SUMMER TRAINNING REPORT

MEASUREMENT OF BRAND AWRENESS AND BRAND PERCEPTION

A MARKET SURVEY ON

Measurement of brand awareness and brand perception

Session: 2016-2017
Internship Under the Guidance of - Mr Brijesh Avasthi Sir
Mr Sudheer Sir
Mr Vikram Sir
 Mr A.N Singh

Submitted By : SHUBHAM SHARMA

M.B.A 3rd sem

Acknowledgement

I would like to thank everyone who helped me in completing my internship

properly and in to preparing this report; my friends, Retailers and Wholesalers of
the city and outside the city.
I would like to thank the B.L Agro Oils Ltd for their cooperation and help.
A Special thank to Mr Abhishek Paul Sir, Mr Brijesh Avasthi Sir, Mr Sudheer Sir
and Mr Vikram Sir and Mr A.N singh sir you helped me in making this report
you all were there to solve my problems and confussions towards the work given
to me in Internship
 Table of Contents
CHAPTER 1 COMPANY PROFILE

Introduction to B. L. Agro ltd.

Growth so far
Product of B.L.Agro
Market Survay Report

CHAPTER 2 LITERATURE REVIEW

Current Operations
Customer satisfaction

CHAPTER 3 RESEARCHMETHODOLOGY

CHAPTER 4 OBJECTIVES AND SCOPE

CHAPTER 5 QUESTIONNAIRE

CHAPTER 6CONCLUSIONS
CHAPTER 7SUGGESTIONS

Learning from study

CHAPTER 8 BIBLIOGRAPHY

CHAPTER -1COMPANY PROFILE

 INTRODUCTION

With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple

corporate objective - to manufacture, package and market the purest possible edible oil that

would offer healthier and tastier solution to millions of consumers. Currently, B.L. Agro is in

the business of Refining, Quality Control, Packaging and Marketing of branded mustard and

other edible oils.

VISION

To be a way of life for every Indian.

MISSION

To be the benchmark in purity and perfection. To achieve a leadership position in the Indian

market and to become the preferred Indian edible oil name globally.
Company Profile Directors

Ghanshyam Khandelwal Managing Director

A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil trading business in

the1950s when still at a very young age. Beginning from Bareilly, he single-handedly

expanded operations and soon transformed Bail Kolhu into one of the most preferred

mustard oil brand in the entire belt of easterm U.P.What distinguish Ghanshyam Khandelwal

are his philosophies that originate from his commitment towards the community.
Ashish Khandelwal Director - Finance & Sales

Ashish Khandelwal joined his father's business at a very young age. A quick learner and a

very hard worker he learnt the nuances of the trade within no time and established himself as

a growth motivator by bringing in new-age marketing concepts and fresh opportunities.

With extraordinary abilities in sales and channel management, Ashish Khandelwal has an

unmatched hold on the market pulse. Still in his prime youth, he has already played a key

role in taking B.L. Agro to newer heights. In his leadership, the company entered into the

consumer packs segment and the venture resulted in unprecedented success.

Having spent over 12 years in this trade, Ashish Khandelwal possesses a rare combination of

experience as well as youthful exuberance. With a futuristic outlook, he has an unmatched

ability to think ahead of the times and a vision that is set to take B.L. Agro into a glorious

future.
Richa Khandelwal

Director Marketing

BTech from IET, Lucknow and MBA from ICFAI, Hyderabad, Ms Richa Khandelwal adds a

fresh dimension to the management competencies at B.L. Agro. Among her many

contributions to the organization is her vision to take B.L. Agro to the highest national and

international level. With path-breaking ideas, Ms Richa Khandelwal has played a key role in

further strengthening the Bail Kolhu and other B.L. Agro brands and has led its expansion

into Delhi NCR and other newer territories with outstanding success.
Company Profile - What Drives The Success

The Market and Consumer Insights possessed by B.L. Agro leadership is unparalleled. B.L.

