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Unconventionally
US) taught me early on that how smart you are means nothing and how
the point where I had to have secret routes from school and within my
neighborhood just to make it home safely. But home wasnt safe either.
things against the wall or more frequently, my head. When I was 17,
during yet another one of her drunken rages, she kicked me out of the
house. Destitute, alone, and with less than $20 in my pocket, I found
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But somehow, I beat the odds and proved everyone wrong. Although I
didnt know it then, through my passion for martial arts and the lessons
learned on the mat, in the ring, and on the streets, I would reach the
The tools for success arent difficult to understand, but they are hard to
master. Bottom line: I can provide you with the best-in-class tools, but
unless you put them into action, unless you practice, you wont see any
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Table of Contents
3. Intentional Success 20
6. Final Thoughts 43
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such a debilitating emotion that it can stop you dead in your tracks.
There I was, 20 years old, fresh out of the military, standing outside a
nightclub as the bouncer. Did I mention that the entrance age for the
Lets just think about that for a second. I was the kid who was bullied
the way home and beaten senseless were daily occurrences. Things got
illnesses. When I saw the bullies coming my way, I would search for an
escape route and haul ass, running as fast as I could, only to hear them
other words, tossing the assholes and troublemakers out of the club.
The most polite thing I did was punch them really hard in the face just
once.
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My first night on the job, shit started with a group of guys whod been
drinking way too much and decided it would be fun to pinch a girls
butt as she walked by. Needless to say, the girls boyfriend wasnt
impressed. The call went out, and my fellow bouncers and I were there
his friends out of the club, the head asshole turned to me and said,
What the fuck do you think youre going to do, you little wanker?
fall down. My stomach was churning, and I felt sick. My mouth was dry,
because of it, the head asshole was built like a brick shithouse. And
there I was, all 170 pounds of me, ready to throw up. I was so scared
The head asshole opened his mouth again and started to move toward
me with his hand beginning to raise up, and there it was mid-flight a
right hook aimed straight at my head. I ducked, popped up, and with
one well placed right hook of my own, I floored him. Twenty minutes
left and right, nor am I glorifying violence. On that day, I was defending
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years went on. The lesson wasnt immediately evident that day, but over
because youre afraid,' it doesnt mean you can't make shit happen.
That old saying, feel the fear and do it anyway, took on a vivid, dare I
Although I cant know for certain, I can assume that as a fellow human
these emotions, such as fear, may arise from situations that remind us of
past traumatic experiences, or our thinking mind can talk us into a fear
state. In the latter scenario, what we tell ourselves internally kicks off a
fear response. In the former, our body responds first, only to have our
Looking back, the guy I faced that night was actually scary looking, but
could even process why I was so scared, my body went into survival
was feeling the way I was, and my only conclusion was that I was afraid:
afraid that I didnt have what it would take to handle that guy. Luckily
In a way, that asshole did me a favor. His quick reaction time between
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Two lessons stand out from this experience, but they are also,
essentially, one. (Now theres a Yogi Berra-style statement for you!) Our
take place in a fear response can happen first, and we then interpret
them as signs of fear. They may seem different, but in fact, theyre
become fear. But heres the thing, and it may seem confusing at first: its
dont know in different parts of the world and coach them. Since I take
hands, and feel my mouth dry up. This is my body recognizing stress
are mild, but before a big event, theyre much more pronounced. I have
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action or buckle and fold under the pressure. I could engineer this
process in reverse, too. For example, before the first whiff of fear, I
a fear response in my body. This could include thoughts like, Ive never
done an event this big. Im not sure I can handle it. This process might
unchecked and allowed to feed into the other stories I tell myself about
subconsciously, as fear.
Although I survived my inner narrative that night when facing the head
times than I can count when I was faced with the threat of interpersonal
worked up by the story in your head that you can literally freeze, leaving
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experience.
attacks you? Is that a fear response? I typically reply that I love those
have to rely on your training, and thinking cant get you into trouble.
changes that happen during or before a fight are simply the bodys way
label, such as fear, anxiety, etc. Those labels are words we use in order
to make sense of our feelings and even justify them. As I said before,
who bungee jump think its fun? They come out of that experience
feeling amped. But just before they jumped, any one of their internal
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responses are essential as they keep you alive and safe, but fear is only
you then label as fear. This is why fears are often said to be totally
rational. The question, therefore, is: what can you do about it?
