Course- Bus101

Section- 21
Summer 2014
Group-9

SAFINAZ KARIM, ID-142 0246 030

JUNAYET KAIYUM, ID-142 0528 030
MARZIA TABASSUM, ID-142 0651 030
RAJU PAUL, ID- 1421738 030
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Page Number
Table of Contain 2
Letter of Transmittal 3
Acknowledgement 4
Executive Summary 5
Introduction
Background 6
Mission, Aim, Vision
Goals
Product 7-9

(Finance & Accounting) 10

Balance Sheet
(Finance & Accounting) 10
Income Statement
(Finance & Accounting) 10-11
Cash flow
HR & Operation 12-13
Marketing 14-15
SWOT 15-16
Conclusion & reference 16

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To

Mohammad Ahsanur Rab

Lecturer
North South Univeristy

Sub: Letter of Transmittal

Dear Sir

It is indeed a great pleasure for us to be able to hand over the result of our on Theme Restaurant
nestle. This report is the result of the knowledge which has been acquired from the respective course.

We tried our level best for preparing this report. The information of this report is mainly based on
Internet information and from our own concept. Some other details were gathered from Restaurants
and text book. All of us gave our hundred percent for making this report come together.

We, fervently hope that you will find this plan worth reading. Please feel free for any query or
clarification that you would like us to explain. Hope you will appreciate our hard work and excuse
the minor errors. Thanking you for your cooperation.

Sincerely

SHAFINAZ KARIM- 1420246030

JUNAYET KAIYUM- 1420528030

MARZIA TABASSUM- 1420651030

RAJU PAUL- 1421738030 15

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ACKNOWLEDGEMENT
A successful project can never be done by the single effort or the person to whom project is
assigned .It is done by the group members efforts and their dedication towards their work.

Firstly ,I would like to thanks our GOD for providing us with everything that we required in
completing our group project.

Then I am highly indebted to our faculty MD.AHSANUR RAB for his guidance and constant
supervision as well as providing necessary information regarding the project and also his support in
completing the project.

Lastly, my thanks and appreciations also go to my group members in developing project and to the
people who have willingly helped me out with their abilities.

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Executive Summary

PRAN is at present the most well known family name among the millions of people in
Bangladesh and abroad also. Today, Prans consumers not only value PRAN for its authentic cool
juice drinks products , but also for its mouth watering quality confectionery products with high
visual appeal and exciting texture. They intend to expand our presence to every corner of the world
and strive to make PRAN a truly international brand to be recognized globally. To make this
happen we are introducing a new product named Coconut Juicepak in the Bangladesh market and
for the first time ever we are exporting the new product into Sri-lanka & India.
The product will contain low carbonate & pure coconut flavor. We will target the middle aged,
young generation & childrens. And beside this, we are targeting the Sri-lankan & Indian market for
the first time. The primary marketing objective is to achieve first year market share of 3 percent
unit sales of 240,000.

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Pran started its action in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the
company has not only grown in stature but also contributed significantly to the overall socio-
economic development of the country. Pran is now one of the most admired food & beverages brand
among the millions of people of Bangladesh and other 106 countries of the world where PRAN
Products are frequently being exported. All the Pran products are formed as per international
standards maintain highest level of quality at every stages of its production process. Pran is currently
producing more than 200 food products under 11 different categories i.e. Juices, Drinks, Mineral
Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits, Frozen Food &
Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The
company is complaint to HACCP & certified with HALAL which ensures only the best quality
products are reaches to the consumers table across the Globe.

Background:

Company PRAN Foods Ltd

Industry Food & Drinks

Founded 1981

Headquarters Dhaka, Bangladesh

Area served South Asia, Africa, North America,

Europe, Middle East

Key People Maj Gen (Retd.) Amjad Khan

Chowdhury (CEO)

Products Processed & Packaged Foods

Net Profit (after Tax) 28,381,842 TK (2012)