Agro understands that Fooding habits of consumers are very individualistic and vary from

house to house. And in order to make a long term relationship with the collective base, the

company needs to pack Real Customer Delight in each pack that it offers.

Moreover what has brought laurels to B.L. Agro and awarded it a leadership position is

the company's ability to anticipate and adopt to Market Demand Shifts resulting from

either consumer Living Pattern Shifts or any other reason. At B.L. Agro, change has been

one of the most consistent processes. Be it technological capabilities, be it the strength of

human minds or be it the collective efficiencies, B.L. Agro has always anticipated the

changing environment and empowered itself for the same.

The most important success driver at B.L. Agro is its ability to offer Consistency of

Highest Quality Standards. Pack by pack, batch by batch, consignment by consignment,

the products of B.L. Agro carry exactly the same quality and purity standards for which

they have gained widespread respect.

Company Profile Strength

The processes and facilities at the B.L. Agro plant match the highest standards The Double

Filter Process for Mustard Oil ensures that only the purest product is dispatched from the

B.L. Agro plant. The Refining is undertaken by Chemical Refining process through which

flows out the purest form of cooking oil that beats the best known brands on transparency

tests. Moreover, the oil is processed using the Nitrogen Blanketing process that reduces the

loss of nutritional values and ensures Maximum Nutrition Retention Retention(MNR) in the

Refined Oils.

B.L. Agro Oils Ltd. is also one of the selected oil players in the country that have been

granted the Blending License thus enabling it to further expand its product portfolio. With

the vast possibilities in Blending, the company is now in a position to develop many new

products and cater to the evolving consumer needs.

Whatever the product and whatever be the process, at B.L. Agro the Purity & Hygiene

factor is always the topmost priority. At its technologically advanced refinery plant, all

processes are designed to be automated. Right from the un-loading of the crude oil tankers to

the filling and packaging of oil in various pack-sizes, the product remains untouched by

human hand.

The company has secured sources for supply of crude oil. The identification of multiple
regions ensures that supplies to B.L. Agro are not affected by climatic adversities or any

other form of agricultural contingencies.

One of the unique strengths of B.L. Agro is that the company even has its own facilities for

manufacturing of packaging materials used for its products.

This results not just in controlling the costs and enhancing value but also in maintaining the

product purity to the last possible level.

The company has an Excellent Track Record With the Management experience of 50

years, B.L. Agro has displayed a consistent and exemplary growth right since its inception.

B.L. Agro Oils Ltd. possesses India's largest mustard oil packaging facilities.

In-house QC Lab Best equipped & biggest in UP. The company has an in-house Quality

Control Laboratory with a Gas Chromatography that ensures purity, ideal blends and PFA

certified quality of all B.L. Agro products.

The company's lab is the biggest and best equipped in the entire state of Uttar Pradesh.

To further complement its efforts and enhance its performance the company has established

Enterprise Resource Planning (ERP) systems and has obtained ISO 9001:2000, ISO

14002:2004 and HACCP certifications.

Company Profile Potential

Market Dynamics

Overview of Edible Oil Industry

In India the popular cooking mediums include Mustard Oil, Groundnut Oil, Sunflower Oil,

Coconut Oil, Soya bean Oil and Palm Oil.

Mustard, Soya bean and Palm Oil (mainly imported) account for over 75% of total edible

oil consumption.

Only around 16% of the households in India consume branded edible oils.

Among branded oils, refined oils account for 60% of consumption and crude oils

(only filtered) account for the balance.

Branded edible oils have penetrated 31% of households in urban areas and only 9% in rural

areas.

The edible oil sector in India is largely unorganized with only a few organized players.

Edible oil is sold in the country either in consumer packs (less than 5 lt pack sizes), bulk

packs (15 kg/ lt) or as loose oil in tankers or barrels.

Macroeconomic situation Industry growth rates

Indian edible oil economy is world's fourth largest after USA, China and Brazil (India

accounts for 7% of world oilseeds & oil meal production and 10% of world consumption of

edible oil).
 2nd largest import bill item for India - favorable government policies for domestic industry

by way of high import duties on imported edible oils.

