CO,ll;PJKMHA

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EM3HMC JIOfMCTMKA 2 feHe3a H pa3Boj Ha KOHIJ;errTOT Ha 6If3HHC JIOrIfCTIfKaTa If 10

YqeOHO nOMar3JIO yrrpaByBalhc co cHHI,mpH Ha cHa6AyBalhe

3 npOMCi!CTO H il,OnOJUlCTO H3;J,3HHe 3 IlopacT Ha 3Hal.{ClhCTO Ha JIOrHCTHKaTa 19

4 ClicTeMcKH rrpHoA / CHCTeM Ha BKyrrHH TpOlllOIJ;If Ha 20
JIOrHCTHKaTa
5 MHcHja Ha JIOrHCTHKaTa 24

npo{J1>. U-P MAPHKA EAIDECKA - tOptMECKA 6 JIorHCTHl.{KH aKTHBHOCTIf 26

6.1. KJIYl.{Hll JIOrHCTHl.{KH aKTHBHOCTH 27
EKOHOMCKIn (l}H(YJITCT - npunen 6.2. AKTHBHOCTH 3a rroAApiliKa BO JIOrHCTHl.{KHOT TeK 28
7 ,IJ,HMCH3HH Ha AenOBHaTa JIOrHCTHKa 30
7.1. MaKpo AHMeH3IfH Ha JIOrUCTKaTa 30
7.2. MUKpO AUMeH3HH Ha JIOrHCTKaTa 33
II KOHI~enT Ha MCH31,1MeHT Ha CHHI,IUpUTC H3 cHa6AyBalhc 35

PCI~CH3CI!TII:
,IJ,eqmHupalhe Ha KOHll,errTOT Ha MeHaIJMeHT Ha cIfHI,mpuTe 36
Ha cHa6AyBalhe
npO(I). ,rJ,-p Ha,IJ,41 CCKyJI013CKa
2 CYIlITHHa Ha MeHaJ,IMeHTOT Ha CHHUHpHTe Ha cHa6AyBalhe 38
npo<l). kP rOI~e MCHKlmocKH
3 KOHll,enTyaJIHa paMKa Ha MeHaUMeHTOT Ha CHHUHpHTe Ha 41
cHa6AyBalhe
4 JIorucTHKa HaCrrpOTlI MeHaUMeHT Ha CUHUIfpHTe Ha 47
cHa6AyBalhe
5 Pa3BojHH TeHAeHll,HH Ha CIfHUHpHTe Ha cHa6AyBaIhe 48

III Y cJIyra Ha KynYB3 QHTC 51

IlcqaTlI: nC~laTIIIUl,a ,.11 OKTOMBpU" AU - IlpuJICIl ,IJ,eepHHlIpalhe Ha yCJIyraTa Ha KynyBat.IHTe 53

2 KOMrroHeHTH Ha yCJIyraTa Ha KyrryBal.{HTe 55
3 Y CJIyraTa Ha KyrryBal.{OT If HerOBOTO 3aAP){(YBalhe 57
4 BocnocTaByBalhe cTpaTerHja 3a YC'1yra Ha KynyBal.JHTC 60
 4.1. PCaK!~Hja Ha KYIIYB~p-mTc KOB He)~OCTHroT on 60
onpc,I~CJICH IIPOH3BO!~ 2.2. I1JIaHlIpalhe Ha rroTpe6HlIoT MaTcplIjaJI (Materials 111
4.2. PaMHOTC>Ka Ha TPOlUoI~HTe 1I IlplIXOJI)ITC 62 Requirements Planning MRP)

63 2.3. I1JIaHlIpalhc Ha AlIcTpl16yl1,l1jaTaHa rrpolI3BoAlITC 118

4.3. AEU, aHanl'na
(Distribution Resource Planning DRP)
4.4. PCBH3Hja Ha ycnynrra 1a rrlnpoIlIYBa~HTc 68 VI CKJl3AHP3lbC 119
5 TIucrdBYI3aI-LC CT~lHnap,I~H Ha yCJIyraTa 69 1. I1plIpoAa 11 3Hal.lClhC H3 CKnaAI1palhCTO 120
IV 3~UHtXllTe BO JlOfHCTH'-IKHOT CHCTCM 73 2. l.J,enIi Ii yJIora Ha CKJIaAIIIIITaTa BO JIOrIICTW-IKIIOT CIICTeM 121
n( HI~l II ynora lIa l~L'1HXHTC 74 3. <PyHKlI,IIIi Ha CKJIaAlIpaI-bCTO 124
2 <PHH<HICHCKIITe acneKTH lIa IIO,lHTlIIGlTa H3 3anHXH 78 4. y!3rJIeA II pacrropeA Ha CKJIaAlllIITCTO 126
2.1. OIIpeJ~CJ1YBdH)C Hd HHBoaTa Ha 3anHXII ('rpomol1,H Ha 78 5. I1plIHlI,lIrrlI Ha H3rnenOT 11 pacrropcAoT Ha CKJIaAHIllTCTO 127
33JIHXY1)
82 6. JIoKalI,lIja II 1I3rpap,6a Ha CKJI3p;I1IllTaTa 127
2.2. KelTCrOpW13anHxH

83 6.1. Onpcp,cnyBaI--LC Ha onTHManHa nOKaqnja H3 128

2.3. iVh[IflI~ly\'r II ;"1:1KClr\IY\! no ClJOp\'HIpaI-LCTO 1,-L1HXH
CKn3p;IlIIIHHOT 06jCKT

3 YIIpelBynafLc co lanHXlITC 88 6.2. Onpcp,cnyBalhc OnTHMaJICH paCIIOpe,I~ H3 CTOKIITC 130 130

CKJIap,HIllTCTO
3.1. YTr.pnyneul,c OrITH\IY:-" Hd leL'1HXIITC 88
VII Tp3HcrropT 135
3.2. j\,'l( lnC:I Ha e KOHU\'I!!l-IH<.1 KCU!P-IllHd H<.1 HaO<.1BKa (EKH) 89
1. Y nora Ha TpaHcIIopTOT BO JIOrlICTHKaTa 136
3.3. CHCTC\l Ha U(JHOSYBClI-LC Ha 3~101HXHTC 9.t
2. AJITCpHaTlI13HH Ha~IIHII Ha Tp3HcnopT 137
4 AmuHna H KOHTPO,ld 3aIIHXHTe 95
2.1. OAny1.1y13alhc 3a II360p Ha npcBo3HlIK 137
4.1. EplIn-raTa H<1 06pTOT 130 aHaJIll1aTa H KOHTpomlT3 Ha 96
2.2. AeTCpMI1H3HTII Ha 1136opOT Ha rrpeBo3HlIK 138
3am!XlnC (KpIiTeplIyMII 3a ou,eHKa Ha aJITCpHaTlI13HII Ha~IIHII Ha
4.2. TIpHMcHa Hd AEU \ICTOA(lT 130 KOHTpOJI3Ta Ha 99
rrpcBo3)

