Modernize FinalHandouts

Modernize Your Resumes
and Cover Letters
Brought to You by
The Resume Writing Academy

www.resumewritingacademy.com
and
Career Thought Leaders Consortium

www.careerthoughtleaders.com
Wendy Enelow
&
Louise Kursmark
June 8, 2012
MODERNIZE YOUR RESUMES & COVER LETTERS

4 Key Steps to Modernize Your Resumes & Cover Letters

Part #1 Modernize Resume Content

Part #2 Modernize Contact Information

Part #3 Modernize Structure & Format

Part #4 Modernize Cover Letters

RWA E-Summit: Modernize Your Resumes & Letters 2012 Louise Kursmark & Wendy Enelow Page 2
PART #1: MODERNIZE RESUME CONTENT

Content of Todays Resume

Shorter, less detailed

Written and designed for skimmers rather than readers

Written in a more telegraphic writing style

Written with multiple media in mind

How to Write Resumes in Todays Style

n n n

Career Summary / Career Profile Section

Keep it on point/on brand:
What are the 23 things readers need to know about your client?

ACTION ITEM #1: Transform dense paragraphs into short branding statements.

Example #1: Before
Global Corporate Development Executive
CEO / VP, Sales & Marketing
Bilingual (English/Spanish) Leader with demonstrated achievement including both top- and bottom-line growth in
domestic and international markets. Effective business builder and mentor with a keen insight to solving business
problems and creating synergies that drive multimillion-dollar growth regardless of economic environment.
Tenacious at identifying new revenue opportunities, securing customer loyalty, and forging solid relationships
with external and internal business partners.

Example #1: After
Senior Operating Executive | VP Sales & Marketing

Bilingual (English-Spanish) Business Leader Delivering Top- & Bottom-Line Growth
in Multinational Markets Since 1998

ACTION ITEM #2: Transform long bullet-point summaries into short paragraphs.

Example #2: Before
Master of Science in Accounting Student at Baruch College (2012 expected completion).
Bachelor's Degree in International Economics & Trade.
Strong analytical and mathematical talents. Won several national and provincial awards in native
China.
Quick, dedicated learner, gaining proficiency in basic Japanese reading and communication in less
than 6 months.
Superior ability to learn and use accounting and statistical software as well as office and design
software.
Teamwork experience and record of working effectively on both group and individual projects.
Proven ability to set and achieve goals, adapt to new challenges, devise effective solutions, and
support/encourage people of all ages, professionally and personally.

Example #2: After

ACCOUNTING & FINANCE
Passion for International Business
MS in Accounting and BS in International Economics & Trade an award-winning analyst with

multicultural background, fluency in English and Mandarin, and deep interest in the global economy.


ACTION ITEM #3: Use headlines for immediate impact and who-I-am information.

Example #3: Before
PERSONAL PROFILE
Multilingual survey researcher with five+ years of internships/volunteerism in the nonprofit sector. Community-
and diversity-minded, with excellent analytical and interpersonal skills. Familiar with various methods of social
research and interviewing. Speak and read Spanish, Portuguese, German, and African Creole.

Example #3: After
Survey Researcher / Social Science Researcher

5+ Years Experience in Nonprofit Sector
Multilingual English, Spanish, Portuguese, German, African Creole


ACTION ITEM #4: Modernize keyword/core competencies sections.

Example #4: Before

Global General Management New Market Development Start-ups / Turnarounds
P&L Accountability Sales & Marketing Global OEM & Strategic Alliances
Operational Excellence Working Capital Management New Product Development

Example #4: After

Start-ups & Turnarounds | Global OEM & Strategic Alliances | New Product & Market Development
US | Latin America | South America | Asia-Pacific

n n n

Experience Section

Ditch the details:
What can you say to succinctly convey action, interest, and success?

ACTION ITEM #5: Replace full-sentence paragraphs with scope summaries just the facts.

Example #5: Before
Galaxy Air Lines, Houston, TX 20082012
Senior Account Manager
Managed $300M territory, servicing Fortune 500 accounts such as Dell Computer, Midland Oil, and Shell as well
as large regional travel-agency accounts. Used solution-selling approach to drive continuous market-share
increases in a challenging and competitive environment. Built strong customer relationships based on
performance and trust.
Presented to and negotiated at all levels, from purchasing and travel managers to senior executives. Overcame
objections and devised creative strategies to retain business in an environment of severe cost competition and
travel alternatives.
(followed by accomplishment bullets)

Example #5: After
Galaxy Air Lines, Houston, TX 20082012
Senior Account Manager
$300M territory | Solution selling to Fortune 500 (Dell, Midland Oil, Shell) | C-level presentations & negotiations

ACTION ITEM #6: Focus on big-picture story and results and NOT day-to-day minutia.

Example #6: Before
Senior Website Designer BAY STATE COLLEGE, Boston, MA (2008Present)

Design websites and manage day-to-day site maintenance. Determine design goals and specifications
based on user requirements, marketing input, and comparative research. Prepare schedules and
requirements documents; coordinate with marketing, content administrators, programmers, and
others to deliver final product. Create mockups, final designs, templates for content developers, Flash
timelines, and other special features. Test content for cross-browser compliance. Provide technical
support for content providers and end users.


Example #6: After

Senior Website Designer BAY STATE COLLEGE, Boston, MA (2008Present)
Built award-winning web presence for 25,000-student college and provide end-to-end site
management to ensure maximum functionality, uptime, ease of use, and responsiveness to changing needs
of students, faculty, and administration.


ACTION ITEM #7: Sharpen bullet points to make impact/results jump off the page.

Example #7: Before

Redesigned organizations primary website (http://www.baystatecollege.edu) and earned customer accolades
and recognition by Northeast Education Consortium as best college website in 2011 and 2012.
Served as designer on team that delivered project for remake of organizations main, 4000-page website 2
months ahead of schedule; met deadlines on all other projects.
Enhanced quality of sites through improvements in architecture, elimination of redundancy, and
incorporation of user-friendly design; maintained quality and consistency by developing and implementing
style guidelines.
Developed canned procedures for frequently asked questions, thereby increasing productivity of website
support services.

Example #7: After

Awarded Best College Website by Northeast Education Consortium (165 universities), 2011 and 2012.
Designed and delivered 2 months ahead of schedule comprehensive remake of main, 4000-page website.
Improved architecture, eliminated redundancies, employed user-friendly designs, and created style guidelines.
Increased staff productivity by creating consistent procedures for FAQs.

Example #8: Before
Strategic Planning & Leadership
Lead Corporate Strategist, working in partnership with CEO to define company's strategic direction and
drive forward critical strategic planning, organic growth, acquisition and organizational development
initiatives. First-ever Senior VP of Strategy & Business Development in company's history.
Guided strategic leadership of product, technology, and market development solutions to ensure
company's competitiveness within the changing, online-driven media landscape.
Created consistent strategic planning process for all businesses and specific strategies to strengthen
individual brands and increase market penetration.
Business Development & Acquisition Management

Created business development, M&A, and strategic acquisition growth strategy to lead company through
expansion and ensure external growth aligned with business strategy and operating capacity. Provided
strategic direction and assisted with selection, evaluation, and integration of 100+ acquisitions.
Instrumental in planning, due diligence, and seamless integration of the largest acquisition ($500M for
United Advertising Publications), which doubled the size of the company.
Evaluated business, market, and financial potential for 38 acquisitions that generated combined annual
revenue of $143M.
New Product Development & Brand Management

Led and/or oversaw the conceptualization, development, and launch of new products, services, technology
offerings, and business units that generated combined annual revenue of more than $15M+.
Developed business plans to monetize a portfolio of online assets with projected value of $2M+.
Created corporate product management and brand management processes still in use today.

Example #8: After
Strategic Planning & Leadership
Partnered with CEO to drive strategic planning, growth, acquisition and OD initiatives corporate-wide.
Strategized product, tech and market solutions to ensure competitiveness in dynamic media landscape.
Business Development & Acquisition Management

Led planning, due diligence and integration of largest-ever acquisition ($500M), doubling company size.
Evaluated business and market potential for 138 acquisitions with total annual revenue of $143M.
New Product Development & Brand Management

Launched products, services, technologies, and businesses that generated $15M+ in new revenue.
Created product/brand management plans still in use today, including one to monetize $2M+ in assets.

PART #2: MODERNIZE CONTACT INFORMATION

Contact Information on Todays Resume
Address optional (but important for local searches)
One phone number, one email address
Think LINKABILITY
Live link email address
Live link LinkedIn profile
QR codes

ACTION ITEM #8: Design top of resume to concisely present many bits of information.