Increasing health consciousness, preference for packaged products (hygiene factors and

avoidance of any adulteration) and low-saturated fat cooking mediums.

Current & expected demands

According to an estimate, the demand for edible oils is expected to increase from current

levels of 11.5 million tonnes to 15.6 million tonnes in 2010 and 21.3 million tonnes by 2015.

With a huge proportion of total Indian households still not using branded oils but displaying

Growth Opportunities continuous shift in their using pattern - from loose unbranded

Emergence of branded oils to packed branded oils, the category of branded edible oils

edible oil as a high growth has emerged as a high growth segment in the Indian FMCG

segment in Indian FMCG industry.

industry. With an excellent record of adapting to the dynamic trends, B.L.

Agro Oils Ltd. is well positioned and preparing itself to play an important role in facilitating

this transition in consumer behavior.

Company Profile - Future Strategy & Growth Plans

Expansion in geographic reach and newer markets - The company has already extended its

distribution network covering almost entire North India and is now poised to further expand in

newer markets.

To meet the challenges of growing demands, B.L. Agro is preparing for capacity

enhancement and expansion of manufacturing capabilities.

The company has an ambitious plan for setting up an Integrated Oil Complex for which it

has already identified the locations. With comprehensive facilities available within this

complex, the company will be able to provide integrated solutions and enhance its

competitive pricing power.

In addition to the existing facilities, the proposed complex will include Solvent Extraction

Plant, Rice Bran & Sunflower Refinery and Mustard Crushing Facilities.

To make its procurement processes smooth and cost effective B.L. Agro oils is also

contemplating setting up of Rack Facilities connecting its Oil Complex to various Port.

With the addition of Mustard Crushing Facilities, the company plans to consolidate as well

as increase its market share in the mustard segment.

Increase in brand power B.L. Agro Oils Ltd. has planned widespread promotional and

consumer connect campaigns to achieve an increase in its brand power.

The company is working to expand its product and brand portfolio through extension of the

existing lines as well as through diversification into other edible food items.
 Through ensuring a substantial market share in the mustard oil as well as other segments,

B.L. Agro aims to obtain better pricing power.

Company Profile - Growth so Far

B.L. Agro has come a long way today. During the course of its journey, 1999 proved to be a

landmark year which transformed the business house from a commodity trading organization

to an FMCG company. The year witnessed the birth of B.L. Agro Oils as a registered company

and also marked its advent into quality control, packaging and marketing of consumer packs

of their flagship brand - Bail Kolhu Kachchi Ghani Mustard Oil. Achieving an astonishing

turnover of Rs. 60 crores in the first year itself, the company has not looked back since.

Expansion and up-gradation has been a continuous process for B.L. Agro. The marketers of a

single mustard oil brand subsequently started rolling out multiple varieties of mustard oil -

thus catering to a much wider consumer base. As the product range swelled, the competencies,

capabilities and capacities were continuously enhanced to meet the growing challenges.

However even with its ever-expanding size, B.L. Agro never lost sight of its ultimate goal

that of providing only the highest product quality - and hence set up its own advanced quality

control systems and packaging facilities.

Later, the company took another stride when being a player in the lone mustard oil segment.
PRODUCTS

From Commodity trading business to an FMCG company

From Mustard Trading to Refining

From just Mustard Oil to Blended Oils

From one product to multiple product

Setting up of own QC, packaging units

Establishing own Brand Names and marketing

Establishing distribution network

Continuously achieving revenue growth

Company Profile- Ideal Product

Bail KohluKachchi Ghani Musturd Oil is the Flagship Company. This is a Grade AMusturd
Oil and due to its ideal pungency it enjoys a tremendous consumer aghout the state of
UP,uttrakhand and Delhi.Bail kolhu also enjoys a very high level of brand recall and brand
loyalty amongst a vast consumer base.

Bail kolhu kachchi ghani mustard oil is the flagship brand of B.L Agro Oils Ltd.A Grade A
Mustard oil with a unique taste and Kachchi Ghani Mustard Oil is totally customer base.it is
use almost every Indian household.