Now, I dont know about you, but Ive never had much luck with telling
stories. One story tells you its rational that youre afraid of the situation
youre faced with, and another one tells you that youre being silly. So,
The best solution Ive found is not to argue with either story. Neither of
them is true anyway, in most cases. They are only interpretations being
sown in the mind that seem to be the right justifications in the moment.
anything. Every day, people are faced with real fearful events but
how?
Most people just find a way to get through it. They develop a strategy,
mostly subconsciously. Most people cant even tell you how they do it.
But, what if they could? And what if you could recreate the same
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action, or rather a more agile force that can work in your favor?
Step 1: The notion so often thrown around is that you can learn to
control your fear. Im here to tell you: that is utter bullshit. There, I said
making you feel like a loser when you cant control the fear. The fact is,
you will never be able to control your fear or any emotion, for that
matter. You cant control fear anymore than you can control what life
and imperfect. Nothing remains the same. Nothing ever goes exactly to
For many people, the illusion of control feels much safer than accepting
the fact that they don't have any. But thats not their fault. No one is
you to get this into your head now: in its purest form, there is no such
woods, turned the corner only to find a grizzly bear staring you down,
and you felt no fear, you might think it would be a good idea to go up
and pet the bear. And we all know how that story would end.
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After two decades of intense martial arts practice and over 20,000
hours of sparring with people from all over the world - including world
forces military operators - I can tell you with full confidence that just
cant get in the ring, do your best, and kick ass. Without exception, the
Step 2: The physiological changes that happen in your body, which you
example in which you turned a corner in the woods and ran into one,
tell me you're not going to instantly shit yourself. And now try to tell me
that somehow magically youre going to control that fear. Probably not,
right?
If you cant control your fear, or any other emotion (anger, anxiety, etc.)
for that matter, what can you do about it? I hinted at the answer in Step
1.
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you manage your inner state, you recognize that it exists but then
change your relationship with what is holding you back in a way that still
you try to exert power to influence or direct either your behavior or the
telling yourself not to be afraid doesnt help. In actual fact - and I know
this from first hand experience sparring against some of the toughest
men on the planet - the more you tell yourself not to be afraid, the
more worked up you get, and the more you second guess yourself.
As such, your first goal is to change your relationship with the emotions
that are holding you back. You must develop a subtle awareness of
earlier example, when Im coaching around the world, and I feel the
quickly, before they consume me. With enough practice, you can feel
what will become fear before you even label it as such. The label is the
hook. Its our story, the narrative we use to describe and justify why
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stimulus and response. Between the stimulus (i.e., the event that
triggers the feelings) and your response (i.e., the story or narrative you
use to make sense of the feelings) is a gap. Admittedly, its a really small
gap, but once you learn to manage it, your way of dealing with
unhelpful emotional states will shift. Put another way, your story will
Step 4: This step is all about what you do during the gap between
day. In 2 hours, Ill be in front of dozens of people who Ive never met
before, and Ill be sparring with all of them. Picture it: dozens of people,
all with amazing fight games, trying to punch me in the face. Now
From the moment I begin to think about the upcoming event, even as
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neck deep in internal dialogue about either trying to change the story
or justify it, I simply label what Im feeling. Ah, tension or Ah, anxiety.
about the inner stirrings in my mind and body. Im also slowing down
moment to moment. When youre mindful, youre able to enter into the
wrong: all the inner feelings you usually recognize as fear or anxiety are
still there. The difference is that youre not having an inner dialogue
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Outside the night club, when I threw that guy out, and he came back at
moment - and not even realizing it at the time - my thinking mind was
switched off. I didnt have time to overthink the feelings I was having.
The right hook coming my way simply didnt give me the opportunity
to. There was no gap. This is what I meant earlier when I said that the
head asshole did me a favor. If we had pushed and shoved each other
I want to make this abundantly clear: its not whats happening outside
of ourselves thats the problem. Its not even whats happening inside
thats the problem. The problem lies in the ways in which we interpret
what happens to us, inside and out. Im not saying you shouldnt
acknowledge how you feel. I can label my feelings as fear, but as long
story or narrative to them - which has the potential to cause you to quit
or freeze.