3aJIHXHTC 3. OCHOBHH MOAanHTeTH Ha TpaHcnopT 140

5 OqcHKa Hd ectJcKTHI3HOCTa Ha nplIcranoT Ha KOMIIaHl-IjelTa 101 3.1. KOHKypCHTCKII rrpcAHocTII Ha nOOp;p,CJ1I-IlITC BHAOBH 140
TpaHcnopT
KOH ynpasymtH)cTo co 33J1HXHTC
VIII KB3J1HTeT BO JlOrHCTHK3T3 147
V YrrpaByBalbc co MaTcpujaJul 103
1. ACTCpMIIHlIpaI-be Ha K13aJIHTCTOT 148
L~CJ1 Ha 3KTHBHOCTHTC IloBp3aHH co ynpa13y13aH)cTo co 104
2. AcepIiHl-IpaI-bC Ha KBanlITCTOT 150
MaTt~pHJaJIl1TC

2 ITpHcTarIlI BO KOI-lTpOnaTa I-Ia 3:':lJ1HXHTC UITO H\ra~T oco6eHo 108 3. <Pa3H BO rrpou,ecoT Ha IIMrrJIeMeHTaI~lIjaHa KBaJIIITCTOT 151
3HaQCfhC '3<.1 ylrpaByBLlI-hCTO co MaTcplIja:IHTc
4. TCOPIIII 3a IIpOI~ecoT H3 KB3nHTCTOT - "rypya" H3 153
2.1. lIT (just in - time) lIpHCran , 108
KBanHTCTOT

2 3
5. LICKOPll BO HM[lJICMeHTaI~HjaTaHa KB1JlllTeTOT BO 157 I. ,UETEPMMHUPAIbE HA ,UEJIOBHATA JIOfUCTUKA
JIOrllCTW-IKI10T rrpou;cc
IX UlHpOpMal.l,l1CKI1 CI1CTCMH BO JlOfl1CTI1KaTa 161
IlOCJICJl:HIIBe 3 - 4 Jl:eu;eHllIl, BO 3eMj11Te co Jl:oJIrOpOQHa na3apHa
1. I1HCpopMau,l1j1Ta KaKO n0Jl:JIor1 3a Jl:0HecY131I-be 161 Tpa/l;11U;llja cTaHyBa ce noaKTyCJlHa np06JICMaTIlKaTa Ha JIOrIlCTIlKaTa H
ynpa13yB1 LIKH OJl:JIYKH 130 KOl\maHHI1Te MeHaUMeHTOT Ha CHHI,IHpIlTC Ha cHa6J1:YBaI-be (supply chain management) H
1'01 KaKO BO np1KHP-IHaT1 rrpl1MCH1 Ha KOHu;cnTOT TaKa 11 BO TeopCTCKaTLl
2. MerY3aBlicHocT H1 HHepopMau,lll1Te H TCK013HTC H1 165 ~1l1CJI1 H nOHyp;a H1 3HaeI-b1 BO Bl1J1: Ha H1CTaBH11 p;HCIJ;HnJ1l1HU.
npOH3B0Jl:0T EO JIOrHCTHKaTa OCHOBHaTa np11QIlHa 31 3rOJICMCHHOT l1HTCpCC 3a OBaa
rrp06JICMaTHKa Jle:>K11 BO epaKTOT p;eKa YQCCTBOTO Ha JIOrHCTIFIKHTe
3. ,I],H31j HHpaI-bC Ha Hl-IepopMaU;HcKHTe CHCTCMH 168
aKT11BHOCT11 BO epopMMpaI-beTO Ha 6pyTO HaU;IlOHaJlH110T rrpOH3BOJl: BO

4. KOHlJ,errT H1 JIorHCHP-IKHTC HHCpopMaqHcKH CHCTCMH (.TII1C) 170 ~IHory 3eMjll co pa3B11eH11 rra3apHH CKOHOMliH II3HccyBa op; 20 - 25%,
KoeiliTO rraK Jl:11peKTHO BJIujae Bp3 CTarrKaTa Ha llHepJIaqHja, KaMaTHaTa
5. CrreI~Hep.w-lHH KOMflOHeHTH H1 JIOrHCTWIKHOT 175 CTanKa, rrp0Jl:YKTllBHOCTa, TPoUloqMTe 31 cHeprHja H Hcj3I1HaTa
IIHepopM1IJ,HcKH CHCTCM pacrrOJIO:>KJIHBOCT 11 Bp3 APynITe acrrCKTll Ha CKoHoMnjaTa.
5. L CIlcTeM Ha ynpa13yBaI-bC co nopa LKHTe 176 06naCTa Ha Jl:CJIOBHaTa JIOrIlCTliKa H YUlTC IIOIlIHpOKO
5.2. CHCTCr..I I-1a ynpaByB1I-bC co CKJlaJl:I1WTaTa 179 MeHaUMCHTOT Ha CUHUHpIITC Ha cHa6p;yRaI-be P;CHCC rrpcTcTaByBa oco6eHO
5.3. CHcTeM Ha ynpaByB,-uLe co TpaHcrropToT 179 3HaQajHa MeHaI,lMeHT lJ;l1CU;MrrJIHHa Ha ronCM 6poj ymmcp3MTCTH EO
X "pHMCH3 fl3 I1HTepHeT BO cnpOBC,LJ,yB3IhCTO 113 181 CBCTOT. OBaa Jl:IIcqHIIJIMHa Koja WTO npeTXOJl:HO BO coceMa MaJIa Mcpa ro
JlOfllCTJPIKI1TC 3KTJtBHOCTlJ npIIBJICKyB1wc BHMMaHIIeTO Ha nOCTapHTe MCHauep11 130 epIIpME~e cera
1. IlpHMcH1 Ha l1H'repHeT Kaj Ha61BKl1Te 183 rrpHB.ncKyBa orpOMCH HHTcpec Kaj HajrOJIeM 6poj qmpMII, UlTO cc

184 rrOTBpJl:YBa co aKToT AeKa MeHaucpliTc C~ rroBetc HacTojyBaaT Jl:a ro

2. IlpIlMeHa Ha l1H'repHeT 130 ynp1ByBaI-beTO co 3aJ1HXHTe
3roneMaT C13oeTO 3HaCI-bC OJl: OBaa 06JIaCT.
3. flpHMeHa H1 I1HTepHcT Kaj Tp1HcrropToT 184 IlapaJIeJIHo Ha Toa, BO rrp3KTuKaTa, rrOJIeTO WTO CJl:HaIlI 6ewe

