Maintenance Services and Feedback

Measures towards Proactive maintenance and minimizing service request time

Identifying and Addressing major causes of negative feedbacks and reviews on social platforms

Marketing and Sales

Examining and improving the effectiveness of ATL and BTL marketing campaigns

Determining and incentivising key Brokers /Channels by probing into sales & queries received data

Deriving insights through demographic data pertaining to queries received & successfully converted

Conducting & interpreting surveys to gauge the awareness, consideration and purchase criteria

Devising and promoting attractive referral schemes and discounting less-leased units

Macro-economic conditions

Ascertaining the degree of correlation b/w macroeconomic factors, demand and pricing of units

Forecasting unit demand & pricing slabs basis the correlation determined with macro factors

Competitors

Benchmarking key metrics like occupancy rate, profit margins with the industry average and design
strategies to improve the same

Understanding the competitive landscape and strategizing a market positioning for the company

Seasonality

Discerning any seasonality patterns and recommend pricing & marketing strategies to cater to the
dip/slow months

Advise on measures to minimize the turnover rate and average time to lease a unit

Amenities

Customize the bouquet of amenities offered basis the customer demographics & usage

Sensitivity analysis between the price charged for amenities like parking and number of people
subscribed/willing to subscribe

Propose new amenities desired by residents which could serve as a new source of revenue

Leveraging the scope for upselling and premiumization by bundling the desired amenities
TERMS OF AGREEMENT

Minimizing payment defaults by leveraging credit scores and other financial data of residents

Examine reasons and segments going for early terminations and provide recommendations

Surroundings

Test for any correlation between the resident demographics and presence of institutions in vicinity
such as a university, IT park

Leveraging the correlation between customer demographics, preferred residential units and
seasonality to deduce the optimum price

Figure out any major concerns/lack of facilities by text mining on customer reviews

PRICING

Developing a holistic data driven pricing model to minimize economic vacancy without giving any
deep discounts

Offering customization opportunities with price quotation for each of the added functionalities