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whole world. Im not trying to blow my own horn by telling you this. Im
telling you this because if I, the kid who grew up in total fear, the kid
who lived with uncontrollable anxiety, can do it, I know you can do it,
too. I know that you have greatness in you. I know that you want to
achieve success in your life. I know that this thing called fear is likely
holding you back. Im here to tell you that fear is only as powerful as the
story you weave around and through it. Short circuit that story, go out
and do what youve always wanted to do, and Im telling you, you will
feeling a certain way, those thoughts and feelings dont define your
results. The only things that can define that or stop you from reaching
your personal success are the self-limiting stories you hold on to.
you believe theyre real. Me punching you in the face is real. The story
you choose to tell yourself about it is exactly that, whatever story you
Now, get out there and just fucking do it! Implement this four step plan.
Something happens.
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Feelings/Sensations/Thoughts arise.
An emotional response begins.
You recognize it and label it, Ah, fear.
You dont do anything more with the label.
You stay with how youre thinking and feeling, without judgement
(i.e., no story).
You embrace the fullness of how you feel, dont run from it, and just
fucking do what you were about to do anyway.
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Intentional Success
Q: Hey, Rodney, what do I need to do to have an awesome boxing
A. Simply dedicate yourself to the craft for four hours a day for the
People usually get quite quiet after this or more often than not, its
Intention means taking action. Yet as obvious as this sounds, this is the
Just the other day, I downloaded a free ebook about achieving success
in the inner game. The whole book was filled with affirmations. Really?!
affirmations going to help you succeed? It wont, for two reasons. One:
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youre likely lying to yourself anyway. If you dont have the right skills,
mantras to yourself wont make you get your ass up off the couch and
You want to make stuff happen? Want to achieve your goals and live
always tell my students, Luck is for people who dont have a plan.
When I started boxing at the age of 16, everyone was far more skilled at
it than I was. I was training at a boxing gym in the midst of the city, and
kindly to slackers either, so I knew right away that in order to not only
survive the training but also the sparring matches in the ring, I had to
anyone else and when I didnt have to be at school, I was the last one
broke the game down as best as I could and kept a journal, writing
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down not only what I learned but what I needed to work on. I then set
day, no exceptions. This plan meant catching the first bus to town at
5:30 AM. It meant arriving late to school every day (when I actually
went) to face the wrath of the principal. But excelling at boxing and
When you want to achieve success in a specific area of your life, it can
far away. Youre left asking yourself, How am I ever going to get there?
That kind of thinking can make you believe that the endeavor is simply
boxing is this: although you have an end goal in sight, you want to
keeps you focused on the end result (See vision board in Chapter 4),
on the journey, the process. I knew that I had zero talent for the boxing
game. Hey, I was the kid who was never chosen for a sports team in
down as best I could and start with the things easiest to succeed in.
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best as you can - into steps that lead up to the end goal. The first steps
you create shouldn't focus on the things you know you can do.
with the jab and cross, move to my footwork next, then learn to
Because thats a skill that can only be developed once you know how to
move, aret afraid to hit back, and have the confidence to deal with
oncoming strikes.
Most people fall short of success because they want to start either
where success happens or one step away from where success is certain
(See the problem with perfection in Chapter 4). That would be like me
going into a boxing gym at age 16, something I had never done before
in my life, turning to the coach, and saying, Whos the champion here?
Put me in the ring with him. What do you think wouldve happened? I
probably wouldve gotten seriously hurt, beat up, quit that very day,
The opposite is also true. Unlike those of us who jump in the deep end
too quickly, too many people wait for perfection. They spend so much
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time trying to make everything perfect before they launch into the
unknown that they never achieve anything because they never actually
goal, breaking it down into logical steps, and starting with things you
know you can achieve. And yes, it will take work, but focus on getting
those steps down and then move on to the next step. This is nothing
intention each and every day, an action plan, to work on things you
know you can achieve, and then as soon as you feel yourself getting it
(even if its not 100% perfect yet), you move to the next step. When you
add up all those small steps, before you know it, youve achieved your
goal.
set an intention for the following day and decide to focus on specific
though, as I said before, your steps must focus on the areas in which
you can achieve success. You begin each successive step with the
confidence of knowing that you completed and achieved all the steps
that came before. Each progressive step should address what you
steps. This wont make achieving your goals any less challenging, but
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So, what you waiting for? Pull out a piece of paper, write down your end
goal, and begin reverse engineering the process. If you dont know
what that would look like, ask someone or, better yet, ask a bunch of
people whove already achieved the goal youre striving for. What steps
did they take, from the easiest, most attainable ones to the most
complex. Then, set an intention each and every day to work though that
list, starting at the bottom and progressively moving up, week by week,
until (before you even realize it) youve arrived at your goal. Once
youve achieved it, choose your next goal and repeat the process.
