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SEMESTER-IV

MBA4C18 : STRATEGIC MANAGEMENT

Objective To enlighten the students with the concepts and practical applications of
business Policy and the process of the strategic management
Pedagogy Lectures, Assignments, Practical exercises, Case discussion , Seminars etc
Core Course 4 Credits 4 teaching hrs. per week 3 Hrs. End Sem. Exam : 80 Marks

Unit-I
Overview of Strategic Management of Strategic Management Business Policy and Strategic
Management - Strategic Management Model Business Ethics and Strategic Management.
Unit-II
Business Vision, Mission, Obj ectives Characteristics of Mission Statement Types of Strategies
Integration strategies Intensive strategies Diversification strategies- Michael Porter Generic
Strategies
Unit-III
Strategic formulation: Environmental Analysis External and industry analysis Internal analysis
Unit IV
Strategic analysis and choice Input stage Matching stage decision stage Cultural aspects of strategy
choice.
Unit-V
Strategic Implementation: The nature of strategic implementation- Resource allocation Strategy
and structure Creating supportive culture Implementing strategies in functional areas.
Unit-VI
Strategy Evaluation: The nature of strategy evaluation Review and Control Characteristics of
effective evaluation systems Criteria for strategy control Mechanism for strategic control.
Text Books:
1. An Integrated Approach to Strategic Management : C.W.L Hill & G.R Jones
2. Strategic Management and Business Policy : Glueck, William F
3. Business Policy & Strategic Management : Azhar Kazmi

Ref erence Books:


1. Strategic Management : Hugh McMillan
2. Strategic Management : Hitt, Ireland and Hoskisson
3. Cases in Strategic Management : Budhiraja, S.B. and Athreya, MB.
4. Strategic Management : John A. Pearce II , Richard B & Robinson, Jr.
5. Strategic Management : J.D.Hunger & T.L.Wheelen
6. Business Policy & Strategic Management : P.S Rao,

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