Creative brief

Background Summary

CLIENT:
<Game name> is a challenging psychological game, which needs
the player to form their own strategy and critical thinking.

PRODUCTS OR SERVICES:
-Psychological challenging board game or card game

SWOTs INVOLVED WITH THE PRODUCTS OR SERVICES:

STRENGTH
> Psycholagically challenging.
> Easy to follow.
> Help kids to lose shyness and self doubt.

WEAKNESS
> Many kids are more into digital games
> There are many already wellknown competitors.
>

OPORTUNITY
> Help kids aware of their ability in critical and strategic thinking
and help them exercise it.
>

THREATS
> card games are everratted.
> Some kids might not to understand the game.
OVERVIEW
Project:
Identity design for

Design Component:
Identity design, stationery system, and collateral items.

DRIVERS
Top Three objectives.
> To exercise kids ability of strategic and critical thinking
> Built confidence to be able to ask critical questions
> help children to overcome thier shyness and self doubt

AUDIENCE
<GAME NAME> IS TALKING TO:
kids to young adult.

THEY THINK <GAME NAME> IS:

THE AUDIENCE SHOULD CARE BECAUSE:

<GAME NAME> Is fun to play, it help to overcome shyness
without trying because youre just playing, it exercises strategic
and critcal thinking which will help kids in the future.
COMPETITORS
COMPETITIONS:
> Identity (Psychological boardgame)
> Psych warfare

PSYCH IS DIFFERENT FROM THE COMPETITORS BE-

CAUSE PSYCH IS:
> Fun
> its psychologically challenging
> the game is not hard to follow

TONE
TONE OF VOICE
> Palyful
> Easy to understand
> strategy and critical exercise

ADJECTIVES TO DESCRIBE THE FEELING AND AP-

PROACH:
> Fun
> Engaging
> CHALLENGING

MESSAGE
WITH THIS PIECE, <GAME NAME> IS SAYING:
a game is not always useless a nd waste of time.

PSYCH WANTS THE AUDIENCE TO TAKE AWAY:

> Be more confident
> Be more critical on life in general
>
DETAILS
MANDATORY INFORMATION THAT
MUST BE INCLUDED:
> How To Play
> Why you should play it
> What will you get from the game

DELIVERABLES
Brand Identity:
> Logo
> Brand Guideline
> Packaging
Stationery System:
> Business Card
> Letterhead
> Sticker
Collateral Design:
> Price Tag

FORMAT PARAMETERS
To Be Decided

LIMITATIONS
Fun and interesting design