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anything, particularly martial arts, without them. In the old days, I used
to go into the gym, throw on my boxing gloves, climb into the ring, and
days, not so good. What often confused me was the fact that these
good and bad performances were against the same opponents. Now,
Chapter 2), it was clear that my performance was directly linked to how
focused my mind was on that particular day. I quickly realized that it was
Our minds are naturally unfocused. I bet right now, as youre reading
this, youre thinking about other things, too. These days, most of us
cant stay focused on one thing long enough to see it through. Like
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phone. The fact that our attention and focus are all over the place
a corporate career, will tell you that success requires laser-like focus.
Thats all well and good, but when you wake up, the kids are screaming,
the phone is ringing off the hook, and your wife is moaning at you for
not cutting the lawn. Well, before you know it, your attention is
elsewhere, and you can quickly forget all about the intentions you set
for the day. Having a ritual, then, is a shortcut to ensuring that you stay
on track and feel focused, inspired, and energized so that you can
A ritual is something you create thats intentional. Its what you do,
without question, each time you know you have to perform. In terms of
specific music playlist that I created and only ever listened to before
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and prepared body for action. (Just ask the guys who roll or spar with
me every week, they dread Eminem, but they are even more afraid of
Elvis.)
every time, starting with the left and then moving on to the right. Even
putting on my gloves became a ritual. First the left, then the right. Next,
exhales. And then: boom! I was in the ring, focused and ready to go.
This ritual was so successful, like magic even, that I started creating
stage to coach, a ritual before Im interviewed, and the list goes on. You
Rituals are like full body, mental and physical, inner warm-ups for the
fight ahead. Just like you would never exercise or spar without warming
doing some inner warm-ups. Rituals get your head in the game. They
warm-up for your body, rituals ensure that you dont injure your mind.
The fact that most peoples minds are all over the place all the time
means that its really hard for them to just switch on and become
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focused. We all know that we do our best work and achieve the most
gains when were focused. But because its so tough to lock into focus,
situation youre about to face, or your thinking mind usually goes crazy
dont set your mind for success before you start. This is why a ritual is so
essential. Its about setting your mind for success before youre called
upon to perform.
the following day and then pop out of bed in the morning, trying to
make them all happen right way, things often dont turn out well. But if I
start my day with a success ritual, a ritual I crafted to help me focus for
know anything about boxing or mixed martial arts, or if youve ever had
to spar a few rounds, you know there are breaks between the rounds.
And those one minute breaks can feel like a lifetime. Its not uncommon
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round. As they begin to think about what happened, they may get
does this take their focus away from the present moment (See Chapter
1), it also ensures that they will go into the next round thinking about all
the wrong stuff and likely second guess themselves. I cant tell you how
about it. I created a reset ritual, or between round routine, that allowed
steering into thoughts of what might happen in the next round. Its like
in the first round and thinks youll likely come into the second round
feeling slightly defeated, only to find that youre not. You are there,
This approach can be applied throughout your life, not just in the
well, and theres a break before you have to go back in. Instead of
place and walk yourself through your reset ritual. When you have to
give your next presentation, don't go in cold. Make sure you do your
pre-presentation ritual. Your ritual can include whatever you like, as long
as:
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Its positive.
Its designed specifically to get you feeling pumped for the
experience youre about to have.
It's novel. Dont be boring. Create an experience that will tell your
whole being that its time to kick ass. Rituals can include music,
clothing, food, videos, etc. Feel free to combine them however you
like.
Its used only for that specific experience youre preparing for. Dont
use the same ritual for every important event. Doing this trivializes
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moments notice. This is exactly why you need to get clear on what you
REALLY want and NEED in your life. What will it look like when youre
successful, when youve finally arrived? Don't just say it, see it.
to achieve: the next house I want to live in; the off-the-grid, self-
feeling the fear and doing it anyway (See Chapter 1), knowing that my
intentions for the day will bring me one more step closer to that vision
(See Chapter 2), and ensuring that I energize my body and mind to take
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Living for the Booooooooom also means having grit, especially when
things get tough and dont go your way. (Welcome to life.) Its about
holding yourself accountable for your own actions, even when making
an excuse and blaming others is far easier. As a martial artist and coach,
There were tons of times when I was afraid, tons of times when I
out to me most was that I was never actually afraid of getting hurt, the
one thing I shouldve been afraid of. In fact, when my students are really
honest with themselves, they realize that theyre not afraid of being
physically hurt either. That's not what makes them afraid of sparring an
opponent.
