communities who successfully built new Minor League Baseball
facilities. The study concluded that an expected annual attendance in a new stadium would be projected to be
over 200,000 fans.

This initial study was followed by a Financial Analysis completed by the same firm in December 2002 and
subsequently updated in 2006 and 2010 for specific stadium sites being considered at these times. The purpose
of these studies was to determine an approximate size of a loan that the organization could realistically assume
in constructing a new facility.

The organization, which operates as the Beloit Snappers Baseball Club, is a Wisconsin, not-for-profit
organization formed in 1981 without any shareholders. It is a Minor League Affiliate of the Minnesota Twins
Major League Baseball Club and one of only two such franchises in Wisconsin with the other in Appleton.
Illinois also has two such teams in Peoria and Kane County, a Chicago suburb. It was initially funded by the
donations from 21 philanthropic individuals desiring to bring Minor League Baseball to the area as a
“community” asset. In 1994, the association successfully raised over one million dollars for needed
improvements required at the team’s current stadium at Pohlman Field in Beloit’s Telfer Park.
Dennis Conerton, Snappers Board Chairman who is also heading up the New Stadium Committee comprised of
various community leaders, stated that “it is encouraging to hear the support noted in the study. There were
good comments and many constructive suggestions referencing the current economic environment, other
possible site options, construction cost estimates and competing projects, to name a few, but that was not
surprising.” Looking forward, it is expected that an update on the project will be reported to the community
prior to the end of this year when future information becomes available.

MIDWEST LEAGUE ● CLASS A AFFILIATE MINNESOTA TWINS

P.O. BOX 855 ● BELOIT, WI 53512-0855
PHONE: (608) 362-2272 ● FAX: (608) 362-0418
EMAIL: MJACOBS@SNAPPERSBASEBALL.COM ● WWW.SNAPPERSBASEBALL.COM