185 YTBpJl:eHO KaKO rrOCJICACH eJIeMeHT 3a pep;YKI~IIja Ha TPOWOU;UTC (60.

4. IlpHMcHa Ha I1I-ITCpHel' 130 06paooTKaT1 Ha nOpaqKI1Te
rOJl:HH11) ccra cTaHyBa HOBa 06JIaCT 3a C03HaBal-be rrpoepliT H paCTC:>K Ha
5. Y CJlyni KOH KJ1HeHTHTe/KOpI1CHI1U;IlTC II I1HTepHeT 185 6M3HllCMTC, 0Jl:HOCHO, 06J1aCTa lIlTO Jl:oJIro BpCMC IIMalllC MaJIO 3HaqeI-be 31
MeHaucpHTe cera cTaHyBa KJlYT..lHa BO HllBHOTO Jl:eJIOBHO rrJlaHHp3I-be.
6. HHTcpHeT H nnamlp1lbcTo Ha IIPOH3BO~~CTBOTO 186
,I],eHec JIOrMCTMKaTa rrpcTcT3ByBa rOJICM 6113H11C. HcjTHHOTO
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CBeT I1Ma orpOMHH HMIIJIHKaU;HM.
Bo rrOCJIelJ;HaTa QCTBpT11Ha Ha 20. BCK JIOrllCTHKaTa OC06CHO A0011
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CMeWal-ta 3a o06aj ilolupe61la 60 :

'r aKTllBHOCT KaJ~c liITO MO:>KC Aa cc HanpaBaT 3HaQ1jHII 3amTCAl1

Ha TPOlUOqll;

5
4
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paKynalLc co MaTcpHFuIlITC, CKJ1a,n:Hp3I-be, KOHTpona Hel 3anHXlfTe H
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ytlOLUpeoa. CKOpO H Aa HeMa 06naCT 80 paMKHTe H<1 YOBeLIKHTe aKTHRHOCTH

KOHKpCTHO, aKO CaKai\IC ALl Dr nOC~\HOCTaBHMe pa60TlfTe 6H
Koja He e Ha AHpCKTeH HTIH I1HAHpeKTeH HaLUIH rrOBp33Ha co rroTpc6aTa H
MO>Kene na YKcCKCi\IC Ha cpa KTO'1' )\CK<:l TIOrHCTWIKH aKTlfBHOCTI1
0ABH13albeTO Ha JIOrHCTHLIKHTe npou,ecH. TaKa Ha npHMep, eAeH npOCeYCH
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Ha H3yLIyDLlH,C, IlO Henna, IT3BeCcH BpCMCHCKH rrepIlOA GH.1C '3arrOCTaBeHH.
OJ], OOnaCT<1 Ha nOrHCTfIKaTa Toram Kora CC Haofa 130 HCKoja 0A CJIC)J,HHBC
HeOIIxn11.HOCTa ())~ lIPCGp()J\YH~IH,C Ha npCMCHCKOTO H npOCTopHOTO
cwryaqHH:
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npuIIaraHAHa IIopaKa, a Hcru ro HeMa;
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Ha J\pyrli C\:YiIld\li:i 1<: iT': I , rrrTu cc lip,.lH1BUJ\CTB(HU, I\lapKCTIlHroT,
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-
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pa.HKuwe lUI JWZUCilllfllKlllue
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ceKoe MeCTO H DO CCKoe BpeMC fIr MMaaT Ha pacrronaraH,e npOH3BOAl1Te
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7
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} J.c. Johnson, D.F. Wood, D.L. Wardlow, P.R. Marphy, JR: Contemporary logistics,

2 M. Christopher: Logistics ,md Supply Chain Management, Prentice Hall, London, 7ed, Prentice Hall Inc, New Jercy. 1999

1998, p_ 4 .. W\vw.cscmp.on.: (noccTclIa Hel 15.08.2(06)

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7 1.R,Stock, D.M.Lamhert:Strategic Logistics Management, Me Grow Hill! Irwin,

International edition, 200 I. p. 54 8 Bloomberg OJ, LeMay S., Hanna 1.B,: Logistika,prevod, Mate, Zagreb,2006, str.51

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TPOUIOqIlTc Ha P~13;IWlI-lHTC aKnIl3HOCT~[ Ha ctmp~IllTa nocrojaIIo (lIoroneM3 6P3HH3 H 13BHCHUCT)
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aKTI1BHOCTl1Te 11 Ha TaKOB HaY:HH ce 01303MO/Kyua nle KOnCKTHI3HO Aa YhlJOp: RH Ballou Busllless Logistics Man:.lgement, Sed, Pearson/ PrentIce Hall, 2004,p..\5
6np,aT orrTH,\lH3npaHI1 BO l~CJll1Ha.
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22 23

