EXECUTIVE SUMMARY

The attractive procedure for Spanish Delight restaurant focuses on the

opportunity taken from getting goodwill and assets from Atzeka diner, which
will seize operations. The current proprietor is possessed with offering the
operations, as the restaurant is not doing the volume he thought it would.
The restaurant is arranged in Ledra Street offering remarkable potential for
attracting customers. The reach is included by bistros, bars, pubs and clubs and
its one of the issue territories of Nicosia.
Spanish Delight organization gathering acknowledges that the business can be
separated into four unmistakable social affairs. The principle social event is the
tourists, especially from Europe, the second assembling that will be centered
around is reasonably matured Cypriot couples who are hunting down a
sustenance that will satisfy them and give a grouped association in there night
life. The third assembling will be veggie lover people, following nowadays it is
marginally an example to be veggie significant other and last people who are
single, liberal and willing to have a go at something new, celestial, low fat and
interesting.
Cost Control Focus: We will control costs at all times, without exception. Cost
Control will be a composed limit of the restaurant from the onset. Cost control is
about managing the numbers - deciphering and taking a gander at the numbers
that impact what truly matters. 80% of the achievement of a diner is dead
situated before it opens.
In light of genuine competition, restaurateurs must scan for ways to deal with
divided their business to accomplish and keep up a high ground. Cyprus obliges
a place that will fit into the 'better approach for living' of cutting edge people,
one that is contemporary captivating and solid in the meantime. Spanish Delight
will fill that corner.

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1.0 COMPANY DESCRIPTION

Spanish Delight focuses on giving Spanish base Ethnic support. Our diner is
single unit, minimal measured restaurant. The restaurant will be arranged in
Lidra street and it will advantage an extensive variety of dinning: lunch, dinners.
Our goal is to adventure the street development in the midst of the week and
especially on weekends. Spanish Delight focuses on giving Spanish base Ethnic
support. Our diner is single unit, minimal measured restaurant. The restaurant
will be arranged in Lidra street and it will advantage an extensive variety of
dinning: lunch, dinners. Our goal is to adventure the street development in the
midst of the week and especially on weekends. Administration will be accessible
amid the accompanying hours:

Lunch: Monday to Saturday, 12 a.m. 3 p.m.

Supper: Monday to Saturday, 6:30 p.m. 1 a.m.

Fridays and Saturdays: 7:30 p.m. 1:30 a.m.

The cash related accomplishment is a champion amongst the most basic

viewpoints for us. With a particular deciding objective to gain ground, we need
to give phenomenal sustenance and organization, enormously clean with
intriguing turns. This is a huge open entryway for us in light of the way that our
diner will be the unrivaled in the region and it will serve sustenance amazingly
not the same as the other steady restaurants that is the reason will be striking in
its considerate.

Our transient destinations are to remember the customer satisfied keeping the
deciding objective to create a nice name. A satisfied customer will raise the diner
to family and partners thusly extending the volume of the operations. Our long-
term targets consolidate clearly the advantage moreover building Spanish
Delight as the best choice for Spanish support close-by.

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People nowadays tend to visit new and totally unforeseen sorts of nourishment
and diners. So we acknowledge that more people will visit our diner and the
restaurant will be a win. The diner will start as a fundamental obliged affiliation,
asserted by its organ

2.0 DESCRIPTION OF PRODUCT AND SERVICE

The menu will be composed in plain dialect so everybody can comprehend and make
his/her choice. Furthermore the menu will change regularly so our clients can take a stab
at something new consistently and have an assortment of decisions. As we say prior our
eatery will offer Spanish and a determination of universal dishes. Our sustenance will be
of the finest quality and arranged with extraordinary flare in mix with Spanish and other
local flavors. The core of our consideration is the client so we have to offer great
nourishment and administrations and make long haul connections and faithful clients.
Bits will be unobtrusively measured, decorated with shocking presentations. We will keep
a little consistent menu and whatever remains of the menu will be in view of the culinary
specialist's proposal. This will help us to diminish waste and arrangement fixings and
obtaining.

3.0 MARKET ANALYSIS

3.1 POTENTIAL CUSTOMERS

Middle Aged Cypriot Couples:
The restaurant will have an intimate, romantic, atmosphere. Spanish Delight will be the
best location in town for middle aged couples from Cyprus who are looking for a cuisine
that will satisfy them and give them a different experience in there night life.