Example #9

Roberto Diaz
212-498-1107 robdiaz@mac.com
http://www.linkedin.com/in/robertodiaz http://vizibility.com/robertodiaz

Example #10
LAURIE WILSON
Denver, CO 30039 lauriewil@mac.com http://www.linkedin.com/in/lauriewilson 443.555.5555

Example #11
Rick Alley 513-719-1091 ralley@fuse.net

Portfolio: http://www.rickalley.com

Example #12

Matthew J. Taylor
617-449-1291 http://www.linkedin.com/in/matthewtaylor mjtaylor@gmail.com

Example #13

DANA CASPER
New York Metro danacasper@nyc.rr.com
212-604-2910 http://vizibility.com/danacasper

Example #14
CYNTHIA WILLIAMS 7942 Church Street, Winston-Salem, NC 27105

336-949-1101 cynwilliams@gmail.com
http://www.linkedin.com/in/cynthiawilliams


Example #15

F R A N K D U R A Z O

Nightclub General Manager

Fifteen-year track record of leading world-class establishments that achieve:
Consistent popularity Strong revenue-security practices
Robust revenue and profit performance Positive community relationships
Exceptional safety records Dedicated long-term staff

General Manager: Club Koko, Miami Beach, FL 2008Present
World-renowned 15,000-sq.-ft. dance club: $100K+ weekly revenue, top DJs, extensive media mention
Start-up operations: policies & procedures, security standards, revenue safeguards
Ongoing: Finance (budgets, payroll, inventory); code compliance; building maintenance; VIPs; 42 staff
Site selection & construction: Assisted owners in locating and selecting site in up-and-coming South
Beach neighborhood. Oversaw building construction and city licensing.
Revenue protection: Established foolproof ticketing system that eliminates non-payers and guarantees
revenue accountability. Demand high standards and accountability from door staff.
Guest safety & security: Created effective security system that minimizes use of illegal substances and
promotes a safe environmentsince launched, zero incidents.
Community relations: Instituted street-side crowd control to minimize neighborhood disturbances.
Personally visible and accessible to all neighbors.
Staff loyalty & reliability: In high-turnover industry, retained staff long term. Constantly improve staff
skills through training. Create a positive, team-oriented culture.

Manager: Parrotts Porch, Key West, FL 20052008
Transformation of unprofitable, inefficient, poorly managed facility to lucrative restaurant/nightclub

Operational turnaround: Revamped entire operationstaff, technology, security, policies and
proceduresto transform lax operation to consistently profitable tight ship.
Entertainment: Brought in popular DJs and bands that boosted attendance year round.

Manager: Casa Robles Nightclub, Boca Raton, FL 19972004
Steady advancement from busboy to manager of 25,000-sq.-ft. club with 1,800-patron capacity

Licenses / Certifications / Technical Skills

Miami Fire Department certifications: Fire Drill Conductor, Maintenance, Public Assembly
Certified auto mechanicsheet metal work, fabrication, and installation
Licensed refrigeration and air conditioning technicianelectrical and plumbing experience

305-209-8003 http://www.linkedin.com/in/frankiedurazo FDurazo@gmail.com

ACTION ITEM #9: Insert QR codes (as appropriate for your clients).

Inserting a QR Code On a Resume

1. Create the QR code through Vizibility or another QR code creator.

2. Save the QR code as a graphic (png format).

3. Open your resume file and from the Insert menu choose Photo or Picture From
File. Locate the png file and click Insert and the graphic will appear on your page.

4. Select the graphic, and from the Format menu choose Picture and use the Size tab to
re-size the QR code to your liking.

5. Still in the Format Picture dialog box, choose the Layout tab, and click the boxes for
your desired alignment.

6. Click OK and return to your document. Use the arrow keys on your keyboard to nudge the
graphic up, down, left, or right to position it where you want it.

Putting a Box Around a QR Code

Use the Format Picture Lines option or use Borders and
Shading.

Scanning a Vizibility QR Code


PART #3: MODERNIZE STRUCTURE & FORMAT

Structure and Format of Todays Resume

Well organized

Optimized for ATS

Clearly, creatively, and freshly designed

ACTION ITEM #10: Write well-organized, high-impact content.

High-impact and well organized: dont rely on reviewers to READ
Written in short chunks of information
Paragraphs now 24 lines maximum
Bullets no more than 35 in a row
Lots of white space


ACTION ITEM #11: Optimize each resume for ATS.
Use all the right keywords for the job at hand.
Use common headings for sections e.g., Experience or Professional Experience, not
Career Highlights or Career Performance.
List each section separately Education, Professional Affiliations, Technology
Qualifications, Public Speaking, Community Service, Publications, and more. Do not
combine under an umbrella heading.
Put company name and job title on separate lines.
Ideally, provide a text-only (.txt) version for your clients that they can use for all ATS.

ACTION ITEM #12: Rethink font choices (highly subjective).
Be careful using fonts that appear old-fashioned: Bookman, Garamond, Times New
Roman.
Most frequently, use fonts designed for reading on-screen: Calibri, Cambria, Georgia,
Trebuchet, Verdana.
Sans serif fonts appear cleaner and crisper (Calibri, Tahoma, Verdana, Arial, Gill Sans,
Trebuchet).
Use common fonts to avoid problems! See Resources at the end for a link to a website that
lists fonts that are common for both Windows and Mac.


ACTION ITEM #13: Get creative to save space and reduce paragraph density.
Consider reducing font size for less-important information.

Example #16: Before

RYDER DEDICATED LOGISTICS (HQ Dallas, TX)
$420 million transportation company with 20,000+ global customers and 100,000+ employees working
in 106 countries throughout North America, South America, Europe, Asia, and Africa. Additional
services include dedicated logistics and global supply chain management.

Example #16: After

RYDER DEDICATED LOGISTICS (HQ Dallas, TX)
$420M transportation, logistics & supply chain company with 20K+ clients and 100K+ employees in 106 countries worldwide

Make blank lines a smaller font size.
Consider moving bullet text closer to bullet point.
Capture extra space by adjusting margins.
Eliminate widows and orphans.
Learn how low you can go in each font.

Modernize Your Resume E-Summit (9-point Garamond)

Modernize Your Resume E-Summit (9-point Calibri)
Modernize Your Resume E-Summit (9-point Times)
Modernize Your Resume E-Summit (10-point Garamond)

Modernize Your Resume E-Summit (10-point Calibri)
Modernize Your Resume E-Summit (10-point Times)
Modernize Your Resume E-Summit (9-point Verdana)

Modernize Your Resume E-Summit (9-point Verdana)
Choose and mix fonts some take up less space, others have stronger impact.

Example #17: Option 1

PROFESSIONAL EXPERIENCE

Sales Manager | IBM Corporation | Greenville, SC | 2009 to Present
Top-producing sales manager on 152-person regional sales team. Captured 12 sales producer awards in 6 years.
(Arial Narrow 12 pt)
Compare to other fonts that arent so space-conscious:

Example #17: Option 2


Top-producing sales manager on 152-person regional sales team. Captured 12
sales producer awards in 6 years.
(Verdana 12 pt)

Example #17: Option 3 The Combination Solution


Top-producing sales manager on 152-person regional sales team. Captured 12 sales producer
awards in 6 years.
(Verdana 10, 11, and 12 pt)

Know when to say when.
Avoid crowded, fussy pages.

Example #18 Before

Meredith Rockwell 301-745-7299 rockwell@yahoo.com
http://www.linkedin.com/in/meredithrockwell 759 Harbor Court, Unit 5A, Baltimore, MD 21229
Operations Manager
Building & Leading World-Class Manufacturing & Distribution Organizations
Lean Manufacturing Six Sigma (Black Belt) Continuous Process Improvement
Repeatedly turned around unprofitable operations and delivered continuous improvement in process, cost, quality,
safety, and productivity. Achieved impossible performance improvements in demanding industries by clearly
communicating vision, instilling team culture, and igniting competitive drive. Drove major projects, programs, and
initiatives from planning through tactical execution; mastered advanced methodologies, processes, and technologies
and aligned change efforts with business goals.
Professional Experience
BIGBOX, INC., Baltimore, MD 2009Present
Operations Manager / Six Sigma Black Belt
Drove measurable performance improvements in the operation of BigBoxs 1-million-sq.-ft. distribution

center, supporting corporate imperative to slash operating costs that resulted in BigBoxs first quarter of
profitability and set the stage for continued profitable growth.
Manage productivity, safety, and quality for distribution center employing more than 350 during peak seasonal
production. Lead Black Belt projects and mentor Green Belt teams to drive continuous-improvement initiatives deep
into operational structure.
Created a daily planning model and performance-review process to focus improvement activities on performance
gaps. Increased throughout per labor hour 33% and order accuracy 44%.
Boosted order-picking productivity 12% by establishing performance expectations and associate accountability.
Led 2 DMAIC Black Belt projects that delivered savings of $260K, reduced errors by 50%, and found a permanent
solution for a recurring problemsubsequently applied at 3 national distribution sites.
Developed an innovative learning-curve model that accurately predicted productivity of temporary associates
hired for peak holiday season. Deployed across all 3 shifts for entire operationenabled JIT staffing to meet high-
volume delivery goals with zero overtime and 52% improvement in inventory accuracy over prior year.
KLEIN AUTO SYSTEMS, Baltimore, MD 19972009

