Year Ads & marketing dev Income income to ads Ratio

2001 243 199 0.82

2002 208 109 0.52
2003 139 472 3.40
2004 184 286 1.55
2005 178 725 4.07
Change in ty
in %
Chart Title 2003
800 725 2004
700 2005
600
500 472

400
286
300243
199 208 184
200 178
139
109
100
0
1 2 3 4 5
Ads & ma rketing dev Income
 Change in type of advertising expenditure
Brand ads Prod & client Sponsorships Miscellaneous
marketing
48 15 12 25
41 14 9 36
31 16 9 44
-24.39024 14.285714286 0 22.2222222222
 Net new client assets
Year % change
(in billions)
2001 73.6
2002 47 -56.5957446809
2003 56.2 16.3701067616
2004 50.3 -11.7296222664 Net new client assets (in bi
2005 75 32.9333333333
2006 99 expected (32%) 100
90
80
70
60
50
40 1; 73.6
30 3; 56.2 4; 50.3
2; 47
20
10
0
1 2 3 4
Net new client assets (in billions)

6; 99

5; 75
3; 56.2 4; 50.3
2; 47

2 3 4 5 6