Vacationers:
Cyprus attracts many tourists during the summer months of May through October.
Spanish Delight will be a destination dining locale, with its attractive atmosphere,
international menu, and lounge. Also, tourists are more familiar with European cuisines
and care more about their health.

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VegetarianPeople:
Our menu will always have a line of extremely delicious vegetarian foods that will deal
with the market segment of vegetarian people.

Individuals:
For People who are single, open minded and willing to try something new, tasty, low fat,
interesting. Spanish Delight can offer them the ultimate dining experience and have a
wonderful
Market Analysis

Potential Customers Market Percentage

Middle Aged Cypriot 30

Couples

Tourists 30

Individuals 25

Vegetarian People 15

3.2 COMPETITORS
Our genuine adversaries in the sustenance business are exceptionally various.
Disregarding the way that we are the unparalleled Spanish restaurant orchestrated in

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Ledras street there are various diners as of late opened in the locale. In this manner there
is lower gross advantage for the association.

In case we consider our Spanish diner adversaries, we can perceive that our weaknesses
are qualities for a part of the contender's restaurants. Case in point, we are orchestrated in
a locale that cars are not allowed to cross, so this suggests that its more troublesome for
customers going to the store. On the other hand our expense and also our sustenance
quality diverged from other Spanish restaurants is at a dominating position. We also need
to determine that nonattendance of movement organizations and unlucky deficiency of
youngsters supper menu are a huge downside for the augmentation and interest of new
customers to the business instead of our adversaries.

Another opponent in your home market

4.0 VALUE PROPOSITION

What will make as novel will be the era of a condition that will astonishment and fulfill
the client. We in addition hope to give a mix of enchanting and astounding associations.

Our objective is to make solid character in our get-together with a great opening. To
perform our destinations we concentrate on the elevating to develop client mind in
Nicosia and in the consolidating regions. There is a mixture of frameworks and endeavors
that will help us achieve our objective of clearing up who we are and what we do and that
verbal exchange will be our key propelling power.

All menu things are respectably regarded for the zone. While we are not endeavoring to
be the base regarded eatery, we are expecting to offer extraordinary backing at sensible
costs for the common cafe caf.

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All menu things are respectably assessed for the extent. While we are not attempting to
be the most diminished esteemed diner, we are hoping to offer noteworthy food at
sensible expenses for the typical restaurant burger joint

4.1 MARKETING RESEARCH AND THEIR FINDINGS

In place find more data about our target market, we led an advertising exploration
utilizing different methods like center gatherings, pilot studies, overviews, optional
information, contextual investigations and so on. Our statistical surveying helped us to
recognize the accompanying: We intended to figure out who our client is, what are the
client needs, needs, desires, convictions and so forth. Likewise we had the capacity focus
the extent of the target showcase about 95% of our studied center gathering supported
having a decision of distinctive size parts. "Spanish Delight" Restaurant idea is
constructed to offer distinctive estimated parts. Our clients need the alternative to pick
what fulfills their voracity. Additionally we had the capacity focus the menu mixed bag.
In the wake of mulling over other promoting examines, we found that Spanish eateries
are expanding in Nicosia on the grounds that Cypriots are all the more eager to attempt
new thinks and particularly universal taste.

Additionally we had the capacity focus the best possible eating knowledge. We must
furnish consumer loyalty with nourishment and administration being exceptionally
essential, however our discoveries show that the improvement, lighting, and different
alternatives to enhance the feasting background are likewise figures client choices.
"Spanish Delight" Restaurant takes every one of these components in thought for the
configuration of this eatery.

