Business Plan

For

Launching an Automobile Manufacturing

Industry In Bangladesh

Prepared By Impact Group.

 BUSINESS PLAN

FOR

SPEEDY BANGLA AUTOMOBILES LTD.

 Southeast University
GROUP ASSIGNMENT

SUBMITTED TO: Prof. Dr.Golam Ahmed Faruqui

Dean, School of Business Studies &
Director, MBA Programs
Southeast University

SUBMITTED BY: IMPACT GROUP

DATE OF SUBMISSION: 22nd August, 2015.

Name of the Group Members
>>> Impact Group<<<

Md. Akib Javed Khan SID No.: 2015110000272

Md. Al-Mamun SID No.: 2015110000082

Jannatul Ferdous SID No.: 2015110000267

Imam Mahedi Hassan SID No.: 2015110000262

 Table Of contents:
NO. CONTENTS PAGE
01. Executive Summary 01.
02. General Description 02.
03. Mission & Vision 02.
Goals 02
Objectives 03.
04. Economical Philosophy 04.
05. Business Philosophy 04.
06. Target Customers 05.
07. Legal forms of ownership 06.
08. Product & services 07.
09. SWOT analysis for SBA 08.
10. Marketing plan 09
Market research 09
Economics 10
Barriers 11.
How to overcome barriers 11.
11. Economic environment & high growth opportunities 12
12. Comparative analysis 13
Main competitors 13
Main competitors & their products 13
13. SWOT Analysis for business environment 14
14. Products & benefits 15
Major product lists of SBA 15
Motorcycles 16
Heavy buses 17
Heavy trucks 18.
Cars 19.
Scooter 21
15. Main parts of a Honda 22
16. Main parts of a minibus 23
17. Sample of a car manufacturing design 24
18. Competitive analysis 25
19. Location 25
20. Promotion & advertising 26
21. Distribution channels 27
22. Quality controls 28
23 Management & organizations 28
Professional& advisory support 28
Management advisory boards 29.
24. Start-up capital & financial condition 30.
25. Conclusion 30.