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nOCTl1rHyBClH,CTO HLl OIIcpaUIBH3 cepHKaCHOC1' lIpeKy CTaHAapArl1aIJ;IIja.
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MapKC1'HHrOT II npOJI3BOACTBOTO CC nOBTopHO BO CpOKyCOT fiLl
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KpylJ,njancH IIpcnycnoB 3a orrCTaHOK Ha KCHvIIlaHHI11'e. Bo Hero npeJ\IC EO
GapaHJCTo '~a nonoGpYB~Hhe Ha KOHKypeHTHoCTa npeKY TpOlUoqHTC,
ynpaByBLllhCTO co npOIBBOACTBOTO CTaHa Ilpef~~ICT Ha ClUIHLl pCHecaHca.
IToCJlC;~HaRa Jl,CKClp;a MO)KC J~a CC 3aOCnC)KH ocooeHO 6P30
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KOH 3amrxw!'c 3aCH0!3,HIH I1a nnamlpaH,C Ha rrooapynLlf-bClTCl Ila Mi:1TcpjanII
24
II JIT MeTO,IJ,H H MO)Ke6u HajBa)KHO op; ce KOHTuHyHpaH HarJ1aCOK Ha
KBan:UTeT.
Bo CUTe OBHC HaCTaHU, flOZllci71uKawa e 60 OCl-l06a eoert
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BO CTpaTerIIja II nnaH Ha KOMnaHlljaTa, KOIl naK rH onpep;eJIyBaaT nnaHOT
II CTpaTerIljaTa Ha Ha6aBKIlTe. Cnope,IJ, M. Christopher, 9 60 UOeaJleH CflyLUZ}
611 lupe6a.10 oa ce zpaOll Mel-llua.1uiuew 3a uOlupe6a od .. caMO eoeH
U.1afl" 60 paMKuwe Ha 6113HUCOW KO} 6u Zll 3aMeHllfl uOOOOeJlHUlUe
uflaH06u 3a MapKewllfl2, OllClupu6yl{uja, z7pOll3600CW60, l-la6a6Ka. Toa e
BCyiliHocT Mucujaiiia Ha nOrIICTIll.JKHOT MeHar,rMeHT.
MIlcHjaTa ce peaJIH3Ilpa npeKY oCTBapyBaIbe Ha ~enIlTe.
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~en:lO
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OnepaTHBHHTe TPOIlIO~H H rroTpe6IITe op; BJIO)KYBaIba BO
rrpoeKTIlpaIbeTo Ha CIICTeMOT
I1,n:eaJIHO, JIOrHCTHl.JapHTe Tpe6a ,IJ,a 1'0 3HaaT H3HOCOT Ha
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HHKpeMeHTaJIH01'O rro,IJ,06pyBaIbe Ha KBaJIH1'eT01' Ha yc.lyra1'a nITO
KyrryBal.JIl1'e ja ,n:06IIBaa1'. Hajl.JecTo HIlTII rrpHxop;OT, HIlTIl HIlB01'O Ha
ycnyrIl IlITO HM ce Hy,n:Il Ha KyrryBal.JHTe MO)Ka1' ,n:a ce orrpe,n:enaT coceMa
TOl.JHO. KaKo pe3ynTaT Ha 1'oa, u;eJI1'a Ha norIICTHKaTa MO)Ke p;a ce
orrpe,n:eJIH KaKO Ml1HHMII3HpaIbe Ha TpollioU;H1'e(rrpeKy pep;y~IlpaIbe Ha
aKTHBHoCTH) 3a,n:a ce rrOC1'HfHe caKaHOTO HIlBO Ha ycnyra.
Ho, aKO rrpeTrrocTaBH:\le ,n:eKa ce 3Hae ecPeKT01' Ha
nOrHCTHl.JKH1'e aKTHBHOCTH Bp3 rrpHxo,n:01' Ha cPHpMa1'a, cPHHaHCHCKa1'a
~eJI Ha norHCTHKaTa MO)Ke ,n:a ce npeTCTaBH BO nporrop~Hj a (ratio)
rr03Ha1'a KaKO ROLA (Return on logistics assets) IIJIH rroBpaToK Ha
nOrHCTHl.JKHTe cpe,n:cTBa H HCTaTa H3rJ1e,n:a BaKa:
9 M. Christopher: Logistics and Supply Chain Management, 2 ed., Prentice Hall,
London, 1998, p. 14
10 R.H.Ballou: Business Logistics Management, Sed, Pearson! Prentice Hall, 2004,p. 27
25
 11 JIT MeTop;I1 11 MO)Ke611 HajBa)KHO op; ce KOHTl1Hyl1paH HarJIaCOK Ha
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KBaJIl1TeT.
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KOopOlllwpa Claue OHue aKlUlWHOClUll KOll {ULUO ce fleOLlXOOflU 3Q oa ce LlOZlleO lW cjJUpMaw.a. Taa C BO OCHOBa rrJIaHCKl1 KOH:u;errT KOj 6apa p;a
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e JrtOJfCHO ClOflllCKll ili.poluOl~ll. BO CTpaTerl1ja 11 rrJIaH Ha KOMrraHl1jaTa, KOI1 rraK rl1 OrrpCp;CJIyBaaT rrJIaHOT
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Kora CC 360pyBa 3a JIOrHCTIIKaTa ce rroTCHI~Hpa J(CKa Taa e
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(boundary - spanning activity) BCyIUHOCT Mucujaiiia Ha JIOrHCTHtIKIIOT MCHaI,IMCHT.
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II)
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JIHKpeMeHTa.lHoTo rroA06pyBaIbe Ha KRanHTeTOT Ha ycnyraTa liITO
MapKCTHHrOT llaK caKa J~a IlOCTHrHC KOHKypeHTcKd rrpcgHocT npCKY
KyrryBaQIITC ja p;o61IBaaT. HajQeCTO HHTII rrplIxop;oT, HIITH HHBOTO Ha
pa3nHQHH IlpOH3ROAH, HaJBHCOKO HHBO Ha ycnyrl1 11 cr.
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TOQHO. KaKo pe3yJITa1' Ha 1'oa, u;eJITa Ha nOrHCTI1KaTa MO)Ke Aa cc
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nOrlIC1'HtIKIITe aKTIIBHOCTII Bp3 rrpHxop;OT Ha epHpMaTa, cPHHaHCIICKaTa
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u;eJI Ha JIOrHCTIIKaTa MO)Ke Aa ce rrpeTCTaBII BO nponop~Hja (ratio)
ncrrpomynaTIHTc e npHCpaTJ1J1n3 rrcmeKc op; Kor3 H Ad 6lIno AO cera.
rr03HaTa KaKO ROLA (Return on logistics assets) HJIH rroBpaToK Ha
I103HaSal-hCTO II 3agoBo.1YBalhcTo Ha )Ken6wre Ha nOTpomyBaQHTC e
JlorHCTHtIKHTe cpep;cTBa II HCTaTa 1I3rnep;a BaKa:
KpyqlljaJICH npCl~ycnoB 3d orrCT3HOK Hd KOMnaHHlITC. Bo lIero BpCMe BO
GapaHJCTO 3a nOJI;06pyRaII,C Ha KOHKypCHTHoC1'a npeKY TPOI1IOL~HTe,
ynpC:lByBLllhCTO co npOH3BOJJ;CTBOTO CTaHa rrpel~~[eT Ha CIIJ1H3 peHeC3Hca.
9M. Christopher: Logistics and Supply Chain Management, 2 ed., Prentice Hall,
I1oCJlCAU<:iBa p;CK<:iJ~a MO)J(C na ce 3a6cJlc)lOI OC06CHO 6P30 London, 1998, p. 14
BOBcnyn<:ilbC I-Ia ctWCKCHOHJIHH lIPOH3BOJl,CTBCHH CHCTCMH, HOBll IlpHOWI
KOH 3aJIHXHTC 3aCHOBaml Ha IlJIaHHpalhC Ha Ilo6apyB<:lILaTa Ha M<:lTCpj3JHl 10 R.H.Ballou: Business Logistics Management, Sed, Pearson! Prentice Hall, 2004,p. 27

24 25

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YcnyraTa Ha nOTpomyBaY:HTc BKnyLIyBa YClICIIlHa
IlOCTITpOna>KHH ycnynl;
I1MITJICMCHTaql1JLl Ha HHTcrpHpcHaTa norHCTHKa co u;en Aa CC 06C36CJ~H
Il(npC6HOTO fIlInO H<:1 3anOEonYB<lI-be Ha lTCYrpomyBCl'UITC co HajHHcKH
MO"/KHH EKyrrHH TpOTIIoqH.