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 Strengths
Spanish food in an area in Nicosia that no
other exotic restaurant exists.
The restaurant has good location
The food quality and prices are very
good.
Friendly and experienced food service
team.
Good ventilation and airconditioning
system.
Flexible working hours for employees.
New innovative service.
Good Marketing and promotional tools to
attract customers
Opportunities
Food habits are changing
Standard of living has good location
To open branches in new cities in
Cyprus and Europe.
To build children playing area in the
restaurants.
Establishing home delivery service
Hiring and training new employees
Making new food dishes
TV commercials
Developing market
Tourism
Advancement of technology
Increase of population
European Union
Marketing Research - SWOT Analysis
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Weaknesses
Size of the business (Square meters and
only one store)
The restaurant has no market presence or
reputation
There are no big newspapers or TV
advertisements
There are no kids playing area in the
restaurants
There is no kid's meal
There is no home delivery service
Threats
A new competitor in your home market
Risk of rejection for Spanish food
Shift in consumer taste away from the
service.
Renovation vs. new construction and the
cost of renovation because of the age of
buildings
No incentives for rehabilitation of existing
housing stock there are some historic
preservation incentives for commercial
buildings
Parking continues to be an issue and we
need to consider the type of development
and how that will impact the need for
parking
5.0 MARKETING STRATEGY

Spanish Delight Restaurant showcasing framework will be to propel our

invigorating sustenance, unrivaled organization, and energizing thoughts to pull
in the close-by repeat customers and the yearly settled tourists. Showcasing
exercises will concentrate on the going with:

Customer Service: Based on our contribution in the restaurant business, customer

organization has constantly been the genuine draw for the devouring client base.
Sustenance and air is far out-shadowed by transcendent customer advantage that
changes another customer into a repeat customer. As administrators we must
demand the hold up staff to give the most perfectly awesome in quality
organizations to the customer, ensuring that they are content and satisfied by
their eating learning. Hold up staff will be totally arranged.

Range/Building: The most vital Marketing device that we have is the outside of
our building, and our new sign. We arranged an exceptional course of action into
the redesigns and expressive subject to create the tasteful solicitation of Spanish
Delight Restaurant.

Publicizing and Promotion: Our Advertising Plan and media timetable call for
concentrating on customers clearly through close-by preparations strove for,
separately, guests, Cypriot couples, and individuals and veggie darling people.
Also considering our experience we understand that the best approach to
achievement starting now of beginning opening is wide media headway for the
achievement of our destinations. A sound arrangement is allocated for the first
year. A fundamental bit of the financial remittance is assigned to make the media

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and customer buzz for the month going before opening and the accompanying
three months after the fantastic opening.

Restricted time Campaign: The most perfect way to deal with accomplish our
potential customers is to develop a compelling publicizing campaign propelling
our concept of "Spanish diner, enchanting foundation." despite standard
advancing practices, we will increment noteworthy affirmation through every
day papers, releases and open announcements. Buyers will be asked to visit our
site to be invited with a flash media presentation that highlights the diner, past
happenings and best in class attractions.

5.1 ADVERTISING AND PROMOTIONAL STRATEGY

5.1.1 Publicity Strategy
Build a successful and effective correspondence between the administration
group and the top level staff so we can accomplish our objectives by giving
brilliant nourishment fantastic administrations.

Make a month to month bundle upgrades for the best media.

Make long haul association with the article stuff of numerous Medias like daily
papers, magazines, TV, radio and so on.

Make a complete history about the eatery and menu so we can illuminate
potential clients about how and when this sort of eatery was made and what the
development has been following the starting.

Amid the initial six to twelve months of our operations, welcome with individual
welcomes the most compelling correspondents, editors, pundits from
neighborhood news papers and magazines or nearby and worldwide VIPs.

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Individuals have ended up more touchy in group issues. Thusly, we ought to
take advantage this affectability and partake specifically group administration,
for example, reusing, contamination and philanthropy. These sensitivities will
make great association with the group and addition their trust and support, and
in the meantime give something back to the group.

5.2 MARKETING PROGRAMS

There are three showcasing undertakings that we can use to achieve our targets.
Those are: one on one individual examination in the diner, open association and
media showcasing. The slightest extravagant and more practical as I might want
to think publicizing is the individual exchange with our customers. Along these
lines both the organization and head manager will visit with the customers and
check that they get awesome sustenance with remarkable organizations. This
will make extraordinary relationship and devotion with our customers.

Another showcasing program that is significant is the promoting. In this

situation we can use the faultfinder choice to diagram our beautification,
organizations, and menu. In like manner, we can use the freebees to advance in
different spots like hotels, shops, online et cetera. Our goal is to attract and hold
unfaltering customers

We should endeavor to make incredible business relationship with associations

in both the private and open division. Accordingly we can pull in more
customers.

