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LITERATURE REVIEW

1. Literature on mutual fund awareness is enormous. A few research studies that have
influenced the preparation of this report substantially are discussed in this section.
Mutual funds industry is a growing at a very fast rate India. Various studies and research
has been on this industry by experts. Here are the lists of few books that have been
referred to for the purpose of the study. Mr. M. Jaidev in his book has Investment policy
and performance of Mutual Fund has studied the Indian Public Sector Mutual Funds. In
this book he has covered risk, rate of return. Investment policy and pricing of mutual
funds In this book he has done an empirical study covering all aspects of mutual fund
investment along with the regulatory framework. Nalini Prava Tripathy in her book
Mutual Funds in India Emerging Issues provides a detailed evaluation of investment
management which is not only helpful for influencing marketing operations but also for
securities selection, investment research and timing and resource allocation. Dr H. Sadak
in his book Mutual Funds in India has highlighted the importance of financial
institutions in India, The basic focus on the growth and development of mutual funds in
India. The entire gamut of the theoretical aspects of the fund management has been
critically examined in the context of the performance of mutual funds and it provides an
insight into fund management and the areas of weakness. Study by Laukkanen (2006)
explains that varied attributes present in a product or service facilitate customers
achievement of desired end state and the indicative facts of study show that electronic
services create value for customers in service consumption. Source: - vsrdjournal.com 20
2. Gil-Bazo, Javier Pablo (2009) have examined the market for equity mutual funds and
found that Funds with worse before-fee performance charge higher fees and that better
fund governance may bring fees more in line with performance. Singh and Jha (2009)
conducted a study on awareness acceptability of mutual funds and found that consumers
basically prefer mutual fund due to return potential, liquidity and safety and they were not
totally aware about the systematic investment plan. The investors will also consider
various factors before investing in mutual fund. Chen, Kraft Weiss (2011) have tested
mutual funds that engage in tax planning and how do they respond to changes in the
capital gains tax rates was investigated. It was found that there was consistency with tax
planning by managers of both open-end and closed-end mutual fund and mutual fund
managers may not tax plan like individuals because fund managers have incentives to
consider the tax liability of both current and potential investors. Cao, Ghysels Hatheway
(2011) have investigated two types of funds that make more extensive use of derivatives,
global funds and specialized domestic equity fund and found that risk and return
characteristics of these two groups of funds are significantly different from funds
employing derivatives sparingly or not at all and that Fund managers time their use of
derivatives in response to past returns. Sources: - www.indianresearchjournals.com