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A PROJECT REPORT

ON
INTERNATIONAL MARKETING STRATEGY FOR INDIAN
AUTOMOBILE MANUFACTURERS

MBA IIIrd Semester (Shift)(Section)


Batch 2010-2013

Submitted to: Submitted by:


Name of guide Name of student
Designation Enrollment no.

INDIAN INSTITUTE OF FOREIGN TRADE


NEW DELHI
Contents

EXECUTIVE SUMMERY

REFERENCES

References

REFERENCES

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49. Website resources

50. Geely, (2010) Innovative people are the key to Geelys success.
http://www.geely.com/global/about_geely/milestones.html. Revised April 25th, 2010

51. http://www.Indiadaily.com.cn/business/2010-03/29/content_9658301.htm.Revised April


8th, 2010

52. http://www.webmaster-talk.com/domain-names-for-sale/37930-geely-autoindustry.html.
Revised May 10th, 2010

53. http://web.rollins.edu/~tlairson/mba/geelycase.pdf. Revised April 21th, 2010 India


Car Times, (March30, 2009) Mega Read: The Geely Plan

54. http://www.Indiacartimes.com/2009/03/30/the-geely-plan/ India car Times, June19,


55. 2009) Geely formally acquires DSI worlds 2nd largest gearbox manufacturer
56. Revised April 11th, 2010

57. http://www.Indiacartimes.com/2009/06/19/geely-formerly-acquires-dsi-worlds-
2ndlargest-gearbox-manufacturer/. Revised April 14th, 2010

58. AutoIndia-IndiaAutomotiveCostStrategy
59. http://www.docstoc.com/docs/37018665/Auto-India-India-Automotive-CostStrategy.
Revised May 9th, 2010

60. Indiahourly.com (March,05, 2009)India's auto industry has entered a new round of rapid
growth period in 2009 http://www.Indiahourly.com/bizIndia/1111/. Revised May 26 th,
2010

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