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Patanjali has seen runaway success in a short period of time, growing significantly through the last couple of years with strong sales. However, their success should be analyzed more deeply. While other FMCG companies focused on certain segments, Patanjali strategized to build a brand catering to all needs across segments. Patanjali has also embraced modern practices like MNCs through strategic agreements to gain significant market penetration and larger distribution. However, Patanjali's façade as a pure 'Swadeshi' company may be more in consumers' minds than reality, and its products do not always meet quality standards.
Patanjali has seen runaway success in a short period of time, growing significantly through the last couple of years with strong sales. However, their success should be analyzed more deeply. While other FMCG companies focused on certain segments, Patanjali strategized to build a brand catering to all needs across segments. Patanjali has also embraced modern practices like MNCs through strategic agreements to gain significant market penetration and larger distribution. However, Patanjali's façade as a pure 'Swadeshi' company may be more in consumers' minds than reality, and its products do not always meet quality standards.
Patanjali has seen runaway success in a short period of time, growing significantly through the last couple of years with strong sales. However, their success should be analyzed more deeply. While other FMCG companies focused on certain segments, Patanjali strategized to build a brand catering to all needs across segments. Patanjali has also embraced modern practices like MNCs through strategic agreements to gain significant market penetration and larger distribution. However, Patanjali's façade as a pure 'Swadeshi' company may be more in consumers' minds than reality, and its products do not always meet quality standards.
Unraveling Patanjalis runaway success: A miracle or
textbook economics Within a span of few years, Patanjali has become a household name with high demand for their products in FMCG market. Their growth is significant through last couple of years with strong sales however we should look deeper to elucidate on their success. Commented [BP1]: You may want to break sentence from However.. The market was in stasis with only new products droppings in from listed FMCG companies. Commented [BP2R1]: Do you want to reduce article to Patanjali debuted the market place as a brand presenting itself as a disrupter and a game changer with 400 words? its 433 now.. reduced prices and swadeshi products motif. To bring into the context, the FMCG firms focused on scoring critical wins in certain segments. On the contrary, Patanjalis strategized towards building a brand catering to all needs and producing goods in all segments. Commented [BP3]: A very nice para.. Claim, premises & data all exists.. Patanjali has progressively embraced modern practices of MNCs with the help of strategic agreements, to gain significant penetration in the market. These practices have helped the products to achieve larger distribution. Patanjalis faade as a pure Swadeshi company adhering to desi or traditional practices is more in the minds of the consumers than in reality. Also, Patanjali brand has significantly leaned on the public image of Baba Ramdev and the perception of his principles. His promotion of desi practices has influenced people to believe Patanjali products are sourced within the country, although it is not the case for few chemical ingredients used in their products. Commented [BP4]: A very going point.. you may also need to add supporting data. Furthermore Patanjali products are not matching the accepted standards for quality. This a concerning factor if Patanjali has not maintained the consistency and industry standards for quality in the products that are being manufactured. Commented [BP5]: Do we really need "Accepted" word before standard? Finally, Patanjali has shown significant financially growth with almost twice total sales in FY 2016- 17 but it has not cut the mustard to become one among the big players such as Unilever or Nestle. Considering the organizational structure of Patanjali, the financial backing by private investors and the niche as a swadeshi enterprise, It only appears Patanjali is still riding on its initial success curve and it may bottom out eventually in the near future. Commented [BP6]: Good point.. I couldn't understand meaning or relation of text book economics.
Not a comment on AW writing.. title looks attractive.. you
may want to elaborate on text book economics.
Another thought came is if backed by data of successfully
running an organisation for more than 20 years & last 2 years shown growth of 55% then.. why text book economics? Pivots 1. Market Penetration + Distribution - How well the products have penetrated? How muchDistribution has the products achieved? 2. Brand Image What is the impact of Customer Tastes and Preferences due to the brand name, image, marketing, influential members, influence by opinion/sentiments? 3. Market Weariness Was the market freshness exhausted? Was there an urge for change? 4. Political / Social Background What are the socio political influences on the market? Commented [BP7]: How do we view Pivots? I mean what's the rationale for having numbered point Pivots at the end?