Program Group Manager, Climate Systems Division, 20052009
Turned around unprofitable business unit, aggressively applying Lean Manufacturing and Six Sigma (DFSS,
DMAIC, DFM/A) methodologies to reduce costs and increase both productivity and profitability in a QS 9000
production environment. Managed P&L, new business development, product development, manufacturing
engineering, strategic planning, and sales forecasting for $60M, 300-employee division producing climate-control
systems for major automotive accounts.
Slashed production costs for existing products; landed new business; reconfigured line from batch to lean
continuous flow for greater productivity. Results:
Sales Pretax Net Profit Models Inventory Turns

2005 $12.6M (3.4%) 4 36
2007 $16.7M 10.4% 4 64
2009 $31.8M 23.4% 8 100+
Program Group Manager, Climate Systems Division, KLEIN MANUFACTURING, continued
Eradicated #1 cause of expansion-device warranty claims and shaved 10% off warranty costs.
Provided organizational leadership to downsizing initiative, driving $2M (15%) from operating cost per year with
minimal effect on customer satisfaction.
Prepared and presented numerous sales and technical presentations. Led team presentation to the divisions
largest customer that secured new programs valued at $32M.
Landed and successfully launched multiple programs for customers such as Daimler-Chrysler, GM, Ford,
Peterbilt, Kenworth, International, John Deere, and JCB.
Program Manager, Off Highway Group, 20022005
Restored profitability, steadily improved operating performance, expanded market penetration, and
diversified product offerings for sustainable growth. Completed training at Toyota Supplier Support Center
and introduced Lean Manufacturing to the Group.
Led a team of 7 in new business development, manufacturing engineering, customer service and sales forecasting;
accountable for P&L.
Added $1.6M to the bottom line; improved product throughput 46% with only 25% increase in labor; eliminated
production set-up time.
Sales Pretax Net Models Model Average Lot Productivity

Profit Families Size
2002 $6.2MM (9.3%) 3 2 7.4 79%
2005 $10.1MM 10.1% 10 6 6.4 95.1%
Earned sole-supplier status with John Deere and built construction-equipment business from $0 to $3M yearly.
Eliminated an unprofitable OEM product line after aggressive attempts to revitalize the line were unsuccessful.
Maintained favorable relationship with the customer.
Engineering Manager, 20012002
Managed 3-person staff in system design, development, testing, manufacture, and commercial input. Served as
primary customer contact in landing $1.3M in sales and a new customer for the division.
Senior Design Engineer, 19992001
Spearheaded product redesign of an existing HVAC system for a key account. Reduced part count 40% through
DFM/A techniques and achieved $900K annual cost reduction.
Manufacturing Engineer, 19971999
Developed and installed manufacturing processes for 4 new products.
Education
Black Belt, 2009: BigBox, Inc.
MBA, 2002: Loyola of Baltimore
BS Operations Management, 1997: University of Maryland
Example #18 After

http://www.linkedin.com/in/meredithrockwell 759 Harbor Court, Baltimore, MD 21229
Operations Manager
Building & Leading World-Class Manufacturing & Distribution Organizations
Lean Manufacturing Six Sigma (Black Belt) Continuous Process Improvement
Delivered impossible performance improvements in demanding industries.
BIGBOX, INC., Baltimore, MD 2009Present
Operations Manager / Six Sigma Black Belt
Productivity, safety, and quality for 1M-SF distribution center | 350+ employees | Six Sigma project leadership
Achieved first profitability in 6 years of operation by driving continuous performance improvements

that slashed operating costs.
Increased throughput 33% and order accuracy 44% via daily planning and a performance-review process.
Boosted order-picking productivity 12% by establishing performance expectations and accountability.
Led 2 Black Belt projects that delivered savings of $260K, reduced errors by 50%, and found a permanent
solution for a recurring problemsubsequently applied at 3 national distribution sites.
Met high-volume delivery goals with zero overtime and 52% improvement in accuracy by developing an
innovative learning-curve model for temporary associates during the peak holiday season.
KLEIN AUTO SYSTEMS, Baltimore, MD 19972009

Program Group Manager, Climate Systems Division, 20052009
P&L, strategic planning, business development, sales, manufacturing engineering, Lean/Six Sigma |
$60M, 300-employee division | Production of auto climate-control systems | QS 9000 production environment
Turned around unprofitable business unit through aggressive cost reductions and productivity gains.
Slashed production costs for existing products; landed new business; reconfigured line from batch to lean
continuous flow for greater productivity. Results:
Sales Pretax Net Profit Models Inventory Turns
2009 $31.8M 23.4% 8 100+
2007 $16.7M 10.4% 4 64
2005 $12.6M (3.4%) 4 36
Eradicated #1 cause of expansion-device warranty claims and shaved 10% off warranty costs.
Managed downsizing that drove $2M (15%) from annual costs without affecting customer satisfaction.
Secured new programs valued at $32M, leading team presentation to the divisions largest customer.
Landed and successfully launched multiple programs for customers such as Daimler-Chrysler, GM, Ford,
Peterbilt, Kenworth, International, John Deere, and JCB.
KLEIN AUTO SYSTEMS, continued

Program Manager, Off Highway Group, 20022005
P&L, new business development, manufacturing engineering, customer service, sales forecasting | team of 7
Restored profitability, expanded market penetration, and diversified product offerings for sustainable
growth. Introduced Lean Manufacturing to the Group.
Added $1.6M to the bottom line; improved product throughput 46% with only 25% increase in labor;
eliminated production set-up time.
Sales Pretax Net Models Model Average Lot Productivity
Profit Families Size
2002 $6.2M (9.3%) 3 2 7.4 79%
2005 $10.1M 10.1% 10 6 6.4 95.1%
Earned sole-supplier status with John Deere; built construction-equipment business from $0 to $3M yearly.
Eliminated an unprofitable OEM product line after aggressive attempts to revitalize the line were
unsuccessful. Maintained favorable relationship with the customer.
Engineering Manager, 20012002
System design, development, testing, manufacture, commercial input | staff of 3
Served as primary customer contact in landing $1.3M in sales and a new customer for the division.
Senior Design Engineer, 19992001

Manufacturing Engineer, 19971999
Education
Black Belt, 2009: BigBox, Inc.
MBA, 2002: Loyola of Baltimore
BS Operations Management, 1997: University of Maryland

Example #19 Before
PETER R. BELTON
10023 Belle Rive, Apt 614
Jacksonville, FL 33821
(904) 316-9158 petebelton@msn.com
Career Objective:
Position in inventory planning and management with a leading retailer offering opportunities for long-
term career planning and advancement.
Professional Experience:
Assistant General Manager and Branch Manager 2009 to Present
Graysons Furniture Stores, Jacksonville, Florida
Manage a retail sales organization with more than 160 employees at 6 retail stores that produce $35
million a year in sales. Duties include sales, merchandising, advertising, public relations, customer
service and satisfaction, profits, product management, merchandising, and all staffing, training and
leadership functions. Helped owners redesign purchasing operations, get new suppliers and reduce supply
costs by 3.5%.
--Won 2 general manager of the year awards for meeting goals.

--Implemented new computer technology for managing inventory.
--Improved staffing and cut absence rates by 47% and turnover by 35%.
--Sales grew by up to 40% and profits improved by 31%.
Branch Manager 2009

Graysons Furniture Stores, Charlotte, North Carolina
Managed a large retail store with $12 million dollars in annual sales and 28 employees. Responsible for
all store operations, sales, hiring, training, firing, customer service, merchandising, product display, daily
accounting and business recordkeeping. Helped regional management to make business decisions on
acquiring computer technology, opening new stores and expanding product lines. Won 5 branch manager
of the month awards.
Branch Manager 2008 to 2009

Graysons Furniture Stores, Fayetteville, North Carolina
Managed daily operations of a retail store with $7 million dollars in yearly sales. Same responsibilities as
above. Winner of 6 branch manager of the month awards.
Branch Manager 2008

Graysons Furniture Stores, Durham, North Carolina
Same responsibilities as above for store with $4 million dollars in sales. Earned 1 branch manager award.
Assistant Manager 2007 to 2008

Graysons Furniture Stores, Newport News, Virginia
Assisted in managing retail store with $7 million dollars in annual sales. Allocated merchandise to
maximize square footage with plan-o-grams and market data.
PETER BELTON page 2
(904) 316-9158
petebelton@msn.com
Floating Manager 2004 to 2007

Boaters World, Virginia & Maryland
Managed 13 stores in Maryland and Virginia with 150 employees. Responsible for sales, profits,
operations, merchandise allocation, purchasing, distribution, customer service, training and team
leadership. Was #4 in sales production out of 214 people and won 3 top sales awards. Introduced new
safety product that sold $2 million dollars in a year.
Assistant Manager 2003 to 2004

