Session 6

Product & Service Design

Introduction

Objectives of Product & Service Design / Redesign

Considerations in Product & Service Design

Legal, Ethical & Environmental Considerations

Product Life Cycle

Standardization

Mass Customization

Reliability

Phases in Product & Service Design

 Session 6

Product & Service Design

Introduction
Product & Service Design Job
Translate customer wants & needs into final goods &
services requirements
Articulate the quality goals
Formulate the cost targets
Refine existing products & services
Develop new products & services
Construct prototypes and test them
Finalize & document the product & service
specifications
 Session 6

Product & Service Design

Introduction

Product & Service Design Job

Translate the product & service specifications into process

specifications

Reasons for Product & Service Design / Redesign

Economic Competitive

Social & demographic Cost or availability

Political, Liability & Legal Technological

 Session 6

Product & Service Design

Objectives of Product & Service Design

Main objective:
Customer Satisfaction

Secondary objectives:
Function of product / service
Cost & profit
Quality
Appearance
Ease of production / assembly, ease of
maintenance / service
 Session 6

Product & Service Design

Considerations in Product & Service Design

Legal, Ethical & Environmental Considerations
Regulatory requirements
Infringement of IPR
Product liability
Frauds
Sub-standard materials
Eco-friendly
Recycling, re-use
 Session 6

Product & Service Design

Considerations in Product & Service Design

Product Life Cycle

 Session 6

Product & Service Design

Considerations in Product & Service Design

Standardization - absence of variety in a product, service or

process

Mass Customization - producing standardized goods & services

while incorporating some degree of customization achieved
through:
1. Delayed differentiation
2. Modular design

Reliability - ability of a product, part or system to perform its

intended functions under a prescribed set of conditions
 Session 6

Product & Service Design

Idea Generation

Sources of Idea:

R&D based

Competitor based

Supply-chain based