DMC COLLEGE FOUNDATION

SCHOOL OF BUSINESS AND ACCOUNTANCY

BACHELOR OF SCIENCE IN ACCOUNTING TECHNOLOGY
Sta. Filomena, Dipolog City

Course Code MARKETING 1

Course Title PRINCIPLES OF MARKETING
Course Credit 3 units
Prerequisite

I.

COURSE DESCRIPTION:
Distribution management is a phrase that denotes a total systems approach to the management of the distribution process, including all of those activities
involved in the logistics of physically moving inventory from point of origin to point of use or consumption. Areas covered include customer service, transportation,
warehousing, inventory management, order processing and information systems, materials management, evaluation of effectiveness and control of performance, physical
distribution organization, international distribution, strategic planning and distribution system design.

INSTITUTIONAL LEARNING OBJECTIVES:

By the end of their four-year stay at DMC, students should be able to:

1. Manifest academic excellence through their globally-competitive skills and desirable work ethics.
2. Exemplify the qualities of a graduate who achieves optimum integral human development.
3. Exhibit leadership by developing socially-oriented programs for disadvantaged communities to promote social justice, equity and transformation leading to self-
reliance.
4. Apply their acquired technology-based skills to their chosen field of practice.
5. Demonstrate excellence as active partners in nation-building through research and innovation.
6. Advocate nationalism through athletics, culture and the arts.
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Accountancy/BS Accounting Technology/BSBA

CURRICULAR PROGRAM EDUCATIONAL OBJECTIVES:

1. Demonstrate working knowledge in the areas of financial accounting and reporting, cost accounting and management, management accounting, auditing,
accounting information systems, taxation and accounting research.
2. Appraise ethical problems / issues in practical business and accounting situations and recommend appropriate course of action that adheres to the professional
code of ethics.
3. Employ technology as a business tool in capturing financial and non-financial information, preparing reports and making decisions.

PROGRAM-LEVEL STUDENT LEARNING OUTCOMES:

1- a. Record financial transactions in compliance with generally accepted accounting standards for sole proprietorships, partnerships, corporations, government and
not-for-profit organizations.
1- b. Record financial transactions in compliance with generally accepted accounting standards for sole proprietorships, partnerships, corporations, government and
not-for-profit organizations.
1- c. Prepare general-purpose financial reports in accordance with generally accepted accounting standards.
1- d. Prepare individual and corporate income tax returns and basic tax planning in compliance with relevant legislations and regulations.
1- e. Perform independent audit of financial statements and prepare audit reports and other reports to management.
1- f. Perform cost-benefit analysis for management decisions.
1- g. Design and implement a management control and performance system.
1- h. Communicate effectively the results of financial analysis.

2- a. Recognizing and refraining from either actively or passively subverting the attainment of the organization's legitimate and ethical objectives.
2- b. Recognizing and communicating professional limitations or other constraints that would preclude responsible judgment or successful performance of an activity

3. Evaluate and design an appropriate computer based information systems in organizations such as financial accounting system, performance management and
monitoring system, payroll system and executive information system

COURSE-LEVEL STUDENT LEARNING OUTCOMES:

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Accountancy/BS Accounting Technology/BSBA

Drawing upon the school vision and mission, the course objectives broadly fall into the following three categories:
1. Core Competence:
To acquire the basic knowledge, concepts, tools, and professional terminology necessary to understand specific considerations facing firms as they engage in distribution
management.
To comprehend how the traditional functions of an enterprise must adjust and adapt to the challenges of the supply chain.

2. Analytical Competence and Skills:

To build student skills in thoughtfully and critically evaluating essential functions of logistics management and supply chain.
This course is designed to provide students with an understanding of the methods and tools used by todays logistics managers. An applied, problem-solving approach will be
used as the learning focus.
To develop managerial reading skills in concert with the ability to synthesize what we cover in class, readings, and the situations presented in a business case.

3. Applications:
To build students managerial skills through participation in term projects and papers that emphasize application of Distribution Management concepts.
To make students comfortable with working in teams and public presentation of ideas and research.
To provide students with opportunities for friendly and constructive criticism as a means of strengthening your thinking and articulation.

II.

Expected DMCian Identify Desired Result: By the end of the program, the students are able to:
Graduate Attribute

God Fearing Manifest the spirit of Faith by internalizing and applying the principles of oneness, peace and prosperity through Gospel teachings in any
circumstances regardless of beliefs.