Employees & workers 52,000

Website http://www.pranfoods.net
Mission, Aim, Vision:
Mission: POVERTY & HUNGER ARE CURSES
Vision: IMPROVING LIVELIHOOD
Aim: TO GENERATE EMPLOYMENT AND EARN DIGNITY & SELF RESPECT FOR
OUR COMPATRIOTS HROUGH PROFITABLE ENTERPRISES.
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Goals:
Quality maintenance and improvement.
Satisfied customers.
Hold on to the current customers and again gain customer loyalty.
Gain competitive advantage over all the competitors.
To double sales and expand production capacity every 7-8 years.
To become one of the biggest names in international fruit and vegetable processing
industry
Product
Prans products can be categorized under a few Juices, Drinks, Mineral Water, Bakery, Carbonated
beverages, Snacks, Culinary, Confectionery, Biscuits, Frozen Food & Dairy.
JUICES
the deliciously natural and sweet taste fruit juice is derived from the local orchard during the
harvest to ensure the freshness and quality of the juice. It gives natural pulp squeezing fresh
fruit, vitamins; mineral and other ingredients make the juice refreshing, natural and
nutritious.
Glass Bottle- In glass bottle pran has 250ml Mango juice pack.
Aseptic Pack- Mango, Orange, Apple, Fruit Cocktail flavor in 125ml, 250ml, 1 liter aseptic pack.
PET Bottle- Mango, Orange, Kagozee (lemon), Apple Nectar, Guava juices in 250ml 500ml 1 litter
pack.
Tin Can- Fruit Cocktail, Mango, Tamarind, Banana, Guava, Pineapples juices are available in 50ml
tin pack.
DRINKS
PRAN drink is a liquid specially prepared to fulfill people's non carbonated flavored drinks
needs. The thirst quenching flavor drinks provide a good range of fruit flavor that contains
vitamins and gives taste of fruit.
PRAN VITA Plus Jar: Pran Vita Plus is a powder drinks available ib 550gm & 250gm pack.

Mineral Water: Pran has500ml, 600ml, 1.5litter, 2litter bollot.

Bakery: In bakery section Pran produce are Custared Cake, Layer Cake, Bread, Pie Cake

Carbonated Soft Drink:

PRAN keeps its presence in carbonated soft drink producing cola, Lime and lemon. Its
refreshing CSD products are widely accepted in local and international market.
o Soft Drink:
o Energy Drink:
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Snacks:

A snack is seen in Asian culture as a type of food not meant to be eaten as a main meal of the
day - breakfast, lunch, or dinner - but one rather that is intended to assuage a person's hunger
between these meals, providing a brief supply of energy for the body. The term may also
refer to a food item consumed between meals purely for the enjoyment of its taste.

PRAN snack foods are typically designed to be portable, quick and satisfying. PRAN snack
foods are designed to be less perishable, more durable, and more appealing than prepared
foods.

o Fried Snacks- Chanachur, Hot Chanachur, Dal, Badam Bhaja, Fried Peas, Mr. Nut
o Pallet Snacks- Potato Cracker, Tom Tom Cracker, Chicken Bite
o Other Ethnics- Chira Laddu, Muri Moa, Chia Bhaja, JhalMuri
o Noodles- Mr. Noodles
o Chutney- Tetul Chutney, Boroi Chutney, Mango Chutney, Mixed Fruit Chutney, Super
Chutney

Culinary:

PRAN culinary foods has a unique model of sourcing and displaying Bangladesh's finest foods
on a custom-designed stand in some of the best food shops.

o Spice- Chilli Powder, Turmeric Powder, Coriander Powder, Cumin Seed Powder,

o Mix Spice- Curry Powder, Fish Mix Masala, Haleem Mix, Chatpati Mix, Meat Masala,
Chicken Masala, Garam Masala, Kabab Masala

o Pickle- Boroi Pickle, Garlic Pickle, Mango Pickle,Mixed Pickle, Chili Pickle, Olive
Pickle, Satkora Pickle, Naga Pickle

o Sauce, Ketchup & Paste- Hot Tomato Sauce, Tamarind Sauce, Thai Chill Sauce,Tomato
Ketchup, Premium Tomato Sauce.
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o Jam & Jelly- Appel Jelly, Orange Jelly, Mango Jam, Pineapple Jam, Mixed Fruit Jam,
Diabeatic Jelly.

o Musterd Oil

o Rice & Allied Products- Kalijeera Rice, Chinigura Rice, Flattened Rice, Puffed Rice,
Minicate Rice, Nazirshail Rice, Biryani Mix, Tehari Mix, Khichuri Mix.

o Mushur Dal

o Papad

o Honey

o Noodle- Mr. Noodles Mr. Noodles is a brand of instant noodles manufactured by PRAN.
The brand is popular in Bangladesh. PRAN offered a variety of culinary products such as
instant noodles, spice, sauces & ketchups, Jam & Jelly etc. Of these, instant noodles had
been popular product category in the culinary segment since the launch of Mr. Noodles in
2011. Over the years, Mr. Noodles became a popular snack food product in Bangladesh.

