These are the automatically
computed results of your exam.
Grades for essay questions, and
comments from your instructor, are
in the "Details" section below.
Question Type:
True/False
Multiple Choice
Grade Details - All Questions
Question 1. Question :
Student Answer:
Points Received:
Comments:
-788657832 MultipleChoice
0 -788657832
Question 2. Question :
Student Answer:
Date and Time Started: 2/5/2016 9:45:28 PM
Time Spent: 19 min , 06 secs
Points Received: 9 / 10 (90%)
# Of Questions: # Correct:
5 4
5 5
What are the two basic types of external information sources used
when a person seeks information in the outside environment?
non-marketing controlled and externally controlled
non-marketing controlled and marketing-controlled
non-marketing controlled and non-externally controlled
non-marketing controlled and consumer controlled
1 of 1
4 True
MultipleChoice 4
Indicate whether the statement presented is true or false. One
thing marketing managers cannot do is create wants on the part of
the consumer, which exist when someone has an unfulfilled need
and has determined that a particular good or service will satisfy
it?
True
False
 Points Received: 1 of 1
Comments:
-788657831 MultipleChoice 11 True

0 -788657831 MultipleChoice 11

Question 3. Question : Indicate whether the statement presented is true or false. A

modified rebuy is a situation vendors prefer because the purchase
is not looking for new information or other supporters. An order
is placed and the product is provided as in previous orders.

Student
True False
Answer:

Points Received: 1 of 1
Comments:
-788657830 TrueFalse 6 True

0 -788657830 TrueFalse 6

Question 4. Question : What is the result of an imbalance between actual and desired
states?

Student Answer:
need recognition

wants identification

consumer demands

consumer desires

Points Received: 1 of 1
Comments:
-788657829 MultipleChoice 3 True

0 -788657829 MultipleChoice 3

Question 5. Question : Indicate whether the statement presented is true or false.

When buying products, consumers always follow the same
five steps in the consumer decision making process and do
not stop until a purchase has been made and evaluated,
 proceeding in the following order:

1. Need recognition

2. Information search

3. Evaluation of alternatives

4. Purchase

5. Post purchase behavior

Student
True False
Answer:

Points Received: 1 of 1
Comments:
-788657828 TrueFalse 1 True

0 -788657828 TrueFalse 1

Question 6. Question : What is the term for a measure of a Web site's effectiveness,
calculated by multiplying the frequency of visits by the duration
of a visit by the number of pages viewed during each visit?

Student Answer:
disintermediation

intermediation

stickiness

frequency duration

Points Received: 1 of 1
Comments:
-788657827 MultipleChoice 8 True

0 -788657827 MultipleChoice 8

Question 7. Question : Indicate whether the statement presented is true or false. Of all
the factors that affect consumer decision making, age exerts the
broadest and deepest influence?
 Student
True False
Answer:

Points Received: 0 of 1
Comments:
-788657826 TrueFalse 3 False

0 -788657826 TrueFalse 3

Question 8. Question : Indicate whether the statement presented is true or false. The key
characteristic distinguishing business products from consumer
products are their physical characteristics, not their intended use.

Student
True False
Answer:

Points Received: 1 of 1
Comments:
-788657825 TrueFalse 7 True

0 -788657825 TrueFalse 7

Question 9. Question : What is the word that describes the elimination of intermediaries
such as wholesalers or distributors from a marketing channel?

Student Answer:
disintermediation

intermediation

wholesale reduction

wholesale elimination

Points Received: 1 of 1
Comments:
-788657824 MultipleChoice 5 True

0 -788657824 MultipleChoice 5

Question 10. Question : Indicate whether the statement presented is true or false.
Consumers attempt to reduce dissonance in the postpurchase
phase by justifying their purchase decision.
Student
True False
Answer:

Points Received: 1 of 1
Comments: