Non-Profits

Connecting to Supporters
with Facebook
The Opportunity
If you are a non-profit organization or fundraiser, Facebook can help you connect with
current supporters and grow your supporters quickly and easily.

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interested in using Facebook. Links are featured throughout the guide to help explore
a specific feature or product. A list of online resources is included at the end of the guide
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Build a Facebook Page

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our detailed ARXVd>R_fRl to get step-by-step instructions to create yours.

Pages Manual

Facebook Pages Manual offers

step-by-step instructions to create
a Page in minutes. Download it
at facebook.com/nonprofits
under “Resources”.

Visit www.facebook.com/nonprofits for more tips and updates. Facebook Guide | 1

 Non-Profits

Tips to Help You Connect

Once you’ve set up your non profit Page, check out the following
tips and examples to create an optimal experience for your
supporters to connect with your organization.

1. Be Personal and Educational

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Tip #1: Be Personal and Educational

American Red Cross

American Red Cross regularly publishes updates
with inspiring videos, useful tips, and valuable
information on where donations and efforts
are being focused.

Visit www.facebook.com/nonprofits for more tips and updates. Facebook Guide | 2

 Non-Profits

Tips to Help You Connect

2. Create Content Worth Sharing

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Tip #2: Create Content Worth Sharing

Project (RED)
Recently, (RED) asked supporters to upload photos
wearing (RED) merchandise, generating engagement
and excitement among their supporters.

Visit www.facebook.com/nonprofits for more tips and updates. Facebook Guide | 3

 Non-Profits

Tips to Help You Connect

3. Join the Conversation

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4. Use Tools to Increase Relevance

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Tip #3: Join the Conversation Tip #4: Use Tools to Increase Relevance

World Wildlife Fund Women for Women International

WWF regularly posts poll questions and quizzes on their page to A custom landing tab can provide a unique experience closer to your
engage supporters and provide information about their efforts in organization’s brand, and can help your supporters connect and get
a fun and engaging way. valuable information more easily and quickly.

Visit www.facebook.com/nonprofits for more tips and updates. Facebook Guide | 4

 Non-Profits

Grow Your Connections

Once you’ve created optimal content and updates on your
Page, here are some tips for promoting your Page to grow
your audience.

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Create a Like Badge

Like Badge
Having supporters post a badge on their
site or blog can drive viral support from
their readers and friends.

Visit www.facebook.com/nonprofits for more tips and updates. Facebook Guide | 5

 Non-Profits

Make your site social

Now you can connect with your supporters across the web,
with Facebook social plugins. Using these powerful tools, you
can create social and personalized experiences on your website.
Below are a few key tools to consider adding to your site.

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to your site.

Like Button Example

Kiva
The Like button shows friends who have interacted with
the content and allows the viewer to connect to it as well.

Visit www.facebook.com/nonprofits for more tips and updates. Facebook Guide | 6

 Non-Profits

Resources
Learn more tips and best practices for non profits
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Get the latest updates on Facebook Pages product news

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Explore how other sites integrate Facebook via social plugins

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Learn how to create affordable ads on Facebook and reach your

exact audience
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Connect with Facebook’s official Page for the latest company updates
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Use the Facebook Help Center to get answers on specific

products and features
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Visit www.facebook.com/nonprofits for more tips and updates. Facebook Guide | 7