Boaters World, Newport News, Virginia
Assisted in managing specialty retail operation with 14 employees. Responsible for sales, customer
service, product display, store operations and daily store closings.
Education:
Bachelor of Arts Degree in Biology, 2003
University of Virginia, Charlottesville, Virginia


Example #19 After

PETER R. BELTON
904.316.9158
petebelton@msn.com
http://www.linkedin.com/in/jackrsmith
Google Me http://vizibility.com/prbelton
RETAIL INDUSTRY PROFESSIONAL

Accomplished and self-directed Inventory Planning & Management Professional with more than 11 years of progressively
responsible operating management experience with two large regional retail chains. Delivered consistently strong financial
results through productivity, process, quality, and operating improvements for retailers generating more than $35M in annual
sales. Proficient in Excel, Word, Citrix, Lotus Notes, Bosanova, Fullshot, and Datamatix. Qualifications include:
Merchandise Planning & Allocation Multi-Site Retail Operations

Inventory Planning & Control Merchandise Markdowns & Allowances
Vendor Relations & Negotiations Inventory Shrinkage Control & Management
Financial Planning & Profit Analysis Employee Training, Development & Leadership
GRAYSONS FURNITURE STORES 2007 to Present
Assistant General Manager/Branch Manager ($35M sales/year), Jacksonville, FL (2009 to Present)

Branch Manager ($12M sales/year), Charlotte, NC (2009)
Branch Manager ($7M sales/year), Fayetteville, NC (2008 to 2009)
Branch Manager ($4M sales/year), Durham, NC (2008)
Assistant Manager ($7M sales/year), Newport News, VA (2007 to 2008)
Promoted rapidly through a series of increasingly responsible management positions based on strong financial, operating,
team building, and team leadership performance. Manage 160+ employees at 6 regional locations. Notable achievements:
Won 14 Branch Manager of Month and General Manager of Year awards for profit and revenue growth.
Achieved record sales in multiple markets (up to 40% sales growth and 31% margin improvement).
Reduced absenteeism 47% and turnover 35% with strategies to recruit, train, and retain quality employees.
Implemented next-generation POS technology. Reduced annual purchasing costs 3.5%.
BOATERS WORLD 2003 to 2007
Floating Manager (13-store district with 150 employees), VA/MD Regional District (2004 to 2007)
Assistant Manager, Newport News, VA (2003 to 2004)
Received 3 Top Sales Producer awards. Ranked #4 out of 214 sales associates nationwide.
Launched new safety product in response to regulatory requirements and closed $2M in 1st year revenue.
Drove sales growth through a strong focus on customer service, merchandising, and teamwork.
EDUCATION
Bachelor of Arts Degree, Cum Laude Graduate, University of Virginia, Charlottesville, VA, 2003

PART #4: MODERNIZE COVER LETTERS

Todays Cover Letter: The E-Note
Quick and to the point designed for reading on smart phones
Just the most compelling information limited detail, no long stories
Formatted for a quick read VERY short paragraphs, short bullet points
Includes email signature with Search Me link, link to LI profile, Twitter handle, URL, etc.

ACTION ITEM #14: Convert your cover letters to e-notes.

Example E-Note #1

Subject: MANUFACTURING OPERATIONS MANAGER
As Plant Manager for a division of Acme Healthcare, I led my facility to #1 in operational excellence
among 14 global sites, based on results like these:
* Reduced production cycle from 50 days to 3.

* Boosted inventory turns from 4 to 11.
* Saved $400K yearly by training and certifying line workers to inspect their own goods.
* Doubled output in 3 months while adhering to some of the industrys most stringent production
standards (ISO 9000 and FDA GMP).
Most recently, I led Lean/Six Sigma projects that delivered immediate savings of $150K and are
projecting more than $1M savings over 10 years.
I am very interested in your Manufacturing Operations Manager position. May we meet soon to
discuss how I can help your plants become leaner, more efficient, and more profitable?
Sincerely,
Stephen Park
***********
555-555-1234
sjpark@gmail.com
@stephenjpark
http://www.linkedin.com/in/stephenpark
***********
Google Me http://vizibility.com/spark

Example E-Note #2

Subject: Heavy Equipment Operator
Dear Ms. Markham:
I am writing in response to your advertisement for a Heavy Equipment Operator. Highlights of my experience that
may be of interest to you include:
Hands-on experience operating forklifts, tractors, loaders, backhoes, motor graders, track loaders, bulldozers,
bobcat skid/steer loaders, and scrapers.
Completion of the Certified Heavy Equipment Operator course at Linn State Technical College.
Participation in several Computer Information Systems courses to further my career.
My work-related skills are solid. I can read and interpret technical documents, drawings, maintenance manuals,
repair instructions, and more. In addition, I work independently, productively, and efficiently.
To have the opportunity to work for Ryland Homes would be a great opportunity, and I am most interested in
meeting with you as soon as your schedule allows. I will call Tuesday morning, October 17th, so that we can
coordinate a specific date and time for an interview. Thank you.
Sincerely,
Jason Baso
555-872-3242
jason.baso@aol.com

Example E-Note #3
Re: Sales Executive Opportunity
Im seeking a new opportunity in yacht sales bring more than 20 years of experience to Delta Yachts. The
three most important things you should know about me:
o I can sell. For 16 years, Ive ranked as a top sales producer/sales leader.
o I can manage effectively. For 10 years, Ive recruited, trained, and mentored other top producers.
o I build client partnerships. Nothing is more valuable than the long-term client relationships that
Ive built and retained despite intense competition.
Most recently, I orchestrated a 225% gain in annual sales revenues for Puget Sound Boating, all within the
past year. Previously, as General Sales Manager for Snohomish Yachts , I increased year-over-year sales by
an average of 162% for 5 consecutive years. The rest of my career will demonstrate the same strong results.
Ill follow up next week to schedule an appointment. Thank you.
Sincerely,
Jack R. Smith
Seattle Metro
725.465.7700
jsmith2005@aol.com
http://www.linkedin.com/in/jackrsmith
Google Me http://vizibility.com/jrsmith

RESUME PORTFOLIO
1. Dana Casper (Media & Broadcasting Sales)
2. Julia Beneke (Hospitality)
3. Daniel Holland (Economics)
4. Jessica Lucia (Educational Publishing & Technology)
5. Diane Powers (Nonprofit)
6. Ellen Rockport (Marketing)
7. Roberto Diaz (Corporate Development)
8. Timothy Beckwith (Logistics & Distribution)
DANA CASPER
New York Metro danacasper@nyc.rr.com
212-604-2910 http://vizibility.com/danacasper
Sales Leader
Media, Broadcasting & Retail industry Expertise Start-up & Established Companies
Sales Management Sales Training Team Motivation
Rapid Revenue Acceleration Market Share Gains New Concept Launch & Quick Market Penetration
Experience
SALES DIRECTOR BROAD MEDIA, Brooklyn, NY 2010Present
National accounts Sales of multimedia marketing & advertising TV, Web, print, nontraditional & new media
#1 in new business
#1 in ad agency sales
#1 in year-to-year growth, 2010 to 2011
#1 in new-to-Web media partners
#1 in sales (new sales record) for nontraditional revenue
DIRECTOR, BROADCAST INTERNET SALES IZZATSO, New York, NY 20092010

Start-up sales of Web advertising for broadcast industry Team leadership of 20 new AEs Creation of cutting-
edge sales system appealing to broadcast industry executives
$500K new revenue in less than 1 year

ABC, CBS, NBC, Fox key account relationships
ACCOUNT MANAGER WYMY TELEVISION, Boston, MA 20062009

Broadcast marketing & sales campaigns Multiple TV markets Key account relationships
#1 in new business
#1 in advertising sales
$2.5M annual sales
DIRECTOR, SALES & MARKETING RETAIL RAZZLE, Boston, MA 20002006

Full sales responsibility for start-up new concept retail firm Recruitment & management of team of 100+
Sales Manager:
$0 to $5M sales revenue
75% year-to-year growth in market share
Individual Producer:
Top 1% in individual sales while managing entire sales function
#1 in new business sales
ACCOUNT EXECUTIVE HUB COMMUNICATIONS, Boston, MA 19982000

Multimedia advertising & marketing campaigns
#1 in sales among 30 account executives within 1 year
Education and Industry Leadership

Boston University: Major in Marketing/Communications
Professional Development: Strategic Selling New Account Development Solution Selling
Elected Board Member: New Media Roundtable
RWA E-Summit: Modernize Your Resumes & Letters 31 2012 Louise Kursmark & Wendy Enelow
JULIA BENEKE
jbeneke1@ymail.com
207.870.3321
RESTAURANTS, FOOD SERVICE & HOSPITALITY

Experienced Bartender, Hostess & Waitress
Ten years experience working in casual dining, fine dining and family dining restaurants, bars and taverns.
Excellent skills in all front-of-the-house operations combined with an outgoing and engaging personality
that attracts customers and builds a loyal and repeat clientele. Core competencies and qualifications include:
Customer Service & Retention Bar Operations & Management

