Cari Weisberger

840 Waller #3
San Francisco, CA 94117
617-271-6136
Cariweiss1@aol.com

QUALIFICATIONS
Accomplished Strategist - with cross-functional expertise in media strategy, planning,
negotiation, and implementation. Focus on product/service marketing, organizational
development and business analytics. More than 10 years experience at traditional and
interactive marketing agencies forging integrated communication practices. Experience
with packaged goods, pharmaceutical, retail, software/high tech and financial services

Passionate Team Leader – managing digital teams with enthusiasm and passion for
creating an exciting and progressive work environment, fostering greater employee
satisfaction, development and performance. Ability to effectively articulate and define
strategies and vision to upper management on the client, agency and publisher sides of
the business

Results-Oriented Business Builder – combining a strong creative sensibility with astute

business acumen. Consistently tackling new challenges and creating value-based
ventures

EMPLOYMENT
1/15/10 – Present General Manager, Media Services, Catalyst S+F
• Responsible for the creation of the Communication Insights practice in a
growing marketing capital firm with a focus on strategic planning
o Responsibilities include media strategy, planning, implementation and
analysis
• Developing current client relationships, enhancing their online media
campaigns and fostering innovation. Clients include Del Monte, Cost Plus World
Market, University of San Francisco and ActiveCare
• Seeking out new prospects to help build and grow client’s digital strategy
across all media tactics

1/2006 – 2/2009 Senior Partner, Group Director, mediaedge:cia

• Digital Lead across several key accounts, providing global communications
and strategic planning. Working closely with internal teams crafting integrated
programs that are ground breaking and award winning in the industry
o Project lead for Cadbury Schweppes’s Dr Pepper “Band in the Bubble”
• Oversaw and steward online media process while educating and challenging
teams to take our clients to the next level
• Significant role in new business development, providing the overall strategic
direction for all digital elements being evaluated
• Key client contact and liaison between MEC Interaction and all general buying
team at the agency and on the client side
• Lead digital strategist for the entire Novartis account, including both Pharma
and OTC business
• Recently was responsible for client activity including Citi, DHL and Accenture
4/2005–11/2006 VP, Digital Group Media Director, Universal McCann Interactive
• Cultivated and managed a group of seven into a department of 24 – spearheading the
strategic planning for 40+ Johnson & Johnson brands
• Was responsible for department P&L, hiring, new business pitches, employee
development, career satisfaction and negotiating 3rd party vendor contracts
• Oversaw client service, implementing new and emerging media modeling and
platforms, building metrics to map success
• Critical partner in developing new agency integration model, bringing the digital
platform to the forefront

2000-2005 VP, Interactive Media Director, Hill, Holliday

 Member of the core agency team responsible for developing, presenting and
closing new business opportunities
 Improved productivity, quality and client satisfaction by developing,
implementing and managing effective procedures for online media planning and
execution
 Integral partner in setting and improving standards of strategic and creative
thinking across integrated media services
 Increased profitability of agency by bringing in online media-only clients (i.e.,
Matchmaker and Verio)

1999-2000 Associate Media Director, Online, Hill, Holliday

 Introduced and developed the online discipline to Hill, Holliday while educating
current agency clients on the overall capabilities of online advertising
 Developed the overall interactive strategy and managed team on online media
planning, negotiation, implementation and extensive campaign analysis

1998-1999 Web Negotiations Specialist, Strategic Interactive Group (now Digitas)

 Developed systems, templates, policies and procedures to improve efficiencies
for clients and ensure consistency across planning groups
 Managed and trained planners and buyers on negotiation tactics used for clients
such as Johnson & Johnson, American Express, Kodak, House of Seagram’s and
Neiman Marcus
 Assisted in the development of a media vehicle evaluation tool used for selecting
applicable web sites to reach select target audiences

1995-1999 Media Planner/Media Supervisor, Strategic Interactive Group

 Translated client’s online and offline advertising objectives into actionable and
efficient media recommendations
 Extensive use of research and planning tools to gain insight into the online
advertising environment
 Launched the first online advertising campaign for L.L. Bean, structuring
partnerships with publishers that helped grow their e-commerce business
 Compiled and analyzed campaign results for clients such as AT&T, Federal
Express and Key Bank

ADDITIONAL INDUSTRY PARTICIPATION

BIMA – Boston Interactive Media Association
Board of Directors, Director of Sponsorships
AAAA Interactive Media Council
Yahoo! Product Innovation Advisory Council
EDUCATION
State University of New York at Albany
Bachelor of Business Administration, Marketing 1993