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HOW TO BECOME A

PHYGITAL BANK
IN ONE YEAR
GO PHYGITAL
Leap to a new productivity frontier with
seven strategic interventions

High

Possible
Frontier Today

WHY Phygital
Adopt a Phygital architecture to leap to a
Value to Customer

Leap
new productivity frontier
INCREASED MARKET SHARE
LOWER COST-INCOME RATIO Current Position
of Most Firms
IMPROVED RISK PROFILE

Low
High Low
Relative Cost Position

DIGITAL INTERACTIONS
All interactions are powered by Digital to have
intelligent context aware conversations with
the customer as a bank and not as siloed
individuals or channels

DIGITAL OPERATIONS
Designed for Zero Operations. Follow a
WHAT layered Digital First approach.
Eliminate --> Automate --> Enable
USE DIGITAL AS AN ENABLER
TO TRANSCEND BETWEEN DIGITAL ORGANIZATION
ONLINE AND OFFLINE Organized for Digital Era. Inherently Agile and
collaborative. Leverages living dashboards,
algorithms, social and crowd

7 HOW
Act on seven strategic
interventions

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