Finally, the media publicizing is similarly open. We can use the news paper, TV,
radio, power web side to advance our menu and unfathomable organizations,
also to offer headings to our restaurant region.

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 5.3 SALES STRATEGY
Our system is essential: To make a space that will wonder and satisfy the
customer. Our showcasing systems are planned to get faultfinders and starting
customers into our entrances. Our business techniques must make the
accompanying walk and make commitment and long term associations. By
making long term relationship with our customers we get more customers
because if customers are satisfied and content with our organizations and
expenses they will exhort about the eating foundation to sidekicks and relatives.
Employing representatives who truly appreciate their employments and
admire our eatery's exceptional offerings.
Proceeds with enhancements of value, is each representative and chief
employment.
The head boss ought to have individual discussions with the clients so we
can get a criticism about our sustenance assortment and administrations.
Assessing nourishment decisions for prevalence, and keeping top choices
on the menu as we pivot occasional sustenances and specials.

In like manner we had the limit center the most sensible expense. Our customers
and buyers in more general have been able to be moreover asking for the
estimation of the devouring euro. Our menu is esteemed at a mid level, with no
path over 20. Also we have an enhanced menu and Appetizer decision assessed
between 5.00 - 10.00, allowing arrangement devouring in a full-adva

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6.0 OPERATING PLAN

6.1 LOCATION - BUILDING

There are a significant measure of components that we have to consider the region of the
restaurant. We have to pick the town that it will be masterminded, will it be a guest spot
or a town.

Concerning the building we can buy another or used building or even rent. We can in like
manner buy the range and produced our own particular building according to our needs.

Range

We picked that the best place for our restaurant is Nicosia and more especially Lidra
street. The reason that we decided to go there is by virtue of Nicosia is both guest spot -
depending upon the area - and the way that various Cypriots visit amid the night. We
expect that vacationer will visit our diner in light of the way that it will be another
experience despite for them. Another reason we have picked Lidra street is by virtue of
we expected to endeavor the stores and night clubs around that force in customers and
quickly have a business without spending any money. In like manner the earth is
somewhat freakish since there is a slant of outstanding and old building outline in the
incorporating structures. Also there are not some different restaurants of interesting
sustenance there.

Renting

We reasoned that we are going to rent an expanding because we can't remain to buy one
at the beginning periods of our opening and we need to spend that money to the change
of the building. Despite the way that we could bear the expense of one it wouldn't be
adroit, in light of the way that the monetary crisis around the globe has made little

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business more dynamic about money spending, consequent to the business may not
attract the customers it expected.

Building

For our needs we found a building in a superior than normal condition and enough place
for our needs. The compass of the building is 250 m2 that consolidates the spot for the
tables for the kitchen and the spot for limit. There is moreover a little garden that is
crucial for as in light of the way that we need to improve it in a Spanish style. Something
else that was basic for our decision is that the spot was an Italian restaurant sooner or
later as of late. This is discriminating for as since it will extra as time from bureaucratic
systems for getting a grant for the diner.

Workplaces - Equipment

Another inclination for this building is that the force foundations are arranged and in a
better than average condition and for our needs. We found an association MachinePro Ltd
which is had handy involvement in repairing restaurant equipment, something that we
certainly require, besides gives 24 hours organization.

We hope to give stores of stress in the considerable way of our rigging remembering the
final objective to keep our customers satisfied. In case for example we have a couple of
machines that will reliably have issues then the sustenance will be late passed on to
customers. Subsequently we will have baffled customers, which is something that we
genuinely need to stay far from since this will pulverize the photo of our restaurant.

Suppliers

As a Spanish diner we don't have to import anything from another country. All the stock
can be found here in Cyprus from our close-by suppliers. We have chosen to take our
stock from 2 different suppliers for the reason that we would favor not to go through

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stocks at whatever point. This will moreover give as the inclination of managing our
expenses between the two suppliers. Without further ado concerning vegetables, our
gourmet pro will be in control selecting every morning new verdant nourishments from
Laiki Agora of Saint Antonios which is orchestrated in a division of 3 kilometers from
our diner.

Conveying

The transport of our stock items may achieve as an issue, since there isn't a halting spot.
Halting spot is a general issue for this area. There isn't any ceasing place in the front path
of the shop and the principle halting spot is on the back. Just on specific times (Between
07:00 - 10:00) the suppliers can pass on there stock at the diner.