Claimed to be Easy instant noodles, The Mr. Noodle cake and seasoning is added into
boiling water for two minutes and it is ready for consumption. Egg, seaweed, boiled
vegetables or lemon can also be added to the noodles for a better flavor or taste.

o Others- White Vinegar, Hard Molasses, Lachcha Semai

Confectionary: PRAN has a complete portfolio of confectionary products. We have a full

variety of kiddies & adult confectionary - including many novelties, seasonal & exclusive
items, PRAN items include lollipops, candy, toffee, chocolate, fruit bar and Edible Jell.

o Candy- Milk Candy, Mr. Mango, Mr. Tom, Lycheta Candy, Jago Coffee Candy, Hojom
Candy, Bubble Candy, Frooto Candy, Star Candy, Chew Candy, Magic Candy, Golla
Candy,

o Chocolate & Toffy- Eclaris, Layer, Coco Bare, Choco Choco, Milky Stick, Gems, Pearls,
2in 1 clair.
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o Chewing Gum- Bubble Gum, Football Gum, Magic Gum, Center Cool, Fruitfill, Kids
Hero, Xcel Gum.

o Lollipop- Hand Lollipop, Magic Pop, Lollipop, Whistle Lollipop, Mr. Mango Lollipop,
Zoo Pop, 2 in 1 Lollipop Mini Pop.

o Edible Jell- Fruit Magic, Fruit Magic Plus, Love Jello, Magic Cup, Magic Cup Plus,
Pudding.

o Fruit Bar- Peanut Bar, Mango Bar, Mango Bite.

Biscuit:

o Biscuit- Glucose Biscuit, Milkies Biscuit, Elachi Mini Biscuit, Orange Biscuit, Energy
Biscuit, Tea Break Biscuit, Mario Biscuit, Champion Butter Biscuit, Champian
Chocolate Biscuit, Pineapple Biscuit.

o Wafer- Milk, Orange, Banana Strawberry, Chocolate

o Toast- Special Toast, Sweet Toast, Garlic Toast.

o Fit Crackers: Milk, Masala, Salty Crackers, Jeera, Potato.

Dairy: Dairy products are generally defined as foodstuffs produced from milk. They are
usually high-energy-yielding food products. Raw milk of PRAN collected from farmers and
PRAN dairy factory processes it into a variety of dairy products. Milk is separated by large
machines in bulk into cream and skim milk. The cream is processed to produce various
consumer products, depending on its thickness, its suitability for culinary uses and consumer
demand.

o Liquid Milk- UHT Milk, Milkman UHT Milk, Pasteurized Processed Milk.

o Milk Powder- Full Cream Milk Powder.

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o Milk Driks- Milkman Mango, Milkman Chocolate, Mango Milk, Chocolate milk.

o Milk Allied- Ghee, Cheese, Milk Based Drink.

New Arrival Product:

o Frozen Plus 250ml

o Green Chili Sauce

o Nazirshail Rice

o Salty Biscuit

o Tikka Chanachure

o Krako Chips

o Cup Pudding

o Ping Pong

Finance & Accounting

Pran have their financial statement publish in the annual report 2012.
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Balance Sheet: In the 2011th balance sheet has total combination of 377,541,481 TK assets and
Equity & Liability. And 2012 has 394,330,433 TK Assets & Equity & Liability.

Income Statement: In 2012 total revenue was 754,055,862 and subtracts their Cost of sales
(606,025,120) and got Gross Profit 148,030,742. As same as in 2011they had 685,966,870 TK
revenue and got gross Profit 135,184,740. They find operating profit by subtract operating expenses
to gross profit. Operating profit was 38,943,841 In 2012 and 36,340,481 in 2011. Net profit Before
Tax was 36,996,649 In 2012 and 34,523,460In 2011. Total net profit was 28,381,842 (2012) &
25,978,904 (2011). And Statement of Changes in Equity Earnings per Ordinary Share (EPS) - Basic
was 2.84 (2012) & 2.60 (2011).