Public Relations & Communications Cash Drawer Management & Loss Prevention
Guest Seating & Table Set-Up Daily Sales Reporting & Reconciliation
New Hire Training & Orientation Kitchen Operations & Prep Work
Consistently successful in up-selling customers, introducing new menu items, and increasing the dollar
amounts of food checks and bar tabs. Confidently and efficiently able to manage high-volume customer flow,
resolve customer complaints, and deliver best-in-class customer service to each and every guest.
PC Skills: Word, PowerPoint, Excel, Access
EMPLOYMENT EXPERIENCE
Bartender & Server, Stoney Badger Tavern, Lynchburg, VA (2010 to Present)

Server promoted to Bartender, Macados, Lynchburg, VA (2008 to 2010)
Server, Cracker Barrel, Lynchburg, VA (2007 to 2008)
Server & Cashier, St. Tropez French Bistro, San Diego, CA (2007)
Server & Prep Cook, Logans Roadhouse, Lynchburg, VA (2005 to 2006)
Hostess promoted to Server, The Neighbors Place, Lynchburg, VA (2002 to 2005)
EDUCATION
A.A. Degree Candidate 3.2 GPA (December 2012)

Central Virginia Community College, Lynchburg, VA
Coursework: Computer Applications & Concepts, Internet Services, Public Speaking, Government
High School Athlete & State Track Champion; Water Polo Team Captain
Academic Scholarship Recipient Mathematics Competition
Daniel K. Holland
269-294-2570 dkholland@gmail.com
http://www.linkedin.com/in/danielholland http://www.vizibility.com/dkholland
ECONOMIC ANALYST
MA in Applied Economics Research, Analysis & Consulting Experience
Project & Team Leadership Skills Business & Statistical Software (MS Excel, SAS, SPSS, Statistix) Proficiency
EDUCATION
Master of Arts, Applied Economics 2012
UNIVERSITY OF WASHINGTON, Seattle, WA
GPA: 3.7 / 4.0.
University Graduate Scholarship and Assistantship.
Relevant Coursework: Econometrics, Microeconomics, Macroeconomics, Regional Economics, Cost-
Benefit Analysis, International Trade, Quantitative Analysis.

Bachelor of Arts, Economics 2010
SEATTLE PACIFIC UNIVERSITY, Seattle, WA
GPA: 3.2 / 4.0.
Selected by faculty committee to participate in SPU study-abroad program; studied at Regents College,
London, for 4 months and traveled extensively throughout Europe.
Varsity soccer player, 4 years.
Volunteer Service Award, Washington Special Olympics, 2008.
RELEVANT EXPERIENCE
Co-founder and Principal Investigator 20102012
APPLIED ECONOMICS RESEARCH GROUP, University of Washington Department of Economics
Played a key role in launching consulting practice providing economic analysis for local businesses and
institutions. Group grew from initial four founders in 2000 to 1015 investigators.
Developed consulting proposals and led teams in research, analysis, and report preparation; delivered
presentations to client Board of Directors or management team.
Completed economic analysis for major national retailer exploring entry into the Seattle market.
Performed employment analysis for economic-development organization studying immigrant labor issues.
Established scholarship fund to channel consulting proceeds to graduate-level economics students.

Research Assistant, DEPARTMENT OF ECONOMICS, University of Washington 20102012
Performed research for professor who is an expert consultant and published writer on economic ramifications of
tax schemes and financial policies. Read and summarized relevant articles; assisted in paper preparation
(credited on 4 published papers); brainstormed to develop new research topics.

Daniel K. Holland
dkholland@gmail.com 360-294-2570
Page 2
RELEVANT EXPERIENCE, CONTINUED

Teaching Assistant, DEPARTMENT OF ECONOMICS, University of Washington 20102012
Assisted 3 professors in managing their course load; taught, guided, and advised economics students in
undergraduate Macro- and Microeconomics courses. Held weekly office hours for students needing assistance.

Graduate Team Project: REGIONAL SHIFT-SHARE ANALYSIS 2011
Performed shift-share analysis of several Metropolitan Statistical Areas. Located economic data sources and
performed quantitative analysis to determine industry mix, location quotients, and regional share index.
Prepared comprehensive report and economic recommendations.
Created analysis that is currently used as reference material by an economic consultant.

ADDITIONAL WORK EXPERIENCE

Collections Representative, DEBT MANAGEMENT SERVICES, Portland, OR Summers 20102012
Negotiated payment plans with credit card debtors; #1 in collections among 80 in office.

League Coordinator, SEATTLE RECREATION CENTER, Seattle, WA 20072010
Scheduled and oversaw games, tournaments, and referees for multiple sports programs in fall, winter, and
spring leagues.

Available for relocation.
JESSICA R. LUCIA
jrlucia22@aol.com
http://www.linkedin.com/in/jrlucia
Mobile: 650.430.8548
San Francisco Bay Area
EDUCATIONAL PUBLISHING / EDUCATIONAL TECHNOLOGY

Creative Concept Product Development Writing Design & Layout E-Publishing
Collaborative Project Manager who inspires, persuades, encourages, and delivers in every situation.
Author/Product Manager of 200+ traditional print and digital e-books (Kindle, iPad).
Creative Catalyst of innovative methods to illustrate complex concepts and technical equations.
Talented Trainer and Classroom Educator who excites students and adult learners to excel.
Product Leader & Editor Scientific Division 2008 to Present

K-12 EDUCATIONAL FOUNDATION, Boston, MA
Next-generation e-textbook publisher in science, technology, engineering, and mathematics (STEM)
Recruited to early-stage e-publishing venture to orchestrate content development, writing, design, and
production of all scientific publications. Facilitate teams of writers, editors, subject matter experts, and
technologists collaborating on digital textbooks. Manage pipeline of 20 projects and $250,000 budget.
Delivered 2025 new titles each year, all on time and within/under budget.
Built portfolio of e-products distributed through Amazon (300,000+ Kindle downloads) and Apple
(45,000+ iPad downloads) and a series of FlexBooks in a strategic alliance with IBM.
Directed publication of several new products accepted for Massachusetts Learning Networks Free
Digital Textbook Initiative, part of Governors commitment to free and accessible education.
Collaborated with Math Division Editor to ensure consistency across product categories and with Wiki
team to provide content expertise for proprietary collaborative editing platform.
Publisher / Printer / Project Manager / Author 1998 to 2008

NEW YORK CITY PRESS, New York, NY
Founded commercial printing company that grew into a diversified copywriting, typesetting, design, and
publishing company. Established strong presence in both corporate and academic markets with long-term
client relationships (e.g., Stanford University, Hewlett Packard, GE, IBM, Apple).
Built business from start-up into a profitable company with hundreds of clients annually. Increased sales
an average of 12% per year while maintaining costs at less than 40% of sales.
Wrote copy for clients corporate communications (e.g., ads, marketing pieces, promotions, PR).
Launched in-house publishing company, managed design and production, and coordinated book sales
and marketing programs. Authored business and how-to titles and a series of childrens books.
JESSICA R. LUCIA
jrlucia22@aol.com
Mobile: 650.430.8548
Page 2
Product Manager Computer Technology & Science 1996 to 1998

EDUCATIONAL PUBLISHING COMPANY, Detroit, MI
Managed a portfolio of book titles and educational products which were top-selling textbooks in their
category in the US. Prepared 18-month marketing and promotional plans for 68 major book launches each
year, in addition to managing an existing product line of 50+ active titles.
Facilitated cross-functional teams of editorial, design, sales, marketing, manufacturing, inventory, and
product management personnel that achieved/surpassed revenue goals for both product lines.
Collaborated with advertising manager to create promotional campaigns, print ads, give-aways, direct-
mail campaigns, and other incentives to drive book sales and market penetration.
Partnered with editorial team to coordinate market research for new titles, wrote product training
materials, and led product training seminars for in-house and third-party product sales reps.
Development Editor / Assistant Editor College Division 1990 to 1996

McGRAW HILL PUBLISHING, New York, NY
Collaborated with college and university professors to develop content and define writing style for new
textbooks and with design, production, and marketing teams to facilitate acquisition and publishing.
EDUCATION
BA Mathematics magna cum laude University of Michigan
FREELANCE WRITING, EDITING, TRAINING & DESIGN PROJECTS
Keynote Speaker, The Americas Independent Publishers Association Conference

Writer/Editor/Designer, McGraw Hill Publishing & Addison-Wesley Publishing
Corporate Trainer, Hewlett Packard
Featured Columnist, Bella Childrens Writing Programs
State Correlations Reviewer, Science Curriculum Corporation
TECHNOLOGY SKILLS
Adobe InDesign; MS Office Suite; Google Docs; Wiki Editing; Math Type
Portfolio of Publications Provided Upon Request
Diane T. Powers
73 Oak Street, Wellesley, MA 02181
617-750-2278 n dtpowers@verizon.net n http://vizibility.com/dianepowers
Qualified for Positions as
Nonprofit Marketing Executive / University Director of Development

