PGP07124 | AMR

Impact on Perceived Quality

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate

1 .519a .270 .251 .748

a. Predictors: (Constant), A9, A3, A7, A4, A5, A2, A6, A8, A1

Since R square = .270, regression can be performed

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) 2.431 .275 8.854 .000

A1 .099 .042 .136 2.355 .019

A2 .053 .037 .081 1.452 .147

A3 .088 .042 .123 2.113 .035

A4 .069 .036 .104 1.945 .053

A5 .083 .031 .154 2.651 .008

A6 .006 .034 .010 .188 .851

A7 .092 .046 .117 2.011 .045

A8 .068 .042 .091 1.594 .112

A9 -.014 .032 -.024 -.434 .665

a. Dependent Variable: PQ

Hence, we can conclude that Store ambiance(A1), Product style and variety(A3),
Advertisement(A5) and General attitude towards retailer(A7) have significant impact
on Perceived Quality.

Impact on Retailer Loyalty

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate

1 1.07565131900
.417a .174 .152
4261
 PGP07124 | AMR

a. Predictors: (Constant), A9, A3, A7, A4, A5, A2, A6, A8, A1

Since R square = .174, regression can be performed

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) 2.270 .395 5.747 .000

A1 .132 .061 .133 2.173 .030

A2 .058 .053 .065 1.100 .272

A3 -.053 .060 -.054 -.875 .382

A4 .037 .051 .042 .734 .464

A5 .128 .045 .174 2.824 .005

A6 -.020 .049 -.024 -.404 .687

A7 .091 .066 .086 1.385 .167

A8 .159 .061 .159 2.606 .010

A9 .001 .047 .001 .014 .989

a. Dependent Variable: L

Hence, we can conclude that Store ambiance(A1), Advertisement(A5) and Store name
and carried brand name(A8) have significant impact on Retailer Loyalty.

Managerial Implications
Both perceived quality and loyalty are important factors in creating and increasing brand equity of a
store. The above analysis studies the impact of store attributes on both of these factors.

Retailer perceived quality has a significant impact on consumer behaviour by influencing the
consumers decision-making process. Similarly, loyalty generates a stable customer pool for the
companys products and services.

The attributes identified in this analysis can be used as ready reference for improving perceived
quality and retailer loyalty. Thus, to develop equity of a store, the identified attributes can be
efficiently manipulated instead of working on all the possible attributes.