SUSA VENTURES:

COMMUNICATION GUIDE
DEVISED AND EXECUTED BY BEN DORSON
MESSAGING HOW
At Susa, we are: 1. Portfolio news/retweets
(target, 4:1)
founder-centric, insightful, 2. Selective media
approachable/inclusive (target, 2:1)
and creative 3. Statements
(target, 1:1)

FACEBOOK
- Media-forward announcements
- Longform thoughts
- Major portfolio updates
- Digital recreation of physical space
360 APPROACH
For all events:
beginning-to-end communication, control of
content, all material designed in-house
(consistent branding/experience)

SAN FRANCISCO DINNER

- Family Dinner
- Portfolio CMOs
- Focus: guest speaker

NEW YORK DINNER

- Extension of family dinner branding
- 30 attendees
- Co-hosted with SV Angel

MOUNTAIN TECH SUMMIT

- Aspen, March 2017
- 80 attendees: CEOs, Seed and Series A Investors
- Content-heavy group sessions
- Structured to optimize unstructured networking
MESSAGING
All external communication:
informative but concise, consistent
dissemination of Susa look

LIMITED PARTNER UPDATE

SUSA ONE-PAGER