26 27
 (MapKeTHHr, rrpoH3BogCTBO), a co rrOMOlll Ha rrOBeKe MeTogH II
Ynp3nyn3lbe co 3aJIlIXlI - RKnyt.[yBa paMHOTCJKa Ha HHBOTO Ha KOMnjyTepcKH MOgCJlH (TpeHA, npou.CHKa Ha npOAa)KHa CHrra).
3aJIHXH t.lyRaHH ga 06C36cAaT Haj RHCOKO HyIRO Ha ycnYflI Ha n3KYB3lbe - HMa gBe OCHOBHH epYHKll,HH : rrpOMoTHBHa I1
rroTpOlIIyBat.IHTC co TPOllloqH 3a t.IyBalLc Ha 3anHxH BKJIyt.[ynajKH ro H rrorHCTfIlIKa. Bo paMKHTe Ha rrOfHCTfIlIKaTa epyHKll,Hja rraKyBalbeTo HMa
KarrHTaJIOT aHra)KHpaH EO 33JIHXHTe, TpomOll,HTC Ha CKJIa,o:Hpal-he H YJlOfa Ha 3alllTHTa Ha rrpoH3BogOT npII TpaHcnopT, cKrragHpalLe II
3aCTapeHOCT. Bo npaKca OSHC TPOlllOll,H MO>KC ga HaAMHHaT 50% og aKTHBHOCTIITC Ha paKyBalhc, KaKO H YJIOfa Ha OJICcHynalbc Ha rrpOll,CcoT
spCJVIOC'ra Ha npOH3sogHTc Ha 3aJlHXa Ha rogHllIHo HlIBO. Ha TpaHcrropT H CKJlagHpalbc KOC CC PCepJICKTHpa Ha pcgYKll,~a Ha
KOMYHHKa~1I11 no JIOfUCTHKaT3 - rrpcTcTaBysaaT SHTaJlHa BpcKa TpOliIOll,HTC 3Ll paKyBaI-he.
BO caMHTC JIOI'HCTIit.[KH npou.cclI 11 co nOTpolilyBat.IHTC HLl epHpMHTC. nOCTnpOAa.IKHH yCJIyfll - o,o:roBopHocTa Ha JIOfHCTHKaTa HC
TOt.IHH H HaBpeMeHII KOt\IYHHKal~HlI cc HOCHTCJlH Ha ycrrclilHoTo 3aspmYBa co MOMCHTOT Ha HcrropaKa Ha CTOKaTa. IlonpasKHTc,
ynpaByBaI-be co nOfHCTHt.IKHTe LlKTHBHOCTlI. CCpBI1CHpal-hCTO, 3aMCHaTa Ha gCJlOBH 11 CJl. CC gCJI og nocTrrpogCl)KHHTC
06P300TK3 113 nOpaQKUTC - Gp3HHaTa YI TOt.IHOCTa Ha ycnyrH lllTO HM CC HygaT Ha floTpowyBa t.[HTC.
o6pa60TKaTa Ha nOpat.IKHTC HMa 3Hat.I~HO BJl~aHHC Bp3 HHBOTO Ha 11360p H3 JIOK3lVlja H3 cjJ36pHKHTe U CKJI3AHlUT3T3 - npcTcTaByBa
yc.'1yrHTc UITO epHpMaTa rIi 06C36e,o:yBa 3a IIC)'fpomyBat.IIITC. 3a Taa l~CJI 3Hat.IajHo CTpaTcmKo npamal-hc rrpH WTO Tpc6a ga CC HMa npcgBHg
aSTOMLlTH3a1\YIj3Ta H cnCKTpOHCKOTO BOnC1hC Ha OBHe aKHIBHoCTH HMClaT ogga_rrCt.[CHOCTa Ha na3apOT Ha CypOBHHI1, pcnpOMaTepHJaJIH, gCJIOBH og
umpOKa npHMCH3 co lUTO CC penyqHpa BpCMCTpaCI-bCTO IlO\ICfy cgHa cTpaHa H nOTpomyBat.IHTc og gpyra crpaHa. CTpaTcllIKaTa JlOKaI~Hja
nopa t.IKLlTLl H HcnopaKaTa. lIMa 3Hat.[ajHa yJIora EO nogoGpyBalbcTo na KOMIIJICTHaTa yCJ'1yra Ha
Cooop3Kaj Ii TpanClIopT Haj3Hatrajmna KOMllClHCHTa na nOTpolIIyBa t.IHTC.
nurHCTHKaTLl C TpaHcnopTOT lla CTOKlITC. HajllecTo ITpH TpallcnopToT ce Ha6anyn31he (tJ,OCT3nynalhe) - fO OlIepaKa npOll,CCOT Ha CenCKll,lIja
npanaT IlaJHIlcnKHTC TpomnrnI BO npOI~ecoT na norHCTHKaTLl. II In60p Ha ,o:o6aByna {III, epop\I3Ta DO Koja \IaTCpnja.'1IITC KC 6HgaT
AocTaECHH, npcMcTO Ha HaoaEKa, olIpegeJlyBaH,c Ha I~cHaTa II
6.2. AKTJfBflOCTJ1 3a nO,J,,lpUlK3 no JlOfllCTHqKHOT TCK (lIOMOlUIHI KDamnanIRHaTa KOHTpOJIa fIa IIcnopaKaTa.
aKTHBHoCTU) Bo ACHCUIHH ycnoBII Ha nocrojaHH npOMCHH BO CTonaHCKOTO
OKpyA<ysalbc oBa C OC06CHO 3HLlt.[aCH gCJI OA JIOfHCTHt.IKHTe npOll,cCII.
P3Kynathe co MaTeplljam,ne - HacTaHyRa npH CCKOe ~~I3lDKeH)C llJlH PeBep3Ha (nonpaTua) JIOrl1CTHKa - fII onepaKa aKTI1BHOCTI1TC lllTO
TO': Ha t\1J.TepHjanHTc, CypORHHHTC H rOTOBHTe npOH3BO,o:H. L(CJTTa Ha CC cIIPoBcgysaaT 3a CHTC npoH3BogH llITO KynyBat.[HTc GH rH BpaTIIJIC og
paKYB~HheTO CO t\laTepHja.rrHTC e HCTOTO ga ce CJlCMHl-mpa CeKOram KOra Hajpa3JIHt.IHH rrpHt.IHHH II 3apagH orrpcgCJICHH HCHCrrOJIHyBalLa Ha
1'0(1 e MO>KHO, ga CC MHH11MH311pa paCTOjaH11eTO 3a npCB03, Aa ce JWroBopOT.
\-lHHHMH311paaT 3Llry6HTe og KpIlieH~C, panwyBaH)C H cn. CKJIaAHp3lbe II cMecTyn3lbe - Hconxo,o:Ha KOMrrOHCHTa Ha
CCKOC paKyB,ubC co MaTcpHjam'ITC I1PCJl:W3BHKYBa TpOUIOU. H H JIOrIlCTlIKaTa KOJa RKJIyt.IyBa H t.[YBalhc 11 ogpJKyBalbc Ha 3anHXIITC.
HCTHTC CC t\fHory BJICOKH 3a npOH3ROJV1 co HHCKa BpeJl:HOCT IlO eA~IHlll~a OgJIyKclTa 3a Toa gaJIlI KC cc rpagH corrCTBCHO CKJIagHilITC HJIII HCTOTO KC
rrpOH3BO~~. MHHI1\-II13UpaH,CTO Ha OEHC TpomOU.H 6H I1peTcTLlBysa.rro cc 3aKynyBa, H3fJIcgoT Ha CKJlagHlllTcTo, KOH npoH3Bogl1 Ke cc t.[yBaaT,
3mp-IajHa 3LlllITega Ha qHIHaHcHCKH cpcgcfBa. rrpoll,cgypHTc Ha ooc36cgysal-hC H ogpA<yBal-hC Ha 3aJIHXHTC, 06yKa Ha
npe,fl,BII,Ll,YB3Ibe H3 nooapynaqKaTa - sKnyqyBa onpe,o:eJlyBal-hC H3 KagapoT, npcTcTasyBa eAHa 0,0: Haj3Hat.IajHHTe OgJIyKH BO JIOfHCTHt.[KHOT
H3HOCOT Ha npCH13ROAYI H npH,o:pyJKHH yCJlynI UITO nOTpomyBaqHTC 6H rJI MeHaI,IMCHT.
6apanc BO onpe,o:CJlCHO npeMC BO HAHHHa.
n peABHJ~YBal-bCTO Ha IIoGapyB3 'fKaTa 3a t\leHclIJcpHTC Ha
norHCTHKaTa 3Hat.IH ,o:eKLl TlIC 6H HMaJlC lIpcAlmg KOJ'1Ky IlPOH3BOI~H Tpe6a
Aa ce TpaHCnOpTJlpaaT, 0,0: KJ.AC 1l0TcKHyBaaT cyposHHHTe, lJ,eJIOBHTC H CJI.
l1CTOTO CC w3RpmyB;1 HO KOOPI~HHLH~lIja co ocTaHanITC ogJl:eJIH