Knowledgeable Inculcate the significance of various learning processes towards attainment of goals to become productive graduate and effective business
administrators or marketing managers.

Socially Strengthen awareness on the significance of social gatherings, meetings, and confrontations to be able to develop acceptance of certain
Responsible responsibilities towards enhancement of public relation with the community they served.

Multi- Enhance and develop the learners potentials by applying the acquired skills and knowledge in achieving the goals of daily undertakings.
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Accountancy/BS Accounting Technology/BSBA

talented/Versatile
Committed to Serve Internalize the essence of service to oneself, family, community and the country which are among the significant values of a good business
administrator or marketing manager.

Expected DMCian Graduate Attribute Rubrics

Excellent (4) Proficient (3) Adequate (2) Limited (1) Score

(Socially Responsible)
Obedient All group participants were Almost all members of the Some members of the All members were
active and performed the group were participative, group performed their hesitant, disagreeable and
tasks with genuine responsive and showed tasks without punctuality disobedient.
sincerity. acceptance of the tasks. and honesty.

Perceptive Performed the tasks Interpretations of the tasks Reflections and opinions The group performance of
creatively, critically objectives were based on are somehow based on the assigned tasks were
coupled with honesty and the set principles and the courtesy and respect. practically not visible.
sincerity
values of the college.

(Knowledgeable)
Innovative The performance of the The duties and functions Some members displayed Displayed no interest in
assigned tasks was were performed with interest towards the the performance of tasks
genuinely based on strategies and techniques. attainment of the assigned due to its physical
excellent individuals tasks. difficulties.
initiative.
Strategic Displays high level of Capable of establishing Lacks the skills, opinions Incapable of carrying tasks
performance and even methods that are and ideas when as expected due to limited
beyond expectations. beneficial and for the confronted with initiatives.
welfare of all concerned. challenging
circumstances.

(Committed to Serve)
Committed to service for Has displayed high level Performed tasks related to Punctuality does not exist, Total avoidance of
the welfare of DMCians commitment, dedication Public Community irregular appearances performing responsibilities
and service for the safety Services with the occurred, and poor and lacks of self-
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Accountancy/BS Accounting Technology/BSBA

and security of every observance of Public services to all concerned confidence in delivering
DMCian. Relation principles. are visible. social responsibility.

III.
GRADING SYSTEM

Preliminary Grade (PG) Midterm Grade (MG) Pre-final Grade (PFG)/ Finals Grade (FG) Semestral Final Grade (FG)

PRELIM EXAM 40% MIDTERM EXAM 40% PREFINAL EXAM 40% FINA EXAM 40% PG 25%
QUIZZES 25% QUIZZES 25% QUIZZES 25% QUIZZES 25% MG 25%
ORAL RECITATION/ ORAL RECITATION/ ORAL RECITATION/ ORAL RECITATION/ PFG 25%
REPORTING/ REPORTING/ REPORTING/ REPORTING/ FG 25%
REQUIREMENTS 25% REQUIREMENTS 25% REQUIREMENTS 25% REQUIREMENTS 25% FG 100%
ATTENDANCE 10% ATTENDANCE 10% ATTENDANCE 10% ATTENDANCE 10%
100% 100% 100% 100%

Course Objectives, Topics, Time Student Learning Outcomes Assessment Strategies Outcomes-Based
Allotment (SLO) (AS) Assessment/Results/Evidence
(OBARE)

PRELIMINIARY COVERAGE

MODULE 1 : 4 Hours

Chapter 1- AN OVERVIEW OF Students are expected to:

MARKETING
1. Why Study Marketing
2. What is Marketing
3. The Marketing Concept
4. The Marketing Variables
Read, explain and give example/s 20 item-quiz. Scores are recorded in
1.) describe the importance of marketing each topic. the class record.
in business organizaions;
2.) understand the internal and external
factors tha affect the marketing activities
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Accountancy/BS Accounting Technology/BSBA
MODULE 2 : 4 Hours
Objectives:
Chapter 2- CONSUMER BEHAVIOR
1. The Purchase Decision Process
2. Factors Affecting Consumer Buying
Behavior
MODULE 3 : 4 Hours
Chapter 3- THE BUYING BEHAVIOR OF
ORGANIZATIONAL MARKETS
1. What are Organizational Markets
2. Organizational Buying and Its
Characteristics
3. Kind of Buying Process
4. Participants in Organizational Buying
Process
5. Influences of Organizational Buyer
MODULE 4 : 4 Hours
Chapter 4- MARKET SEGMENTATION
AND TARGETING
1. What is a Market
DMCCF SBA BS
of a firm;
At the end of the Module, students are
expected to;
1. understand the importance of
consumer behaviour knowledge to the
marketer.
2.identify the stages of the buying
process; and
3.know the factors that affect the
Customer Buying Behavior
At the end of the Module, students are
expected to;
1.) identify the classification of
Organizational Market;
2.) identify the participants in the Read, explain and give example/s 20 item-quiz. Scores are recorded in
organizational buying process and the each topic. the class record.
role of each participant.
3. understand the factors that influence
the organizational buying behaviour.
At the end of the Module, students are
expected to; Read, explain and give example/s
each topic.
1.) understand the process of market
segmentation; Group Report.
2.) understand the importance of market
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Accountancy/BS Accounting Technology/BSBA

2. Types of Market
3. Marketing Segmentation
4. The Process of Segmenting Markets
5. Requirement for Effective
Segmentation
6.Selecting Target Markets
segmentation in the marketing process;
3. identify the factors that is need to be
considered in targeting a market
.

MIDTERM COVERAGE

MODULE 5 : 4 Hours At the end of the Module, students are

Chapter 5- MARKETING RESEARCH
AND INFORMATION SYSTEMS
1. What is Information System
2. Defining Information Needs
3. Developing Information
4. Information Analysis
5. Distributing Information
expected to;
1.) understand the importance of
marketing research.
2.) identify the factors that concern the
marketing research;.
3. identify the steps to be considered in
conducting a marketing research;

MODULE 6 : 4 Hours At the end of the Module, students are

expected to;
Chapter THE PRODUCT
1.) understand what is a product and its
1. What is a Product different forms.;
2. Classification of Products 2.) understand what is branding and its
3. Branding purposes;
4. Branding Strategies 3. understand what is packaging and the
5. Packaging reasons of packaging a product.;
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Accountancy/BS Accounting Technology/BSBA
6. Labeling
7. Product Warranty
8. Product Life Cycle
MODULE 7 : 4 Hours
Chapter 7- THE PRICE
1. The Meaning of Price
2. Pricing Defined
3. Pricing Objectives
4. The Pricing Procedure
5. Pricing Approaches
6. Price Adaptation Strategies
7. Pricing Under Various Market
Conditions
MODULE 8 : 4 Hours
Chapter 8- MARKETING CHANNELS
1. The Nature and Functions of
Marketing Channels
2. Types of Marketing Channels
3. Selecting a Marketing Channel
4. The Channel Selection Process
5. Factors that Influence Channel
DMCCF SBA BS
4. identify the different stages of a product
life cycle;
At the end of the Module, students are
expected to;
1.) understand what is price and its
objectives;
2.) understand the pricing procedures;.
3. understand the approaches to pricing
and the different price adaptation
strategies ;
At the end of the Module, students are
expected to;
1.) understand the importance of
marketing channels to marketing;
2.) understand the marketing channel
procedures;.
3. understand factors that influences
marketing channel selection;
4. identify the different distribution
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Accountancy/BS Accounting Technology/BSBA
Selection
6. Distribution Strategies
MODULE 9 : 4 Hours
Chapter 9- PHYSICAL DISTRIBUTION
1. What is Physical Distribution
2. Objectives of physical Distribution
3. Elements of an Efficient Physical
Distribution
MODULE 10 : 3 Hours
Chapter 10- RETAILING AND
WHOLESALING
1. What is Retailing
2. Functions of Retailing
3. Types of Retailers
4. What is Wholesaling
5. Functions of Wholesaler
DMCCF SBA BS
strategies.
SEMI-FINALS COVERAGE
At the end of the Module, students are
expected to;
1.) understand why physical distribution is
considered a very important marketing
activity;
2.) identify the objectives of physical
distribution;
3.) understand how to manage properly
the physical distribution.
At the end of the Module, students are
expected to;
1.) understand the importance of retailing
and wholesaling to marketing;
2.) learn the differences between retailing
and wholesaling;.
3. understand the types and functions of
retailers and wholesalers.
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Accountancy/BS Accounting Technology/BSBA
6. Types of Wholesaler
MODULE 11 : 4 Hours
Chapter 11- PERSONAL SELLING
1. What is Personal Selling
2. Advantages and Disadvantages of
Personal Selling
3. Duties and Responsibilities of
Salespeople
4. Types of Salespersons
5. The Selling Process
6. Management of the sales force
MODULE 12 : 4 Hours
Chapter 12- ADVERSTISING, PUBLIC
RELATIONS AND SALES PROMOTION
1. What is Advertising
2. Factors to Determine Advertisability
3. Types of Advertisements
4. Types of Advertising Media
5. Public Relations
6. Sales Promotion
DMCCF SBA BS
At the end of the Module, students are
expected to;
1.) understand the importance of personal
selling as a marketing activity;
3.) understand the advantages and
disadvantages of personal selling.
4.) identify the duties and responsibilities
of the sales person;
5.)understand how to properly manage
the sale force.
At the end of the Module, students are
expected to;
1.) understand the importance of
advertising in the success of a business
firm;
3.) identify the types of advertising media
and each respective advantages and
disadvantages;
4.) understand what is public relations;
5.)understand the importance of sales
promotion and its differences to
advertising.
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Accountancy/BS Accounting Technology/BSBA
MODULE 13 : 4 Hours
Chapter 13- SERVICES MARKETING
AND NON-BUSINESS MARKETING
1. Nature and Characteristics of
Services
2. Types of Service Production
Process
3. Importance of Marketing in Service
Business
4. What are Non-Business
Organizations
5. Markets of Non-Business
Organization
MODULE 14 : 4 Hours
Chapter 14- INTERNATIONAL
MARKETING
1. What is International Marketing
2. Why Firms Engage in International
Marketing
3. Ways of Entering Foreign Markets
4. Identifying Opportunities in
DMCCF SBA BS
FINALS COVERAGE
At the end of the Module, students are
expected to;
1.) understand what is service and its
characteristics.
2.) identify what are the Non-Business
Orgaizations;.
3. understand the importance of
marketing in the Non-Business
Organizations;
At the end of the Module, students are
expected to;
1.) understand what is international
marketing and its dimensions;
2.) identify the factors need to be
considered in engaging to international
marketing;.
3. understand the process in analyzing
international markets;
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Accountancy/BS Accounting Technology/BSBA

