SYNOPSIS

Research Topic:
Effect of Advertising on Insurance Sector When, what and how to Advertise
Perception of Customer

Research Objective:
1. To know the awareness of Insurance policies and Insurance Companies.
2. To Understand the Consumer Buyer Behavior for Insurance Policies.
3. To understand the impact on the sell and market growth for Insurance Sector with and
without Advertising.

Questionnaire for Target market:

Name :
Age :
Income :
a) 200000-400000
b) 400000-600000
c) 600000 and Above
Occupation :
a) Govt. Employee
b) Private Employee
c) Business Man
d) Others
Target Audience :
a) Salaried
b) Business Man
c) Free-lancer (Self Employed)
d) Children
Purchase of policy Driven by:
a) Self-Driven/ Safety Purpose
b) Family and friends
c) Expert Opinion
d) Users Review by Advertising Media
Reason for buying an Insurance Policy:
a) Safety and Security
b) Mode of Investment
c) Tax Planning
d) ROI & Additional Benefits on purchase of Insurance
e) Others (Please Specify)
Are you satisfied with the policy you have Purchase?
a) Yes (Please Specify)
b) No (Please Specify)
For Purchasing an Insurance policy which factor do you consider mostly?
a) Low Pricing
b) Brand value of the Insurance Company
c) Trust worthiness
d) Others (Please Specify)
The type of Insurance Policy you would like to buy?
a) Life Insurance
b) Endowment Plan
c) Child Insurance Policy
d) Retirement Pension Plan
e) ULIP Plan
Which Company policy do you have else would you like to buy in future?
a) Birla Sun Life Insurance
b) LIC
c) Exide Life Insurance
d) HDFC Life Insurance
e) AEGON Life Insurance
f) ICICI Prudential
g) Kotak Life Insurance
h) Others (Please Specify)
Amount of your wealth you would like to spend on an Insurance Policy:
a) 25,000 Rs.
b) 50,000 Rs.
c) 1, 00,000 Rs.
d) 1, 00,000 Rs.-2, 50,000 Rs.
e) 2,50,000 Rs. and above
Which type of policy you would like to buy (Tenure of payment):
a) Term Insurance
b) 5 Years
c) 10 Years
d) 15 Years
e) 20 Years
f) 20 Years and above

When and how to Advertise the Insurance Policy:

Time Slot (Prime Time), Duration of the TVC 30 seconds to 45 seconds.
a) 8:00 PM to 9:30 PM TV Channels (Serials)
b) 9:00 PM to 10:00 PM TV Channels (News)
c) 7:30 AM to 9:00 AM TV Channels (Business News)
d) 10:00 AM to 12:00 PM TV Channels (Serials)
e) According to the Match Timings (Sports)
Advertising can be done even on following Social media (Trending):
a) Facebook
b) You Tube
c) Instagram
d) Google+
e) Twitter
f) Link din
Print media Advertising will be better on:
a) National and Regional News Papers (The Hindu, Deccan Chronical)
b) Manganese
c) Business News Papers (Business Standards The Economic Time)
d) Street Wall
Print Media Advertising:

Impact after Advertising on Insurance Sector!

a) Awareness about Policy
b) Brand Awareness (or) Company Awareness
c) Insight about Company
d) Comparison among other Insurance Companies for better Service

Submitted to: Submitted by:

D. Sangeeta Prashant Kumar
sangeeta.d@cms.ac.in prashant.kumar1950@gmail.com
Professor, CMS Business School Student, CMS Business School
Jain University Bangalore. Jain University Bangalore.