Cash Flows:

Amount in Taka

2012 2011

Cash flow from Operating Activities:

Cash received from customers 759,693,480 696,060,415
Payment for cost and expenses (673,037,568) (610,174,088)
Internal pay (59,735,929) (52,719,002)
Advance income Tax (7,448,519) (8,967,688)

19,471,464 24,199,637
Cash Flow from Investing Activities: (2,080,000) (4,562,247)
Purchase of Fixed Assets

Cash Flow From Financing Activities: 11,607,821 (11,502,277)

Working Capital lone (1,006,066) 2,404,723
Liabilities for others Lone (20,934,830) (19,402,631)
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Dividend (10,333,075) (28,500,185)

7,058,389 (8,862,795)

Net Increased/(Decrease)in cash & cash 17,209,274 26,072,680

Equivalent
Cash &Cash Equivalent at the beginning
for the years
24,268,274 17,209,885

Cash & Cash Equivalent at the end of the

year
1.95 2.42

Net Operating cash flow per share

Managing Director

Retail CFO Chief HR

Marketing Financial Officer Manager
Manager

Retail Wholesale Merchandis Costing & MIS Export Plan

Services Manager ing Efficiency Manager Manger manager
Manager Manager Manager

HR & Operation
Area Wholesale Merchandise- Costing Program EXP. Dept
Organizational chart:
Manager Services ing Officer Officer Officer Supervisor .Manager
Manager
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Shop
Manager
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HR Practices of Pran Food Ltd:

o Recruitment- Recruitment is the process through which the organization seeks applicants for
potential employment. Selection refers to the process by which it attempts to identify
applicants with the necessary knowledge, skills, abilities and other characteristics that will
help the company achieve its goals, companies engaging in different strategies need different
types and numbers of employees. The strategy a company is pursuing will have a direct
impact on the types of employees that it seeks to recruit and selection. Pran use External
Source and Internal Source for selection process.
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o Training & Development- Pran use 2 training process.

1. Training in the job place

2. Training in academic program.

o Labor relation- Pran establishes Tread Union for their labor to build communication with
the owner party.

o Employee relation- Pran has also employee union for the employees.

o Incentives- Intrinsic rewards are personal satisfactions or warm fuzzy feelings one derives
from doing the job. These are self- initiated rewards. Job enrichment, for instance, can offer
employees intrinsic rewards by making work seem more meaningful Benefits.

o Financial rewards- Financial rewards are monetary incentives that an employee earns as a
result of good performance. These rewards are aligned with organizational goals. When an
employee helps an organization in the achievement of its goals, a reward often follows.
Under financial rewards
Incentive Scheme for All Employees
Commission
Piecework
Performance bonuses
o Non- Financial rewards-
Transportation
Canteen Facilities
Work Environment
Assigned parking spaces
Business cards
Impressive titles
o Merit pay- The Company solely depends on its plans using the merit pay system. Its the
most widely used system since more money is added to the individual. It gives each of the
individual working in the company to have an equal opportunity to receive the incentives.
o Group incentive- Money or a reward given to a group of employees who achieve something
together: One of the most overlooked benefits of group incentives is the good feeling that
naturally develops between teammates. The entire division spent a week in Barbados, all
expenses paid by the company, as part of the group incentive scheme.
o Golden Handshake- A large payment made by a company to a senior executive upon
termination of employment before his/her contract ends. A stipulation in an employment
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agreement, which states that the employer will provide a significant severance, package if the
employee loses their job.

Marketing
Research:
Research is an important part of the marketing process. While planning marketing activities for a
foreign market its very important that the market is thoroughly analyzed. As a part of market
research the Marketing team visits many markets around the country to get the actual scenario.
Sometimes when its not feasible to visit the market, the feedback is taken from the sales managers.
The send the market report based on which the plan is done.
Environment: Judging the market environment is very important. The marketing team analyzes the
market environment based on the report from the markets. The market environment mainly
comprises the current socio-economic condition of the country, the political situation, their
consumption pattern, culture, season etc. Each of the mentioned issues affects the marketing
activities in international market.
Situation: Market situation refers to the current market condition, the demand and expectation of the
consumers. It is also very important to know what the consumers want at this moment, what is the
current trend of the market? The market research answers all these questions.

