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when US start-up Bonobos was first launched Andy Dunn is a 30 year-old Stanford Busi-
ness School graduate with a nose for
in 2007. Since then the company has excelled marketing and an eye for fashion. As CEO
and co-founder of Bonobos he has seen
in doing exactly what its critics said was im- the enterprise blossom from a basic two-
possible.
man set-up operating out of a car boot,
into a leading internet apparel supplier
that represents a new genre of business
in todays tech savvy marketplace.
big up elogios with a nose for sth con olfato to reveal revelar
to combine combinar an eye for sth con buen ojo root races
fashion moda CEO (od Chief Executive Officer) presidente private equity analyst analista de capital
apparel ropa co-founder cofundador privado
brand marca enterprise empresa to focus on sth centrarse en algo
e-retail venta electrnica al por menor to blossom florecer consumer consumidor, cliente
to raise a few eyebrows generar incrdulos, two-man set-up empresa de 2 personas to profit beneficiarse
causar sorpresa out of a car boot desde el maletero del coche direct-to-consumer directo al consumidor
start-up empezar supplier proveedor to team up with sb asociarse con alguien
to launch lanzar genre gnero housemate compaero de piso
to excel in sth destacar en algo, sobresalir tech savvy alta tecnologa venture empresa
to defy desafiar, oponerse a marketplace mercado designed diseado
tech industry industria tecnolgica to nurture sth cultivar algo to fit encajar
turnover facturacin drawing board mesa de dibujo along with junto con
thriving prspera fellow classmate colega de clase
fot. bonobos
initially inicialmente
to predict predecir money-maker mquina de hacer dinero to enable permitir
lame duck caso perdido unique nica previously antes (anteriormente)
graduate graduado glance vistazo merchandise mercanca
to go online abrir una pgina web, meterse en cut corte customer service servicio al cliente
internet to appeal to sb atraer a alguien to turn to sb recurrir a
to register registrar (registr) core ncleo ex-colleague ex compaero
to run sth dirigir (llevar) algo division sucursal, divisin weakness debilidad
flagship store tienda insignia / principal to seek sb out buscar fuera to be better off estar mejor
move medida to be capable of sth capaz de equity accciones, capital
to be in line with sth estar conforme con, to deliver entregar goal objetivo, meta
estar en consonancia con to bring sb on board traer a bordo ( traer ultimately a la larga
principle principio a alguien a la empresa) departure partida, salida (marcharse de la
to provide proveer to emulate emular, imitar empresa)
to pay dividends pagar dividendos appointment nombramiento toward hacia
immediately inmediatamente coup golpe maestro to acknowledge reconocer, admitir
purchase compras web team equipo web fair salaries salarios justos
dashboard centralita frontier frontera stake participacin
to measure medir to persuade persuadir authority autoridad
performance rendimiento Xs finest los mejores de task tarea
segmented segmentado prospect posibilidades attitude actitud
to take sth into account tener en cuenta to burn bright(ly) brillar con fuerza, brillar to consider considerar
relevance relevancia ms daunting sobrecogedor
repeat-purchase compras repetidas to be on the up estar en la cima, al alza self-evaluation autoevaluacin
to benefit from sth beneficiarse de to suffer sufrir major impact gran impacto
word-of-mouth boca a boca to state establecer to force obligar a (obligado)
to witness sth presenciar meaningful significativo to concede reconocer, admitir