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The Zoo Project: Persuasive Speech Directions

Essential Question: What is worth conserving and why?

Scenario: The San Diego Zoo is facing budget cuts, and has hired you and two of your peers,
who are employees of a biological consulting firm, to help decide where the Zoo should devote
its limited resources. There is only enough money to create an enclosure for one threatened or
endangered animal, and the Zoos program will help that species to survive.

Directions: Working in a group of three, craft a proposal for why the zoo should devote its
resources to conserving one specific threatened or endangered species. Your task is to use
Adobe Spark to create a persuasive multimedia presentation using evidence from biology,
rhetorical strategies from English, and visual imagery from photography/video production to
convince the zoo to create an exhibit that helps to protect one threatened or endangered
species. You will deliver your presentation to the class in the form of a persuasive speech.

Requirements:
Each member of the group must speak for a minimum of three minutes
You will be graded on both the content of your speech as well as your formal
presentation skills (language, eye contact, vocal expression, physical expression)
In addition to the biology and media content, your speech must include the following:
Appeals to ethos, pathos, and logos
Rhetorical strategies: rhetorical question, aphorism, repetition, hyperbole
One counterclaim
Your speech must follow the outline on the back of this page
You must submit a written speech outline
The Zoo Project: Persuasive Speech Outline
I. Introduction V. Cost to conserve/resources required by
A. Context - Contribution to biodiversity the species
B. Thesis A. Introduction (topic sentence)
1. Main reason #1 B. Evidence #1
2. Main reason #2 1. Analysis of evidence A
3. Main reason #3 2. Analysis of evidence B
C. Evidence #2
II. Counterclaim 1. Analysis of evidence A
A. Animal not being saved 2. Analysis of evidence B
B. Reason why - constraints D. Conclusion

III. Ecological functions VI. Conclusion


A. Introduction (topic sentence) A. Re-stated main thesis
B. Evidence #1 B. Review of key points
1. Analysis of evidence A C. Call to action
2. Analysis of evidence B
C. Evidence #2
1. Analysis of evidence A
2. Analysis of evidence B
D. Conclusion

IV. Additional biological, medical, social,


etc. appeal
A. Introduction (topic sentence)
B. Evidence #1
1. Analysis of evidence A
2. Analysis of evidence B
C. Evidence #2
1. Analysis of evidence A
2. Analysis of evidence B
D. Conclusion

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