Organizational Plan Personnel Plan

Organizational Plan
Head
Manager

Accountant General
Manager

Supervisor

Chef Cooks Waiters

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 Personnel Plan
The staff will incorporate 7 full-time workers and 3 low maintenance representatives,
who will work a sum of 850 hours every week and create a normal month to month gross
finance of 197.000 for the first year in business.

As the staff arrangement indicates underneath, we hope to put resources into a decent
group that will be genuinely paid. We think the arranged staff is in great extent to the
measure of the eatery and anticipated incom.

Personnel Plan
2013 2014 2015
Managers 50,000 60,000 70,000
Chef 45,000 50,000 65,000
Cleaning 30,000 35,000 50,000
Waiters 72,000 108,000 108,000
Other 24,000 34,000 49,000
Total People 10 12 14
Total Payroll 197,000 287,000 342,000

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 7.0 FUNDS REQUIRED AND EXPECTED USES

Start-up Expenses, Assets and Liabilities

We had the capacity rent the spot at 2,500 every month. Our eatery will be prepared to
use in three months period. We accept that our eatery will begin making benefit in 12
months period. The spot is now situated up as an eatery, yet tragically the hardware is
obsolete so we have to purchase new ones, so we plan to concoct a sum of 100,000 in
capital, in this manner a 130,000 ensured 13-year bank credit to set up the bus.

7.1 FINANCIAL STATEMENTS

Assumptions underline financial projections

Sales Forecast
Unit Sales 2011 2012 2013
Meals 22,822 35,000 45,000
Drinks 11,415 17,500 22,500
Other 240 500 1,000
Total Unit Sales 34,477 53,000 68,500

Unit Prices 2011 2012 2013

Meals 15.00 15.00 15.00
Drinks 2.00 2.00 2.00
Other 10.00 10.00 10.00

Sales
Meals 342,330 525,000 675,000
Drinks 22,830 35,000 45,000
Other 2,400 5,000 10,000
Total Sales 367,560 565,000 730,000

Direct Unit Costs 2011 2012 2013

Meals 2.00 2.00 2.00
Drinks 0.50 0.50 0.50
Other 1.00 1.00 1.00

Direct Cost of Sales 2011 2012 2013

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Meals 45,644 70,000 90,000
Drinks 5,708 8,750 11,250
Other 240 500 1,000
Subtotal Direct Cost of
51,592 79,250 102,250
Sales

7.2 PRO FORMA BALANCE SHEET

Balance sheet account for the years 2011 2012 - 2013

2011 2012 2013

Capital Assets
Fixed Assets
Furniture and fittings 37135 38195 32918
Kitchen Ware 1235 1830 1728
Electrical Equipment 25905 24100 21690
Tablecloths etc 3065 2759 2584
67340 66884 58920

Current Assets
Stock 2225 11350 17525
Debtors 748 1700 1300
Cash 383,355 561,960 773,671
386,328 575,010 792,496

Current Liabilities
Creditors 59617 82029 98300
Wages due 2350 3500 -----
61,967 78,529 98,300
Net Current Assets 324,361 496,481 694,196
Total Assets - Current Liabilities 391,701 563,365 753,116

Capital 306,259 442,539 628,423

Add Net Profit/Loss (15138) 40582 78931
Less Drawings 580 244 762

Long Term Liabilities 100000 80000 45000

391,701 563,365 753,116
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 7.3 PRO FORMA CASH FLOW
The cash flow projection shows that starting cost and provisions for ongoing expenses are
adequate to meet our needs until the business itself generates its own cash flow sufficient
to support operations.

2011 2012 2013

Cash from
Operating activities:
Cash Sales 367,560 565,000 730,000
Increase in Debtors (748) (952) 400
Decrease in Creditors (9617) 2412 (3729)
Subtotal Cash from
357,195 566,460 726,671
Operations

Cash flows from

investing activities
Patent purchased (1,500) 0 0
Plant and machinery
(67340) 0 0
purchased
Bank interest paid (5000) 4500 4000
Subtotal Cash
283,355 561,960 733,671
Received

Cash flows from

financing activities
Loan received 100,000 40,000

Cash Balance 383,355 561,960 773,671

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