What is Kachchi Ghani.?

Kachchi Ghanirefers to cold press extraction process of mustard oil. In the ghani crushing
of mustard seeds about 6% of water is added. This is because, apart from achieving oil
expulsion, water, through the agency of the enzyme myrosinase, brings about hydrolysis of
various glucosinolate. Slow grinding and frictional heat development release a maximum of
pungent isothio cyanates (essential oil) which enter the oil to give it a sharp taste and
pungent flavor that is greatly relished along the Indo-Gangatic plain.

The key property of kachchi ghani mustard oil is its essential oil content (0.25-0.35%) which
acts as preservative. Essential oils are effective anti fungal.
They destroy micotoxin producing moulds. They also exhibit antibacterial and anti-
carcinogenic activity.

The second most important property and benefit of kachchi ghani mustard oil is that it
retains natural micronutrients and antioxidants present in mustard seed to the maximum
extent.
Mohan Dhara

Mohan Dhara is a well accepted brand in the Refined Soyabean Oil segment.

Mohan Dhara is a superior quality Refined Soyabean Oil. Since B.L. Agro Oils Ltd.

introduced Mohan Dhara a few years ago, the brand has created its acceptance in a highly

competitive market.

On the product composition front, Mohan Dhara possesses highest levels of transparency

among its competitive brands, which is a measure of its purity and supreme quality as a

healthy product.

Every pack of Mohan Dhara contains finest Refined Soyabean Oil produced by an elaborate

refining process at the B.L. Agro plant. For Mohan Dhara, crude soyabean oil of specific

quality is sourced from either domestic or overseas markets, and put through Chemical

Refining process using MNR and Nitrogen Blanketing technology.

Refined Edible Soyabean Oil is hygienically processed to ensure safety of usage. The
Soyabean Oil has high amount of transparency and comes in a refined as well as pure form.
The Soyabean Oil is used as a cooking medium for variety of dishes. Refined Edible
Soyabean Oil can be availed under the brand name of Mohan Dhara.

Salient features of Refined Edible Soyabean Oil:

Hygienically processed.
Safety of usage.
 Has high amount of transparency.
Comes in a refined and pure.

Balance lite

Balance lite is a fast growing brand that has facilitated the advent of B.L Agro in the blended

oil segment.

The blends in balance lite - their selection & benefits

one indian oil that is highest in omega 3 fatty acid and lowest in saturated fatty acids and

most stable oil is none other than mustard oil. Hence, to meet our daily dietary requirements

of the above selection of one of the blending components is definitely the mustard oil. The

second one may be either great health oil, the rice bran or the soya oil. The other choices for

second blending oil may be any of the following high monounsaturated fatty acid oil i. E.

Groundnut, sesame or palmolein.

Aviral Dhara Edible Oil-

Aviral Dhara brand of edible oils comes with two variants pakki ghani mustard
oil and palmolein oil. Having gained instant acceptance in the market, the brand is on a
steady growth chart.

Pakki ghani mustard oil is extracted from mustard seeds by employing processing
technology of oil expellers only. All the goodness of mustard oil is there in pakki ghani oils
as well. The only differences lies in its pungent odour. It is made especially for those who
don't like the strong smell and taste, otherwise it is as good as that of kachchi ghani oil.
It contains the so desirable essential fatty acid (which the human body cannot synthesize)
and in good numbers. It contains the very vital omega 3 in highest proportion among all the
edible vegetable oils (12%). And it is very high in monounsaturated fatty acid (65%) and
lowest in saturated fatty acid (5%).
It is therefore, rated even better then the olive oil.
It also has high amounts of vitamins a, e & k.
It also has rare minerals like selenium, magnesium, zinc, manganese, iron, calcium
and phosphorus.
It is one of the most stable edible vegetable oils because of high amounts of
antioxidants it possess. Its shelf life is very good.
It is heart friendly. It is anti-carcinogenic. It is anti microbial.
It is a medium of preservation. Mustard oil, therefore, is widely used in preparation of
pickles, chutney and other preparations.
It has a high smoke point, i. E. It burns at high temperature which means that it is
good for frying and deep frying purposes.
At B.L Agro, the sourcing of pakki ghani mustard oil and palmolein oil is performed with