10 years of success building excitement and support for nonprofit/educational programs through
corporate sponsorships, innovative fundraising, and high-profile entertainment events
MO MUSIC Cambridge, MA 20102012
Regional Marketing Director
Nonprofit Leadership: Elevated media coverage for Mo Music Foundation from local to national (print,
radio, television, web) and created complete corporate sponsorship plan to drive event fundraising.
Corporate Leadership: Defined strategic marketing plan and brand strategy for entire organization.
Reversed downward revenue trend in a soft cycle by driving up sales of non-core products. More than
replaced $200K dip in show revenues in one market.
United organization under a cohesive brand description that leveraged the companys most
distinguishing assets. Championed brand strategy to executive team.
Initiated and pursued co-branded programs with primary partners Disney, Marriott, and ESPN; created
win-win scenarios that boosted visibility at low/no cost.
n n n
SPORTS NETWORK Bristol, CT 20092010
Director, Media Sales
Nonprofit Leadership: Launched educational programs to attract children and families to the sport of
fishing; credited by American Sportfishing Association with stemming the tide of member attrition.
Corporate Leadership: Recruited to lead major corporate initiative to grow media sales for outdoors
division. Devised strategies to maximize sales revenue through market differentiation. Set clear goals,
created a strong sales team, and provided motivation and leadership to ensure goal attainment.
Met ambitious goal of 15% year-over-year media sales growth.
Built positive relationships with key advertisers and sponsors Evinrude, Yamaha, Oakley, Dicks
Sporting Goods, and other brands well known in the outdoors arena.
n n n
CABLEVISION Boston, MA 20012009
Advanced through progressive positions with Cablevision and subsidiaries Cable Sports Net and ModMusic.
Director of Marketing CABLE SPORTS NET NEW ENGLAND (20062009)
Nonprofit Leadership: Invigorated involvement with charitable foundations affiliated with sports teams
and players. In 3 years raised $500K+ for foundations of Red Sox, Patriots, Celtics, and Bruins players.
Corporate Leadership: Revitalized stagnant organization through a fresh look at partnerships,

sponsorships, and community initiatives as a key strategy to drive growth of viewers, sponsors, and
advertisers. Created a culture of teamwork, innovation, and results.
Grew subscriber base 5% and sponsor/advertiser base more than 15%.
Targeted and captured high-profile new sponsors Pepsi, Subway, KFC, NASCAR, Old Spice and
forged strong, sustainable relationships with partners and affiliates.
Diane T. Powers 617-750-2278 dtpowers@verizon.net
Manager, Affinity Marketing CABLEVISION (20052006)
Nonprofit Leadership: Initiated educational programs through VH1/Save the Music and new Animal
Planet Expo secured World Wildlife Foundation sponsorship and raised $50K for local groups.
Corporate Leadership: Promoted to lead promotions and alliances, with emphasis on building strong,
sustainable relationships with sponsors and programmers. Directed entire scope of marketing and
promotional campaigns. Served as primary point of contact with partners.
Negotiated favorable co-sponsorship agreements and joint marketing campaigns with key brands
Target, American Express, BMG Music, Arista Records, Universal Music Group, 1-800-Flowers.com, Jeep,
Lycos, Apple, MasterCard, IKEA, VH-1, ModMusic, MTV, Nickleodeon, Animal Planet, Discovery Channel,
AMC, CNBC, Cartoon Network, Disney.
Grew customer base 35% by allying unknown product (3D TV) with an industry icon (BMW) and
emphasizing shared attributes in advertising/marketing campaign.
n n n
Director, Advertising Sales (20022005) Director, Direct Response (20012002) MODMUSIC
Nonprofit Leadership: Raised $650K+ to support the Wildlife Conservation Society, teaming to produce
Esplanade concerts and raising awareness of the organization to an international audience.
Corporate Leadership: Drove marketing, sales, partner development, and product development as key
member of start-up team for Cablevision JV that grew to $10M annual sales. Developed innovative
marketing strategies that enabled ModMusic to outdistance larger, more established industry players.
Generated 77% of all company revenue and 87% of ad sales through accelerated growth of advertising
sales as much as 70% yearly.
Conceived and led development of unique multi-platform (broadcast, broadband, Internet) programs,
working with Canadian partner to launch breakthrough events that included:
First live broadcast in U.S. for ModMusic services;
First outdoor rock/pop concert on Boston Esplanade;
Live coverage on Boston Common on New Years Eve 2003 and 2004.
n n n
Marketing Director MTV, New York, NY: One of first employees of cable television pioneer. Championed
groundbreaking programs, products, promotions, and partnerships; created program that generated $450M+
in merchandise sales, $50M+ in net profits, $47M revenue gain, and a database of 3.5M viewers.
Supervising Senior Accountant / Auditor MAIN HURDMAN/KMG, New York, NY: Performed on-site audits
for Rolling Stones, David Bowie, radio station networks, and non-profit organizations.
Promotional Manager CBS (SONY) RECORDS, New York, NY: Initiated contact and persuaded Sony
Records to create new position of marketing representative to Boston-area college radio stations.
Education
BBA in Accounting Boston College, Chestnut Hill, MA

E L L E N R O C K P O R T
555.218.3387 ellen.rockport@verizon.net Miami, FL
http://www.linkedin.com/in/ellenrockport
SENIOR MARKETING EXECUTIVE GLOBAL BRAND/ PRODUCT DESIGN & DEVELOPMENT

Expert in Retail Private-Label Brand and Product Design
Fast-track promotion through a series of increasingly responsible, high-profile supplier and retail marketing leadership
positions. Delivered double-digit revenues within intensely competitive markets around the world. Conversational
fluency in Mandarin Chinese. Cross-functional specialization and performance record of success in:
Strategic Market Planning & Penetration Product Sourcing, Development & Launch
Brand Architecture Design Multi-Channel Product Distribution
Creative Marketing, Promotions & Packaging Product Licensing & Strategic Alliances
Product Portfolio Management & Extension Product Relaunch & Revitalization
Executive Masters Degree in International Management Thunderbird Graduate School of Management

Extensive trend/design travel throughout North America, Europe, Asia, and Australia

CAREER PROGRESSION

DIRECTOR PRIVATE BRAND DEVELOPMENT LOWES, Miami, FL 2010Present
Revamped brand architecture for 2,200 retail stores generating $80 billion in annual sales. Rationalized the
distillation of 47 brands into 8 mega brands for Lowes US, Canadian, Mexican, and Chinese retail operations.
} Laid groundwork for additional $2 billion in sales with launch of new home dcor brand in 2012.
} Negotiated manufacturer licensing agreements worldwide, exceeding corporate expectations 60%.
} Leading current project to design smart phone applications compatible with multiple Lowes products.
DIRECTOR STORE BRANDS Rite-Aid, Cincinnati, OH 20082010

Propelled private label revenue from $1.5 billion to $1.8 billion, building and directing portfolio for 8,000 stores
and steering 500+ new product launches in 2010 and 900 in 2011. Led 6-person management team.
} Developed and launched 3 new proprietary brands that delivered $2.5 million in first-year sales.
} Realized 8-point gross margin improvement by tracking trends and devising store brand assortments.
} Streamlined go-to-market process and fueled margin enhancements through sourcing new global vendors.
VP MARKETING/PRODUCT DEVELOPMENT JASPER, INC., Lewiston, OH 20052008

Fueled 20% first-year growth in net revenue for third-party/proprietary products and 25% second-year growth
while realigning go-to-market processes, shortening commercialization lead time, and boosting efficiency 10% on
up to 25 SKUs per season. Directed Asian sourcing for third-party products. Reported directly to President.
} Reengineered brand architecture to sell third-party products to Disney, Walmart, and Target.
} Produced 20% cost savings by building and leading design/sourcing team in China.
} Broke down siloed operations to inaugurate cross-functional integration and collaboration.
E L L E N R O C K P O R T 555.218.3387 ellen.rockport@verizon.net Page 2 of 2

VP MARKETING/PRODUCT DESIGN DARWIN INDUSTRIES, Phoenix, AZ 20022005
Grew international sales for multi-brand portfolio from $2 million to $25 million. Drove year-1 revenues from start-
up to $8.5 million through branding, product development, and in-store merchandising. Reported to CEO.
} Produced $8 million in add-on annual sales with key retailers in DIY markets to create/update category.
} Revitalized dormant relationship with Walmart US and boosted sales 30% over 2 years ($58 million). Based
on strong account performance, selected to develop and manage sales relationship with Walmart Germany.
} Developed private label products for Bass Pro Shop, Cabelas, Dicks Sporting Goods, and Tractor Supply.
MARKETING MANAGER GREEN TOGS (Division of Dover Athletic Corporation), Tucson, AZ 20002002
Surpassed first-year revenue target 50% and built $100 million brand over 2 years, propelling a stagnant product
line with zero market differentiation into a high-volume sales producer.
} Generated up to 40% of total business revenue and introduced 20+ new products within 2 years
} Built/led new product development team and defined new go-to-market strategy to accelerate launches.
} Leveraged existing Walmart relationship to expand market share, attaining 40% first-year sales growth.