International Markets
5. Factors to Consider in Entering
Foreign Markets
6. Defining the Attractive Foreign
Market
7. Steps in Analyzing International
Markets

MODULE 15: 4 Hours At the end of the Module, students are

Chapter 15- MARKETING PLANNING
AND CONTROL
1. The Importance of Marketing
Planing
2. What is Planning
3. Marketing Planning
4. What is Marketing Control
5. Approaches to Marketing Control
expected to;
1.) Understand the importance of
planning and control in marketing ;
2.) identify the phases that constitute the
planning process;.
3. understand what is a marketing plan
and its content.

MODULE 16: 4 Hours At the end of the Module, students are

Chapter 16- MARKETING AND SOCIETY
1. The Goals of Society
2. Social Issues that Affect Marketing
3. The Concept of Social
Responsibility
4. Consumerism
5. Environmentalism
6. Response to Consumerism and
Environmentalism
expected to;
1.) Understand the relationship between
business and the society ;
2.) understand the social issues that
affect marketing;.
3. understand the basic consumer rights.
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IV. COURSE POLICIES

1. Regular attendance is required of all students. Attendance is counted upon the first day of regular classes regardless of the date of the students enrollment.
2. A student who has incurred absences of more than twenty (20%) of the required total number of class hours and laboratory periods in a given time shall be
considered failed.
3. Tardiness beyond twenty (20) minutes is considered an absence. Three late entrances shall be counted as an absence for the purpose of record keeping.
4. A student is considered absent, from class if he/she is not present within the first third fraction of the scheduled class time.

V. REFERENCES:

Supply Chain Logistics Management,( Bowersox, D., Closs, D., & Cooper, M. (2013). 4th edition
Sales and Distribution Management ( Havaldar, et. al)

Prepared by: Noted by: Approved:

EARL RUSSELL S. PAULICAN, REB RACHELL-ANN B. BULJATIN, CPA DR. DINO JOEY CORDOVA
INSTRUCTOR OIC- DEAN SBA VP- ACADEMIC AFFAIRS/DEAN OF INSTRUCTION