RICH GROSSKETTLER

70 Sean Lane Glenmoore PA 19343 • 302-383-7683 • rgrosskettler@yahoo.com

DIRECTOR OF MARKETING
Talented marketing communications and management strategist with over 11 years experience working for financial
and information technology organizations. Executive level contributor with hands on experience managing and
creating various mediums of direct marketing communications.

• Brand Management and Development • Search Engine Marketing

• Direct Marketing and Advertising • Online Marketing
• Social Media Strategies • Web Development
• Email Marketing • Product Management

PROFESSIONAL EXPERIENCE
DMW Direct, Wayne PA
2009- Present
Director of Interactive Services
Responsible for the interactive business unit within a direct marketing agency
− Lead for interactive services on all DMW Direct client accounts including companies such as AARP, Nestle and
various regional Blue Cross Blue Shield health plans. Pivotal in creating agency new business as well as
revamping and establishing the DMW Direct brand. Lead and mentored colleagues on various interactive best
practices. Evangelized and created integrated marketing solutions for clients involving branding, direct
marketing, social media, web development, email marketing, SEO, SEM, rich media, mobile and other more
traditional direct marketing methods.

Bill Me Later, PayPal, eBay, Timonium MD and San Francisco CA

2009
Consumer Marketing Consultant and Senior Product Manager
Lead for improving user experience at Bill Me Later
− Developed projects and initiatives within the Consumer Marketing Department to improve the overall
interactive strategy and customer experience for Bill Me Later as well as improving efforts around affiliate
marketing, SEO, developing social media strategies, developing a more robust web analytics program utilizing
Omniture, integration of Bill Me Later into PayPal and eBay, email marketing, paperless initiatives, adding the
ability for customers to add authorized users and developing more robust private label solutions for
merchants/partners from the ground up. Worked hand in hand with business stakeholders and IT to guide
projects from beginning to end including written requirements, managing development, optimizing WSS (web
self services), QA testing, UAT testing, and release of improvements to the online properties. Lead and
mentored staff within UI and marketing teams.

Swift Financial, Wilmington, DE

2007- 2009
Marketing
Lead for online marketing, web development, email marketing, product management and company branding
− Primarily responsible for customer experience and branding through ongoing development of Swift Financial’s
online presence, print material, communications, email marketing, SEO strategies, optimizing WSS, and online
marketing. Worked on web optimization by creating back link strategies, content optimization, improving site
architecture, PR optimization, social media strategies, keyword analysis, keyword buying and meta data
strategies. Helped this small financial services startup grow from 20 million dollars in loans outstanding to
nearly 100 million in less than a year with contributions like redesigning the website, establishing email
communication programs, improving direct mail, web site optimization, developing internal systems, building
an online marketing /affiliate program and re-branding the entire company.
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ING DIRECT, Wilmington, DE

2004 - 2007
Marketing and Web Development
Lead for customer facing websites and online marketing communications
− Primarily responsible for managing the development and maintenance of ING DIRECT’s, intranet and extranet
websites. Utilized project management skills in guiding bank wide projects from kickoff to implementation.
Managed relationships within marketing and sales to create new marketing materials to generate accounts for
all ING DIRECT products. Specialties include website optimization, design standards, requirements analysis,
best practices, change management, visual design, user testing, QA testing, A/B and multivariate testing,
information architecture, web-based application UI design, optimizing WSS, brand development and brand
guidelines. Responsible for optimizing multiple web properties for various financial service products including
deposit products consumer and business, mortgage products, retail websites, charitable organizations and
customer advocacy websites.

Astra Zeneca, Wilmington, DE

2004
Marketing and Web Development Consultant
Lead contract position for customer facing websites and online marketing communications
− Primarily responsible for managing the development of Astra Zeneca’s, intranet websites, extranet websites,
and interactive modules. Worked with individuals from the Nexium and Crestor product teams to develop
interactive online marketing pieces that reached both potential customers as well as doctors. Was responsible
for web development and primarily translating or delegating business requirements to creative team or
agencies.

Juniper Bank (Now Barclaycard US), Wilmington, DE

2002 - 2004
Marketing Manager
Lead for direct mail design, website, and partnership creative
− Responsible for print and interactive art direction. Managed projects and directed creative efforts for different
areas within the company but primarily drove account acquisitions by creating customized marketing
communications. Worked one on one with CEOs, executives, and marketing teams of Fortune 500 companies
to create co-branded credit card portfolios. Efforts included direct mail campaigns, email campaigns, websites,
micro sites, landing page optimization, online marketing efforts, creative for event marketing/tradeshow, and
point of purchase marketing. Helped to land deals with Apple, Midwest Airlines, and U.S. Airways with pitch
materials. Was responsible for proofing and making decisions on multimillion dollar print runs for print pieces.
Other responsibilities included collaborating and providing art direction to junior designers, art direction to
external agencies, project management, maintaining and creating standards for the organization.

Hewlett Packard and Bluestone Software, Mount Laurel, NJ

1999 - 2002
Web and UI Development
Software Development User Interface Design
− Responsible for user interface design, wire frames, prototyping, usability testing, web development,
establishing graphical standards, and icon design. Responsible for corporate branding for Hewlett Packard’s
Middleware Division including software development, web presence, logo design, various marketing pieces,
standards for all print material and documentation.

EDUCATION
− West Virginia University
Landscape Architecture

− Bradley School of Visual Design (The Art Institute)

Associates Degree in Graphic Design
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− University of Phoenix
Bachelor of Science in Business – Management