EARLY CAREER PROFILE
BRAND MANAGER BRANDED BEVERAGE CONCEPTS JOHNSON & JOHNSON, Englewood Cliffs, NJ
Built new product category from start-up to $7.5 million in first-year direct/distributor sales.
ASSOCIATE BRAND MANAGER FOODSERVICE CHANNEL DANNER & EVANS, Springfield, MO

Captured $20 million in first-year sales across all lines with 80% broker distribution.
MARKETING ASSOCIATE VENDING / FOODSERVICE FRITO-LAY, Plano, TX

Delivered 47% sales increase on $600 million revenue and drove 78% improvement in product distribution.
EDUCATION
Executive Masters Degree in International Management THUNDERBIRD AMERICAN GRADUATE SCHOOL OF

INTERNATIONAL MANAGEMENT
Bachelor of Science Degree in Business Administration NORTHEAST MISSOURI STATE UNIVERSITY
ROBERTO DIAZ
212-498-1107 robdiaz@mac.com
http://www.linkedin.com/in/robertodiaz http://www.vizibility.com/robertodiaz

Senior Operating Executive | VP Sales & Marketing

Bilingual (English-Spanish) Business Leader Delivering Top- & Bottom-Line Growth
in Multinational Markets Since 1998

Start-ups & Turnarounds | Global OEM & Strategic Alliances | New Product & Market Development
US | Latin America | South America | Asia-Pacific
Water Systems, Inc., Rahway, NJ 2009Present
Manufacturer of hand-held, ultraviolet (UV)-powered water purification systems
SENIOR VICE PRESIDENT, International
Recruited to augment companys international presence. Built the team, developed the infrastructure, and led the
strategic initiative to target Tier One global markets. Manage full P&L and all global market development activities.
Grew international business from 7% to 20% of total company revenue in 2 years
Averaged 43% CAGR for international revenue and gross margin.
Contracted 36 distributors covering 90 countries.
Slashed printing costs 90% and speeded up the sales cycle by launching an online International Distributor Center
that made product and marketing collateral available in real time.
Data-Disk Australia & New Zealand Pty. Ltd., Sydney, NSW, Australia 20042008
Company selling consumer and business data storage products throughout Australia, New Zealand, and Oceania
MANAGING DIRECTOR
Promoted to lead a $45M region sales, marketing, finance, administration, customer service, HR, and technical
support. Maintained core business of B2B tape while positioning company to sell consumer electronics products into
big-box retailers. Sourced or developed new, non-traditional products to fuel regional growth. Member, Data-Disk
Asia-Pacific Executive Committee and Corporate Leadership Team.
Transformed region from a mediocre performer to the most profitable and fastest growing worldwide, with a
compound annual growth rate of 21% ($23M to $45M) and compound annual operating income growth of 38%
($2.1M to $7.8M). First region to take market share leadership in both corporate and big-box retail segments.
Boosted operating income 300% and sales 100% over 4 years by building a cohesive, goal-oriented team.
Grew consumer storage products from 30% to >50% of total revenue and captured 25% market share, displacing
competitors such as Sony, Verbatim, and HP.
Recouped $3M$5M in annual sales from competitors (approximately 7% increase in profitable market share) by
conceiving and implementing DataStore, a groundbreaking and innovative reseller/VAR program.
ROBERTO DIAZ 212-498-1107 robdiaz@mac.com
Data-Disk Corp., San Jose, CA 20032004

Provider of pre-press proofing solutions to the printing and publishing industry
DIRECTOR OF SALES, Asia Pacific, Latin America, and South Africa Color Technologies Division
Spearheaded sales for a $21M division and served as member of the corporate leadership team.
Built the divisions most profitable regions by initiating and rejuvenating relationships with OEMs in 8 countries
and driving migration of business from analog to digital format.
Delivered $3M in new, incremental revenue at gross margins exceeding 35% (at a time when the company's
overall gross margins were less than 30%) by sourcing digital OEM products pre-proof solutions.
Reversed sharp decline in sales of analog products, achieving flat sales while other regions declined 20%+ yearly.
Send-It, Inc., Phoenix, AZ 20012003

$5.5B producer of automated mailing and shipping systems
DIRECTOR, SALES & MARKETING Latin America & Caribbean | MEMBER, BOARD OF DIRECTORS, Send-It of Mexico
Directed sales and marketing in $15M region. Established profitable OEM alliances to maximize sales and market
penetration of automated printstream-to-mail mailing solutions. Initiated a web presence for branding and marketing
purposes and ensured necessary customization for Latin American markets. Managed 5 direct reports.
Boosted market share 50%, representing $4M$5M incremental annual sales at gross margins exceeding 70%.
Launched new software product, a prinstream consolidator that quickly grew to 10% of total revenue.
Achieved 125%+ of revenue and profit targets 2 consecutive years through a pioneering variable comp plan for
technical support team. Aligned compensation with support goals and sales plans to drive up average order 10%.
Send-It of Mexico, Mexico City, Mexico 19982000

Joint venture of Send-It with Mexican partner firm
GENERAL MANAGER | MEMBER, BOARD OF DIRECTORS
Planned, executed, and managed start-up of 50/50 joint venture with Mexican partner. Achieved profitability in
third year despite lean corporate financing and challenging economic environment (peso sliding to less than half its
value and interest rates reaching 110%). Managed 3 direct reports, staff of 30, and $5.4M budget.
Grew revenue and operating income 575% in first 3 years.
Produced $750K new annual revenue by developing Postage by Phone, a scalable, unique technology that curbed
market competition and produced market-share gains exceeding 25 points (from 70% to 95%).
Professional Profile
Education Finance & Accounting Certificate, Harvard Business School, Boston, MA
BA, Spanish & Economics, Amherst College, Amherst, MA; National Merit Scholar in Spanish
Training Leadership, Data-Disk Corporate Headquarters

Solution Selling, Send-It Central Training Facility
Xerox Professional Selling Skills, Send-It Central Training Facility
Board Positions American/Australian Chamber of Commerce, 20042008
American/Mexican Chamber of Commerce, 19982000
Awards Sales Leadership Club Award Earned 10 times for exceeding 110% of targets
Pacemaker Award Earned 4 times for exceeding 130% of targets
International Sales Leadership Club 1997
TIMOTHY L. BECKWITH
tbeckwith@ymail.com
2727 NE 27th Drive
Chicago, IL 60609 http://vizibility.com/tbeckwith
Mobile: 555.888.7766 http://www.linkedin.com/in/tbeckwith
GLOBAL LOGISTICS & DISTRIBUTION MANAGEMENT EXECUTIVE

Collaborative Business Leader Focused on People, Process & Profit
Senior Distribution Director with 15+ years P&L experience leading start-up, turnaround Multi-Site DC Operations
high-growth, and multinational distribution organizations, operations, and networks.
Multi-Partner Distribution
Moved >20B units in inventory throughout career in both retail and wholesale networks. Multi-Modal Transportation
Captured more than $75M in total cost savings over past 10 years. Integrated Logistics
Inventory Management
Worked extensively with WMS and ERP technologies, including McHugh International, Retek,
RedPrairie, and Manhattan. Vendor Negotiations
Third-Party Alliances
Gentle business leader able to build strong, talented, and customer-centric teams that
consistently exceed performance, productivity, efficiency, and quality goals. Strategic Planning
PROFESSIONAL EXPERIENCE & ACHIEVEMENTS
DIRECTOR OF DISTRIBUTION 2004 to Present

LEVI-STRAUSS, INC., Chicago, IL
$400B multi-brand apparel & accessories company with distribution worldwide
Senior Distribution Executive with full strategic planning, operating, and P&L responsibility for 900K sq. ft., highly
automated replenishment and distribution facility serving 500 retail and wholesale customers in the US and abroad. Lead a
team of 480 associates through 38 direct reports. Manage $154M annual operating budget.
Increased UPH 48% in first year and improved CPU 24%. Managed growth from 18.4M to 49M units per year.
Facilitated seamless integration of 5 distribution centers brands, customers, processes into Ohio operation.
Orchestrated selection, acquisition and implementation of agile ERP and WMS technologies.
Spearheaded safety improvement initiatives that reduced OSHA rate to 2.69 (versus 6.0 nationwide average).
Negotiated 3 union contracts with no interruption in operations by working collaboratively with union officials.
VICE PRESIDENT OF DISTRIBUTION & GENERAL MANAGER 2001 to 2004