Target-Market:

Pran main target market people are the young ages people who like to drink juice very much.
Usually the school going students and the children. Beside that they also focus the young generation
people. Although their main target market is young people but they also prefer the people of adult
and old ages people.

Marketing Mix:
Our marketing mixes for the product Pran are
Product:
For launching a product in the market, there is some procedure that should be followed by every
marketer to move in the long run. Our product will enable our customers to have a different
experience to try our juice. The customer will be able to differentiate the product in quality which
is unique in the soft drinks market. They will not be able to feel the same way for the other soft
drinks in the market.
Pricing Strategies:
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Pran shall charge based on Overhead Expenses and Cost Plus. Overhead Expenses include
rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and
freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and
maintenance. The accuracy of our costing will depend on estimating logical amounts for all
categories of fixed cost. Pran has to list all overhead expense items and total they divide the total
overhead figure by the number of items per month.

Place:
Pran will primarily use their existing distributors for distributing our new product then; we will
make some new channels and assign some distributors to promote our product to all over the
country. They are using mobile shop in the shopping malls, offices and crowded areas so that
people can purchase the product easily when they like to consume. They will make their
consumer by Value Delivery Network.
Advertising and Promotion:
The most successful advertising will be through BTV, NTV, Channel I, ATN Bangla and
RTV which are the most popular television channels in the country. Pran will also use some bill-
boards and leaflets and they will hold a sport event to promote the product. They will also use our
experience so that we can create attention to the customers.

SWOT
SWOT is the combination of 4 key words, which constitutes the internal and external issues of a
company. The 4 key words are,
S=Strength; W=Weakness; O=Opportunity; T=Threat.

Strengths:
First movers advantage: PRAN entered the market when the product was still very new to
the consumers and there was little or no presence of any other local companies with such
investment. Therefore PRAN had the first movers advantage which they are still enjoying till
now.
Existing distribution channel is being used.
The name Pran itself the premier beverage brand image. It has been able to create
enormous goodwill by its quality product all over Bangladesh.
PRAN has been able to maintain labor productivity and increasing sales. Its labor
productivity is twice as much as any other local company in the market (Not foreign
companies).
Market share: PRAN has a great competitive advantage over the other competitors. As
mentioned earlier it is the largest fruit and vegetable processing industry in Bangladesh and
holds the biggest share in markets in Bangladesh among the local companies. PRAN has the
largest sales in fruit drinks after Coca-Cola and PepsiCo.
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Weaknesses:
Too much competition from international organizations, for example Coca-Cola, PepsiCo,
Virgin Cola, Rasna (India), Shezan (Pakistan) etc.
Downward pressure on pricing.
Large size of the business and workforce makes it difficult to manage perfectly. As a result it
often causes internal conflict.
Though the product is new, it may fail to create the proper awareness towards the target
customer.

Opportunities
Government has been supporting PRAN in many ways like subsidies, export subsidies, tariffs
on foreign competitors etc.
Existing competitor of the current market is not that much strong which the pran company
has.
Pran can be export to other countries.
High growth rate in this industry.
Threats
Competitor can produce the same product.
Political instability, economy etc.
New innovation from other competitors could be a threat.

Conclusion
Pran is one of the best manufacturing companies which have seen great success since its
establishment. It has been possible only because of its skilled management, well trained, dedicated
employees and excellent quality products. It has earned very impressive operating income over the
previous years .The Company tries to hold good corporate governance by maintaining discipline
and sincerity all over the organization through its skilled and dedicated employees. Pran group of
industries are now one of the most successful industry in our country. They are trying to increase
their business line and their own brand. From this report we will able to know about the recruitment
section of Pran group of industries. After doing this report I would like to conclude by saying that it
had been a great experience for me. Moreover the survey that I conducted gave me a stronger and
more helpful knowledge about the entire research. This report may contain few flaws yet I have tried
my best to maintain accuracy. I hope this report can be a helpful resource to use in future.
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References
http://www.pranfoods.net/
Annual Report 2012.
http://en.wikipedia.org/wiki/

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