the same care and control. The crude oil is refined, filtered and subjected to the stringent

quality assurance processes before being forwarded to the packaging unit. As a healthy and

affordable option aviral dhara has generated unexpectedly high demands within a very short

span of time. While bail kolhu is preferred in the comparatively high and middle income

households, aviral dhara mustard as well as palmolein oil has emerged as the popular choice

in the lower income segments throughout the region of its distribution that includes uttar

pradesh, uttarakhand and delhi.

Kamal Jyoti
(Blanded

of Kachi Ghani and Rice Bran Oil)

 Bail Kolhu
(Refined Soybeans Oil)

Bail Kolhu

(Refined Sunflower Oil)

Nourish Delite A soon to be launched multi-product National Food brand.

Nourish Delite is a Dream Project of B.L. Agro management that promises to enhance the

image as well as scale of company's operations.

First product to be offered under this brand will be Premium Soyabean oil followed by

Premium Mustard Oil. The line will be further expanded to multiple food products that will

even extend beyond edible oils and include products like Atta, Besan, Pulses on one hand

and Packaged Drinking Water on the other. At B.L. Agro, the vision is to make Nourish

Delite India's biggest and most trusted Food Brand and the company is planning and

preparing to make this dream a reality.

New Product Development

In its quest to further expand its operations and reach for larger customer base,

B.L. Agro is in the process of developing ambitious new products.

Nourish Delite is a Dream Project of B.L. Agro.

Nourish Delite

It is increasingly recognized now that the balanced intake of saturated mono and

polyunsaturated fatty acids as well as omega 3 and omega 6 fatty acids is essential for good

health. As no single oil can supply appropriate quantities of all these in ingredients, the only

alternative method available for improving balanced consumption of edible oils is to blend

oils so that the people have appropriate fatty acid composition in the oil they regularly use.

A Markat Survay
Regions in which survey condected...
1.CITY MADI.

2.GANGAPUR.
3.BARA BAZAR.

4. VEER SAVARKAR NAGAR

5. KHAJURIYA,KUMRAH,RAJPURA

6.MADHOBARI.

CHAPTER-2

LITERATURE REVIEW
Current Operations
The operations of B.L. Agro Oil Ltd. are currently divided into the domains of Sourcing /
Quality Control / Processing / Refining / Blending / Packaging and Marketing of Mustard,
Soyabean, Palmolein and other Blended Edible Oils.

Backward Integration The company has its own manufacturing unit of bottles, jars &
cartons used in packaging of its products.

. Sourcing B.L. Agro has identified certain quality sources of crude mustard oil mostly
from Rajasthan and certain pockets of Uttar Pradesh. The Soyabean oil is sourced from
selective areas of Madhya Pradesh.

The company has installed facilities for Processing, Filtration, Refining and Blending at its
state-of-the art Refinery Plant located at Parsakhera Industrial Area in Bareilly (U.P.).

The automated plant is spread on a sprawling 10000 sq. mtrs. with a production
capacity of 125 tonnes /day and a storage capacity of 2500 tonnes.

The company also has a Packaging Unit with a Capacity of 300 tonnes / day and storage
capacity of 500 tonnes.
 Currently B.L. Agro products are distributed through a network spread in over 200 cities
across 6 states of North India.

With the ever increasing demand for B.L. Agro oils in existing as well as newer territories,

the distribution network keeps expanding day by day.

The company enjoys a clear leadership position in most parts of Uttar Pradesh and

Uttarakhand. With its recent entry into the Delhi NCR markets.

