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We the students of the Chitkara Business School are sent off to collect market research on what people think
about WILDSTONE as a Fragrance company for men, how people select there deodorants and also to assess
consumer acceptability towards new products of Wildstone.
We would be highly thankful to you if you spare some time of yours and help us with our research
Thank You.
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(PART-A)
PERSONAL INFORMATION
>NAME:-
>CONTACT NUMBER:-
>EMAIL:-
>ADDRESS:-
>GENDER :-( M/F)
>AGE (please tick the correct age group):- 15-19 20-24 25-29 30-34 34-ABOVE
>Income Per month (pick the correct option)-
A) Below 50,000 B) Between 50,000-1 Lakh C) Above 1 Lakh B) Student
(PART-B)
What is your lifestyle like?
A) Highly Active B) Lightly Active C) Moderately Active E) Sedentary Active
1
Rate the importance of following factor while choosing a Fragrance? (1-5, 1 being least important and 5
being the most important)
1. Fragrance
2. Long-lasting effect
3. Availability
4. Affordability
5. Impressive Packaging
6. Freshness
7. Brand Image
Wild Stone is a well-known leading male grooming-personal care brand do you know about it?
A) YES B) NO C) DOUBT
Which celebrity would you suggest who should endorse Wild Stone (If others do specify)?
A) Akshay Kumar B) Emraan Hashmi C) Ranbir Kapoor D) Others
Which color comes to your mind when you think of the Wild Stone product?
A) Red B) Blue C) Green D) Black E) None
Wildstone have all the traits that I want in a fragrance(Rate on scale of 1-5, 1 being completely Disagree
and 5 being completely agree)
Wildstone does not harm your skin (Rate on scale of 1-5, 1 being completely disagree and 5 being
completely agree)
Rank the following companies (Scale 1-5, 1 being the best and 5 being the worst)
A) Engage B) Axe C) Set wet D) Fogg E) Park Avenue F) Wild stone
2
How would you rate WILDSTONE in terms of the following parameters (scale of 1-5, 1 being Poor and
5 Excellent )
How would you rate the Fragrances in terms of the following parameters (scale of 1-5, 1 being Poor and 5
Excellent )
If wildstone launches exclusive fragrance series for men who are Highly active Sportsmen will you
consider buying it?(Tick any one)
Wildstone-Pro Definitely buy Most Probably Not Sure Not buy Definitely not
Sport
3
>>SUGGESTIONS________________________________________________________________________
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