A STUDY ON EXAMINE OF CONSUMER BUYING BEHAVIOUR OF NITHYA

SILKS COTTON INDUSTRIES AT THIRUPUR.

1. Age
a) Below 25 b) 25-30 years c) 31-35 years d) 36-40 years e) Above 45 years
2. Distribution of respondents by gender?
a) Male b) Female
3. How long you aware about Nithya Silks?
a) Less than 5 years b) 5years 10 years c) More than 10 years
4. How did you come to know about Nithya Silks?
a) Advertisement b) Colleagues references c) Friends/relatives references
d) Websites e) Any other specify
5) How frequently do you visit Nithya Silks?
a) Once in a week b) Twice in a week c) Once in every 15 days d) Once in a month
6) What is the main purpose of purchase?
a) Personal Usage b) consumption c) To Gift d) Any other
7) You prefer to go in Nithya Silks with
a) Family members b) Spouse c) Friends d) Others
8) What is the reason behind purchasing in Nithya Silks?
a) Good satisfaction over products b) Reasonable prices c) More offers
d) Product Quality e) Any others
9) How do you rate the pricing of products at Big Bazaar?
a) Expensive b) Competitive c) Affordable d) Reasonable
10) Why do you prefer to shop in Nithya Silks?
a) Availability of adequate stock b) Convenience of location and timing
c) Offers and discounts d) Variety of products e) Quality of products
11) What more facility would you like to get at Nithya Silks?
a) Membership Card b) Discount Card c) Free packing Offers
d) Cash Back e) Lucky draw Offer
12) How often do you ask for Assistance from store staff in selecting your Purchase?
a) Almost Always b) Often c) Sometimes d) Seldom d) Never
13) How is your overall experience in Nithya Silks?
a) Excellent b) Above Average c) Average d) Below Average e) Very Poor
14) Would you visit Nithya Silks again?
a) Almost always b) Often c) Sometimes d) Seldom e) Never

15) Discounts and Offers play an important role in decision making of buying behaviour?
a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

16) Do you suggest any one to shop at Nithya Silks?

a)Yes b) No

17) How, do you suggest to Textile management to making present Nithya Silks to more
attractive?
a) To maintain quality products b) Reasonable prices c) Giving more offers
d) Giving more discounts d) Convenience

18) Which one is best in customer service at Nithya Silks?

a) Speed of service b) Ease of parking c) Helpfulness of Staff d) Friendliness of staff
19. Mention your satisfaction level for following elements
Satisfaction Highly Satisfied Neither Dissatisfied Highly
Level satisfied satisfied nor Dissatisfied
dissatisfied
Location
Operating time
Parking facility
Cleanness of
store
Spacious shop
floor
Easy to locate
product
Quality product
Promotion
offers
Price for the
product
Staff
helpfulness
20) Please Rate 1 to 5 as per your level of acceptance
Serial Factors Rate 1 to 5
number
1 Price
2 Quality
3 Customer service
4 Interior
5 Parking facilities