MANAGEMENT

The foundations of B.L. Agro were laid half a century ago by its Managing Director,

Shri Ghanshyan Khandelwal - a veteran of the Indian mustard industry. Since then the

management of B.L. Agro has gained an unmatched, in-depth insight of the industry and the

continuously evolving customer needs. The leadership at B.L. Agro has a vision for the

future and their acumen in adapting to the changing times has translated into consistent

growth by the company.

However, the most important attribute of the B.L. Agro leadership is the un-fallible

commitment towards quality, towards customers and towards community at large.

At B.L. Agro 'No Compromise with Quality' is a guiding philosophy. And the management

takes it as their responsibility to not just ensure the highest quality standards of company's
products but also to instill this 'quality attitude' in every member of the B.L. Agro

organization.

Another distinctive characteristic of the B.L. Agro management team is their strong belief

that Success and growth do not mean much unless accompanied by trust and respect from

the community.

And over the years this belief has ensured that as a corporate citizen, B.L. Agro Oils Ltd.

earns an image of one of the most respected and revered organization in its region of activity

other edible oils.

QUALITY POLICY

B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with

regulatory bodies at all times and at maximum effectiveness.

We aim to consistently enhance our understanding of market dynamics and changing

customer needs so as to offer finest quality products that at all times meet our customers'

expectations and the ever changing demands of the market place.

Provide a high level of service to our customers with minimum cause for complaint.Maintain

a healthy & constructive work environment that enables personnel to produce optimal

output.

Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004, HACCP and

other government regulations and continuously improve the effectiveness of our Quality
Management System.

With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple

corporate objective - to manufacture, package and market the purest possible edible oil that

would offer healthier and tastier solution to millions of consumers.

Currently, B.L. Agro is in the business of Refining, Quality Control, Packaging and

Marketing of branded mustard and other edible oils.

Customer satisfaction

Customer satisfaction is the key to success. Getting your customer totell you what is good
about your products or services, and where youneed improvement. Helps you to ensure that
your business measuresup to their expectations. The Attached file contains a
customer satisfaction survey form designed to help gather this importantinformation. It was
designed to make it easy for customer to fill outstand to make it easy for you to quickly
customize to exactly matchyour company activities. It also includes suggestion for
distributingthe form. Ensuring that customer that will return the form, and following up on
comments.Here are a few principles given bySteve smith.

The goal is to exceed customer expectation.

The more the employee satisfaction, the more the customer satisfactionCustomer
satisfaction is necessary, but not sufficient how manytimes doSatisfied customer switch
brands? Answer, a lot.All initiative must be derived from defined problems.
For instance,Dissatisfied customers don it buy. That is an example of a
clear problem.Initiative must produce either measurable or conceptual benefits.
Distinguish between the two benefits types. The plan must be clear and congruent the plan
must be resonate with the VP and at least a minority of managers who agree with the
objective and initiative. The following items amplify customer satisfaction given by
Steve smithQuality of a company is product and services
Quality of the relationship between the co agent.
 CHAPTER 3

RESEARCH METHODOLOGY
There are various number of research methods to conduct any study Research is to explore
various functions of adv, which have been, adopted by the company to assess the
involvement of the employees of the Organisation. Tools of Data Collection 1. Primary
Source. 2. Secondary Source.

Primary Source:- Primary source is the source, which is collected for the first
time. Primarysource includes questionnaire, personal interview, observation, circulars etc.

Secondary Source:- Secondary source is the source which is not collected for the first
time like journals, books etc. To ascertaining the company profile and product study, I
took the help of data published in the companyjournal and various other articles
published in magazines Swot Anaalysis swot stand for the strength, weakness, opportunities
and threats. Theanalysis of strength and weakness focuses on internal factors that givethe
Organization certain advantage and disadvantages in meeting theneeds of its target
market. This factor derived from the environmental analysis in the preceding portion of the
market plan. This allows theorganization to determine what it does well and what it needs
toimprove.
STRENGTH:

Strength refers to competitive advantage or distinctive competencies that give the firm an
advantage in meeting the needs of its target market. Any analysis of the company strengths
must be customer focused because strength are only meaningful when they assist the firm in
meeting customer needs.