LERNER STORES, Chicago, IL
$3.9B clothing chain with 590 outlets in 25 states and Guam
Led successful operational start-up of 1.2M sq. ft. distribution center and 2 off-site third-party warehouses servicing 15
pool locations supplying 600 retail stores in Southeastern US. Managed 900-employee workforce and $45M budget.
Transitioned from Greenfield into full-scale operation processing 245M units annually.
Collaborated with tech team to implement robust WMS technologies to meet peak production of 1.3M units daily.
Achieved lowest CPU of companys 3 distribution centers by end of year 2.
Maintained lowest accident frequency and severity rates in distribution center network.
TIMOTHY L. BECKWITH tbeckwith@ymail.com Mobile: 555.888.7766 Page 2
DIRECTOR OF DISTRIBUTION & DOMESTIC LOGISTICS 1995 to 2001

ABC STUDIO STORES (A DIVISION OF DISNEY), Los Angeles, CA
One of the worlds largest and most diversified entertainment companies with global market reach
Selected from highly competitive pool of candidates for #1 distribution leadership position in company. Managed East
and West Coast distribution centers, all domestic traffic servicing 150 ABC Studio Stores, replenishment for 30+ franchise
stores throughout Europe and Asia, and full logistics support for online, catalog, and QVC fulfillment.
Achieved and sustained inventory control accuracy of 99.9% on 34M units annually.
Captured 7 cent/unit savings on all 34M units through implementation of assortment packaging and processing.
Reduced operating costs $1.2M through improved vendor sourcing/pricing. Cut transportation costs $1M.
Expanded in-house technology capabilities and implemented productivity, performance and quality incentives.
DISTRIBUTION OPERATIONS MANAGER 1989 to 1995

MOON-CLOTH ENTERPRISES, INC., Baton Rouge, LA
Multi-brand clothing retailer with annual sales of $783M
Recruited by Chairman/CEO to lead the turnaround of under-performing distribution facility 850K sq. ft. complex with
630 employees supplying 1250 stores nationwide. Identified and eliminated roadblocks negatively impacting productivity,
efficiency and profitability of the entire supply chain and distribution platform for company.
Increased processing volume 66% and units per hour productivity 30% in first year, far exceeding projections.
Slashed $3M+ from operating costs through a series of employee performance and quality incentives.
Promoted rapidly through early career positions with R.C Company, an exclusive retailer headquartered in Baton Rouge.
Advanced to Distribution Director managing 276K sq. ft. facility supplying 21 stores. Led team of 200.
EDUCATION
Bachelor of Arts Degree, University of Maryland, College Park, MD
PROFESSIONAL AFFILIATIONS
Member, Council of Supply Chain Management Professionals
Vice President of Public Relations (Past), Council of Logistics Management
Chairman, Vice Chairman & Member (Past), Solomon Committee for Distribution Managers
Member (Past), Logistics & Transportation Advisory Group, University of Maryland
MODERNIZE YOUR RESUMES: RESOURCES

Article: 10 Ways to Craft Your Resume for Ultra-Short Attention Spans

http://www.fastcompany.com/pics/node/671#0
Article: Optimizing Your Resume for Scanning & Tracking Systems (OptimalResume.com)
http://www.montclair.edu/CareerServices/OptimalsScannedresumes.pdf
Article: How to Auto-Optimize Your Resume

http://blog.fishdogs.com/2011/10/how-to-auto-optimize-your-resume.html
Article: Mobile Must-Haves for Job Seeker 3.0

http://www.recruitingblogs.com/profiles/blogs/mobile-apps-to-help-manage-your-job-
search
Article: How Your Social Media Profile Can Make or Break Your Next Job Opportunity
http://www.forbes.com/sites/lisaquast/2012/04/23/your-social-media-profile-could-
make-or-break-your-next-job-opportunity/
Article: 13 Things You Never Knew You Could Do on LinkedIn

http://www.businessinsider.com/how-to-use-linkedin-2012-4
Article: Changes in LinkedIns Specialties Block

http://careerhorizons.wordpress.com/2012/03/05/linkedin-tip-goodbye-specialties-
hello-skills/
Article: 6 Steps to Developing an Amazing LinkedIn Profile

http://www.prdaily.com/Main/Articles/8e1c7470-27c6-410f-bc02-1d14db37da28.aspx
Article: LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility

http://www.inc.com/geoffrey-james/linkedin-mistakes-top-5-ways-to-kill-your-
credibility.html
Article: Everything You Need to Know About LinkedIn Recommendations

http://www.forbes.com/sites/susanadams/2012/02/08/everything-you-need-to-know-
about-linkedin-recommendations/
Infographic: How An Applicant Tracking System Reads Your Resume

http://campus-to-career.com/2011/12/13/infographic-how-an-applicant-tracking-
system-reads-your-resume/
Infographic: How to Craft the Perfect Modern Social Resume
http://socialtimes.com/social-resume-infographic_b70179
Infographic: What Recruiters Look at When Scanning Resumes

http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-
they-spend-on-your-resume-2012-4
Resource: List of Fonts Common to Windows and Mac Systems

http://www.codestyle.org/css/font-family/sampler-CombinedResults.shtml
Resource: List of 389 Resume Writing Verbs

http://www.resumewritingacademy.com/writer-resources/Resume-Writing-Academy-
Verb-List.pdf
Resource: List of QR Code Generators

http://qrcode.kaywa.com/
http://www.qrstuff.com/
http://goqr.me/
http://zxing.appspot.com/generator/
Webinar: How to Use QR Codes in Resumes (with Wendy Enelow and Adrian Maynard of
Vizibility.com) no cost
http://vizibility.net/blog/webinar-video-slides-online-identity-management-the-qr-code-
resume/
Special thanks to www.SmartBriefonYourCareer.com for many of the articles on this Resource Page.
Be sure to subscribe now for free.

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Modernize Your Resumes

and Cover Letters

The Resume Writing Academy

Career Thought Leaders Consortium

MS in Accounting and BS in International Economics & Trade an award-winning analyst with

Survey Researcher / Social Science Researcher

Senior Website Designer BAY STATE COLLEGE, Boston, MA (2008Present)

Business Development & Acquisition Management

New Product Development & Brand Management

Business Development & Acquisition Management

New Product Development & Brand Management

PART #2: MODERNIZE CONTACT INFORMATION

Rick Alley 513-719-1091 ralley@fuse.net

CYNTHIA WILLIAMS 7942 Church Street, Winston-Salem, NC 27105

Nightclub General Manager

General Manager: Club Koko, Miami Beach, FL 2008Present

Manager: Parrotts Porch, Key West, FL 20052008

Transformation of unprofitable, inefficient, poorly managed facility to lucrative restaurant/nightclub

Manager: Casa Robles Nightclub, Boca Raton, FL 19972004

Licenses / Certifications / Technical Skills

305-209-8003 http://www.linkedin.com/in/frankiedurazo FDurazo@gmail.com

PART #3: MODERNIZE STRUCTURE & FORMAT

Modernize Your Resume E-Summit (9-point Garamond)

Modernize Your Resume E-Summit (10-point Garamond)

Modernize Your Resume E-Summit (9-point Verdana)

(Arial Narrow 12 pt)

Compare to other fonts that arent so space-conscious:

Sales Manager | IBM Corporation | Greenville, SC | 2009 to Present

Sales Manager | IBM Corporation | Greenville, SC | 2009 to Present

(Verdana 10, 11, and 12 pt)

Drove measurable performance improvements in the operation of BigBoxs 1-million-sq.-ft. distribution

KLEIN AUTO SYSTEMS, Baltimore, MD 19972009

Sales Pretax Net Profit Models Inventory Turns

Program Group Manager, Climate Systems Division, KLEIN MANUFACTURING, continued

Program Manager, Off Highway Group, 20022005

Sales Pretax Net Models Model Average Lot Productivity

Engineering Manager, 20012002

Senior Design Engineer, 19992001

Manufacturing Engineer, 19971999

Developed and installed manufacturing processes for 4 new products.

Meredith Rockwell 301-745-7299 rockwell@yahoo.com

Delivered impossible performance improvements in demanding industries.

Achieved first profitability in 6 years of operation by driving continuous performance improvements

KLEIN AUTO SYSTEMS, Baltimore, MD 19972009

KLEIN AUTO SYSTEMS, continued

Engineering Manager, 20012002

System design, development, testing, manufacture, commercial input | staff of 3

Senior Design Engineer, 19992001

--Won 2 general manager of the year awards for meeting goals.

Branch Manager 2009

Branch Manager 2008 to 2009

Branch Manager 2008

Assistant Manager 2007 to 2008

Floating Manager 2004 to 2007

Assistant Manager 2003 to 2004

RETAIL INDUSTRY PROFESSIONAL

Merchandise Planning & Allocation Multi-Site Retail Operations

Assistant General Manager/Branch Manager ($35M sales/year), Jacksonville, FL (2009 to Present)

BOATERS WORLD 2003 to 2007

PART #4: MODERNIZE COVER LETTERS

* Reduced production cycle from 50 days to 3.

Dear Ms. Markham:

Participation in several Computer Information Systems courses to further my career.

Re: Sales Executive Opportunity