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BRANDING
PACKAGING
RETAIL DESIGN
ENVIRONMENTAL GRAPHICS
branding
praxs
BRIEF
To create branding for a Dubai based
Chinese restaurant and takeaway concept,
that is built around the concept of customization.
OUTCOME
Praxs currently operates two outlets in
Dubai with plans to open more outlets in the
coming future.The project encompassed creating
the identity, brand guidelines,
corporate stationery, menus, packaging,
social media and marketing idea starters,
uniforms, in-store graphics and visual language.
branding I praxs I final identity
HOT ON TASTE,
BIG ON FLAVOUR
branding I praxs I moodboard
branding I praxs I interiors and visual language
branding I praxs I uniforms
breathe
cafe
BRIEF
To create the branding for an in-house cafe
for the Aster Hospital group in Dubai.
OUTCOME
A warm cosy cafe currently open in the
Mankhool branch, with plans to expand further.
The project involved creating the brand identity,
brand guidelines, menu mock-ups, packaging
and uniforms.
branding I breathe cafe I identity
OUTCOME
The brand identity was created starting from
conceptualization of the name to creating
the logo, corporate stationery, collaterals,
website and a brochure for the partners.
branding I HOT I process and inspiration
OUTCOME
Creating the identity for the brand,
a corporate AV, website templates
and collaterals.
branding I future market networks I identity
OUTCOME
Creating a user-friendly and thorough guideline book that
explains how to best utilize shelf-spaces with stocking
instructions, analyze in-store results and other key advice
on retail brand empowerment.
MENAP REGION
branding I johnson & johnson I ISE toolkit
OUTCOME
A key visual and a multi product pack that was
sold at hypermarkets in the UAE.
packaging I so much more packaging
johnsons
pure
protect
BRIEF
To revise the label of the Johnsons Pure Protect
Kids Bath and Wash in a way that would be more
appealing to kids and at the same time give
valuable product information to adults.
OUTCOME
This was the final selected design and is now on
its way to production. It is colourful and visually
attractive to children, and it also highlights the key
ingredients and features of the product.
effectively washes
away dirt and germs
YH I`dG j
KGGh ShCG e
aveeno
regime
pack
BRIEF
To mark the launch of the Aveeno range in
Kuwait, the brand decided to create a regime
pack for the dermexa wash and cream that
highlights the key ingredients of the products.
OUTCOME
A combo pack of the wash and moisturizer
that creates a two step regime. The pack also
hightlights the use of wheat in the products,
and keeps in line with the nature-based look
associated with the brand.
packaging I aveeno regime pack
retail
foodhall
BRIEF
To create version 2.0 of Foodhall,
the gourmet superstore, in the
new Bangalore branch.
OUTCOME
The resulting space is an interactive
store that is alive, visual and appeals
to the five senses.
MY ROLE
I was part of the core team that built
the strategy for the food store, and was
responsible for translating that into
the communication within the store.
INSIGHTS
Consumers today are ever evolving. They
are exposed to many cultures and have
started experimenting in the kitchen. While
they love to cook, what they dont enjoy is
the negative labour involved in it. They are
also always on the look-out for new tastes,
new cuisines and new ingredients.
retail design I foodhall I ideas
IDEAS
The over-arching idea is the concept
of Seva, the Indian quotient behind a truly
international store. Seva aims to make the
customers journey in the kitchen enjoyable
and easy by doing away with labour
intensive tasks like chopping vegetables
and cleaning meat.
IDEAS
Also as a greater number of consumers are
experimenting with food, it was absolutely
necessary to help them expand their
knowledge on a variety of ingredients and
foods. Towards this,
the communication in the store runs deep
a set of helpful guides and tips that simplify
the gourmet experience
print I foodhall I gifting catalogue
OUTCOME
A place where ideas get converted into actions,
reflecting the groups values of simplicity,
happiness and disproportionate growth.
MY ROLE
Part of the insight and research team, as well
as the communication team. Responsible for
creating the graphic language
VIKHROLI, MUMBAI
8 FLOORS
175,000 sq.ft
environmental graphics I frho I office images
environmental graphics I frho I office images
environmental graphics I frho I office images
environmental graphics I frho I office images
environmental graphics I frho I insights
INSIGHTS
Keeping in mind the three main
characteristicssimplicity, happiness and
disproportionate growththe levels of the
organization were metaphorically zoned
from the perspective of the various parts of
a human being. The workforce make up the
limbs, the middle management makes up
the body and mind, and the thought leaders
make up the soul.
environmental graphics I frho I ideas
IDEAS
Being flexible, fluid
The idea was to understand and incorporate
Indian values, which form the core of Future
Group. An office space that celebrates
cultural diversities and modern ideas.