The

27
Mental Laws
of Success
By Brian Tracy
B R I A N T R A C Y | T H E 2 7 M E N TA L L AW S O F S U C C E S S 1

THE 27 MENTAL LAWS OF SUCCESS

Law of Accident By failing to plan, you plan to fail.

Law of Accumulation Every single thing you do, positive or negative, accu-
mulates. Everything counts.

Law of Attraction You will always attract, positive or negative, people

and circumstances that are in harmony with your
dominant thoughts. Whatever you think about, you
attract into your life.

Law of Belief Whatever you believe with feeling becomes your real-
ity; you always act in a manner consistent with your
beliefs.

Law of Cause and Effect For every effect in your life there is a specific cause.
Everything that happens has a cause. Failure doesn't
happen by accident; success doesn't happen by
accident.

Law of Compensation You are always compensated in more than equal

measure for what you do. The more you give, the
more you have to give. As long as you are doing good
things for other people, other people will do good
things for you.

Law of Concentration Whatever you dwell upon grows. Whatever you think
about over and over grows into your reality.

Law of Control You feel good/positive about yourself to the degree to

which you are in control of your own life. You feel
negative about yourself to the degree to which you
feel you are not in control of your own life.

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Law of Correspondence As within, so without. Your outer world is a mirror

and reflects what is going on in your inner world.

Law of Creativity All positive change and progress in your life

begins with new ideas. Since the supply of ideas
is unlimited, your potential is also unlimited. Your
happiness, future, success, and longevity depend
largely on the quality and quantity of the ideas that
you produce.

Law of Emotion Every decision you make is based on emotion. A

stronger emotion will dominate a weaker emotion and
will determine your decisions and actions.

Law of Expectations What you expect is what you get. You do not get
what you want but what you expect.

Law of Expression Whatever is impressed is expressed. Whatever is

impressed into your subconscious for whatever reason
and from whatever source, whatever is mixed with
emotion and dropped into your subconscious, will
eventually be expressed as part of your personalitya
part of your reality.

Law of Forgiveness You are mentally healthy to the degree to which you
can forgive and forget grievances against you. Your
willingness to forgive others and to let go of past
grievances is the single most important determinant of
whether or not you are a fully integrated, fully func-
tioning human being.

Law of Habit In the absence of a specific decision on your part to

change some aspect of your life, the natural tendency
will be to go on the same way indefinitely. Ninety-
five percent of what we do is habit.

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Law of Indirect Effort In our relationships with other people, we have a

tendency to get what we want faster indirectly than
directly.

Law of Overcompensation Always do more than you are paid forgo the extra
mile.

Law of Practice Whatever you do over and over again often

enough becomes a new habit. A new habit takes
approximately 21 to develop.

Law of Relaxation In all mental working, effort defeats itself. The harder
you don't try, the better it works.

Law of Return Whatever you contribute in terms of service you will

get back in terms of rewards, tangible and intangible.

Law of Reversibility The objective reality creates the subjective

(emotional) state. If you can create artificially the
subjective state (the feeling), the feeling will trigger
the Laws of Attraction and Correspondence and will
draw into your life the people, circumstances, and
opportunities necessary to create the objective that is
consistent with the subjective. Whatever you do to
raise the self-esteem of someone else, simultaneously
boosts your own.

Law of Service You will always be rewarded in life in exact

proportion to the value of your service to other
peopleto your customers. Your return will always
equal your service.

Law of Sowing and Reaping You always reap exactly what you sow, in life, busi-
ness, and relationships. The quality of your relation-
ships at any given moment is a result of what you
have sown in those relationships.

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B R I A N T R A C Y | T H E 2 7 M E N TA L L AW S O F S U C C E S S 4

Law of Subconscious Activity The Subconscious Mind goes to work immediately on

whatever you plant in your mind to bring it into real-
ity. The Subconscious Mind makes all words and ac-
tion fit a pattern consistent with your self-concept and
your dominant goals.

Law of Superconscious Any thought, plan, goal, or idea that you can hold
Activity in your conscious mind on a continuous basis and that
you intensely desire or intensely fear, must be brought
into your reality by your Superconscious Mind.
Whether positive or negative, good or bad, if you hold
it continuously, emotionalize it, and visualize it in
your conscious mind, the Super-conscious Mind will
begin to organize the entire universe of experience
around you to draw into your life the people and
circumstances necessary to make that idea come true.

Law of Substitution The conscious mind can hold only one thought
a time, positive or negative. You can replace a
negative thought with a positive thoughtyou can
replace a thought of what you don't want with a
thought of what you do want.

Law of Use Whatever talent, ability, or gift you possess becomes

stronger and better with exercise. If you don't use it,
you lose it.

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ABOUT THE AUTHOR

B rian Tracy is Chairman and CEO of Brian Tracy International, a company spe-
cializing in the training and development of individuals and organizations.

Brians goal is to help you achieve your personal and business goals faster and easier
than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than
5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 80 other
countries worldwide. As a Keynote speaker and seminar leader, he addresses more
than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics,
history, business, philosophy and psychology. He is the top selling author of over 50
books that have been translated into dozens of languages.

He has written and produced more than 500 audio and video learning programs, in-
cluding the worldwide, best-selling Psychology of Achievement, which has been
translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Profes-
sional Development,
including the executives and staff of many of Americas largest corporations. His ex-
citing talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Cre-
ativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Oper-
ating Officer of a $265 million dollar development company. He has had successful
careers in sales and marketing, investments, real estate development and syndication,
importation, distribution and management consulting. He has conducted high level
consulting assignments with several billion-dollar plus corporations in strategic plan-
ning and organizational development.

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B R I A N T R A C Y | T H E 2 7 M E N TA L L AW S O F S U C C E S S 6

He has traveled and worked in over 90 countries on six continents, and speaks four
languages. Brian is happily married and has four children. He is active in community
and national affairs, and is the President of three companies headquartered in Solana
Beach, California.

Brian is the president of Brian Tracy International, a company that helps individuals
and businesses of all sizes achieve personal and professional goals.

To learn more about Brian Tracy, please visit www.briantracy.com.

If you have any questions about Brian Tracy learning programs and services, please
email Support@BrianTracy.com or call 1-858-436-7300.

Brian Tracy International

462 Stevens Ave. Suite 305
Solana Beach, CA 92075

Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.