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GCDF Competencies:
Promotion and Public Relations
Diverse Populations
Product
Individual career counseling (in-person or virtual)
Self-guided or normative assessment (administration, scoring, interpretation) in areas such as
career readiness; decision-making maturity; vocational interests and values; skills identification
Resume-writing assistance
Interview skills development
Job search strategies
Educational program planning
Identification of job training programs
Career development resources
Place
Public space in or around Columbia, Maryland (in-person services)
Rented office space
Online via Skype or another video-based VOIP
Price
$85/hr. plus the cost of materials (assessments, manuals, other career resources)
Promotion
Networking with HS and college counselors, local business groups
Affiliation with a local therapist who specializes in the developmental issues of young people
Ads on HS music, sports programs
Pro bono workshops at private schools
Free advertising in village newsletters
Bulletin boards at local coffeeshops, gyms, etc.
Consulting practice website (SEO)
Social media (FB, Twitter, Instagram, Pinterest, Google+)
Analytics
Google analytics
Hubspot marketing
From How to Develop a Marketing Plan for your Private Practice (02/01/13) Deborah Legge, PhD, CRC,
LMHC
DrLegge@InfluentialTherapist.com
(http://www.amhca.org/general/custom.asp?page=Advocate20130206#.WRN52-8gVEU.email)
If you are shy about writing or talking about your practice, focus on that ideal client or referral source and
speak only to them. This will help you stay personal and let your market know that you want to build
relationships.
People usually have to get this message a number of times before they will believe or remember you, so
dont expect to send out one mailing and then sit back and wait for the phone to ring. Be creative and find a
variety of ways to relay your message to your market.
To do this, you must continue to provide valuable services and information to your market. They need to feel
really good about doing business with you.
Continually evaluating your marketing efforts will keep your fingers on the pulse of your market. Their needs
and concerns may change over time; if you keep sending out the same old messages in the same old ways,
your market will become numb to your existence. Things change, and so must you. People never get tired of
being asked, What can I do for you?
Other References
MCDA presentation of Tanya Amaya of Analytic Design, How to Build a Marketing System that Grows
Your Business and Grows With Your Business (4/28/17)