How to Launch a Space Startup in 2 Days (First Person)

www.yahoo.com /news/launch-space-startup-2-days-first-person-172437752.html

by Douglas Messier, SPACE.com contributor

Two CubeSats built by San Francisco-based startup Planet Labs deploy from the International
Space Station in early 2014. The emerging "New Space" movement has high hopes for CubeSats,
which are tiny, versatile and relatively cheap.

About three hours into Startup Weekend: Space, I seriously wondered what I had gotten myself into.

I was standing with a group of 10 people I'd just met. We had formed a group to pursue a business idea that one
of us had proposed only that evening. And we had less than 48 hours to develop the proposal into a viable
business proposition before presenting it to a panel of judges.

That's going to be a lot of work, I thought. Could we pull it off? Or would we end up embarrassing ourselves? We
would get an answer in less than two days. And we had not a moment to lose. [Vote for the Greatest 21st-
Century Space Innovators]

That was the intense atmosphere of Startup Weekend, which was held at the end of July in California's Silicon
Valley in conjunction with the Space Frontier Foundation's annual NewSpace Conference. About 80 people
participated in the two-day event.

Pizza and pitches

The weekend began on Friday evening with pizza and pitches at the conference hotel in San Jose. Thirty
attendees pitched assorted space business ideas, which the group then voted on to determine the most popular
ones. Participants formed teams that evening around the nine best proposals.

A range of ideas made the final cut. One group planned to produce " pongsats," which are balloon-launched ping
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pong balls containing tiny payloads. Another team focused on developing satellites that would beam power to
other spacecraft. There was also BioCube, which proposed developing CubeSats that would allow researchers
to conduct biological experiments in space.

I joined "Makernautics," a group led by an Englishman named James Parr. His idea was to make money
producing parts and components for CubeSats.

We worked over the next two days at the Rainbow Mansion, a large residence in Cupertino whose occupants
had opened their home to us. The nine teams spread out into every nook and cranny on the first floor; the
Makernauts took up residence in the large, airy dining room.

On Saturday, my group worked to refine our concept, researching the competition and thrashing out how the
business could be profitable. We gradually realized that several companies already sold components for
CubeSats. A market we thought was open was already very competitive.

By the end of Saturday, we had evolved the concept into creating a software package that would allow CubeSat
developers to mix and match components and test out their designs. This change in direction is known in Silicon
Valley as a "pivot."

We also spent Saturday thinking about partnerships. One potential partner was located nearby, so we gave that
business a call. "C'mon on over," they said. "We're busy working away." It was just another Saturday night in
Silicon Valley.

Representatives of the potential partner (which shall remain nameless) were very generous with their time, and
they actually liked the idea. However, it turned out that collaboration wasn't quite right at that time. We left their
offices as darkness descended over the Valley, tired from a long day but feeling even more confident in our idea.

Showtime
It's always a crapshoot working with people you've never met, but my team members got along very well. Parr
provided clear leadership, and the ideas and discussions flowed freely as we all checked our egos at the door. It
was a good, creative environment supplemented by mentoring from expert advisors who understood how to
pitch ideas in Silicon Valley.

Sunday was a busy day as we refined our financial numbers and presentation. We had an opportunity to present
a practice pitch to some of the experts involved in the event. They told us that ours was the best plan they had
seen thus far, which buoyed our confidence.

Then it was showtime. The teams did their pitches before a four-judge panel that included NASA Ames
Research Center Director Pete Worden, DominateFund Managing Partner Ben Parr, Mavericks Civilian Space
Foundation Chairman and CEO Thomas Atchison, and John Wolpert, who is "Seeker of Awesomeness" at IBM's
Watson Division.

James Parr did a great job pitching our idea. Other than our plan, the one I liked the best was BioCube, the
group that wanted to develop CubeSats to allow scientists to conduct research on biological organisms in
microgravity. It seems to be a viable product, and the team presented it very well. [ 6 Everyday Things That
Happen Strangely in Space]

I also had noted something about BioCube that I thought was an omen: It was one of two teams occupying the
Rainbow Mansion's garage. The garage startup is a bit of a Silicon Valley tradition; Apple, Google and Hewlett-
Packard all started in such a space.

The four judges went outside to confer as we all waited anxiously. They then returned and rendered their verdict.
As I expected, it was BioCube; I figured they were among the top candidates. And I was right. (No prize money
was doled out during Startup Weekend; the chance to pitch to Silicon Valley veterans was the major draw.)
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Still, it was disappointing. As the tension ebbed away from my body, I felt both drained and proud. We had given
it our best, and we had done quite well despite the time and resource constraints we faced. The Makernauts
could walk out of the Rainbow Mansion with our heads held high.

We had a chance later to talk to a couple of the judges, who told us that we were among the top teams. That
helped to soften the blow. They also gave us a rundown on where they thought our plan and presentation
needed improvement.

With the experience of the weekend and the judges' input, we've been able to continue working on the project.
Startup Weekend: Space had been two days well spent.

Douglas Messier is managing editor of Parabolicarc.com. You can follow him on Twitter @spacecom. Follow us
@Spacedotcom, Facebook or Google+. Originally published on Space.com.

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