29
28
 7. 'uHMeH3HII H3 .a;eJIOBHaTa JIOrllCTIIK3 Kopucllociua eo cjJopMalua ce Bp3yBa 3a npo1I3Bo)],c1'BeHHo1'
rrpoqec. KOHKpC1'HO, C03p,aBaI-heTO epopMa Ha rrpoH1Bol~OT, O)],HOCHO
Kora 360pYBa~[e 3a AHMeH3I1I1Te Ha AcnOBHaTa norlIcHtKa HerOBaTa ynoTpe6Ha Bpep,Hoc1' ce peam13I1paa1' BO paMKHTe Ha rrpoqeco1'
BCyIllHOCT ja Ha6JbYAyBaMe HC1'a1'a BO paMK111'c Ha oKpy)KyBafLeTo 11 1'oa: Ha npoH3Bol~CTBO. Toa 3Ha t !H p,CKa BPCf~Hoc1'a Ha KpajHI10T (ro1'oBHoT)
).- MaKpooKpy)KyBafbeTo - norHcTHKaTa 3HaQHTCnHO BnlIjac Bp3 rrp0I13BOp, e noroneMa op, 36HpOT Ha BpeAHoc1'a Ha Ma1'epjamlTe 0)],
l~enoKyrrHoTo CTonaHCTBO 3apaAH 1'oa UlTO rrpeTcTaByna KOHW1'O e Harrp3BeH 1'oj rrpoH3Bop,.
06nac1' BO Koja, RO 1I0CJIeAHO BpeMe HajMHory MO)Ke Aa cc KOp"cllocma oi) uocei)yaalbe cc BP3YB3 3a M3pKcTHHr
HarrpaB3T pcp,yKqI1H Ha Tpollloqwre. aK1'HBHOC1'H1'e, OgHOCHO OB33 KOpHCHOC1' ro rrpe1'craByBa TpaHcepepoT Ha
).- MlfKpooKpy)KyBaH,cTo BO paMKlITe Ha KOC ce pea.'1H3HpaaT corrCTBCHOC1' 0)], ep,cH corrCTBeHHK (npm13BOAI11'en) Ha gpyr ( KOpHCHHK,
OAHOCH1'e Mefy JIOrHCTHKaTa H gpYflITe epYHKI~HoHanHH KynyBa, nOTpowyBatI), a 1'oa e BcyuIHOC1' npo)],3)f(6a1'a H3 rrpOH3BO)],H1'e H
06nacHt Ha epHpMH1'e. YCJlynne. TIpOH3BOA01' HeMa BlIC1'HHCKa BPC)J,HOCT ce p,0AeKa KyrryBaLfoT
3apaAH 3Ha t leHJCTO Ha OBHC ~~RC I~HMCH3HH YIC1'HTe rrop,CTa.'1HO Ke He ro rroceAyBa 3apagli KOpHCTCfLe.
6YIAaT ena60pYIpaHYI. Koplicllociua eo epe.Me 1I iipOClUOp ce Bp3yBa 3a aK1'I1BHOCTHTC
Ha norHCTHKa1'a.
7.1. M3KpO AHMeH3HH H3 JIOrHCTlfK3T3 I1MeHo, KOpliCllocmume llUUO ilp01l3Jleiyeaam i)upeKmuo oi)
- - - - .
JlOlliCLUllllKlilue aKlll1l61lOClUU ce COCTOJaT BO CJIep,HOBO:
ORaa AH!\{CH3Hja Ha norHCTHKaTa ja Ha6JbYTI:yBa HCTaTa OA acrreKT na
crorraHCTBOTO HnH naABopeWHOTo oKpy)KyB3tbC. Taa oncpaKa 3 OCHOBHH '),r KOPHCHOCT ou MeCTOTo (npocTopOT) llJIII JIOKaqHcKa
CJICMCHTH H 1'oa: KOpHCHOCT. Ce TIoafa on ep3KTOT D;CKa np0I13BOAHTC HeMaaT
~ KaKo nornCTHK3Ta rn BpeAHyBa CTOKHTC H ycnyrHTc BO BpeAHocT aKO HC cc H~Aa1' BO paqeTe Ha KyrryBatII1Te HnH
KOHTeKCT H3 BKyIIHaTa CTorraHCKa aK1'HBHOCT; rroTpolllyBatIHTe Ha MeCT01'O Kane UITO THe caKaaT H BO BpeMe
~ TIpecleA Ha CKOHOMcKHTe BJII1jaHHja Ha norHCTHKaTa Bp3 Kora THe caKa3T Aa rH A06HjaT. Co rrOMOIII Ha JIOrHCTHtIKHTe
oKpy)KyBafbeTo; aKTHBHOCTH npOH3BoAHTC n06HBaaT H rrpOMeTHa BpegHoCT.
'),r 3HaQefbeTO Ha norHCTHKaTa 3a MaKpooKpy)KyBafbeTo. OBa yKa)KyBa Ha epaKTOT neKa JIOrHCTHK3Ta Hrpa 3HatIajHa
ynora BO D;HCTpH6yu,HjaTa Ha npoH3BogHTe op, MeCTOTO Ha
7.1.1. ,UoA3B3fbe BpeAHocT H3 npoH3Bo.r:vne K3KO 3H3q3jH3 yJIOr3 npOH3Bop,CTBO AO MeCTOTO Ha rr06apyBaLfKa co UITO HM
H3 JIOfllCTHK3T3 fI3neryBa BO rrpecpeT Ha KynyBaLIfITe. Ha BaKOB HaLIHH,
,IJ,ogageHa BpCnHOC1' 3Hal.1l1 3roJ'1CMYBaH:>e Ha ncpu,eIIlJ)fjaTa Ha norHC1'HKaTa nI npolllHpyBa epl13HtIKHTe rpamrqH Ha rra3apOT
KynyBatIOT 3a BpenHOcTa Ha rrpo1I3BogoT co uno ce c03gaBa eKOfLO},tCKG co UITO HM AOAaBa eKOHOMCKa BpegHocT Ha rrpOH3BOAH1'e.
KOpUCfLOCUl.
ORaa KOpHCHOCT n03Ha1'a KaKO KOpHCHOCT Ol~ npocTopOT
TloatajKH o;~ epaKToT nCKa C03naBaH)cTo BpeL~HocT Ha rrpoH3BOnOT (Place Utility) ce oCTBapyBa rrpeKY TpaHcrropToT KaKO eneMcHT
cc OJ~BHBa H TIocne 3aBpmyBalheTO Ha rrpOnecoT Ha npoH3BOnCTRO Ha nOfHCTHKaTa.
fCHCpaJIHO MO)KC na ce Ka>KC ;~CK3 gogaBafLeTo Bpc;~HOCT Ha rrpOH'3BO~~HTe ,.. KOpHCHOCT BO BpeMe (Time Utility) nogpa36Hpa TI:oCTarrHOCT Ha
HJIH ycnyrwre ce 113pc13YBCl npcKY 4 rn3BHH BHAOBH eKOHOMCKYI rrpoH3Bo)],HTe no rroTpolllyBaLfI1Te BO BpeMcTo Kora HCTI1Te HM
KOpHCHOCTH H Toa: ce IIoTpe6HH. florHcTHKaTa ro oCTBapyBa Toa npcKY qYUaf-beTO
a) KOpHCHOCT on epopt\faTa: 3aJIHXH H HIIBHOTO OD;p)KyBaH,c II rro fIaT Ha H360p H3
a) KOpHCHOCT EO UpCMC; agcKBaTHa nOKaLJ;Hja Ha CTOKHTC H ycnyrHTC.
6) KOpHCHOCT on t\ICCTOTO;
q) KOpHCHOCT on ITOCCJWBCHhC.

