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UMAHA SIDOARJO

FAKULTAS EKONOMI

UJAN TENGAH SEMESTER GENAP 2016/2017


Mata Kuliah : Bahasa Inggris Untuk Bisnis Hari, Tanggal Ujian: Jumat 28 April 2017
Semester : II /Kelas Manajemen Pagi Waktu (Menit) : 90 Menit
Dosen : Drs. S uhanto Kastaredja, M.Pd Sifat Ujian : Buku Tertutup

Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal
message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to
promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays
for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e.,
not directed to a particular individual. Advertising is communicated through various mass media, including old media
such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search
results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an
advertisement or "ad".
Commercial ads often seek to generate increased consumption of their products or services through
"branding," which associates a product name or image with certain qualities in the minds of consumers. On the other
hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers
who spend money to advertise items other than a consumer product or service include political parties, interest groups,
religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such
as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company
is viable or successful.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most
significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue"
advertising.

I. Find the wods in paragraph 1 that match the following definition

1. The commercial processes involved in promoting and selling and distributing a product or service.
2. Someone who supports something
3. Commodities offered for sale
4. The exchange of goods for an agreed sum of money
5. A communication (usually brief) that is written or spoken or signaled

II. Find the antonym of the following words in paragpah 2

1. seller 2. make 3. unlucky 4. eventually 5. social


III.State the following statement TRUE or FALSE
1. Advertising is not important in business. (...)
2. By using advertise, you can promote products or services. (...)
3. Advertising is only communicated through television. (...)
4. Branding assocites a sposor name. (...)
5. Advertising can not be used to reasure shareholders. (...)
IV. Answer the following questions based on the reading text
1. What is the function of advertising?
2. Why is advertising differentiated from personal selling?
3. Who belongs to non-commercial advertisers?
4. Give four examples of religious organizations.
5. What do you know about Edward Bernays?
V. Write a correct sentence in number by using a correct tense
1. I-visit London last August (Simple Past Tense)
2. Rina write an email when her father came. (Past Continuous Tense)
3. Joko finish his fiancial reports by next Friday ( Future Perfect Tense)
4. Tina and Enny send their proposal when I came (Past Perfect Continuous)
5. Mr Richard Stephenson lead the meeting for two hours. (Present Perfect Continuous)
Good luck