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1) The _____ component of an attitude is the emotional or feeling component of that attitude.
A. affective
B. cognitive
C. behavioral
D. evaluative
6) John is working for a marketing research company and conducting an experiment in which he
compares participants physiological reactions to an advertisement spot with music with their
reactions to a spot without music and a control group seeing the news. For analyzing the data John
should use ____________ .
7) A consultant is entering his clients organizations. While being shown to the CEO he carefully
observes his environment (e.g., way that people he talks to behave, furniture, architecture of the
building, etc.) to read the organizational culture. The consultant is looking at ____________.
8) Expectancy theory focuses on employees work motivation. Next to the expectancies, which
variable is key in expectancy theory?
A. Needs
B. Motives
C. Instrumentalities
D. Hygiene factors
9) Jim is dissatisfied but will still stay at his company. Which combination of comparison levels
corresponds to such a situation?
A. seek consensus
B. maximize leader-member relations
C. assign group members to particular tasks
D. empower employees to make their own decisions
12) John scored high on the need for achievement in a test based on Mc Clellands theory of
learned needs. What should his supervisor promise John to motivate him?
A. A higher salary
B. A promotion
C. A challenging new task
D. Recognition in front of his colleagues
Question Answer
1 a
2 d
3 b
4 d
5 c
6 d
7 d
8 c
9 b
10 b
11 a
12 c