WEAKNESS:

Weakness refers any limitation that a company might face in marketing strategy
development or implementation.

Weakness should also be examined from acustomer prospective because customer often
perceives weakness that a company cannot see. It suggests that all firms should tie
their strengths and weaknesses to customer requirements.

Only those strengths that relate to satisfying customer should be considered

true competitive advantages. Likewise, weakness that directly affects customer satisfaction
should be considered true competitive disadvantage.

OPPORTUNITIES:

Opportunities refer to favorable condition in the environment that could produce reward for
the organization if acted upon properly. That is, opportunities are situation that exist but must
be acted upon in order to benefit the firm.

THREATS:

Threats refer to condition or barrier that may prevent the firm from reaching its objectives.
Like opportunities, threat must be acted upon to prevent them from limiting the capability of
the organization. The SWOT analysis framework has gained widespread acceptancebecause
it is simple and a powerful tool for marketing strategy development. However, like any
planning tool,SWOT is only as good as the information contain within it. Strength Industry
leader in Oil manufacturing.

Superior product quality.Best talent in the industry.A bunch of qualified professionals with
employee age varies to all ages.
Superior understanding of the market.

Weakness Customers are less aware about new products that is used by company

CHAPTER- 4
OBJECTIVE AND SCOPE
 OBJECTIVES

1. To find out the other edible oil in Bareilly Region.

2- To find out the Sale of B L Agro Products in Bareilly Region.

SCOPE
Scope of the work include the study of demand of B L Agro product with its competitor is
product in order to drive the clear picture of the market share of B L Agro and its competitor
.It is hoped that this work will helpOrganization in differentiating the actual demand
with standard. It will
Also help the company to increase it is market share,

PURPOSE OF THE STUDY:

1. Trade presence of B L Agro oil

2. Customer test & preference analyzing on the basis c of feature of product & price

3. Marketing mix analyzing

4. Channel strength analyzing

5. Schemes & discount analyzing in Bareilly W. R .F to its operating competitors

6. Impact & importance of advertisement on sale of B L Agro edible oil

7. Price mapping & analyzing

8. Importance of communicating mix & Advertisement upon sale & customer

preference

CHAPTER-5

QUESTIONNAIRE
Questionnaire for Channel Partner

Name of Dealer__________________________________________________________

Location __________________________ Date of visit ___________________

1) Since how long are selling Edible Oils?

0-5 Years 6-10Years More than 10

2) According to you which is the most consumer oriented brand?

3) What is the market potential of Bail kolhu?

Excellent High Medium

Low Cant say

4) What is consumers preference for bail kolhu?

Excellent High Medium

Low Cant say

5) How would you rate consumers preference for bail kolhu?

Excellent High Medium

Low Cant say

6) What is effect of product and poster display?

Excellent Very Good Good

Average Poor None

7)How would you rate the effect of Catalogue?

Very Good Good

Average Poor None

8)Please rank promotional activities on the scale of effectiveness (Rank 1-6)

Canopy Ads in Newspapers

Direct Marketing Insertions

EPP Cant Say

09) What are the various problems faced by you(** Please rank)

a) Supply of Product ________________

b) Time of Delivery ________________
c) Packaging ________________
d) Model Version ________________
d) Scheme ________________

(**Rank 8 for Very High, 6 for high, 4 for moderate, 2 for Low)

10) Any Suggestions to B. LAgro Ltd.

_____________________________________________________________________________

Thank you very much for your valuable time.

CHAPTER-6
CONCLUSION
 CONCLUSION

The research carried out includes the study of demand of B L Agroproduct which is mainly
focused to find out the data related to demandof B L Agro product in this study the data has
been collected in a systematic order that divided whole market in various zones in order to
get the separate data for separated zoneThe data collected is important asset for
organizations its products sousing this company can conduct various program which will
helporganization in improving its weak area like in supply , in sale relatedissuesThe
conclusion of this topic can be derived as B L Agro is a goodcompany and bear a good
brand name but still its lacking in marketdue to cases like unequal distribution system ,
This project provideme a opportunity to know the corn and real market very closely .The
whole project was concerned with the data collection for B L Agroproduct and for this I had
to reach each and every dealer and had tointerviewthem regarding the actual selling of
daily product at their point of selling.

