3265 Falcon Point Dr

Kissimmee, FL 34741
V. Andres Pea Mobile: 321.443.7765
andrespenacastillo83@gma
il.com

CAREER SUMMARY
Respected leader, with experience in recruiting, managing, coaching, and developing sales representatives to achieve and exceed ever-changing
goals in a competitive landscape. Proven ability to exceed goals and expectations by having a strong technical background.
Fluent in Spanish and English.

PROFESSIONAL EXPERIENCE
BDS Marketing 2011 Present
A marketing agency that focuses on increasing sales for its clients at the retail level.

Market Development Manager Canon Program

Regional trainer for retail partners in the Orlando market
Train large retail accounts in Canon products and selling techniques in order to convert associates into brand advocates
Market intelligence gathering and reporting with a focus in competitive brands and retail partners
Increased brand exposure through training and development by 20% based on sales KPIs

Senior Area Sales Manager Dell Retail Store Program

Responsible for managing the Texas and Florida Regions of Dell Stores

Executed launch of 50 Dell stores in high-end malls across the country

Managed day-to-day District operations for the retail division, which produced over $2 million in quarterly revenue
Work cohesively with other Dell ASMs to develop store incentives, carry out marketing events, and implement various local
strategies to consistently drive 5% unit sales growth week over week
Worked to achieve several small business deals outside the malls; exceeding weekly forecasts in units and revenue
Recruited, hired, trained, and coached a team of store managers to become the top-performing District in the nation
Promoted to Senior ASM within 12 months

Store Manager Dell Store

Managed all aspects of the Dell Retail Store in Orlando, FL

Lead a team of Sales Representatives to increase sales and revenue for Dell every month
Developed and implemented performance incentives for reps based on sales data and ROI analysis
Set store upon launch and continued to manage operations to maintain functionality and organization
Worked to become the #1 store in the country for sales and revenue, resulting in promotion to ASM within 3 months

Aarons, Inc. 2009 2011

The nation's leader in the sales and lease ownership of furniture, consumer electronics, home appliances, and accessories.

Store Manager
Managed sales and revenue for an Aarons Retail Store in Orlando, FL

Lead sales initiatives by generating new customers and maintaining current rental agreements
Managed and maintained high customer service levels, as well as store inventory levels and overall appearance
Created new business development tactics sales which resulted in 10% increase in monthly revenue

Office Depot, Inc. 2006 2009

A global supplier of office products and services.

Assistant Store Manager

Second-in-command at an Office Depot store in Orlando, FL

Assisted in managing, training, and developing 25 store employees to exceed sales goals and service customers
Managed and maintained high customer service levels, as well as store inventory levels and overall appearance
Helped to execute sales strategies and exceed revenue goals by $60K annually

Product Solutions Manager

Responsible for all technology sales and departments

Lead a team of 5 Department representatives to increase sales and revenue 10% monthly
Responsible for all sales, services, inventory, merchandising for technology department
Served as primary customer contact for all technology support solutions
Best Buy 2004 - 2009
Fortune 500 company. Leader in consumer electronics

Geek Squad Supervisor (DCI) / Computer Supervisor

Responsible in achieving daily sales goals and operational excellence
Increased sales by 25% in a month to month basis through the selling of in home and in store services
Managed 10+ in store technicians by delivering on time service and support to customers
Trained sales associates on how to close sales, in order to achieve over $500,000 annual sales goals
Responsible for high customer service scores and customer satisfaction within the computer and tech department
Managed relationships between manufacturing companies and Best Buy in order to fulfill manufacturers warranties

Computer Senior
Executed daily operations and sales goals by guiding and communicating daily strategies with employees
Responsible for scheduling, merchandising, and training of new hires
Worked with Geek Squad department to achieve daily service goals
Promoted to Supervisor within 6 months

InterCompu 2002 - 2003

Software company located in Guayaquil, Ecuador

Sales Manager/Tech Manager

Resolved problems between client and final product including troubleshooting over the phone
Quality assurance inspector for computers built with intends to deliver to distributors and final users.
Increased the portfolio of clients to 60% by expanding business sales in other parts of the country
Responsible of sales to government properties including major state universities
Manager of the governments plan Maestro.com which provided technical growth of the costal area

Orbis Electronics, Inc 2001 - 2003

Consumer elecetronics company located in Guayaquil, Ecuador

Sales Representative and PC Hardware Manager

Expanded sales to other states of the country increasing sales by 30%
Supervised computer assemblies and configurations before distribution to clients
Liaison between end user and distributors

Ascomsa S.A. 2000

Internship
Computer Technician
Assembly of computers
Repair and maintenance of computers

EDUCATION

University of Central Florida, Florida Information Technology BS Marketing Minor (anticipated 2017) GPA 3.88
Valencia CC, Florida Information Technology, Science Degree