31
30
 npCKYI YI cKnagYIIilTa orpoMHo 3Ha4.Cllie 3a epYHKI~YIOHHpallieTo Ha
7.1.2. EKOHOMCKO BJIujallue H3 JIOfUCTUK3Ta
Mo,n;epmne H npOrpeCYIBHI1 CKOHOMYIH.
CO KpeYIpallie1'O Ha KOpYICHOCTa BO BpeMe YI npocTop
,D,pyr, 3Ha4.aeH cneMCH1' nOBp3aH co MaKpo, OgHOCHO CKCTepHOTO
JIOrYIC1'K4:KYI1'e aK1'l1BHOC1'YI OB03MO)KYBaa1' ltaMaJlY8albe Ita lJeltama Ita
OKpy)KyBallic Ha JIOrIICT11Ka1'a e CKOHOMCKOTO BJIHjaHHc UITO
ilpouJHoiJume. 3rOJIeMyBallic1'o Ha eepYIKaCHOC1'a npYI H3BpillYBallic1'o Ha
JIOrHCTHKa1'a ro HMa Bp3 cgHa HaQHOHanHa eKoHoMl1ja. HC1'01'O CC
JIOrYIC1'YILIKI1Te aKTYIBHOC1'11 ce peepneKTl1pa n03YITI1BHO Bp3 QCHYI1'e Ha
PCepJICKTHpa BO enc,n;HIfBC 4 rnaBHH 06JIaC1'H: eKOf-lOMCKll pa3Boj u npOYI3HogYITe YI yCJIyrYITC 6YIgejKH C BYICOKO Y4.eC1'B01'o Ha 1'PowoQH1'e Ha
cnel~lljaJ1ll3lll~llja; pa3flOBW)HOClU fill ilpOll380uwue; CcjJCKlUll Bp3 l<CHwue JIOrYICTJl'iKHTC aKTHBHOCTl1 BO MaJIOnpo,n;a)KHaTa I~eHa Ha npoH3BogHTe.
fl(l ilPOll360UlllUC II li.opaClU Ita BpCUf-lOCUia Ha 3cMjlllUa. JIorHcTHKa1'a BnHjae Bpl JiO.lle.uY6albemo Ita 6peiJltociiia Ila
JIorHcTIIKaTa npH,n;OHccy13a 3a eK01tO.'rlCKU paJBoj co 1'oa IIITO HM Je~tjlLluiueiuo oHa~IY Kagc lIITO 11Ma YI3rpa;:~cHo coo6paKajHa MpC)Ka H
g03BOJlYBa Ha cPHpMHTC ,n;a OCTBapaT KO~lI1apaTH13Ha npc,n;HOCT BO caMHOT
06jCKT11 31 CKJIagHpafue.
npoQcc Ha rrpoH3RogCTBO Ha npOHJBo.u;H YI ycnyrH npeKY CcPHKaCHO
npcHc3yBalbc Ha npOHJBo.u;I1TC Ha na3apOT.
IlopagH epaKTOT lIITO co gBlUKClliCTO Ha npoH3BogHTC og MeCTOTO
7.2. l\'luKpo - AHMCH3UH lIa JlOrHCTUK3T3
Ha npOHJBo.u;CTBO go MeCTOTO Ha nOTpowyBa4:Ka norHCTIIKaTa rH
npowHpyBa rpaHYIQI1TC Ha rra3apOT co IlITO BpIIIH ;:~orrOJIHYBalbC Ha
BTopaTa .u;I1MCH3uja Ha JIODICTHKaTa C MHKpO AHMcH311jaTa Koja ja
CKOHO~ICKaTa BpC,n;HOCT Ha npOH3Bo,n;HTe H ycnynne, KaKO H co
H3()JhY!~YBa norHCTHKaTa o,~ acnCKT H3 KOHKypcHTcKaTa IIPCAHOCT uno
pal~{{OIIaJIHOTO OJ~HCCYBaH)C IlpI[ clyKHbCTO 3<:l.rmXIL JIOrHCTlIKaT3 W,13
Taa .ia 0I301~1O:>KYBa, KClKO H U/l,HOCI1TC MCty Hea H npyrwrc cpyHKqHoH3m-IH
YJlora Ha ,n;OIIoJiHIITCmla HpC.u;HOCT (time and place utility). oGJIaCTH BO clmpMHTc.
Taa IIpHnoHecyBi:l 3a CKOHOMCKlI pa3Boj co Toa llITO OB03MO)KYBa
oCTBapYBa~Le KOHKypcHTcKa npegHocT npcKY pC,n;yKqlIJa Ha TPOIIIOl~HTC H
7.2.1. flOCTJtrHyBan.c KOIIKypcHTcKa npCJ],1I0CT npeKY
l1o;:~o6pYBalbe Ha ycnyrIITc Ha rroTpollIyBa LIH1'e.
JIOrUCTHKaTa
On I~pyra crpaHCl, Ki:lKO 3HCl clajHa K()~IIIOHCHTCl HCl GDP
3rUJIC~lYBaH)cTo Ha cqmKacHoeTa IlpH W313pIIlYHa~bcTo H3 n,~)rHCTHLIKHTC
JIOrIrCTlIKaTa HM OB03MO)KYBa Ha KOMfIalUHITe IIOCTHrI-IYBathC
3KTl113HOCTH ce peepncKTHpa n03HTHBHO Bp3:
lIo3HI~lIja Ha TpajHa cynepuopHOCT Han KOHKypCHl~HjaTa(06c36c;:~YBajKII
'r I~CHHTC Ha npOlBBo,n;HTC H yCJIyrHTc;
ro caKaHHOT npOH3BoLl; BO BpCMe H MCCTO lIITO KOpHCHUKOT ro 6apa)
" 6HJlaHCOT Ha rrnaKafue (HaL~HOHaneH);
IIpeKy IHTO cc 06e36egyBaaT npcepcpCH~HH OA CTpaHa Ha I10TpoUlYBaLIHTC
'r BpeAHocT3 H3 Ba.rryTaTa;
KOH KOHKpe1'Ha KOMnaHHja. OCHOBHHTC H3BOpH Ha KOHKypcHTcKa
'r Cl10C06HOCT3 ;:~a ce KOHKypHpa noecPcKTHBHO H3 Li06aJIHlrre
rrpC;:~HOCT npOH3JICryBaaT OLl;:
rraJapH;
crroe06HOCTa Ha KOMnaHl1jaTa ,n;a cc AHepepeHl~Hpa ce6CCH BO
,. rrpoepHTJne;
OLIHTC Ha rroTpowyBacIHTc npeKY nOHy.u;a Ha cynepHopHa
'r
paCnOnO)KHBOCTa Ha HHBeCTH~1I0HI10TKarrHTan,
. . BpC,n;HOC1';
uno naK OA cBoJa crpaHa UO~~H KOH CKOHOMCKH pacT Ha JeMjaTa.
pa60TClliC co nOHHCKH TpOIlIO~H.
EACH 0A npHj~()HCeHTe Ha nOrIICTUKaTa Bp3 MaKpooKpy)KyBaH)cTo
3HaLIlI, YIilTC c,n;Ham 6H rrOTCH~HpaJIC ,n;cKa KOMrraHHjaTa KC
e BO 3roncMYBathCTo o6elrloiu U paJlw61u)llociiia Ila ciuoKama.
Ha
nOCTHrHC ycrrex BO pa60TCHJCTO rrpeKY oCT13apyBaHJe rrOHHCKH TPOlIlO~H
JIorHCTI1KaTa OB03MO/I<ymi IIPOH3Bo;:~HTe Aa 6HAaT .u;ocTanHH 3a
HJII1 rrpeKY nOKRamnCTf-Ia nOHy;:~cHa Bpe,n;HocT (ycnyra Ha
IlCnpomyu3 LIllTC BO oDn3cTH KOH cc AaneKy on; MCCTOTO HCl np0[,I3BOI~CTBO
nOTpoIIIyUd cHne), HJlH naK npCKY ;:~BaTa CJrreMeHTH. Ilplnoa, OCH0E3HaT3
H IIoenc nononro 13PC~lC on HHBHOTO rrpoH3Bo;:~CTBO. TIoHy.u;aTa Ha IllHpOK
~cn Ha KOMnalHUITC C Aa oCTRapaT cyrrepHOplIa BpC,n;HOCT UITO KC ja
acopnIMcU! Ha npow:IBo;:~lI 130 caKaHOT<.J HpCMC 3aHHCH O;:~ Toa KOJIKy
rrOIlYJ~aT Ha I1(npomyBa cHITc.
ctHlP~1HTC CCPlIK3CHO KC r11 H3BpmaT aKTllBHOCTHTC H3 TpaHCIIopT H
CKna,n;lIpaHJC (norHCTHKa). ClITC OBHe oIIcpaqmr YI A313aaT Ha MPC)KCiTCi on