Point wise:
-
1. Improve Supply & Availability

2. Profit Margin is Less.

3. who have no trust those are own. ex.Custumer and now selling competitor
Prodect

4. Distributers not Coming In Rural Area.

5. Less Advertisement in Rural Area.

CHAPTER-7
SUGGESTIONS
SUGGESTIONS

B. L Agro Products Price so high as compare to other Brands, So Please Concern the
B.L Agro Products Price List.

Timely Delivered the product to dealers.

They should enhance the number of channel partner in this reason.

 Hoarding of companys product should be at kept at prime locations where maximum
people can see it.

Make The Supply Proper to the Retailer & Whole Seller.

For increasing the sale you should reduce the price near about competitor prodect
Price.

. Build up the brande image in the mind of customer by advertisement throug

different media channel and spread the awareness about purity of your prodect.

LEARNING FROM THE STUDY

It was a great opportunity for me to do my internship in B. L. Agro Ltd. which is o n e o f

the prestigious companies in India. It was a starting for me to get the
knowledge of real corporate world. Today experience and knowledge of things is m u c h
m o r e i m p o r t a n t t h a n t h e d e g r e e s i n h a n d . A l t h o u g h t h e l e a r n i n g s w e
r e number us in number but I have concluded a few as major learnings and they are as
follows:

I got such a good project at B. L. Agro Ltd. which gave me the opportunity to meet the
various people in the corporate but the experience of these visits has been and
will be of tremendous help in my career.
 I learned real marketing and sales experience during this time
p e r i o d . I learnt how to make good relationships with customer as well as
colleagues.T h e p r a c t i c a l a s p e c t s o f m a r k e t i n g t h e o r i e s a r e m a t e r i a l i
z e d d u r i n g h e course of this study.

I am seeing the real marketing competition in this study.

In this study I am see the corporation manager behavior and its communication skills,
good relationship of one manager to other manager in the organization.

CHAPTER-8

BIBLOGRAPHY
Books

Marketing Management Philip Kotler (Eleventh Edition, Pearson Education, Inc.)

Principles of Marketing - Philip Kotler, Gary Armstrong (Eleventh Edition, Pearson

Education, Inc.)

Marketing Research G.C. Berry (Third Edition, Tata McGraw Hills)

WEBSITES

http://www.blagro.org

http://www.idcindia.com
http://www.dqindia.coms
MAGAZINES

Business Today
Business Standards
Outlook
Data analysis
 Sales

FORTUNE
RAVINDRA
CHAKRA
BAIL KOHLU
OTHER

Highly selling product of each shop?

1. Which type of edible oil peoples prefer the most in cocking ?

a. Mustard oil b. Refined oil
c. Palmolein oil d. Blended oil

Ans. 20 out of 34 shopkeepers said people prefer refined oil the most and 11 out
of 34 shopkeepers said people prefer mustered oil the most and 3 out of 34
shopkeepers from slum areas said that people prefer Blended oil the most.

Preferance of the Customers

Refined oil; 29.41%
Mustered oil; 16.18%
Total; 50.00%
Blended oil; 4.41%

Fig 1.11

2. How is the display of the products of B.L Agro oils Ltd?

 a. Satisfactory b. Unsatisfactory

Ans. 12 out of 15 shops having the satisfactory display of the B.L Agro oils Ltd.

Display of The Products of B.L Agro

oils Ltd.
16
14
12
10
8
6
4
2
0

5. Which product is of the superior quality?

Ans. 25 out of 34 Shopkeepers said that Fortune is the Superior quality product 5
said that Bail Kolhu is the superior quality product and 4 said that Patanjali has
the superior quality.
 Chart Title

Patanjali; 11.76%
BailKolhu; 14.71%

Fortune; 73.53%