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Our fears are almost always created psychologically and are often
something and then not doing it. Thats why its easier to create an
You can make as many as you like, but no amount of excuses ever
basic as it sounds, you can either make excuses and live a life of
rather accepts fear as always there, like it or not. So, you can either
move toward what you want or allow fear to hold you back.
till they are brushed off entirely, they would spin for ever on their axis,
is perfect before you move toward what you want most in your life -
going to be waiting for a long time. When you finally wake up and
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realize the fatal flaw of this strategy, life will have passed you by and
attention to the fact that waiting for the perfect moment or striving for
perfection can keep us stuck where we are: in the mud of life. In other
words, the ideal of perfection should never serve as fodder for inaction
and utilizing your rituals - and then begin by taking the first step while
Use your action and interaction with the world around you as a source
of feedback and then course correct as you go. Aim for constant
perfection.
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you're ever going to reach your goals in the ring, in business, or in life,
over two decades. In martial arts training, for example, we try to get as
not in the way we imagine. And when things dont turn out like we
without the possibility of growth and change there can be no Tao [the
concepts exist.
I cant tell you how long it took me to fully grasp this. Im not even sure
I like the uneasy truth of it. But, anyone whos practiced martial arts and
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whos sparred with great skill knows that however successful you might
be in training, all of your training can quickly fall by the wayside the
moment you face a real opponent. In a real fight, with all of its
unpredictability and chaos, often the best laid plans of fighters instantly
it, to see its beauty. The Japanese have a wonderful term for this:
the movie he says, The perfect blossom is a rare thing. You could
spend your life looking for one." But toward the end of the movie, as
he gazes upon thousands of cherry blossoms, and with his dying breath,
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child comes home with a report card, parents typically focus more on
strengths: You grow the most in the area where you already show
passion. That's where you start. And the research agrees. According to
The paradox, however, is that in order to find those strengths, you have
Through this experience, you can discover what youre really good at.
any field - did not start out with overwhelming talent. Sure, they might
have started with a slight edge, but the real difference in the long run is
that they simply worked much, much harder than the rest of us. They
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At its heart, wabi-sabi implies not only that perfection is an illusion but
everything will be perfect but rather action right now, when you know
entrepreneurs fail because they never get started. They are constantly
enemy of action.
way that I will never be 100% ready for anything. This is true for all of
us, including you. You have to take some risk, launch yourself into
action, and then figure out the rest as you go along. Marc Ecko,
with Chase Jarvis, said much the same thing when he talked about
taking action, telling his team that all they need to do is just get in
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I realize how scary this can be for many people. But its not their fault.
right before they can move to the next level. This belief is often
is bad and that perfection is not only possible but easily achievable.
all know that no one really looks so perfect in real life. Marketing is
circumstances.
search for more knowledge and hold onto what they already know' in
the vain hope of finding answers, even when the answers' are no
doing the same thing over and over again and expecting different
results.
from the thinking mind into embodied action. And heres the clincher: in
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put it: I can live with doubt and uncertainty and not knowing. I think it
is much more interesting to live not knowing than to have answers that
enthusiastic for the fact, the knowledge, the absolute truth of the day,
A good starting point is to accept the fact that just because something
always takes place in the present moment, where neither answers (past)
nor questions (future) exist. The present moment is also precisely where
embrace the moment. And as anyone who has tried to live in the
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unpredictability.
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Final Thoughts
The 4 strategies Ive shared with you in this short ebook have helped
Ive used these 4 strategies to grab life by the balls and win
Of course, these 4 strategies are not the full story. There are many more
principles I share each and every day in my talks and coaching gigs
around the world. You can find out more about them here:
www.coachrodneyking.com or www.embodiedgrowthhacks.com
If you think you wont have the opportunity to train with me, even
virtually, then check out my book, Full Contact Living, where I share
www.fullcontactliving.org/book
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If youre into martial arts and using your martial arts game to become a
success in life, check out my online 10X Martial Arts Game membership
program here:
www.coachrodneyking.com/10-x-your-martial-art-game
Finally, if you have success with anything Ive shared here, please let me
know. I would love to hear from you. Now go out there, right hook life,
To Your Success!
Rodney King
rodney@coachrodneyking.com
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how to protect themselves when all else fails. He has worked closely
Inner Game and gain the winning edge, both mentally and emotionally,
After starting his first company at age 18, Rodney went on to develop
Author, husband, and father of two boys, Rodney is one of the leading
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