32 33
 EMCHO, I1pCKY 110Cepl1KaCHO 113BpIllyIlat'bC fla JlOrl1CTI1YKHTC
aKTHIlHOCTH cnopCACHO co KOHKypcHU;HjaTa KOMWHIHHTC OCTl3apYl3aaT
II. KOHUEnT HA MEHAUMEHT HA CHAE.Ll.YBA lJKM
flHepepCHI\Hpalf,C KOC WTO oA cBoja CTp<UW 11M 06c36cAyn3 KOHKypclITcKa
CMHUMPM
npCAHOCT. OCTBapCHaTa npC~\HOCT MO)J(C flO 6nAc 113pa3cHa KaKO:
I1pCp,HOCT BO npoAyKTI1RHocTa. HaLIMHOT Ha KOj KC cc ynpal3yBa co
3apaAH epaKTOT ACKa H3Bopwrc ua CypOBI1HH, epa6pl1KI1TC 11
JTOrHCTHYKHTC aKTHBHOCTH MO)KC ,l(3 06C36cHH 3rOJlCMynatLC Ha
L npoAa)J(HHTc MCCTa HajqCcro HC cc HaofaaT Ha I1CTO MCCTO HeonxoJ\Ho C
cepHKacHocTa 11 I1POi\YKTHBHocTa 1:10 pa60TCH>CTO, LUTO 3Ha lajHo
p:a cc crrpoBcAaT HH3a norHCTHLIKH aKTHBHOCTI1 3a Aa MO)[(C I1POH3BOJ\OT
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12 RH,Ballou, SM Ciilberl, A.Mukherjec: New Managerial Challenges from Supply
Chain Opporlunities. Industrial Marketing Management 19, 1000, p7

35
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c)ooaBY6Wbe II Clllue aKlUll61lOClUll Ha J10Z11CLUll'lKllOW AfeIlCll.LHeHlU, a CnopeA Lambert, Cooper, II Pagh 16, ~leHaI,IMeHTOT Ha CHHr,mpHTC Ha
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M. Christopher: Logistics and Supply Chain Management, Prentice Hall, London,
1-1
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BCylllHOCT, MClIaT,I~ICHTOT lIa CHHI,lHpHTC Ha cHa6JWB<:.UhC CC 15 R.ll.Ballou, S.M. Gilbert, A.Mukherjee: New Managerial Challenges from Supply

TpCTHpa KaKO cgHa I-tHTCrpanmlla epyuKIJ,Hja co IIpHMapHa Or~rOBopHOCT Chain Opportunities, Industrial Marketing Management 29, p7-18, 2000
16 D.M.Lambert, M.C.Cooper, J.D. Pagh: Supply Chain Management: Implementation

Issues and Research Oprortunities" The International Journal of Logistics Management

9, n02, 1998
13 www.cscmpou; (nuccTcHa Hel 25.0R.2006)

37
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International edition, 200 I, p. 54

3X
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Implementation Issues and Research Opportunities" The Intemational Journal of I .g I; I 4f !.

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2\ R.H.Ballou: Business Logistics Management Sed. Pearson/ Prentice Hall, 2004, str 7

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